Posted by Shirley Brady on May 5, 2010 06:05 PM
P&G acquired Natura Pet Foods; also faces US investigation over Pampers Dry Max as brand prepares to launch in the UK. Other brands in the headlines:
Adobe's CTO weighs in on Apple spat.
Blockbuster releases open API to spur distribution.
Conan O'Brien chats up YouTube and Google staffers.
Diddy's Sean John line will be exclusively carried by Macy's.
FCC to overhaul US Internet rules.Continue reading...
Posted by Abe Sauer on February 25, 2010 01:45 PM
Last night, The University of North Carolina – Michael Jordan’s alma mater – donned its basketball team in special silver jerseys to celebrate the 25th anniversary of Nike's Air Jordan brand. Later this week, the university teams for California and Georgetown will also commemorate the occasion by wearing similar silver uniforms.
The anniversary is being celebrated to mark the journey of a brand and a man that were almost never brought together.
When Jordan was a rookie in the mid-1980s, he was more interested in signing with Adidas or Converse. In fact, when Jordan saw the first pair of now iconic red-and-black Air Jordans he said, "I can't wear that shoe, those are Devil colors."Continue reading...
close of business
Posted by Sara Zucker on January 27, 2010 06:38 PM
eHarmony settles its same-sex lawsuit for $2 million, admits no wrong-doing. [Reuters]
Netflix's side project, Roku, hopes to raise $30 million in private funding. [Bloomberg]
King Kong ride rejoins Universal Studies in 3-D. [LA Times]
Converse, Nascar, Carhartt, and PepsiCo team up for the Midem music conference. [Adweek]
iPad hype boosts apple stock by 2.9% pre-announcement. [Detroit Free Press]
Posted by Peter Feld on October 20, 2009 05:44 PM
Though the long-awaited Spike Jonze/Dave Eggers adaptation of Maurice Sendak's modern childhood classic, Where The Wild Things Are, narrowly topped the weekend's box office, reaction from kids and parents has been mixed, as CNN reports, with many parents finding it "joyless" and some young children in the ostensible target market bored.
And as brandchannel's Jim Thompson notes in this week's brandcameo report, the film is certainly a bust when it comes to product placement:
Considering that the majority of the film takes place in the forests and deserts of Max’s creative mind, few opportunities for product placements arise. The beginning of the movie, however, includes a scene where Mazzola is clearly noticeable on the kitchen table. Also, Lego products decorate Max’s bedroom and underscore his affinity for invention and playfulness. The most prominent brandcameo is by Max’s black Converse All-Star lowtop sneakers, which are seen in many scenes throughout the film.Continue reading...