2014 Brandcameo Product Placement Awards

brand bites

China Bites: Apple, Nike, Coach and more

Posted by Abe Sauer on January 20, 2012 12:11 PM

And now for something completely different: in honor of Chinese New Year (Kung Hei Fat Choi!) this week's Brand Bites round-up is all China, all the time:

• Coach is targeting mainland consumers with limited edition Spring Festival e-card collaboration with artist Zhang Lan. And some nifty Year of the Dragon themed accessories, above.Continue reading...

brand bites

Brand Bites: 'Think Different', Blackwater, Matt Damon & more

Posted by Abe Sauer on December 16, 2011 12:07 PM

Tough guy Mickey Rourke laughing at himself in Snickers ad is great, though it's no Steven Seagal for Mountain Dew commercial. (via)

Get the "real story" behind Apple's "Think Different" ad campaign.

Google is being lobbied to quit a lobbying group: the US Chamber of Commerce. To find out more, Google: "Google + quit + US Chamber of Commerce."

Parental SEO alert, from "12 Harsh Truths About the Internet": "If you want your kid to be Googleable, you'll have to give them a weird-ass name."Continue reading...

doing good

Have You (RED) The Latest About World AIDS Day?

Posted by Sheila Shayon on November 30, 2011 01:17 PM

The fight against AIDS is on track to achieve the first AIDS-free generation by 2015.

Tomorrow celebrates the 23rd World AIDS Day. Since its beginning in 1988, 30 million people have died from the disease and 2.5 million children younger than 15 are living with HIV. But in four years, the world can realize the end of HIV transmission from mothers to babies delivering a key milestone for the beginning of the end of AIDS.

Major brands are continuing their support with limited edition (RED) products to help raise funds for the charity.

Apple is selling a (RED) iPad and iPod Nano; Nike a (RED) collection including trainers, a destroyer jacket and backpack; Gap is selling a t-shirt by French fashion designer Isabel Marant; Lauren Bush's FEED project created a tote bag; and Converse made 500 pairs of (RED) Chuck Taylor All Star shoes with the ‘Ephemeral Pitches, and Notes, Rhythm and Phonetics’ print design from José Parlá.

For the third year in a row, Starbucks will make “your handcrafted beverage an agent of change. They will be turning all handcrafted beverages (RED) on World AIDS Day, December 1st, across the US & Canada, making a five cent donation on every handcrafted beverage sold."Continue reading...

brand collaborators

Converse Seeks Camouflage with Gorillaz

Posted by Mark J. Miller on November 18, 2011 02:51 PM

Britain's Gorillaz band may be just four cartoon dudes with 'tude, but that didn’t stop the group’s second album, 2005’s Demon Days, from going five times platinum in the UK, double platinum in the States, and nabbing five 2006 Grammy Award nominations, one of which they won.

It also hasn’t stopped the band from making a deal with Converse to design a line of shoes, according to Spin.

One of the band’s flesh-and-blood cofounders, comic book creator Jamie Hewlett of Tank Girl fame, “has designed a series of Gorillaz-themed prints for the Gorillaz Chuck Taylor All Star collection,” Spin reports.

They are due to hit shelves in February, the same month that the NBA All-Star game is scheduled to take place in Orlando. But who knows if that is going to happen or not with the way owners and players are facing off in a collective-bargaining standoff that is getting tenser.Continue reading...

doing good

Deutsche Bank, UBS and Unilever Remain Steady Arts Patrons

Posted by Mark J. Miller on October 13, 2011 12:03 PM

Since the start of the global recession, plenty of companies have shut down, entered bankruptcy, or laid off a good chunk of their workforce. Yet, as the Financial Times points out, some corporations manage to continue funding large museums and exhibitions, such as Deutsche Bank’s sponsorship of England’s Frieze Art Fair.

Deutsche Bank is so steady that it didn’t seem to bat an eye earlier this year when Frieze decided to also throw a fair in New York and another one alongside the one that already sprouts up in London, the FT notes: Deutsche went ahead and sponsored both of them, too. 

UBS sponsors Art Basel and Miami Basel; Unilever’s dollars are tied up in an annual commission at the Tate Modern. Other such brands as Converse, JP Morgan, Louis Vuitton, and Agnès B give as well. But despite these instances of corporate generosity, overall support for the arts by corporations has fallen 20 percent, according to a report cited by the FT.Continue reading...

brand bites

Brand Bites: China's Angry Birds and Apple Sneakers, Ride It Like Beckham & more

Posted by Abe Sauer on September 16, 2011 12:02 PM

After China's fake Apple stores debacle, Apple moves to open real Apple store in prestigious Peking University library. (Not so fast, say officials.) And scoring two knock-offs in one, Chinese consumers are now being tempted with fake Converse sneakers bearing Apple's logo. They sell for about $5; click here for the fall lineup.

Below, check out legit branded kicks exclusively for the China market — Angry Birds sneakers! — and more.Continue reading...

brand challengers

Toxic Chemicals in Branded Clothing?

Posted by Mark J. Miller on August 23, 2011 03:05 PM

Fourteen top clothing brands have traces of toxic chemicals that are harmful to human health and the environment within them, Greenpeace has discovered, according to Agence France Presse.

Traces of the chemicals, known as nonylphenol ethoxylates or NPEs, were found in such brands as Adidas, Uniqlo, Calvin Klein, H&M, Abercrombie & Fitch, Lacoste, Converse and Ralph Lauren, Greenpeace reported in its study, “Dirty Laundry 2,” according to the AFP.Continue reading...

brand bites

Brand Bites: Gaga + Rihanna + Kenny Powers + Google+

Posted by Abe Sauer on July 15, 2011 12:00 PM

Converse finally opens its Brooklyn "Rubber Tracks" studio where local artists can record for free.

Lady Gaga no longer banned in China, while Rihanna and Gaga fight for Facebook supremacy when Google+ really needs them. And maybe it will get them. Rihanna, meanwhile, also bumped Megan Fox as the new face (and derriere) of Armani.

BMW is now making bikes... for the Olympics

China's ad industry worth $28 billion this year, and over $33 billion next year.

Below: Burger King, McDonald's, Kenny Powers and more.Continue reading...

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