brand news

In the News: Facebook, Tribune Co., Apple and more

Posted by Dale Buss on July 1, 2013 09:15 AM

In the News

Facebook plans to block ads from broader set of "controversial" pages.

Tribune Co. acquires 19 TV stations to become biggest station operator.

Apple paid no UK corporation tax last year, report says as it applies for "iWatch" trademark in Japan.

Amazon quietly lays plans to sell high-end art.

Bank of America commits to "culture change" that will help in Chicago market.

CBS breaks summer ratings mold with success of Under the Dome.

Chobani undergoes another agency review as it fends off stiffening Greek-yogurt competition.

Cirque Du Soleil deals with death of performer in Las Vegas.

Coca-Cola and PureCircle seek regulatory approval for new stevia-based ingredient.Continue reading...

china

Year of the Snake Sneakers Arrive As Nike Preps Its Black Mamba, Again

Posted by Abe Sauer on January 24, 2013 01:07 PM

With the Year of the Snake dawning, Nike's zodiac cycle is complete: The approaching Chinese New Year will bring what Nike claims is a 12th version of its special edition zodiac animal-themed shoes.

In 2001, Nike had just one zodiac offering, the Air Force 1 Low 3M "Snake." In the ensuing years, some Nike zodiac shoes were better than others. (Air Max 1 Year of the Ox, anyone? Nike Dunk High pigs?).  This year, with a better creature to work with, and as it had with last year's Year of the Dragon, Nike —along with its Jordan brand — has introduced a collection of serpentine shoes.

Nike isn't alone: Shelves of shoe stores in China are about to be filled with scaly offerings that would make Indiana Jones shudder. Continue reading...

doing good

(RED) Rush to Zero: Ten Days, Ten Ways to Fight AIDS

Posted by Sheila Shayon on June 4, 2012 10:01 AM

(RED) has announced (RED)Music, a place to buy exclusive tickets and packages from top artists and a centerpiece of the organization's inaugural (RED) Rush to Zero campaign, running June 1-10 to raise funding and awareness to deliver an AIDS Free Generation by 2015.

“The virtual elimination of mother-to-child transmission of HIV is part of the eight Millennium Development Goals, which range from halving extreme poverty to halting the spread of HIV/AIDS by the target date of 2015,” said the press release.Continue reading...

brand bites

Brand Bites: Nike, Scion, iOS, Pepsi, Dos Equis, Instagram, Mountain Dew & Converse

Posted by Abe Sauer on April 13, 2012 12:01 PM

After launching a bikini babes, donuts and milk spot, Scion thought better and pulled it. It lives on though. (via)

Blondes in bikinis and Helen Keller. Of course it's Nike. Continue reading...

fashion therapy

Fashion Bites: QVC's Titanic, H&M Luxe, Chuck Taylor Premium and more

Posted by Shirley Brady on March 26, 2012 12:31 PM

QVC is selling Titanic-branded merchandise for sinking centenary next month. "Legacy 1912 –Titanicä" perfume, anyone?

H&M is rumored to have a high-end luxury fashion line in the works, while its Conscious Collection lands on April 14th.

Converse Chuck Taylor Premium line recasts iconic high-top sneaker in luxe leather.

Move over, Ralph Lauren's Big Pony and Lacoste's Big CrocBenetton is joining the big logo brigade:Continue reading...

branded entertainment

Converse Releases Gorillaz DoYaThing Music Video

Posted by Shirley Brady on February 29, 2012 11:31 AM

Having just released its Gorillaz co-branded Chuck Taylor sneaker collection, Converse today released the official music video for its latest "Three  Artists. One Song" music collaboration series, a song called "DoYaThing," which features Gorillaz with Andre 3000 and former LCD Soundsystem frontman James Murphy. Watch it below.Continue reading...

brand collaborators

Converse x Gorillaz: Fans Get Ready to DoYaThing

Posted by Mark J. Miller on February 21, 2012 01:01 PM

Converse is continuing its "Three Artists. One Song" musical collaborations with a new single being released Friday: DoYaThing, a "robo-funk" (as NME calls it) track featuring Blur spinoff Gorillaz with guests Andre 3000 of Outkast fame and musician/producer James Murphy in his post-LCD Soundsystem guise.

The track is promoting the brand's limited edition Gorillaz-themed line of sneakers, which includes camouflage Chuck Taylor high top sneakers, designed by comic book artist Jamie Hewlett, who was best known for Tank Girl before he designed the Gorillaz characters.

The co-branded collection/single/video launch is being promoted with a Twitter hashtag and teaser videos, which you can check out below.Continue reading...

brand bites

China Bites: Apple, Nike, Coach and more

Posted by Abe Sauer on January 20, 2012 12:11 PM

And now for something completely different: in honor of Chinese New Year (Kung Hei Fat Choi!) this week's Brand Bites round-up is all China, all the time:

• Coach is targeting mainland consumers with limited edition Spring Festival e-card collaboration with artist Zhang Lan. And some nifty Year of the Dragon themed accessories, above.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements