2014 Brandcameo Product Placement Awards

crowdsourcing

Space Engineers Launch Crowdfunding Campaign for NASA PSA Movie Trailer

Posted by Sheila Shayon on April 1, 2013 03:36 PM

When it comes to crowdfunding NASA, the sky's the limit. 

At least that's what a group from the aerospace industry was hoping for when it created an IndieGoGo campaign to fund a NASA PSA to be aired before showings of this summer's Star Trek Into Darkness

“NASA recently made an inspiring new online video narrated by Mr. Peter Cullen, the voice of Optimus Prime, to show the progress being made on these new systems, but the agency is barred by law from buying advertising time for such a spot,” states the campaign page. “Today we’re running a crowdfunding campaign to edit this video into a 30-second spot, and place it in over 50 movie theater screens around the country.”Continue reading...

health matters

Gates Foundation Looking To Bring Pleasure and Protection to the World

Posted by Mark J. Miller on April 1, 2013 12:28 PM

Condoms already come in plenty of forms. You’ve got your ribbed, you glow-in-the-dark, your cola-flavored, your French ticklers and your textured and studded ones. But Bill and Melinda Gates would like to see one that hasn’t been invented yet—and they are willing to fork over more than $1 million for it.

That's why the Bill and Melinda Gates Foundation is offering up the cash to anyone who can design such a thing in the hopes of stopping the spread of HIV and AIDS, CNN reports.

The contraceptive they’d like to see is a "next generation condom that significantly preserves or enhances pleasure" and promotes "regular use" as part of the foundation's commitment to addressing the global HIV and AIDS crisis.

"Male condoms are cheap, easy to manufacture, easy to distribute, and available globally, including in resource-poor settings, through numerous well-developed distribution channels," the Foundation says, according to CNN. So what’s the problem? Well, people complain that condoms get in the way of intimacy and pleasure, which are generally the goal of most people having intercourse.Continue reading...

crowdsourcing

My Starbucks Idea Turns 5, Sparking a Latte Innovations

Posted by Sheila Shayon on April 1, 2013 11:01 AM

My Starbucks Idea is now five years-old and remains the gold standard of crowdsourced tip boxes that have actually worked for a brand and delivered ideas from customers (150,00 plus) with innovations (277) that have actually been implemented.

Customers today can order a “skinny” beverage and a cake pop, garner digital rewards for using their Starbucks Card and enjoy free Wi-Fi – all thanks to suggestions from fans.

“For five years, our passionate customers and partners have been sharing their ideas with us on My Starbucks Idea, and we have listened and acted upon many amazing innovations that we have received from this online community,” said Alex Wheeler, VP global digital marketing for Starbucks.Continue reading...

brand and bottle

Heineken Pours Out Brand Initiatives As It Sets Bottle-Design Judging for Milan

Posted by Dale Buss on March 29, 2013 06:56 PM

Heineken marketing and design types are huddling these days to prepare for the final phase of this year's annual Your Future Bottle Design Challenge. A team of brand people and design experts are planning to select a single winning bottle design at Milan Design Week next month as Heineken uses the second consecutive year of the crowdsourcing initiative to mark the company's 140th year in the beer business.

The brand also is fielding new advertising videos under its two-year-old "Open Your World" campaign, unveiling a new multi-media advertising effort called "Get in the Game" around rugby's Heineken Cup tournament in Europe, looking for volume gains in central and eastern Europe by positioning Heineken as a "five-minute luxury," and enjoying a new designation as the winner of a "Digital IQ Index" for beer brands.

Heineken seems to be all over the place—all over the world, really—with these new branding efforts and mini-campaigns, which of course is the idea.Continue reading...

celebrity brandmatch

Can Coca-Cola and American Idol Give Carly Rae Jepsen Another Hit?

Posted by Shirley Brady on March 20, 2013 10:08 PM

You know her as the perky Canadian songbird behind last year's "Call Me Maybe." Now Carly Rae Jepsen, who almost made it to the finals of Canadian Idol in 2007, is teaming up with Coca-Cola and American Idol in a crowdsourcing contest that's also a bid to escape being a one-hit wonder.Continue reading...

celebrity brandmatch

BlackBerry Wants Alicia Keys and Neil Gaiman Fans to "Keep Moving"

Posted by Shirley Brady on February 19, 2013 02:43 PM

BlackBerry's new global creative director for the revamped company is featured in the first video for her part of the "Keep Moving Projects" cultural influencer project. The Grammy Award-winning musician is asking fans to use the video-editing feature on the new BlackBerry Z10 to contribute to local crowdsourced videos showcasing her current global tour.

Watch BlackBerry's video pitch to Keys fans, along with the first two episodes of author Neil Gaiman's BlackBerry project, below:Continue reading...

social marketing

Ford Restarts Fiesta Movement on Social Media With More Focus on Sales

Posted by Dale Buss on February 19, 2013 09:05 AM

Three years after its Fiesta Movement campaign wrote a new playbook for social-media marketing, Ford is launching a "Social Remix" for the 2014 Ford Fiesta that it hopes will represent a similar advance—and sell more cars—through an industry-first paid-media campaign that is completely crowdsourced.

Scott Monty, global head of social media for Ford, is unveiling the Fiesta Movement remix at a Social Media Week panel in New York this morning. Monty told brandchannel before the session that "we're taking the core idea of Fiesta Movement, which is still a very solid concept, and taking it to the next level."

The automaker is introducing the new Feista through a multichannel campaign that will be entirely crowdsourced by consumers. Also, in an echo of the original Fiesta Movement year-long campaign that gave new Fiestas to bloggers and other online influencers ahead of the car's 2011 debut, Ford is once again seeking 100 "social influencers" to convey the "unique personality and attributes" of the attributes of the new car — but "in an entirely different way," as the automaker stated in a press release.Continue reading...

cola wars

Pepsi Does the Harlem Shake, Coca-Cola Reveals Marc Jacobs-Designed Cans

Posted by Mark J. Miller on February 15, 2013 12:56 PM

Coca-Cola has spent plenty of bucks on making iconic ads in the past, but its latest 60-second spot is coming from a low-priced source—a fan of the brand—while the company just revealed a trio of new cans designed by global creative director Marc Jacobs. The details on the latest moves in the cola wars:Continue reading...

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