Why Crowdsourcing is Here to Stay

Posted by Sheila Shayon on August 2, 2012 02:08 PM

"Crowdsourcing" was coined in 2006 by Wired's then contributor Jeff Howe, evolving into a marketing tool by 2010 for brands of all sizes — and it's still going strong. Harnessing and rewarding user-generated contributions to your brand or project is no longer a trend but a way of life, as brands large and small embrace the technique for monetary gain, product identity, entertainment and social good. The latest iterations of inviting the masses to weigh in:

Heineken has launched its second Open Innovation Challenge, asking fans to 'Reinvent the draught beer experience' and employing comedians Adam Fields and Samba Schutte pull it all together. Users are asked to submit ideas and an accompanying ‘elevator pitch’ to the Ideas Brewery website and six finalists will participate in an ‘idea-enhancing’ workshop in Amsterdam in November.Continue reading...

brand loyalty

American Brand Project Waves Flag for US Products, Jobs and Loyalty

Posted by Mark J. Miller on July 30, 2012 03:03 PM

The outsourcing of jobs to foreign countries has been a constant presence for U.S. politicians, pundits, and the H.R. departments as they lay off Americans in recent years. The perception among consumers is that pretty much nothing is made in America anymore. And anything that is, isn’t totally high-quality.

This, of course, is completely bogus. While plenty of jobs have been shipped out of the country, there many companies that do all they can to make quality products and proudly hoist the "Made in America" banner. Those companies now have a major cheerleader in the American Brand Project, a patriotic social startup that rates just how American different companies are in order to help consumers make informed decisions on what to buy.Continue reading...


Allstate Tries Crowdsourcing to Expand Drive Wise Telematics

Posted by Dale Buss on July 25, 2012 03:11 PM

Auto-insurance companies have already gone quite far down the road toward swapping detailed information about their policyholders' driving habits for premium discounts, using all sorts of onboard devices including GPS and other technologies. Privacy advocates, naturally, have raised some concerns about this practice.

But now, Allstate is taking this discipline at least one step further by enlisting interested employees and agency owners in a massive test of its Drive Wise telematics-based system. Already available in Illinois, Ohio and Arizona, Drive Wise will be rolled out to inside participants in additional states this year to gather still more data that, the insurance company says, will help it "identify the safer driving habits that can earn participating customers driving discounts on their car insurance." The safer the driver, the bigger the savings.Continue reading...


With Stockholm Pride Campaign, Sweden Continues Curating Controversy

Posted by Sheila Shayon on July 23, 2012 05:12 PM

Stockholm Pride, Sweden's national LGBT celebration taking place July 31-Aug. 4, is raising eyebrows with a colorful (to say the least) campaign.

Its 2012 "Time to Be Queer!" campaign is causing a stir from the far left corners of the LGBTQ (the Q is for Questioning) community to the rightest of Christian fundamentalists. A Honolulu-based Pride organization even accused the campaign of setting the gay movement back 20 years. 

"The campaign 'Time to be queer!" tries to convince heterosexuals to become LGBTQ with arguments that can be seen all over Stockholm on posters and on animated banners in the subway system and at the campaign sites:,,,,, and," explains campaign manager Soliman Herrera Johansson to Out Traveler.Continue reading...


Frito-Lay Launches Times Square Pop-Up Store Today With Eva Longoria

Posted by Dale Buss on July 20, 2012 11:49 AM

There's nothing new about crowdsourcing product varieties anymore, but Frito-Lay is bringing an interesting twist to a promotion that it launched today: offering the winner of a new-flavor contest the option of a prize based on sales of the new potato-chip flavor that he or she inspires.

In its "Do Us a Flavor" campaign headlined by actress and restauranteur Eva Longoria and Food Network Iron Chef Michael Symon, the PepsiCo unit invites fans to submit their potato-chip flavor ideas via a Facebook app for a chance to win $1 million in grand-prize money — or one percent of their flavor's 2013 net sales, whichever is higher.

"We [already] have a lot of flavors that would make the one-percent option a bigger payout than the $1 million," Ram Krishnan, Frito-Lay's vice president of marketing, told brandchannel. "We're opening it up so that consumers can have a winning proposition."Continue reading...

brand ambassadors

Ben & Jerry’s Loves Its Fans - On Facebook, On the Street, at Festivals...

Posted by Sheila Shayon on July 16, 2012 11:17 AM

Did you know that it’s National Ice Cream month in the U.S.? Fans of Ben & Jerry’s like Dan Eslinger from Louisville, Kentucky are cognizant and observant, and just the kind of brand enthusiast the ice cream maker loves back.

Eslinger’s wife, Erin, posted his picture on her Facebook page, as he proudly displayed his collection of the different Ben & Jerry’s pint cups he’s consumed since 1999. The “Wall of Fame container pyramid” represents flavors now in B&J's ice cream graveyard up to and includes recent releases available at today’s Scoop Shops. Eslinger has tried them all. 

In appreciation, the company sent shirts, coupons, and an autographed Ben & Jerry’s Frisbee to Eslinger, followed by a call from the company’s Cofounder Jerry Greenfield and a personal invitation to visit B&J's Vermont HQ with his wife, Erin.Continue reading...

follow the money

The Karl Marx Credit Card: Finally, Plastic for the People

Posted by Shirley Brady on June 15, 2012 05:02 PM

Germany's Sparkasse Chemnitz bank has launched a Karl Marx credit card, following an online contest that pitted the socialist philosopher against nine other options, including "a palace, a castle and a racetrack," NPR reports. Reuters has more.


Slogan Slingers Crowdsources Taglines for Cash

Posted by Sheila Shayon on June 1, 2012 10:02 AM

Slogan Slingers bills itself as the world’s first crowdsourcing platform. Pitting professional writers against each other and bringing Fortune 500 level slogans to small business at affordable prices, the platform lets business owners or marketing directors initiate an onsite slogan contest and freelancers compete for a cash award put up by the contest holder in advance.  

“The Slogan Slingers talent pool is impressive,” says founder Rich Davis. “Many of the writers who signed up during our beta testing phase are either moonlighting ad agency writers, successful freelance writers or former ad agency writers put out of work by the recession.” OK — so what did they come up with?Continue reading...

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