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brand news

Brand News: Whistle Sports, Rent the Runway, Ferrari and more

Posted by Dale Buss on October 29, 2014 09:43 AM

TOP STORIES

BSkyB invests $7 million in US youth-focused Whistle Sports YouTube channel, home to Jeremy Lin selfies (above), while Rent the Runway raises $50 million.

Facebook vows aggressive spending but hasn't closed "Google gap" as mobile generates two-thirds of ad revenue.

Taco Bell goes dark (temporarily) on social media to push fans to mobile.

Fiat to spin off Ferrari as a separate company.

Costco vows to stay closed on Thanksgiving.Continue reading...

brand news

Brand News: The Queen Tweets, P&G to Cut Duracell and more

Posted by Dale Buss on October 24, 2014 09:21 AM

TOP STORIES

Twitter sees Queen Elizabeth II send her first tweet while Stephen Hawking joins Facebook.

P&G plans to exit Duracell brand.

AMC Networks acquires nearly half of BBC America.

Amazon misses expectations with holiday forecast, depressing stock price.

Microsoft sales lifted by the cloud to $23.2B as Nokia name to live on in entry-level phones. Continue reading...

media brands

HBO Cuts the Cord, Passes Go to Non-Cable Subscribers in Landmark Move

Posted by Sheila Shayon on October 15, 2014 12:04 PM

HBO was founded by a cable operator, Charles Dolan, who came up with its iconic tagline, "It's not television. It's HBO." With the launch of HBO Go for broadband and mobile to its pay TV customers, it added "It's not any streaming service. It's HBO Go" and "It's HBO. Anywhere" to its marketing toolkit.

It's been 42 years since HBO created Pay TV as a business and changed the distribution model for content worth paying for. Now it's forsaking television altogether by offering HBO Go to anyone who wants to sign up—and not just as a free add-on to subscribers of its premium TV offering.

It's an announcement that's sure to make waves with the stakeholders who brought it to the dance—cable and satellite TV operators—as the premium programmer abandons them at that dance in response to the threat of Netflix.Continue reading...

brand news

Brand News: Chanel, Costco, Time Warner and more

Posted by Dale Buss on October 15, 2014 09:05 AM

TOP STORIES

Chanel releases Baz Luhrmann-directed short film starring Gisele Bundchen and Game of Thrones actor.

Toyota recalls 1.7 million vehicles worldwide as Chrysler recalls 184,000 SUVs and GM is sued for $10 billion.

Costco goes to China, at least online.

EMC and HP end merger talks as SAP turns to IBM to expand cloud reach.

Time Warner CEO touts independence as HBO Go plans and movie slate revealed at Investor Day.Continue reading...

brand news

In the News: Amazon, American Express, General Mills and more

Posted by Dale Buss on October 1, 2014 09:28 AM

TOP STORIES

Amazon and Disney are back at peace.

American Express continues Everyday Moments campaign with Tina Fey (above).

Boeing must replace some pilot displays over worries about Wi-Fi interference.

General Mills announces more salaried job cuts as its CMO retires.

Microsoft promotes Windows 10 a game-changer.

News Corp. buys Move Inc.

MORE BRAND NEWS

American Apparel may let founder Dov Charney stay in some capacity.

Apple Pay anticipation signals new era at cash register.Continue reading...

tech in the spotlight

With NBCUx, Programmatic Ad Buying is in the NBCUniversal House

Posted by Sheila Shayon on September 30, 2014 01:18 PM

Programmatic buying is a hot topic at Advertising Week 2014 in New York, where attendees are discussing the convergence of digital video and TV, and ad sellers and buyers are eager to better target and reach viewers. That's why NBCUniversal is upping its stake in programmatic digital ad sales technology with the debut of NBCUx.

“NBCUx offers our clients programmatic access to premium content across our entire portfolio combined with data-enabled targeting," NBCU's press release commented. "The offering combines NBCUniversal's scale and audience of over 100 million unique visitors, premium content from our Entertainment, News, Sports and Hispanic brands, multiple platforms and data in a unique offering in support of our clients' initiatives.”

Programmatic ad buying, where algorithms and machines replace phone calls, wining and dining, is not new to online advertising, but its recent embrace by major television networks signals a seismic shift in the ways those networks are evolving their businesses in a digital world.Continue reading...

brand news

Brand News: Starbucks, DreamWorks, Yahoo and more

Posted by Dale Buss on September 29, 2014 09:03 AM

TOP STORIES

Starbucks launches first global brand campaign with “Meet Me at Starbucks” interactive YouTube short film.

Japan’s SoftBank reportedly in talks (since cooled?) to buy the DreamWorks animation studio.

Facebook bid for WhatsApp clears EU hurdle

Yahoo, AOL pressured to cut a deal and join forces.

Instagram reportedly blocked as China/Hong Kong protests impact businesses and cancel holiday fireworks.

MORE BRAND NEWS

Advertising Week kicks off in New York.

Air France ends strike, vows to speed up Transvania low-cost airline. 

Alibaba pays $459M for stake in Chinese hotel tech firm.

Amazon seeks to avert holiday snafus and faces opposition by literary lions over e-book prices.

American Apparel names temporary CEO.

Apple sees smuggled iPhone 6 phones go begging in China as EU presses company on ill-gotten tax benefits in Ireland, Apple Watch goes on display (for one day only) at Colette during Paris Fashion Week, and Apple and Pearson lose $1B common core schools contract in Los Angeles.Continue reading...

brand news

Brand News: Bendgate, GM, Uber and more

Posted by Dale Buss on September 25, 2014 09:12 AM

TOP STORIES

Apple pulls update to iOS 8 software as "bendgate" iPhone 6 complaints cause more headaches (and a Kit-Kat kwip) for Tim Cook.

GM CEO Mary Barry makes the cover of TIME as automaker appoints first cybersecurity czar and dispels MyLink claim.

Mondelez elevates Dana Anderson to CMO.

Twitter launches targeted ads for movies.

Uber opens debate with European regulators over ride-sharing rules.

MORE BRAND NEWS

Amazon loses streaming entertainment head.

Audi, Chevrolet and Lincoln plan to boost ad spending in 2015.

Best Buy taps designers for exclusive accessories.Continue reading...

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