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brand news

In the News: Olympics Fever, Amazon, Barclays and more

Posted by Dale Buss on July 27, 2012 09:12 AM

Google homepage logo pays tribute to the opening of the XXX Olympic Games in London.

Amazon founder Jeff Bezos pledges $2.5 million in support of gay marriage as Chick-Fil-A deals with firestorm created by CEO’s gay-marriage stance.

Barclays reveals new interest-rate probe and more U.S. lawsuits.

Airbus delays A350 over production problems.

Apple acquires fingerprint security firm.Continue reading...

brand news

In the News: Dark Knight Rises, Heineken, Chick-fil-A and more

Posted by Dale Buss on July 20, 2012 09:02 AM

In the News

Warner Bros. issues statement as The Dark Knight Rises opens somberly as Denver gunman kills 14 at screening, while movie opens strongly at box office.

Heineken offers $4.1 billion to buy out JV partner for Asia Pacific Breweries stake as Kirin's next move pondered.

Chick-fil-A homophobia shamed by actor Ed Helms.

Apple's original iPad prototype revealed as new iPad launch in China today fails to cause a fuss.

BlackBerry woes broken down to five mistakes by nymag.com.

Comcast prepares ultra high-speed broadband.Continue reading...

London 2012

London 2012 Watch: Ready for the Most Social Olympics Ever?

Posted by Sheila Shayon on July 17, 2012 07:05 PM

"Digital is one of the most crucial things for a modern brand manager to get right, so the pressure is on for (social media/digital strategist) Siobhan to explain her strategy. Twitter, Facebook, Mashable and even MySpace all have their part to play in creating the digital legacy for the Games."

BBC Two's Twenty Twelve comedy series (already a must-see) nails the overzealously social nature of the London 2012 Summer Olympics in the video above. All kidding aside, teams of social media strategists at the BBC and indeed around the world have been working almost as vigorously as the athletes, organizers and sponsors on how to make this the most interactive Olympic Games yet.

Since the previous Olympics in Beijing, tech advancements including Super Hi-Vision, live 3D TV and live broadcasting via smartphones have moved center-stage. Now the advent of social apps, social TV and social everything will be threaded through this Olympics, and — brace yourselves — all Olympics to come.Continue reading...

brand news

In the News: Barclays, MSNBC, Audi and more

Posted by Dale Buss on July 16, 2012 09:01 AM

In the News

Airbus and Boeing walk fine line about global airliner demands.

Apple finds some iPhone users souring on Siri as it may be gearing up to producer smaller iPad.

Audi opens first digital showrooms.

Barclays apologizes in new campaign for Libor scandal.

BSkyB prepares to launch Now TV.

Clorox targets Hispanics with Fraganzia line of cleaning products.

Digg founder revisits missteps that led to company's fall.

Ford funds parties featuring Escape to combat hunger.Continue reading...

web watch

E! Entertains Advertisers With Digital Refresh

Posted by Sheila Shayon on July 9, 2012 04:04 PM

Comcast's E! Entertainment channel has overhauled its website, on Monday revealing an online brand refresh to better showcase the site's content and ads.

Debuting a refreshed visual branding system and new slogan, “Pop of culture,” the website now features a “liquid” publishing and advertising platform, changing dynamically to reflect the brand as the go-to destination for all things pop culture, according to the New York Times.

“We need a site that can present all the content we have,” commented John Najarian, EVP and GM for digital media and business development at E!, one of the cable TV networks owned by Comcast's NBCUniversal arm, to the Times. “And our second goal is, How do we make the advertiser feel more special?”Continue reading...

brand news

In the News: PepsiCo, M&S, Valentino and more

Posted by Dale Buss on July 9, 2012 09:01 AM

In the News

PepsiCo expands into yogurt sales in the U.S. under Muller brand.

Marks & Spencer CEO's lack of fashion cred criticized as retailer overtaken by rival Next.

Valentino luxury brand in talks to be sold.

AT&T cuts ad spending.

Amazon sparks fears with "robo-pricing."

Billabong hits choppy waters.

Boeing expands new-orders lead over Airbus.Continue reading...

sporting brands

NBC Sports: Comcast Sharpens Network Branding Ahead of London Olympics

Posted by Mark J. Miller on June 19, 2012 02:55 PM

When Comcast formally acquired NBC Universal back in January of 2011, it was only a matter of time before the two sports powerhouses combined their national, regional, and cable efforts to create a single sports media juggernaut.

Following a complete overhaul from brand strategy through to creative execution that included the rebrand of Comcast's Versus channel to NBC Sports Network on January 2nd, 2012, NBC Sports Group is showing off its new face in 2012.

The NBC Sports Group’s new identity launched in January with the rebrand of Versus to NBC Sports Network, and has rolled out across their coverage of the Super Bowl and Triple Crown. The new brand is set to further roll out during NBC Sports Group’s Olympic coverage in July, and will be featured on NBC, NBC Sports Network, the Group’s RSNs (regional sports networks), and digital and web properties.Continue reading...

brand news

In the News: CNBC + Yahoo, Comcast vs Netflix, and more

Posted by Shirley Brady on June 13, 2012 08:50 AM

In the News

CNBC joins with Yahoo to bolster web reach via content, programming and distribution alliance.

Comcast and fellow U.S. cable operators face DOJ inquiry over treatment of Netflix and Hulu.

New York's proposed big soda ban goes to public comment as former Coca-Cola exec switches sides.

American Express sponsors Kenny Chesney concert for live-streaming on YouTube.

Apple is likely killing Ping.

Burger King's summer BBQ menu rolls out with sweet potato fries and bacon sundae.

Citi partners with USAID to foster mobile commerce in developing nations.Continue reading...

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