sporting brands

Nike Raises Revenue Targets

Posted by Shirley Brady on June 29, 2011 08:30 AM

Nike shares jumped this week in the wake of the company's quarterly report, which showed sales in China and the US bolstering its global profits.

Nike, Inc. — the corporate parent of Nike, Cole Haan, Converse, Hurley and Umbro brands — announced an increase to its fiscal 2015 revenue target to a new range of $28-30 billion, up from its previous target of $27 billion announced in May 2010.

The company also increased its fiscal 2015 revenue target for the NIKE Brand to $24-25 billion, up from its previous target of $23 billion. The announcements were made during an investor meeting at its headquarters in Beaverton, Ore., where the following video showcasing its brands globally was shown.Continue reading...

week in review

Top 10 Stories of the Week: PGA's "Golf Boys," Mobile Marketing, the Barbie and Ken Breakup, and more!

Posted by Michael Waltzer on June 17, 2011 05:00 PM

Our most-read blog posts of the past week include PGA's "Golf Boys," mobile marketing, the Barbie and Ken breakup, and more:

#1 Viral Video Watch: The Golf Boys

#2 Faux Twitter Photo Causes PR Headache for McDonald’s

#3 Current Hoists New Logo and Hope for Keith Olbermann

#4 Consumers Respond to Mobile Marketing

#5 Viral Video Watch: Sriracha the Rooster Sauce Rap a Saucy Ode

#6 Viral Video Watch: "Whole Foods Parking Lot" Spoofs Whole Foods Lifestyle

#7 Greenpeace Breaks Up Barbie and Ken to Save the Rainforest

#8 P&G's Secret Weapon: Word-of-Mouth Marketing

#9 Converse to Artists: If the Shoe Fits...

#10 Logo Watch: Canadian Olympic Team, Monday Night Football & more

brand inspiration

Converse to Artists: If the Shoe Fits...

Posted by Sheila Shayon on June 14, 2011 02:00 PM

What do you get when you put 480 Converse Chuck Taylor All Stars together, 20 shoes high x 24 shoes wide, weighing 400 kg, with 20 modules, and each shoe mounted on a servomotor that can rotate 180 degrees? 

Converse's European ‘The Canvas Experiment,’ an experiential project that handed over the brand's iconic Chuck Taylor All Stars to artists to reinvent.Continue reading...

political brands

The Tee Party: Right Wing Raises Humor Tax By Spoofing Big Brands

Posted by Abe Sauer on May 30, 2011 11:30 AM

Sure, there have always been the brand-mocking clothing of dumb punks, be it North Face-skewering "South Butt" or the wit of "Mountain Don't."

Now, usually reserved conservatives are getting in on the fun. Below, a collection of corporate-spoofing t-shirt designs that promote the politics of the right.Continue reading...

brand collaborators

Converse Meets Super Mario

Posted by Michael Waltzer on April 28, 2011 05:00 PM

Look out Mario, it's Bowser! And he’s captured Peach! What special power will you call upon to save her? Converse!?

To celebrate the 25th anniversary of Super Mario, Converse Japan and Nintendo have teamed up to produce a Super Mario version of the Chuck Taylor shoe.Continue reading...

brand news

Brands to Watch: Boeing, TI, Wachovia and more

Posted by Shirley Brady on April 4, 2011 06:00 PM

Brands to Watch

In the wake of cracks being found in three Southwest planes, FAA calls for cross-airline inspections of Boeing 737s.

Texas Instruments acquires National Semiconductor for $6.5 billion.

Wachovia, now part of Wells Fargoaccused of drug cartel money-laundering.

American Airlines ends spat with Expedia.

Apple goes after Color and Instagram with iPhone's social photo stream, looks to become media gatekeeper.

CBS News anchor Katie Couric is negotiating her exit, and eyeing a syndicated talkshow with Jeff Zucker.Continue reading...

celebrity brandmatch

Dove's Unlikely Pitchman: Magic Johnson

Posted by Abe Sauer on March 21, 2011 10:00 AM

On November 7, 1991 five-time NBA champion and three-time league MVP Irving "Magic" Johnson announced his immediate retirement from the Los Angeles Lakers and pro basketball. Johnson further said that he had tested positive for HIV.

The announcement shocked America, and Johnson became the public face of HIV, challenging Americans who had until then seen (and celebrated) the illness as afflicting only the gay community to come to terms with one its most celebrated athletes being HIV-positive.

So, not a soul would have believed anyone who had said at the time, "In 20 years, Magic Johnson will be the spokesperson for a major brand's line of men's hygiene products." But that's just what happened. During the NCAA tournament, Dove introduced its new campaign — "Journey to Comfort with Magic Johnson."Continue reading...

what girls want

Converse Promotes New Women's Designs

Posted by Shirley Brady on March 8, 2011 12:30 PM

While not timed to International Women's Day, Converse is thinking about giving women a well-shod foot up.

The classic American sneaker brand is promoting the Helen — a new spin on its heritage Jack Purcell shoe (and named for Purcell's wife). The short film above features NYC chef Melia Marden talking about her work, her mother's inspiration and Converse's new women's shoe design. 

The brand is also promoting another women's collection, featuring a more international inspiration: the designs of Marimekko.Continue reading...

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