Posted by Dale Buss on December 21, 2011 09:07 AM
AOL hears strategy slammed by activist investor.
Ancestry.com uses humor in holiday-themed campaign.
Carnival Cruise campaign focuses on first-time cruisers.
CNN's Piers Morgan gets grilled in U.K. hacking probe.
Cracker Barrel shareholders reject activist investor's bid for board seat.
EA strikes again at Activision with new video game.
Facebook plans to begin placing ads in user news feeds.Continue reading...
Posted by Dale Buss on December 19, 2011 08:50 AM
Al Gore promotes "sustainable capitalism."
Apple aims to reimagine TV and how we consume media, while graphic novel imagines Steve Jobs' design thinking.
AT&T's dream to acquire T-Mobile's US operation may be over.
Barclays enables charitable giving with the tap of a card.
BT files patent suit against Google.
Disney and Atlanta Braves are involved in a trademark dispute.
Facebook sues a different Mark Zuckerberg, sees profits hit $1B ahead of IPO.
Goldman Sachs rises as finance powerhouse.
History Channel struggles at the top.
Jersey Shore's Snooki sued by branding partner.
Morton's steakhouse chain finds a buyer.Continue reading...
Posted by Dale Buss on December 13, 2011 08:55 AM
AOL reorganizes into four business units.
Apple softens stance to lure mobile ads, as iAds seen as rare failure for Steve Jobs.
AT&T deal with T-Mobile granted a delay by judge.
BBC to make World News available through Comcast.
China Mobile tops Millward Brown ranking of Chinese brands.
Deloitte sees gamification as one of the top tech trends of 2012.
Facebook seen as not needing Wall Street to go public; tests private messages between people and pages.
HP dumps its iPad rival on eBay.
IHOP opens fast-casual IHOP Express.
Ikea sues Irish home retailer for allegedly copying prints.
Intel tells customers they can turn up the heat in server rooms.
Interbrand named branding agency of the year by Marketing magazine.Continue reading...
Posted by Michael Waltzer on December 6, 2011 09:05 PM
Cover your ears, Jaws fans, because we have some news you may not like. Universal Studios is officially closing down the Jaws ride, Universal announced Friday. The 32-foot three ton steel and fiberglass shark, which was based on the 1975 movie, was one of the theme park's most popular attractions when it opened in 1990.
The area that surrounds it, which was named after the fictional resort island in the movie, will also be closed "to make room for what will be an exciting new attraction experience," Universal spokesman Tom Schroder said. Fans are biting back.Continue reading...
let's make a deal
Posted by Sheila Shayon on December 2, 2011 02:17 PM
Verizon Wireless, the largest U.S. mobile-phone carrier, is spending $3.6 billion to buy wireless spectrum from SpectrumCo, a cable joint venture that includes Comcast, Time Warner Cable and Bright House Networks, with each receiving $2.3 billion, $1.1 billion, and $189 million, respectively, to sell their share in the JV to Verizon.
As a result of the deal, the cable operators will resell Verizon Wireless service instead of operating their own wireless brand in SpectrumCo. Or as the New York Times puts it, "Instead of creating its own wireless services, Comcast, Time Warner Cable and Bright House will market Verizon’s service, and in turn Verizon will market the cable companies in their respective local markets."
Verizon is hungry for more airwaves to accommodate increasing consumer demand from mobile devices to watch video and browse the Internet, and the deal will yield 122 Advanced Wireless Services (AWS) licenses, improving 4G services to its customers. "Spectrum is the raw material on which wireless networks are built, and buying the AWS spectrum now solidifies our network leadership into the future," stated Dan Mead, president and CEO of Verizon Wireless.
Comcast, Time Warner Cable and Bright House will be able to provide wireless service to customers via Verizon’s network and Verizon Wireless is free to sell their products, including pay-TV, in its stores.
It’s also the end of a dream for the three U.S. cable operators to create and manage their own wireless network. "It's really hard for a cable company to expect to compete in a highly competitive wireless market," commented Time Warner Cable spokesman Alex Dudley to the Wall Street Journal. "We got a good price for the spectrum. An arrangement like this makes a lot of sense."Continue reading...
Posted by Sheila Shayon on October 25, 2011 05:03 PM
NBC's web-only series In Gayle We Trust has broken the barrier on digital series’ success and proven that an insurance agent, played by Elisa Donovan (Clueless, Beverly Hills 90210, Sabrina The Teenage Witch), can become a star.
A branded entertainment partnership between NBC Universal and media agency Mindshare, the series — backed by AmFam, or American Family Insurance — launched in 2009 and was renewed last year.
By season two, Gayle had doubled viewership from 18 million to 34.9 million. Season three, which launches this week, centers on a newcomer who is creating a musical, aptly titled Policies! Policies!
“In Gayle We Trust delivers quality entertainment in a manner that both keeps viewers coming back for more and aligns with the values of the sponsor. American Family Insurance beckons the insurance-buying public to allow us to protect their dreams,” said Telisa Yancy, advertising director.
Emmy Award-nominated actor Fred Willard and Richard Karn (Home Improvement) make cameos in season three, with Anthony Q. Farrell (The Office) as writer and Jason Farrand (Head Case) director.Continue reading...
Posted by Shirley Brady on September 29, 2011 06:03 PM
All Nippon Airways triggers security jitters with near-overturn.
AOL kills off Seed news service.
Apple's iPhone 5 rumored to feature deep Twitter integration, as Twitter's valuation soars and Blockbuster CMO falls in love with Twitter.
Friendly's ice cream chain prepares to file for bankruptcy protection.
Gamestop and Coke partner on largest Scvngr game to date.
Google shakes up web analytics with $150K paid service.
Microsoft is adding Comcast and Verizon pay TV to Xbox Live.
Netflix stock tumbles to new low.
RIM denies it's killing the BlackBerry PlayBook.Continue reading...
Posted by Sheila Shayon on September 29, 2011 11:56 AM
Bounce TV just launched in the US with the slogan "TV Our Way." Its first on-air program? Michael Jackson and Diana Ross in The Wiz.
Its schedule is packed with movies with “proven playability among black audiences,” such as A Raisin in the Sun, Spike Lee's Do the Right Thing, Shackles, Glory, and a week of Richard Pryor comedies. The rest of its on-air lineup features acquired TV shows such as Soul Train, a mix of original programming: sports (primarily, black college football games), documentaries and faith-based programs.
Bounce TV isn't the first or only network targeting African Americans, of course.Continue reading...