Best Global Green Brands 2014

brand bites

Brand Bites: China's Angry Birds and Apple Sneakers, Ride It Like Beckham & more

Posted by Abe Sauer on September 16, 2011 12:02 PM

After China's fake Apple stores debacle, Apple moves to open real Apple store in prestigious Peking University library. (Not so fast, say officials.) And scoring two knock-offs in one, Chinese consumers are now being tempted with fake Converse sneakers bearing Apple's logo. They sell for about $5; click here for the fall lineup.

Below, check out legit branded kicks exclusively for the China market — Angry Birds sneakers! — and more.Continue reading...

brand challengers

Toxic Chemicals in Branded Clothing?

Posted by Mark J. Miller on August 23, 2011 03:05 PM

Fourteen top clothing brands have traces of toxic chemicals that are harmful to human health and the environment within them, Greenpeace has discovered, according to Agence France Presse.

Traces of the chemicals, known as nonylphenol ethoxylates or NPEs, were found in such brands as Adidas, Uniqlo, Calvin Klein, H&M, Abercrombie & Fitch, Lacoste, Converse and Ralph Lauren, Greenpeace reported in its study, “Dirty Laundry 2,” according to the AFP.Continue reading...

brand bites

Brand Bites: Gaga + Rihanna + Kenny Powers + Google+

Posted by Abe Sauer on July 15, 2011 12:00 PM

Converse finally opens its Brooklyn "Rubber Tracks" studio where local artists can record for free.

Lady Gaga no longer banned in China, while Rihanna and Gaga fight for Facebook supremacy when Google+ really needs them. And maybe it will get them. Rihanna, meanwhile, also bumped Megan Fox as the new face (and derriere) of Armani.

BMW is now making bikes... for the Olympics

China's ad industry worth $28 billion this year, and over $33 billion next year.

Below: Burger King, McDonald's, Kenny Powers and more.Continue reading...

damage control

Nike Better World? Not For Converse Factory Workers in Indonesia

Posted by Sheila Shayon on July 13, 2011 12:00 PM

In the video above, Nike chairman and cofounder Phil Knight narrates the philosophy behind the company's Better World corporate citizenship platform. He articulates its goals for sustainable packaging and product design, giving back to the community, and looking beyond the bottom line to improve lives (hence the "better world" tagline). He also admits that Nike could do more to improve the lives of the factory workers around the world who make its shoes and branded goods.

So Knight can't be too pleased by the latest news about its longstanding battle with human rights and labor activists regarding its global contractors. The Associated Press today released an expose documenting how dozens of factory workers making Nike's Converse sneakers in Indonesia are routinely abused on the job.Continue reading...

doing good

FEED Bags Clarins Partnership

Posted by Barry Silverstein on July 5, 2011 12:30 PM

Lauren Bush's FEED USA campaign, which raises money to improve school food programs across America, last crossed our transom when it produced "Made in USA" bags for Gap that turned out to be made in China, and Gap duly apologized for the gaffe.

Now another retailer, Nordstrom, is offering an exclusive FEED bag, to support the activist's (that's her at right) global FEED Projects program, with French beauty brand Clarins on board.

This bag, dubbed FEED 15, is a makeup bag rather than a tote bag, however. It contains Clarins body lotion, hand cream and lip gloss and will be available for $30 starting July 15th at Nordstrom and on the FEED web store and starting August 1st at Clarins.com.

To extend the exclusivity even further, in October, Bloomingdale's will offer a similar FEED 25 bag. The "15" and "25" on the bags indicate the number of children fed around the world with the purchase of each bag, according to WWD.Continue reading...

sporting brands

Nike Raises Revenue Targets

Posted by Shirley Brady on June 29, 2011 08:30 AM

Nike shares jumped this week in the wake of the company's quarterly report, which showed sales in China and the US bolstering its global profits.

Nike, Inc. — the corporate parent of Nike, Cole Haan, Converse, Hurley and Umbro brands — announced an increase to its fiscal 2015 revenue target to a new range of $28-30 billion, up from its previous target of $27 billion announced in May 2010.

The company also increased its fiscal 2015 revenue target for the NIKE Brand to $24-25 billion, up from its previous target of $23 billion. The announcements were made during an investor meeting at its headquarters in Beaverton, Ore., where the following video showcasing its brands globally was shown.Continue reading...

week in review

Top 10 Stories of the Week: PGA's "Golf Boys," Mobile Marketing, the Barbie and Ken Breakup, and more!

Posted by Michael Waltzer on June 17, 2011 05:00 PM

Our most-read blog posts of the past week include PGA's "Golf Boys," mobile marketing, the Barbie and Ken breakup, and more:

#1 Viral Video Watch: The Golf Boys

#2 Faux Twitter Photo Causes PR Headache for McDonald’s

#3 Current Hoists New Logo and Hope for Keith Olbermann

#4 Consumers Respond to Mobile Marketing

#5 Viral Video Watch: Sriracha the Rooster Sauce Rap a Saucy Ode

#6 Viral Video Watch: "Whole Foods Parking Lot" Spoofs Whole Foods Lifestyle

#7 Greenpeace Breaks Up Barbie and Ken to Save the Rainforest

#8 P&G's Secret Weapon: Word-of-Mouth Marketing

#9 Converse to Artists: If the Shoe Fits...

#10 Logo Watch: Canadian Olympic Team, Monday Night Football & more

brand inspiration

Converse to Artists: If the Shoe Fits...

Posted by Sheila Shayon on June 14, 2011 02:00 PM

What do you get when you put 480 Converse Chuck Taylor All Stars together, 20 shoes high x 24 shoes wide, weighing 400 kg, with 20 modules, and each shoe mounted on a servomotor that can rotate 180 degrees? 

Converse's European ‘The Canvas Experiment,’ an experiential project that handed over the brand's iconic Chuck Taylor All Stars to artists to reinvent.Continue reading...

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