brand news

Brand News: Bendgate, GM, Uber and more

Posted by Dale Buss on September 25, 2014 09:12 AM

TOP STORIES

Apple pulls update to iOS 8 software as "bendgate" iPhone 6 complaints cause more headaches (and a Kit-Kat kwip) for Tim Cook.

GM CEO Mary Barry makes the cover of TIME as automaker appoints first cybersecurity czar and dispels MyLink claim.

Mondelez elevates Dana Anderson to CMO.

Twitter launches targeted ads for movies.

Uber opens debate with European regulators over ride-sharing rules.

MORE BRAND NEWS

Amazon loses streaming entertainment head.

Audi, Chevrolet and Lincoln plan to boost ad spending in 2015.

Best Buy taps designers for exclusive accessories.Continue reading...

brand news

Brand News: Coca-Cola, Walmart, Clorox and more

Posted by Dale Buss on September 24, 2014 09:21 AM

TOP STORIES

Coca-Cola, PepsiCo and other soda makers vow to cut calorie consumption by 20 percent in ten years.

Home Depot sees fraudulent transactions surface in wake of data breach.

Walmart begins offering low-cost checking in bid to take on banks.

Clorox, subject of takeover chatter, doesn't plan to mimic P&G, as Colgate-Palmolive sparks takeover speculation and Pfizer held takeover talks seeking tax inversion.

Apple pitches "privacy" of new iPhones as users report bending issue and iOS 8 app crashing, as company acquires Prss digital magazine startup.

MORE BRAND NEWS

Air France quits low-cost Transavia unit.

Amazon tops customer-experience study and launches #AmazonWishList on Twitter while keeping unions at bay in Germany.

Beer?! joins the one-word app brigade.

Benjamin Moore partners with the CFDA to promote fashion designers.Continue reading...

click for a cause

Brands Spin the Wheel to Raise Awareness for Net Neutrality

Posted by Sheila Shayon on September 10, 2014 01:27 PM

Today is Internet Slowdown Day, which aims to rally brands and consumers in favor of stronger net neutrality regulations in the US. The FCC is currently considering new legislation that allows cable giants like AT&T, Comcast and Verizon to operate a two-tiered internet: "slow lanes" for most, and "fast lanes" for those willing to pay more.

Net neutrality activists, including major online brands like Google, Netflix, Etsy, Reddit, Mozilla, Kickstarter, Imgur, Foursquare, and Wordpress are protesting the legislation by displaying an infinitely-spinning "site loading" icon, aka the "spinning wheel of death." The online protest is set to run for 24 hours. 

Online brands have been joined by the American Civil Liberties Union, Common Cause, the Future of Music Coalition, Greenpeace USA, the Harry Potter Alliance, MoveOn, the Sierra Club and the Electronic Frontier Foundation in the public protest against a slower internet.Continue reading...

brand news

Brand News: A&E/Vice, Nike, Apple and more

Posted by Alicia Ciccone on September 1, 2014 09:53 AM

TOP STORIES

A&E buys 10 percent of Vice for $250 million. 

Apple blocks developers from selling users' health data to marketers; bans hazardous chemicals following China investigation; reportedly strikes payments deal to make next iPhone a mobile wallet with American Express, Visa and MasterCard; sees iBeacon struggle with retailers; and grapples with possible iCloud (via “Find my iPhone”) hack that led to massive nude photo leak affecting Jennifer Lawrence and other actresses.

Nike re-signs (Under Armour-wooed) NBA star Kevin Durant to sneaker deal rumored to be worth $350 million.

Disney files patents for drone-controlled puppets as Google drones find better reception than Amazon tests.

P&G's Tide brand honors uniformed workers on Labor Day (above).

MORE BRAND NEWS

Alibaba faces stiffer homegrown competition ahead of upcoming IPO.

Art Everywhere partnership brings culture to outdoor advertising.

Bayer brings “world’s hangover cureBerocca to US.

BMW sees bomb-proof fleet get big buy-in from Australian government for G20 Summit. 

Comcast acquisition of Time Warner Cable protested by entertainment giants.Continue reading...

brand news

Brand News: GM, Gap, T-Mobile and more

Posted by Dale Buss on August 22, 2014 09:33 AM

TOP STORIES

GM sees its lawyers come under scrutiny in fed probe of recalls and cuts output in Russia as market slump continues.

Gap plans to open in India.

Ice Bucket Challenge yields $41 million so far for ALS research.

Sears burns through cash and eyes balance-sheet help.

Sprint and T-Mobile go at it in price war.

MORE BRAND NEWS

Al Jazeera made Al Gore hesitant before sale of Current TV.

Chick-fil-A tests chicken-and-waffles breakfast.

Cinnabon readies Bon Bake Shop test.

Comcast bundles pay TV with campus housing.

Coors Light UK pays Jean Claude Van Damme to attack a block of ice in latest campaign.Continue reading...

brand news

Brand News: AT&T, GE, Colgate and more

Posted by Dale Buss on August 14, 2014 09:32 AM

TOP STORIES

AT&T slashes prices on iPads, expands ultrafast GigaPower broadband to Dallas.

Cisco plans to cut 6,000 jobs.

GE talks with Electrolux and Quirky about selling home-appliance unit.

Colgate's use of triclosan in Total sparks debate.

T-Mobile CFO calls Iliad offer "inadequate."

MORE BRAND NEWS

Applebee's teases new burgers with digital campaign.

Burger King drops "Satisfries."

Buzzfeed explains new business model.

Comcast experiments with marathoning TV shows.

Discovery sees debunking Shark Week become a cottage industry.Continue reading...

video killed the _____ star

Continuing to Make Gains on HBO, Netflix Looks to a Collaborative Future

Posted by Sheila Shayon on August 11, 2014 11:33 AM

Notoriously passive aggressive Netflix CEO Reed Hastings took to Facebook last week to announce the streaming network's latest milestone: with $1.146 billion in subscriber revenue, Netflix has officially passed HBO. 

"They still kick our ass in profits and Emmy's, but we are making progress. HBO rocks, and we are honored to be in the same league," Hastings wrote. 

The streaming king can attribute its most recent success to the brand's wildly successful original series, including "House of Cards" and "Orange Is the New Black," the most-watched show ever. The network also recently announced a new season of "Arrested Development," as well as five new series based on Marvel characters, a comedy special, docu-series and talk show starring Chelsea Handler, and the debut of the brand's first adult cartoon later this month. 

The major investment in more shows makes sense, as nearly three-quarters of titles viewed by Netflix subscribers are TV series. But while Netflix may finally be making significant gains against HBO, its main competitor, Amazon's Prime Instant Video, is growing at a more rapid pace.Continue reading...

brand news

Brand News: Gannett, Xiaomi, Coca-Cola and more

Posted by Dale Buss on August 5, 2014 09:16 AM

TOP STORIES

Gannett buys out Cars.com for $1.8 billion and separates broadcasting and publishing businesses via latest US media spinoff.

Rupert Murdoch's 21st Century Fox withdraws bid for Time Warner.

Walgreens reportedly capitulates to critics and will remain US-based following $16 billion merger with Alliance Boots.

Xiaomi passes Samsung as China's top smartphone maker.

Vitaminwater struggles over use of stevia as Coca-Cola shifts formulas.

Samsung takes stance on child labor as it takes golf fans behind the tournament.

MORE BRAND NEWS

adidas boosts marketing spending especially in the west.

Aflac invents the downward duck:Continue reading...

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