brand news

Brand News: Microsoft, Fiat, Time Warner and more

Posted by Dale Buss on July 17, 2014 09:15 AM

TOP STORIES

Microsoft announces global layoffs affecting 18,000 positions.

Fiat Chrysler's biggest shareholder denies VW takeover rumor.

Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.

GM is expected to reveal more details about recall process in Senate hearings today.

Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.

MORE BRAND NEWS:

Airbnb logo reveal sparks social media backlash.

Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.

BMW recalls 1.6 million cars worldwide.

Chrysler boosts production to fix recalled Jeeps.

Clear Channel brings outdoor ads to life on smartphones.Continue reading...

brand news

Brand News: Time Warner, Comcast, Samsung and more

Posted by Dale Buss on July 16, 2014 08:53 AM

TOP STORIES

Airbnb prepares brand refresh and woos New York.

Samsung concludes 10-month World Cup soccer campaign with finale to "The Match" (above).

Tech "odd couple" Apple and IBM team up for enterprise mobility.

Time Warner shares soar after reportedly rejecting $80 billion Murdoch bid.

Comcast apologizes for customer service call embarrassment.

MORE BRAND NEWS:

AOL patents web-like response ads for TV.

Archie comics kills off namesake character as Marvel makes Thor a her.

Facebook brand stories perform better than traditional ads.

GE tests Snapchat marketing.Continue reading...

brand news

Brand News: LEGO, Tesla, Walmart and more

Posted by Dale Buss on July 8, 2014 09:09 AM

TOP STORIES

Crumbs Bake Shop closes its doors.

Greenpeace criticizes LEGO tie-in with Shell with LEGO-animated short film.

Samsung warns of slumping profits on weaker demand as it looks beyond hardware.

Tesla sued in China for trademark infringement.

Walmart embraces smaller store formats. 

IN OTHER NEWS:

ADM buys Wild Flavors.

Abuelo’s refreshes menu and look for 25th anniversary.

Air New Zealand pulls in-flight safety video featuring scantily clad models.

Herb Allen’s Sun Valley media mogul conference kicks off.

Alibaba sees red flags raised by deals by founder Jack Ma.Continue reading...

brand news

Brand News: Starbucks, Medtronic, Univision and more

Posted by Shirley Brady on June 16, 2014 08:48 AM

TOP STORIES

Starbucks makes a bold commitment to education with College Achievement Plan for employees.

Medtronic buys Covidien for $42.9 billion and renounces US tax status.

Univision is for sale for $20 billion.

Amazon is expected to unveil its own smartphone this week.

Ben & Jerry's goes GMO-free.

MORE BRAND NEWS

Adobe returns to US TV after decade break with latest spot.

Alibaba struggles with US branding ahead of IPO.

Cannes Lions festival gets underway with no Grand Prix for pharma.

Casey Kasem, voice of Top 40 radio, dies at 82.

Comcast seeks to replace GE name atop 30 Rock.Continue reading...

brand news

Brand News: FIFA, Facebook, Starbucks and more

Posted by Shirley Brady on June 12, 2014 09:05 AM

TOP STORIES

The 2014 World Cup kicks off with a memorable moment as embattled FIFA head Sepp Blatter says his "mission is not finished."

Facebook gives marketers more access to your data.

Amazon launches Prime music service in US today. 

Starbucks to offer wireless phone charging with Duracell.

Twitter fights TweetDeck hack (make that accident) as C-Suite shake-up rumored.

MORE BRAND NEWS

Alibaba's 11 Main: US shopping site or R&D experiment?

Apple's influence extends to white being most popular car color.

AT&T accuses Netflix of "double-talk" over Comcast and Verizon.

Google now owns a satellite, and a platform to connect businesses with customers. 

HP takes a crack at reinventing the computer.Continue reading...

branding together

By Buying DirecTV, AT&T Hopes to Become America’s Video Company

Posted by Dale Buss on May 19, 2014 01:42 PM

AT&T took another huge step in fulfilling its “TV anywhere” promise with its deal to acquire DirecTV for $49 billion in a cash-and-stock worth $95 a share. It’ll allow the what was once known as America’s phone company to have a shot at becoming America’s video company.

The agreement would give AT&T 20 million US subscribers and another 12 million in Latin America as well as access to DirecTV’s biggest success, its NFL Sunday Ticket package. More than that, AT&T CEO Randall Stephenson said on Monday, AT&T will look to integrate DirecTV’s ability to beam satellite TV to just about anywhere in the United States with AT&T’s existing nationwide wireless network and landline and TV businesses that currently have limited reach. 

“We need to be scaled on video,” Stephenson said. “We think we landed the best video player out there. It gives us the parts to fulfill a vision we have had for a couple of years, that is, the opportunity and the ability to take premium content and deliver premium content over multiple points for the customer, whether it be through a smartphone, through a tablet, or television or laptop."

Providing video-over-satellite service could improve AT&T’s internet service by freeing up bandwidth on its telecom network, a problem that has become the heart of the net neutrality debate that affects video providers like Netflix. Nabbing DirecTV also would provide AT&T more video subscribers and improve its ability to compete against other telecom giants like Verizon.Continue reading...

brand news

Brand News: Red Lobster, Comcast, Pinterest and more

Posted by Shirley Brady on May 16, 2014 09:13 AM

TOP 5 STORIES

Brands to Watch

As contentious net neutrality proposal gets FCC greenlightComcast tightens data limits and firms up new "SpinCo" unit.

Red Lobster is sold by Darden for $2.1 billion.

Pinterest funding round brings valuation to $5 billion.

GM agrees to pay "substantial fine" over switch recall.

Microsoft celebrates Nokia acquisition with stylish brand book, and gets ready to reveal new Surface tablet.

ALSO IN THE NEWS:

Abbot Labs to buy CFR Pharmaceuticals for $2.9 billion.

Barclays stars in London Pride event's first ad campaign.

Cadbury's Dairy Milk touts ice cream in the UK with #freezethejoy push.

CBS unveils plans for 24-hour digital news channel.Continue reading...

brandcameo

Brandcameo: Watch Godzilla Eat, Crush and Terrorize 16 Brands

Posted by Abe Sauer on May 13, 2014 02:39 PM

Every few years it seems, Godzilla pops up again to do what he's always done. No, not destroy metropolises. Pitch product.

While there is already speculation about whether or not this year's Godzilla reboot will flop badly enough to kill the movie franchise, one thing is for sure, Godzilla will always be back as the spokescreature for something. After all, the big guy has had a far more lurcrative career in advertising than in Hollywood.

Below, a look back at some of Godzilla's greatest hits, and a peek at the product placement in store for the new Godzilla movie.Continue reading...

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