branded entertainment

Branded Content Watch: Newcastle, Oreo, Dell and more

Posted by Abe Sauer on June 30, 2014 01:07 PM

The Special (Drunk) Relationship: There is a lot to consider in an alternative history that examines what would have happened if the British won the Revolutionary War. But Newcastle is only interested in one detail: What beer would America be drinking? (Hint: Newcastle.)

In the spot, Ricky Gervais-collaborator Stephen Merchant examines what could have been for the British brown ale across a Newcastle microsite www.IfWeWon.com.Continue reading...

brand news

Brand News: Abercrombie & Fitch, HP, Taco Bell and more

Posted by Shirley Brady on May 23, 2014 09:18 AM

TOP 5 STORIES

Brands to Watch

Abercrombie & Fitch is getting more modest.

Amazon hires more robots, escalates battle with Hachette.

Barclays fined $44 million over gold price fix.

HP to lay off up to 16,000 workers as results disappoint.

Taco Bell spin-off won’t get beer milkshakes after all.

MORE BRAND NEWS

Acura renews Jerry Seinfeld web series for four more seasons.

American Express sees a $25 trillion opportunity in mobile.

ANA acquires Brand Activation association.

Arby’s sells the sizzle in record-breaking 13-hour commercial bid.

Boeing is taking a page from Apple's design philosophy book.Continue reading...

app watch

Brand Babble: Applebee's Super-Fan Launches Chat App

Posted by Sheila Shayon on May 13, 2014 05:16 PM

While we don't suggest going out and trying to make the new Facebook (cough, cough, Google+), social networks have always been a sweet spot for brands looking to better engage with their customers. 

That's the reasoning behind the new social chat app WhatsApplebee's, which was created by developer Mike Lazer-Walker. While the app isn't directly affiliated with the chain restaurant, users can interact with fellow diners in real-time using the private messenger that only works within or very close to an Applebee's restaurant. 

The iOS app, which takes its name from a play on the popular WhatsApp messaging service, is free to download. Applebee's already has its own official app, which allows users to order appetizers and buy gift cards, but doesn't allow for in-app messaging like Lazer-Walker's. 

Whether the new app is a joke or not, branded social hubs are big business for brands. "Social needs to be a relevant extension of your brand. Many brands tend to want to be 'social' but they don’t have a real strategy," Jen Reddy, SVP Global Marketing at Communispace, told brandchannel. "Brands like Everlane do an amazing job of communicating their values and new news on their Instagram feed. If you are a customer or a fan you feel like the posts are meaningful and keep you connected. It’s all very thoughtful.”Continue reading...

sustainability

Dell Wraps It Up—Sustainably

Posted by Sheila Shayon on May 9, 2014 06:02 PM

Dell is best known for manufacturing computers, but its growing commitment to sustainability across its entire supply chain makes the brand a leader in the greening of corporate responsibility.

Back in 2010, the company set the tone by shipping its servers in mushroom packaging, a complement to the brand’s innovations in bamboo packaging, which is used to cushion lightweight products and all laptops produced in China. The brand's latest packaging concept—natural wheat straw—could even help solve some of the world's greater environmental concerns like air pollution in China. 

The advances in sustainable packaging are all part of Dell's 2020 Legacy of Good Plan that focuses on the environment, communities and people. 

"Successful, innovative companies tend to aspire to a greater purpose that goes beyond the bottom line," wrote Chairman and CEO, Michael S. Dell. "At Dell, we have always believed that technology should be about enabling human potential ... By 2020, we expect to reduce the energy intensity of our product portfolio by 80 percent, use only packaging that is 100 percent compostable or recyclable, and rally our global workforce to give 5 million volunteer hours to the communities we call home."Continue reading...

brand news

In the News: PepsiCo, Dell, Newsweek and more

Posted by Dale Buss on March 3, 2014 09:14 AM

In the News

PepsiCo exec slams Nelson Peltz for financial criticism as Pepsi Max "Test Drive 2" pulls four million viewers in two hours.

Dell goes back to B2B roots with latest campaign.

Newsweek restarts printing presses. 

12 Years a Slave takes Best Picture at Oscars for Fox Searchlight.

AmEx focuses on busy-mom market with new rewards card pitched by Tina Fey. 

Audi risks wan presence at Geneva Motor Show as BMW recovers.

Boston Market reduces sodium in core items.

Cadillac makes a splash at the Geneva Motor Show.

Chrysler exceeds estimates with February sales increase.

Forbes is being eyed by foreign buyers.

Foursquare, GroupMe bow out of SXSW. 

GM braces for recall fallout.Continue reading...

mobile brands

Intel Sets its Sights on Mobile at MWC '14

Posted by Sheila Shayon on February 25, 2014 12:33 PM

After a broad presentation at January's Consumer Electronics Show, debuting consumer facing products like a charging bowl, and some more in line with Intel's usual business in computing, the chip company has set out to make a global impression on the mobile market at Mobile World Congress. 

Intel is using the MWC 2014 stage to outline its product roadmap and broader strategy to gain a bigger piece of the mobile industry market in 2014, including the launch of a 64-bit Atom processor, previously code-named Merrifield, and a 64-bit mobile Atom processor, code-named Moorefield, both of which are key ingredients in next-generation smartphones and tablets.

Matt Dunford, global Chief Benchmarking Manager at Intel, said these improvements maximize overall performance above that of Apple's A7 chip in the iPhone 5S, and Qualcomm's Snapdragon 800, and the battery life is superior to both as well.Continue reading...

brand news

In the News: Sears, Nike, Spotify and more

Posted by Dale Buss on December 6, 2013 09:14 AM

In the News

Sears files to spin off Lands' End as company's struggles disenchant investors.

Nike features Man-U's Wayne Rooney in ads for new soccer ball as spokesman LeBron James hinders efforts to market his own new shoe.

Spotify introduces free mobile music service.

Dell offers employee buyouts to cut costs.

Electronic Arts refocuses to fix Battlefield bugs.

Ford pulls off lavish global launch of new Mustang and promises a convertible too, while company scion says CEO Alan Mulally isn't leaving next year.

GM may pull production out of Australia soon.

Hershey introduces Jolly Rancher in India.

Honda uses dealer cash incentives to push for better December than last year.

JCPenney discloses SEC peek into its finances.

Jaguar Land Rover plans Brazil output beginning in 2016.

NBC surveys feedback on The Sound of Music live telecast that featured tight integration with Walmart ads.

Nestle continues streamlining with sale of 10-percent stake in Givaudan flavor house.

Nissan crafts promotional car-design experience based on digital goggles.

Quiznos slows into a financial crisis.

Tesla dodges bullet aimed at its plan to sell in Ohio.

Unilever plans to cut SKUs by up to 30 percent and slash marketing headcount by 12 percent.

brand news

In the News: Amazon, Dell, Twitter and more

Posted by Dale Buss on October 30, 2013 09:22 AM

In the News

Amazon rolls out Kindle MatchBook program that bundles print books with discounted e-books. 

Dell is officially private.

Twitter rolls out richer feed with videos, images. 

AT&T puts Halloween twist on "It's not complicated" campaign with cute kids.

Barnes & Noble turns out new, lighter Nook Simple Touch GlowLight. 

BlackBerry met with Facebook on potential bid.

British American Tobacco apoligizes for advertising e-cigarette brand in kids' app. 

CBS said to be developing streaming news channel.

Chevrolet faces "B Strong" backlash.

Chrysler profits are boosted by pickups and SUVs.

Comcast's rebranded Xfinity TV Go app will stream like TV from anywhere.  

Facebook reportedly offered $1 billion to buy Snapchat.Continue reading...

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