2014 Brandcameo Product Placement Awards

brand news

In the News: P&G, Google, AT&T and more

Posted by Dale Buss on May 24, 2013 09:25 AM

In the News

P&G CEO Bob McDonald retires from troubled tenure as predecessor A.G. Lafley comes back to the company to take the CEO post.

Google faces antitrust probe over dominance in online display ads.

AT&T imposes new wireless fee and adds iPhone to pre-paid GoPhone program.

Apple faces potential setback in e-books case.

Boy Scouts of America vote to allow gay scouts into its ranks. 

Campbell Soup's parent acquires Plum Organics.

Daimler and Ford strengthen technology ties.

Dodge banks on Fast & Furious 6 tie-in to rev flagging Dart sales.Continue reading...

auto motive

Foreign Auto Brands Look to Expand US Manufacturing Footprints

Posted by Dale Buss on April 18, 2013 08:02 PM

There remain obstacles in doing it, but there's no denying the strong rush of foreign upscale automakers that are announcing plans to expand production in the United States these days.

Toyota is expected to confirm on Friday morning that it is moving production of its Lexus ES from southern Japan to Georgetown, Ky.; Nissan is looking to build a second US plant for its Infiniti brand, which already makes the JX SUV in Tennessee; and German luxury automakers each in their own ways are expanding American manufacturing footprints that used to be mainly afterthoughts. Mainstream players are participating in the trend too, such as Subaru, which is set to expand US production, presumably at its existing plant in Indiana.

For Toyota, one of the keys to its Lexus decision was several years of appreciation in the value of the yen, which made Japan manufacturing cost-prohibitive. Another key in the Lexus decision was recognition that, after decades of closing the gap, the quality standards apparent in US manufacturing by all brands, and by American workers, finally rivaled those established by Japan in the 80s.Continue reading...

brand news

In the News: Apple, Twitter Music, Burberry and more

Posted by Dale Buss on April 18, 2013 09:08 AM

In the News

Apple loses throne to Exxon as world's biggest company as its slowdown threatens a $30-billion global supplier web.

Twitter launches music app for iOs devices today.

Burberry sales rise as China growth recovers.

BlackBerry says Alicia Keyes delivers its PowerPoint presentations.

CNN deals with aftermath of erroneous reporting in Boston Marathon investigation.

Carnival plans to spend up to $700 million to upgrade fleet.

Chevrolet says its new Cruze diesel outdoes Volkswagen Jetta diesel in mileage.Continue reading...

brand news

In the News: Deutsche Telekom, The Masters, Toyota and more

Posted by Dale Buss on April 11, 2013 09:16 AM

In the News

Deutsche Telekom raises bid for MetroPCS.

The Masters begins at Augusta National today with Tiger Woods again among the favorites.

Toyota and other Japanese automakers recall 3.4 million vehicles over Takata airbag.

Applebee's led first-quarter social media engagement by restaurants.

Barnes & Noble rebrands self-publishing platform PubIt! as Nook Press as it continues to invest in future of Nook brand.

Justin Bieber backs a debit card for teens, from parents.

ConocoPhillips suspends Arctic drilling plan.

Daimler says worsening Europe puts its 2013 profit outlook in doubt.

Dell plans to double sales outlets in China.Continue reading...

car talk

BMW, Audi, Mercedes-Benz Focus on US and China To Win Global Horse Race

Posted by Dale Buss on April 8, 2013 02:38 PM

BMW, Mercedes-Benz and Audi each badly wants to be the brand at the top of the global automotive-luxury mountain, and each has a strategy for attaining or retaining that pinnacle over the next few years.

But the main action won't be their old stomping grounds in Europe; the sales picture there, even for premium brands, just keeps getting worse as the eurozone slips further into recession.

Instead, it'll be their performances in China and the United States that largely determine which of the three German-bred brands might gain enough traction to put the other two firmly in its rear-view mirror by the end of the decade.Continue reading...

brand news

In the News: Apple, Discovery, Novartis and more

Posted by Shirley Brady on April 1, 2013 08:59 AM

In the News

Apple loses iPad Mini trademark, and finds a fan in Kim Jong-un as North Korea rattles saber and tensions rise with U.S., while increased China headaches include hacking threat and iPad regulation.

Discovery Communicationexpands global channel reach and launches scripted programming.

Novartis loses cancer drug patent battle in India.

Amazon buys Goodreads community-driven user reviews website.

AMC reveals new tagline and logo.

Armani hires Cate Blanchett for $10M campaign.

AT&T scores with March Madness Twitter campaign.Continue reading...

car talk

European Auto Brands Go Abroad to Fight Floundering Market

Posted by Dale Buss on March 18, 2013 12:17 PM

Dragged down by a still-worsening automotive recession in their home continent, European automakers are pulling out all the stops in efforts to retain and create sales momentum—with some new initiatives in Europe and many in the still-growing markets outside of it. Meanwhile, Lexus is planning a global brand campaign in May as it finally puts a disastrous 2010 and 2011 behind it.

German automakers Volkswagen, Daimler and BMW are jockeying not only to attempt to stay above the fray in a troubled European market but also to advance their individual designs on global supremacy. VW vows to become the world's top automaker in the next several years, while its Audi brand also is battling with BMW and Daimler's Mercedes-Benz brand for worldwide luxury-sales leadership.

One possibility for Volkswagen is to add still more automotive brands to its existing stable of 12, CEO Martin Winterkorn said. Last year, VW completed its purchase of Porsche and added Italian motorcycle maker Ducati.Continue reading...

brand news

In the News: Alibaba, Denny's, Google and more

Posted by Dale Buss on March 12, 2013 09:09 AM

In the News

Alibaba names next CEO.

Denny's cancels franchise deal in China.

Google shows off sample apps for Project Glass a SXSW.

American Airlines and U.S. Airways prepare for merger bumps.

Apple and Samsung values soar.

Barney's New York rebrands Co-op stores as regular Barney's.

BlackBerry stock jumps on Lenovo takeover interest rumor.

BMW to build sub-brand for China.

Boeing sees investigators focus narrowly on batteries in Dreamliner probe.

China's Spring Airlines adds cars to in-flight sales offering.Continue reading...

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