car talk

Daimler Seeks Emotional Connections with New Campaign for Car2Go Service

Posted by Dale Buss on September 26, 2013 02:46 PM

Car sharing is moving more and more into the mainstream of American life and marketing, and Daimler's new campaign for its Car2Go service will advance the cause.

In a national effort that it's launching this week, Car2Go is running ads featuring real customers relating stories of how the service fits into their lives, including one that features how Car2Go was handy for getting a pregnant mom to the hospital and another that features a 290-pound strongman who uses the cars for errands.

The latter is especially interesting because Daimler uses only the Fortwo model, built by its Smart unit, in Car2Go, and it's one of the tiniest cars on American (or any) roads. In fact, its size continues to be a purchase obstacle for many US consumers despite the proliferation of other mini-cars including the Scion iQ and Chevrolet Spark.Continue reading...

brand news

In the News: Twitter, Red Bull, Target and more

Posted by Dale Buss on September 26, 2013 09:21 AM

In the News

Twitter and NFL agree to sell video-ad packages together as Twitter introduces emergency alert system

Red Bull refuses to pull controversial ad using Titanic in UK.

Target rolls out its movie-streaming service.

Air Products looks for new CEO.

Boeing works to fix 787 glitches.

Daimler launches US campaign for Car2Go car-sharing service.

Darden Group defends pay practices for restaurant employees.

EBay buys Braintree global payment platform.

Elle and Cosmopolitan plan to include actual vials of perfume with next issues.

Fonterra pushes forward with own-brand in China despite recall. 

Groupe Danone faces bribery allegations in China.Continue reading...

brand news

In the News: Nissan, IKEA, BMW and more

Posted by Dale Buss on September 9, 2013 09:35 AM

In the News

Nissan unveils its own smartwatch.

IKEA no longer ranks as Sweden's most trusted brand.

BMW eclipses rivals at Frankfurt Auto Show with three-level test track.

Apple readies to announce two new iPhones tomorrow. 

Audi sees global sales rise 10 percent in August.

Clorox spoofs Real Housewives as "green" sales miss mark.

Daimler joins parade by aiming to launch self-driving car by 2020.

Deutsche Bank launches customer service channels on Facebook, Twitter. 

Fiat CEO Sergio Marchionne cancels two media appearances at Frankfurt Auto Show.

Holiday Inn Express debuts first ever European ad campaign. 

Instagram will introduce ads within a year, reports say.Continue reading...

auto motive

Mercedes Prioritizes China Output as Geely Looks to Expand in US

Posted by Dale Buss on August 28, 2013 10:43 AM

China's luxury auto segment has been slowing, but the world's largest auto market still is beckoning as a No. 1 priority to any serious premium brand. And increasingly, China's own luxury carmakers are targeting the rest of the world with their own wares.

Mercedes-Benz, for instance, has outlined a turnaround plan for China where it badly trails its chief rivals, Audi and BMW. Mercedes plans to launch about 20 new or upgraded models in China over the next two years and also vows to greatly boost domestic manufacturing in China, which avoids a slew of expensive tariffs and taxes that are levied on imported cars.

Meanwhile, Geely, the Chinese company that acquired Volvo, plans to take the bold step of exporting cars that it jointly develops with the Swedish brand to the United States in 2016. That step would come a decade after the company first expressed such a goal.Continue reading...

brand news

In the News: Walmart, Nissan, New York Times and more

Posted by Dale Buss on August 28, 2013 09:31 AM

In the News

Walmart plans to offer health benefits to same-sex domestic partners of US workers.

Nissan says it will have self-driving cars ready by 2020.

New York Times says it was hacked this time, and so was Twitter, HuffPost UK. 

Apple sees judge planning to narrow scope of oversight in e-books case.

BlackBerry weighs spinoff of Messenger service.

Burger King plans burger topped with french fries.

Courtyard by Marriott caters to NFL fans.

Daimler wins French court ruling to resume vehicle sales in France.

Facebook to pay $20 million in class action lawsuit over sponsored stories.Continue reading...

car talk

Kia Partners with MADD Canada for Student Car-Sharing Initiative

Posted by Dale Buss on August 20, 2013 03:45 PM

Every automaker is trying to figure out what to make of the car-sharing phenomenon among Millennial consumers. Some brands have been moving to get pieces of the growing market even if they're not quite sure how it'll all turn out.

Kia Canada became the latest, launching today a five-year agreement with MADD Canada to give access to a variety of Kia models on 15 college and university campuses across the country. The available models will include Millennial favorites like the Kia Soul, which the brand is calling an "Urban Utility Vehicle," and the Kia Rio sub-compact sedan and five-door model.

"We are excited about launching this unique program to students" because it will allow them "first-hand experience with some of our new and exciting lineup," Robert Staffieri, director of marketing for Kia Canada, said in a statement.Continue reading...

brand news

In the News: Apple, Kraft, Tesco and more

Posted by Dale Buss on August 12, 2013 09:35 AM

In the News

Apple will debut next iPhone on September 10, report says.

Kraft launches comeback plan for Jell-O.

Tesco set to withdraw brand from China.

AOL pushes to make Patch profitable.

Amazon may expand grocery service to New York, report says.

BlackBerry weighs selling itself.

Crocs tussles with Wall Street.

Daimler plans to expand Smart brand in China. 

Ford steps up training of assembly workers in wake of shaky launches.

Fox talks with NBC about doing Hillary Clinton miniseries.

GM plans to scale back Korea operations in wake of higher costs, stronger unionism, report says.

Honda tries to save American drive-ins.Continue reading...

brand news

In the News: Samsung, GSK, Apple and more

Posted by Dale Buss on July 26, 2013 09:33 AM

In the News

Samsung reports soaring profits on smartphone sales.

GlaxoSmithKline names new chief in China amid bribery probe.

Apple still tops consumer brands.

A&P goes on auction block.

Activision Blizzard buys back most of Vivendi controlling stake in company.

Acura and Porsche lead in evaluation of websites.

Amazon swings to loss as expenses grow.

American Airlines and US Airways offer antitrust concessions.

AT&T nabs naming rights for Cowboys Stadium. 

Daimler takes 5 percent stake in Aston Martin in technical partnership as CEO Dieter Zetsche faces pressure to catch Audi and BMW.

Facebook sees share price come within striking distance of disappointing IPO price.Continue reading...

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