Best Global Green Brands 2014

sporting brands

Red Bull's Next Feat: Helping Formula One Stage US Comeback With NBC

Posted by Mark J. Miller on October 17, 2012 01:31 PM

The world loves Formula One racing — well, most of the world. The sport is said to be worth $3 billion annually around the globe, an amount that would grow if only America would learn to love extremely cool-looking cars zooming around at 200 mph. Now they will (once again) have a chance to go speed-dating with F1.

After a five-year hiatus, Formula One is giving the United States another try. The new $400 million Circuit of the Americas track in Austin, Texas, will host a F1 race in November, and another race is planned in New Jersey next year, according to a profile of the sport in the new issue of Vanity Fair. (Red Bull sports marketer Jordan Miller clarified via Twitter that it's 2014 for F1 in NJ.)

“Here’s what the U.S. market has to understand,” said Red Bull driver Mark Webber to Vanity Fair. “F1 is a prototype sport. It’s about pushing the boundaries of technology. It’s luxury. It’s top gear, optimal lap time. The teams are so heavily invested technologically, the cost of shaving one-tenth of a second from a single lap time exceeds $100 million.”

However, as film director Ron Howard tells the magazine, things are a lot safer in the sport than they were back in the ‘70s: “F1 today is still a cool, intense, sexy environment,” he said. “But back in the 70s it was a lot more dangerous. Drivers would go to their first drivers’ meeting of the year, look around the room, and know that a couple of these guys wouldn’t live through the season.” Howard’s next film, Rush, is focused on the sport during that time period, and he's supporting the Circuit of the Americas track opening by attending kick-off festivities on Nov. 1st.Continue reading...

that's entertainment

Amazon Prime'd to Vanquish Netflix

Posted by Sheila Shayon on September 3, 2012 09:47 AM

As the grandfather of streaming video, Netflix has suffered the slings and arrows of being out front, exacerbated by hubris and internal missteps.

The video rental company's announcement of separate fees for DVD and streaming services a year ago was a disaster, one that was exacerbated by CEO Reed Hastings’ foot-in-mouth comment regarding subscriber outrage, "It's something we'll monitor, but Americans are somewhat self-absorbed."

“Despite shrinking margins, a weakening balance sheet and increased competition, the stock was bullet-proof. Netflix was the great Achilles that vanquished Blockbuster Video with a little assistance from Coinstar's Redbox. But like Achilles, Netflix was not invulnerable,” notes Seeking Alpha.

Enter Amazon and its move to free video streaming with Amazon Prime in February 2011, membership priced at $79/year, including free Super Saver Shipping, free book rentals via Kindle and the add-on to rent or buy digital movies and TV shows for an additional fee providing newer content overall than on Netflix.Continue reading...

game change

HuffPost Begets HuffPost Live: Internet TV News

Posted by Sheila Shayon on August 15, 2012 12:01 PM

One more proof of Marshall McLuhan’s adage that "the medium is the message," The Huffington Post’s latest incarnation, HuffPost Live, launched yesterday. Proffering 12 hours of live weekday programming, the streaming web channel is a mash-up of hosted segments and user-generated content.

In combining the immediacy and reach of the Internet with the power of live television, the effort evokes buzz phrases like "engagement through second-screen vision." “We’re at this moment where people are much more interested in participating than they are in sitting back,” says Roy Sekoff, HuffPost’s founding editor and longtime Arianna wingman. “Engagement is more important than consumption. We decided to double down on that engagement, make it our North Star.” 

Huffington introduced the live stream with the hoopla of yore suited to a cable network launch, setting forth the mission and paying tribute to itself. “Seven years ago, HuffPost disrupted the way people engage with news. And now, with HuffPost Live, you’re invited to be part of a different kind of conversation, whoever you are, wherever you are.”Continue reading...

London 2012

London 2012 Watch: Visa Runs Real-Time Congrats to Michael Phelps

Posted by Mark J. Miller on August 1, 2012 06:33 PM

Today's Brandlympics round-up is brought to you by field hockey, the London 2012 Olympics sport celebrated in today's Google homepage logo:

Government Not Relaxing Olympic Marketing Ban for Months

The architects of London’s new arenas and sporting venues would like the world to know who they are and what they’ve done, but London won’t allow it. Due to the strict marketing rules in place, the venues can only be associated with London 2012 and the Olympics and not be used to market anyone or anything that hasn’t shelled out the millions it takes to be an official sponsor. And that rule isn’t expected to disappear before year’s end. This, of course, has left the architects unhappy. “The end of the year’s no good,” said Angela Brady, the president of the Royal Institute of British Architects, to BDOnline. “All eyes are on London right now. I want the architects to be able to stand proudly in front of their buildings and talk about them to international TV crews. These rules are against the whole spirit of the Olympics. Crushing the small guy is just not on.”Continue reading...

brand news

In the News: Olympics Fever, Amazon, Barclays and more

Posted by Dale Buss on July 27, 2012 09:12 AM

Google homepage logo pays tribute to the opening of the XXX Olympic Games in London.

Amazon founder Jeff Bezos pledges $2.5 million in support of gay marriage as Chick-Fil-A deals with firestorm created by CEO’s gay-marriage stance.

Barclays reveals new interest-rate probe and more U.S. lawsuits.

Airbus delays A350 over production problems.

Apple acquires fingerprint security firm.Continue reading...

brand news

In the News: Dark Knight Rises, Heineken, Chick-fil-A and more

Posted by Dale Buss on July 20, 2012 09:02 AM

In the News

Warner Bros. issues statement as The Dark Knight Rises opens somberly as Denver gunman kills 14 at screening, while movie opens strongly at box office.

Heineken offers $4.1 billion to buy out JV partner for Asia Pacific Breweries stake as Kirin's next move pondered.

Chick-fil-A homophobia shamed by actor Ed Helms.

Apple's original iPad prototype revealed as new iPad launch in China today fails to cause a fuss.

BlackBerry woes broken down to five mistakes by nymag.com.

Comcast prepares ultra high-speed broadband.Continue reading...

London 2012

London 2012 Watch: Ready for the Most Social Olympics Ever?

Posted by Sheila Shayon on July 17, 2012 07:05 PM

"Digital is one of the most crucial things for a modern brand manager to get right, so the pressure is on for (social media/digital strategist) Siobhan to explain her strategy. Twitter, Facebook, Mashable and even MySpace all have their part to play in creating the digital legacy for the Games."

BBC Two's Twenty Twelve comedy series (already a must-see) nails the overzealously social nature of the London 2012 Summer Olympics in the video above. All kidding aside, teams of social media strategists at the BBC and indeed around the world have been working almost as vigorously as the athletes, organizers and sponsors on how to make this the most interactive Olympic Games yet.

Since the previous Olympics in Beijing, tech advancements including Super Hi-Vision, live 3D TV and live broadcasting via smartphones have moved center-stage. Now the advent of social apps, social TV and social everything will be threaded through this Olympics, and — brace yourselves — all Olympics to come.Continue reading...

brand news

In the News: Barclays, MSNBC, Audi and more

Posted by Dale Buss on July 16, 2012 09:01 AM

In the News

Airbus and Boeing walk fine line about global airliner demands.

Apple finds some iPhone users souring on Siri as it may be gearing up to producer smaller iPad.

Audi opens first digital showrooms.

Barclays apologizes in new campaign for Libor scandal.

BSkyB prepares to launch Now TV.

Clorox targets Hispanics with Fraganzia line of cleaning products.

Digg founder revisits missteps that led to company's fall.

Ford funds parties featuring Escape to combat hunger.Continue reading...

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