Best Global Green Brands 2014

crowdsourcing

Frito-Lay Launches Times Square Pop-Up Store Today With Eva Longoria

Posted by Dale Buss on July 20, 2012 11:49 AM

There's nothing new about crowdsourcing product varieties anymore, but Frito-Lay is bringing an interesting twist to a promotion that it launched today: offering the winner of a new-flavor contest the option of a prize based on sales of the new potato-chip flavor that he or she inspires.

In its "Do Us a Flavor" campaign headlined by actress and restauranteur Eva Longoria and Food Network Iron Chef Michael Symon, the PepsiCo unit invites fans to submit their potato-chip flavor ideas via a Facebook app for a chance to win $1 million in grand-prize money — or one percent of their flavor's 2013 net sales, whichever is higher.

"We [already] have a lot of flavors that would make the one-percent option a bigger payout than the $1 million," Ram Krishnan, Frito-Lay's vice president of marketing, told brandchannel. "We're opening it up so that consumers can have a winning proposition."Continue reading...

brand ambassadors

Ben & Jerry’s Loves Its Fans - On Facebook, On the Street, at Festivals...

Posted by Sheila Shayon on July 16, 2012 11:17 AM

Did you know that it’s National Ice Cream month in the U.S.? Fans of Ben & Jerry’s like Dan Eslinger from Louisville, Kentucky are cognizant and observant, and just the kind of brand enthusiast the ice cream maker loves back.

Eslinger’s wife, Erin, posted his picture on her Facebook page, as he proudly displayed his collection of the different Ben & Jerry’s pint cups he’s consumed since 1999. The “Wall of Fame container pyramid” represents flavors now in B&J's ice cream graveyard up to and includes recent releases available at today’s Scoop Shops. Eslinger has tried them all. 

In appreciation, the company sent shirts, coupons, and an autographed Ben & Jerry’s Frisbee to Eslinger, followed by a call from the company’s Cofounder Jerry Greenfield and a personal invitation to visit B&J's Vermont HQ with his wife, Erin.Continue reading...

follow the money

The Karl Marx Credit Card: Finally, Plastic for the People

Posted by Shirley Brady on June 15, 2012 05:02 PM

Germany's Sparkasse Chemnitz bank has launched a Karl Marx credit card, following an online contest that pitted the socialist philosopher against nine other options, including "a palace, a castle and a racetrack," NPR reports. Reuters has more.

crowdsourcing

Slogan Slingers Crowdsources Taglines for Cash

Posted by Sheila Shayon on June 1, 2012 10:02 AM

Slogan Slingers bills itself as the world’s first crowdsourcing platform. Pitting professional writers against each other and bringing Fortune 500 level slogans to small business at affordable prices, the platform lets business owners or marketing directors initiate an onsite slogan contest and freelancers compete for a cash award put up by the contest holder in advance.  

“The Slogan Slingers talent pool is impressive,” says founder Rich Davis. “Many of the writers who signed up during our beta testing phase are either moonlighting ad agency writers, successful freelance writers or former ad agency writers put out of work by the recession.” OK — so what did they come up with?Continue reading...

wisdom of the crowd

Crowdfunding, the New VC Funding

Posted by Sheila Shayon on May 29, 2012 01:01 PM

The notion of crowdfunding has actually existed for centuries as crowds gathered to hear and support pitches, but digital technology and social media have catapulted that notion to new heights and expanded the playing field and the playbook.

When President Obama signed the April 5th legislation, "Capital Raising Online While Deterring Fraud and Unethical Non-Disclosure Act" a.k.a. the Crowdfund Act, as part of his JOBS (Jumpstart Our Businesses and Startups) Act, the general public became empowered to fund startups and small businesses and receive stock (equity) in exchange, as well as legalized 'general solicitation,' which means that startups and companies can leverage social media like FaceBook and LinkedIn to raise funds.

Kickstarter’s modus operandi of crowdfunding individual projects has iterated to the next level of VC-like funding, which prior to the President’s action, could only be donation-based — making it illegal in the U.S. for a company to raise money from a crowd that would then grow the business.Continue reading...

crowdsourcing

Walmart Announces Crowdsourced New Product Winners

Posted by Dale Buss on May 7, 2012 03:37 PM

As Walmart battles the damage to its reputation in the wake of the Mexico bribery scandal, in the United States there's still nothing as golden for small vendors as getting a go on the shelves of Walmart stores across the country. With one deal, personal fortunes are made and entrepreneurial success stories are written.

That's why the sky is now the limit for a trio of startup brands that won valuable shelf-space via Walmart's first "Get on the Shelf" crowdsourcing contest: HumanKind Water, Plate Topper and SnapIt Eyeglass Repair Kit.

More than 4,000 inventors, entrepreneurs, and small businesses entered the contest with video submissions for products ranging from household wares and children's toys to organic food and green items, Walmart said in a press release. The winners' products will be carried on Walmart.com and at Walmart stores in the United States.Continue reading...

brand strategy

Wharton Brand Refresh Isn't Just Academic

Posted by Sheila Shayon on April 24, 2012 05:06 PM

Joseph Wharton founded the world’s first business school more than 130 years ago, building on University of Pennsylvania founder Benjamin Franklin’s belief that the desire and ability to serve mankind should be "the great aim and end of all learning."

Now Penn's famed Wharton School has turned its management focus onto intself to come up with a new brand platform, "Knowledge for... ", proffering its resources and assets around themes including "Knowledge for Life," "Knowledge for Global Impact" and "Knowledge for Action."Continue reading...

brand news

In the News: Amazon, Google, Virgin and more

Posted by Dale Buss on April 16, 2012 09:01 AM

Amazon looms as nemesis of book publishers, as children's book publisher pulls its titles.

Apple denies designer Philippe Starck's claim of 'revolutionary' device.

Arby's makes social media blunder over Rush Limbaugh advertising.

Archie comics legal battle heats up.

Audi may select its North American plant site this week, with Mexico the favoriteAutomotive News says.

CBS emphasizes hard news to regain an edge.

Citigroup reports better-than-expected revenue growth.Continue reading...

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