Unilever Crowdsources the Creation of a Sustainable Shower

Posted by Sheila Shayon on August 20, 2013 12:52 PM

Unilever is turning to consumers to crowdsource the creation of an environmentally-friendly shower, an extension of the CPG brand's ongoing Sustainable Living Plan.

The company posted an open challenge to inventors and environmentally-conscious shower takers everywhere to come up with a sustainable design that lets users “enjoy showering while having a minimal impact on the planet and on our wallets.” 

“Small actions really could make a big difference in this field – because billions of people use our cleaning products every day. Cutting shower times by one minute a day for 200 million households in the US alone would save 26 billion gallons of water and 1.3 million tonnes of carbon," the company points out on its website.Continue reading...

social media watch

Police Veteran Bratton Launches Social Network for Police Officers to Collaborate

Posted by Sheila Shayon on July 15, 2013 05:16 PM

Tapping social media for the workplace can be tricky, however one former police commissioner is launching his own Facebook-like service, BlueLine, to bring officers together to help fight crime on a national, collaborative level.

Bill Bratton, who has led the New York, Los Angeles and Boston police departments created the network through his company, Bratton Technologies, in hopes that it will engage younger officers who "share a shocking amount of information on public networks."

Now in beta testing with about 100 officers from the LA police department, LA Sheriff's Department and University of Southern California police force, the secure network will serve as a place for officers to engage each other, "share best practices [and] talk about innovations," Bratton told Reuters.Continue reading...


Ben & Jerry's, Selfridges Crowdsource their Latest Product Campaigns

Posted by Mark J. Miller on June 28, 2013 05:22 PM

Ben & Jerry’s has come up with plenty of interesting ice cream flavors and unique names on their own: Schweddy Balls and Chunky Monkey come to mind. But this time around, the ice-cream giant is asking the public for its help in creating and naming five new flavors inspired by five iconic US cities. 

Called City Churned, the campaign asks consumers in New York City; Portland, Ore.; Washington, D.C.; Seattle; and San Francisco to vote on what will be in the new flavors by taking different actions. For example, in New York, votes will go to either mint and vanilla being in the flavor depending on how many people are counted hailing cabs going uptown or downtown in the next few weeks, according to the New York Daily News.Continue reading...


Amazon Taps Crowdsourcing for Upgrade to Facebook Gifting

Posted by Sheila Shayon on June 20, 2013 10:38 AM

Amazon is extending its gifting presence on Facebook with its new Birthday Gift. The e-commerce/social tie-in allows Facebook friends to crowdsource a gift card to be sent over the social network. 

The online retailer already allows Facebook users to buy and share gift cards through Facebook, but the new initiative is the first of its kind that takes advantage of the socialization of gift-giving. 

Once users link their Amazon and Facebook accounts, they can choose a recipient and enter a message, and select a denomination of $1 to $25 before sharing it with other Facebook friends, who can add to the amount of the gift card.Continue reading...


Microsoft Leverages Crowdfunding for Back-To-School Promotion

Posted by Sheila Shayon on June 5, 2013 10:22 AM

The latest brand to hop on the crowdfunding bandwagon is giving students a unique way to get geared up for college.

On Tuesday, Microsoft launched Chip In, its innovative platform that lets students with an .edu email address pay for their Windows PC purchases. Included in the promotion are some of Windows' top offerings, including its Surface Pro. To get things rolling, Microsoft contributed 10 percent of the cost as the first donation, leaving the rest up to family and friends, who donate via a personalized campaign page. 

When a campaign is fully funded, the student receives a promotional coupon code to buy the device from, redeemable only with an .edu college e-mail address or international student identity card. To make the platform more enticing, Microsoft is offering free four-year subscriptions to Office 365 University edition for the first 10,000 students who sign up.Continue reading...

sip on this

Coke's New Digital Effort Pursues Youth—and So Does its Board

Posted by Dale Buss on April 24, 2013 05:57 PM

Coke has always been a brand skewed toward youth, but it's always been popular with the baby-boomer cohort and Generation Y that aged along with the brand. Now, Coca-Cola is attempting to repel itself away from its aging base in two dramatic ways—with a heavily teen-skewed new digital advertising campaign, and with a changing of the guard on its relatively ancient board of directors.

First, the exciting stuff: Coke has launched a new overall ad strategy for this year, and for years to come, under the tag line "The Ahh Effect," created by Wieden & Kennedy. The idea is to emphasize digitized content on mobile screens, as well as some crowdsourcing, to engage younger consumers in a myriad of ways in the experience of what it's like to drink a Coke—and say "ahh."

"Coke is the ultimate in refreshment, and ... your first response when drinking Coke should be a hearty 'Aah,'" Pio Schunker, Coca-Cola's vice president of integrated marketing communications, explained to reporters, according to Advertising Age.Continue reading...

place branding

Philadelphia Goes Local for New Tourism Campaign

Posted by Mark J. Miller on April 10, 2013 01:47 PM

Benjamin Franklin, Dr. J and the fictional Rocky Balboa have all resided in completely different versions of Philadelphia, but each showcases a different part of the City of Brotherly Love. Now, Philly’s tourism gurus are looking to showcase a slew of different views of the city to potential visitors by showcasing different neighborhoods.

It used to be that colonial-America relics, the Art Museum steps and images of soft pretzels and cheesesteaks were what sold Philly to outsiders, but consumers are a bit more discerning now, so Philly’s tourism board is using its varied neighborhoods to help draw people there. The city has launched its Philadelphia Neighborhoods site, which highlights 14 different areas of the city. According to a press release, the site features “600 new pages of content, photography, mapping, videos and a consumer-generated Instagram feed.”Continue reading...


Space Engineers Launch Crowdfunding Campaign for NASA PSA Movie Trailer

Posted by Sheila Shayon on April 1, 2013 03:36 PM

When it comes to crowdfunding NASA, the sky's the limit. 

At least that's what a group from the aerospace industry was hoping for when it created an IndieGoGo campaign to fund a NASA PSA to be aired before showings of this summer's Star Trek Into Darkness

“NASA recently made an inspiring new online video narrated by Mr. Peter Cullen, the voice of Optimus Prime, to show the progress being made on these new systems, but the agency is barred by law from buying advertising time for such a spot,” states the campaign page. “Today we’re running a crowdfunding campaign to edit this video into a 30-second spot, and place it in over 50 movie theater screens around the country.”Continue reading...

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