brand news

In the News: IKEA, Walgreens, Microsoft and more

Posted by Dale Buss on November 22, 2013 09:14 AM

In the News

IKEA under investigation in France for snooping on workers.

Walgreens opens nation's first energy-net-zero retail store.

Microsoft heats up gaming-console wars with debut of Xbox One.

Air New Zealand launches "Middle Earth" campaign tied to release of The Hobbit movie.

Acer brings back founder without pay to help struggling PC maker.

Amazon amps up for winning holiday as executive predicts quantum leap in online alcohol sales.

Apple wins a patent retrial against Samsung.

Bauer Media launches digital brand aimed at wealthy young women. 

Beam and Cinnabon to introduce co-branded vodka.

Caterpillar is probed for possibly dumping parts in the ocean.Continue reading...

brand news

In the News: JCPenney, P&G, Apple and more

Posted by Dale Buss on November 19, 2013 09:31 AM

In the News

JCPenney launches first holiday campaign under new CMO.

P&G and other detergent makers face new federal alarm over pod safety and kids.

Apple is probed for alleged tax evasion in Italy.

3M still searches for growth.

Best Buy warns of promotional pressures.

Buick could use a flagship model, GM CEO says.

Campbell Soup sees earnings slashed.

Daimler open to selling stake to Chinese partner.

Discovery Communications allows streaming via Time Warner Cable.

Dropbox seeks $8 billion valuation.Continue reading...

brand news

In the News: Forbes, GM, Sony and more

Posted by Dale Buss on November 18, 2013 09:14 AM

In the News

Forbes explores sale of 96-year-old magazine.

GM recalls Chevrolet Malibu for two defects as it plans to end brand confusion between Chevy and Opel in Europe and expects to get a leg up with 4G push.

Sony sells more than 1 million PS4s in first 24 hours.

Lily Allen's fashion brand goes into liquidation.

Apple reportedly acquires PrimeSense for $345 million.

BMW pioneers use of carbon fiber in i3.

Bacardi focuses on its brand resilience in new campaign.

Bloomberg makes newsroom cuts.

Boeing gets $95 billion in orders for new jet from Middle Eastern airllines.

China Airlines of Taiwan joins low-cost aviation market.

Cracker Barrel is too confusing to appear in supermarket for now, judge rules.

Daimler sets to take stake in Beijing Auto.Continue reading...

Investors May Be Hesitant, but Tesla is Top of Mind for Wealthy Buyers and Daimler, GM

Posted by Dale Buss on November 5, 2013 10:48 AM

Investors may be weighing their options with Tesla in advance of its quarterly financial report next week. But at least two significant constituencies—rich California car buyers, and Daimler AG—have made up their minds about the all-electric-vehicle phenomenon: They want more of it.

Tesla suffered its biggest one-month loss of market value in October amid concern among some investors that a previous fivefold stock-price surge had outpaced true growth prospects for Elon Musk's EV company, Bloomberg reported.

The stock dropped by 10 percent after a fire consumed a Tesla in an accident in Washington state a month ago. There was a second fire in Mexico a couple of weeks later. The company still promotes the car as the "safest" in America after Model S got top safety ratings in every category from federal tests.Continue reading...

brand news

In the News: Kraft, FAA, AT&T and more

Posted by Dale Buss on November 1, 2013 09:29 AM

In the News

Kraft and McDonald's team to sell McCafe packaged coffee.

FAA lifts most rules against use of electronic devices on flights. 

AT&T explores acquiring Vodafone, reports say, but European outcry over NSA involvement hurts brand.

Air France seeks deep overhaul of Alitalia.

Amazon produces two original drama pilots.

Apple launches iPad Air.

Bonobos expands with new women's brand.

Buffalo Wild Wings' new pricing and service model builds confidence.

Century 21 handles "haunted houses" in campaign.Continue reading...

Daimler Seeks Emotional Connections with New Campaign for Car2Go Service

Posted by Dale Buss on September 26, 2013 02:46 PM

Car sharing is moving more and more into the mainstream of American life and marketing, and Daimler's new campaign for its Car2Go service will advance the cause.

In a national effort that it's launching this week, Car2Go is running ads featuring real customers relating stories of how the service fits into their lives, including one that features how Car2Go was handy for getting a pregnant mom to the hospital and another that features a 290-pound strongman who uses the cars for errands.

The latter is especially interesting because Daimler uses only the Fortwo model, built by its Smart unit, in Car2Go, and it's one of the tiniest cars on American (or any) roads. In fact, its size continues to be a purchase obstacle for many US consumers despite the proliferation of other mini-cars including the Scion iQ and Chevrolet Spark.Continue reading...

brand news

In the News: Twitter, Red Bull, Target and more

Posted by Dale Buss on September 26, 2013 09:21 AM

In the News

Twitter and NFL agree to sell video-ad packages together as Twitter introduces emergency alert system

Red Bull refuses to pull controversial ad using Titanic in UK.

Target rolls out its movie-streaming service.

Air Products looks for new CEO.

Boeing works to fix 787 glitches.

Daimler launches US campaign for Car2Go car-sharing service.

Darden Group defends pay practices for restaurant employees.

EBay buys Braintree global payment platform.

Elle and Cosmopolitan plan to include actual vials of perfume with next issues.

Fonterra pushes forward with own-brand in China despite recall. 

Groupe Danone faces bribery allegations in China.Continue reading...

brand news

In the News: Nissan, IKEA, BMW and more

Posted by Dale Buss on September 9, 2013 09:35 AM

In the News

Nissan unveils its own smartwatch.

IKEA no longer ranks as Sweden's most trusted brand.

BMW eclipses rivals at Frankfurt Auto Show with three-level test track.

Apple readies to announce two new iPhones tomorrow. 

Audi sees global sales rise 10 percent in August.

Clorox spoofs Real Housewives as "green" sales miss mark.

Daimler joins parade by aiming to launch self-driving car by 2020.

Deutsche Bank launches customer service channels on Facebook, Twitter. 

Fiat CEO Sergio Marchionne cancels two media appearances at Frankfurt Auto Show.

Holiday Inn Express debuts first ever European ad campaign. 

Instagram will introduce ads within a year, reports say.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements