2014 Brandcameo Product Placement Awards

damage control

Nike Better World? Not For Converse Factory Workers in Indonesia

Posted by Sheila Shayon on July 13, 2011 12:00 PM

In the video above, Nike chairman and cofounder Phil Knight narrates the philosophy behind the company's Better World corporate citizenship platform. He articulates its goals for sustainable packaging and product design, giving back to the community, and looking beyond the bottom line to improve lives (hence the "better world" tagline). He also admits that Nike could do more to improve the lives of the factory workers around the world who make its shoes and branded goods.

So Knight can't be too pleased by the latest news about its longstanding battle with human rights and labor activists regarding its global contractors. The Associated Press today released an expose documenting how dozens of factory workers making Nike's Converse sneakers in Indonesia are routinely abused on the job.Continue reading...

doing good

FEED Bags Clarins Partnership

Posted by Barry Silverstein on July 5, 2011 12:30 PM

Lauren Bush's FEED USA campaign, which raises money to improve school food programs across America, last crossed our transom when it produced "Made in USA" bags for Gap that turned out to be made in China, and Gap duly apologized for the gaffe.

Now another retailer, Nordstrom, is offering an exclusive FEED bag, to support the activist's (that's her at right) global FEED Projects program, with French beauty brand Clarins on board.

This bag, dubbed FEED 15, is a makeup bag rather than a tote bag, however. It contains Clarins body lotion, hand cream and lip gloss and will be available for $30 starting July 15th at Nordstrom and on the FEED web store and starting August 1st at Clarins.com.

To extend the exclusivity even further, in October, Bloomingdale's will offer a similar FEED 25 bag. The "15" and "25" on the bags indicate the number of children fed around the world with the purchase of each bag, according to WWD.Continue reading...

sporting brands

Nike Raises Revenue Targets

Posted by Shirley Brady on June 29, 2011 08:30 AM

Nike shares jumped this week in the wake of the company's quarterly report, which showed sales in China and the US bolstering its global profits.

Nike, Inc. — the corporate parent of Nike, Cole Haan, Converse, Hurley and Umbro brands — announced an increase to its fiscal 2015 revenue target to a new range of $28-30 billion, up from its previous target of $27 billion announced in May 2010.

The company also increased its fiscal 2015 revenue target for the NIKE Brand to $24-25 billion, up from its previous target of $23 billion. The announcements were made during an investor meeting at its headquarters in Beaverton, Ore., where the following video showcasing its brands globally was shown.Continue reading...

week in review

Top 10 Stories of the Week: PGA's "Golf Boys," Mobile Marketing, the Barbie and Ken Breakup, and more!

Posted by Michael Waltzer on June 17, 2011 05:00 PM

Our most-read blog posts of the past week include PGA's "Golf Boys," mobile marketing, the Barbie and Ken breakup, and more:

#1 Viral Video Watch: The Golf Boys

#2 Faux Twitter Photo Causes PR Headache for McDonald’s

#3 Current Hoists New Logo and Hope for Keith Olbermann

#4 Consumers Respond to Mobile Marketing

#5 Viral Video Watch: Sriracha the Rooster Sauce Rap a Saucy Ode

#6 Viral Video Watch: "Whole Foods Parking Lot" Spoofs Whole Foods Lifestyle

#7 Greenpeace Breaks Up Barbie and Ken to Save the Rainforest

#8 P&G's Secret Weapon: Word-of-Mouth Marketing

#9 Converse to Artists: If the Shoe Fits...

#10 Logo Watch: Canadian Olympic Team, Monday Night Football & more

brand inspiration

Converse to Artists: If the Shoe Fits...

Posted by Sheila Shayon on June 14, 2011 02:00 PM

What do you get when you put 480 Converse Chuck Taylor All Stars together, 20 shoes high x 24 shoes wide, weighing 400 kg, with 20 modules, and each shoe mounted on a servomotor that can rotate 180 degrees? 

Converse's European ‘The Canvas Experiment,’ an experiential project that handed over the brand's iconic Chuck Taylor All Stars to artists to reinvent.Continue reading...

political brands

The Tee Party: Right Wing Raises Humor Tax By Spoofing Big Brands

Posted by Abe Sauer on May 30, 2011 11:30 AM

Sure, there have always been the brand-mocking clothing of dumb punks, be it North Face-skewering "South Butt" or the wit of "Mountain Don't."

Now, usually reserved conservatives are getting in on the fun. Below, a collection of corporate-spoofing t-shirt designs that promote the politics of the right.Continue reading...

brand collaborators

Converse Meets Super Mario

Posted by Michael Waltzer on April 28, 2011 05:00 PM

Look out Mario, it's Bowser! And he’s captured Peach! What special power will you call upon to save her? Converse!?

To celebrate the 25th anniversary of Super Mario, Converse Japan and Nintendo have teamed up to produce a Super Mario version of the Chuck Taylor shoe.Continue reading...

brand news

Brands to Watch: Boeing, TI, Wachovia and more

Posted by Shirley Brady on April 4, 2011 06:00 PM

Brands to Watch

In the wake of cracks being found in three Southwest planes, FAA calls for cross-airline inspections of Boeing 737s.

Texas Instruments acquires National Semiconductor for $6.5 billion.

Wachovia, now part of Wells Fargoaccused of drug cartel money-laundering.

American Airlines ends spat with Expedia.

Apple goes after Color and Instagram with iPhone's social photo stream, looks to become media gatekeeper.

CBS News anchor Katie Couric is negotiating her exit, and eyeing a syndicated talkshow with Jeff Zucker.Continue reading...

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