brands under fire
Posted by Sheila Shayon on July 27, 2010 10:00 AM
In a landmark, unprecedented win, students and human rights activists have forced the hand of retail giant Nike to pay $1.54 million to compensate 1,800 laid off workers in Honduras.
The workers were subcontractors who lost their jobs with the closing of two Nike factories (Hugger and Vision Tex) in 2009. It's a stunning reversal from Nike’s claims a few months ago that it didn't owe the workers a cent.
But the “Just Pay It!” campaign against Nike, led by United Students Against Sweatshops (USAS), was unstoppable.Continue reading...
Posted by Barry Silverstein on July 22, 2010 02:00 PM
The Gulf oil spill is a daily reminder of our over-dependence on oil. More than that, it is a stark statement about the impact man can have on our natural environment.
Now some 100 retailers and apparel brands are working together to minimize their impact on the environment, using a software tool that will help them measure environmental factors, from creating a product right through its disposal.
The group calls the output of the tool the "Eco Index," and the hope is that it will become as recognizable on clothing as Energy Star is on appliances. While individual members of the consortium, such as Levi's, have been putting their own eco-stamp on packaging, the idea is to create a recognizable "green" seal of approval.Continue reading...
Posted by Barry Silverstein on July 21, 2010 11:30 AM
We've reported on Pepsi's consumer-focused activities, in particular the Pepsi Refresh Project, as part of its effort to use social media to engage and empower consumers.
Now Pepsi is gaining recognition for outstanding corporate social responsibility (CSR) by using its Refresh Project—which has funded a variety of philanthropic projects, including care packages (see above) for U.S. troops—to help areas affected by the Gulf oil spill.
Pepsi's "Do Good for the Gulf" Refresh campaign has pledged $1.3 million to ideas submitted by consumers that could "refresh the communities of the Gulf states." Pepsi invited the public to submit ideas through July 16. Starting August 2, consumers can vote on the ideas they like best. Finalists will be announced on September 2, and grants will be awarded on September 22.
Some efforts to associate a brand with a major disaster could be seen as cynical, but this initiative is being hailed by industry experts.Continue reading...
Posted by Shirley Brady on July 9, 2010 09:00 AM
Facebook is closing its online gift shop, an estimated $100 million business and a blow to charities such as (RED), WWF and Tom's Shoes, above — and, potentially, Facebook's brand as the initiative was its core platform for philanthropy. The UK government, meanwhile, is also using Facebook for crowdsourcing ideas.
Boeing will introduce its 787 Dreamliner to the public next week.
It's Chick-fil-A's annual customers-dressed-as-cows appreciation day.
Colgate-Palmolive is bringing free dental care to children affected by the Gulf oil spill.
Ferrari is replacing the controversial Marlboro barcode design from its F1 cars with a new logo for the upcoming season.Continue reading...
Posted by Suzanne Blecher on March 30, 2010 01:42 PM
More than 75 percent of consumers say that corporate responsibility is important, according to the 2010 Corporate Social Responsibility (CSR) Perception study by research firm Penn Schoen Berland. Just don’t ask those people to define what CSR means. Only 45 percent were sure.
The study also found that 55 percent of those polled found that social responsibility is a differentiator among brands and were more likely to choose a product tied to a certain cause when all other factors (price, size) were similar. And bonus points if your company puts CSR claims on your website. 75 percent of respondents say they are more likely to buy from a website with a cause, yet just 13 percent of that group has actually done so.Continue reading...