brand news

In the News: Mike Bloomberg, Starbucks, Pepsi/Mondelez and more

Posted by Shirley Brady on March 24, 2013 01:02 PM

New York mayor Michael Bloomberg unveils $12 million ad campaign (above) for Mayors Against Illegal Guns that lobbies for background checks to reduce gun violence, while NYC's municipal data geek squad makes headlines.

Starbucks CEO Howard Schultz defends same-sex marriage support to shareholders as brand expands loyalty rewards to other retailers.

PepsiCo shares jump on Mondelez merger speculation sparked by Telegraph story which Pepsi "downplays."

Apple acquires indoor GPS startup WiFiSLAM for mapping, patents iPhone drop protection technology and faces EU scrutiny following iPhone and iPad distribution complaints — and may report first quarterly dip since 2003.

FTC "pay for delay" generic drug case, set to go before US Supreme Court on Monday, will be closely watched by pharmaceutical industry and economists.

Below: BlackBerry, Blockbuster, Dell, Diageo and other brands in the news —Continue reading...

brand news

In the News: Alibaba, Denny's, Google and more

Posted by Dale Buss on March 12, 2013 09:09 AM

In the News

Alibaba names next CEO.

Denny's cancels franchise deal in China.

Google shows off sample apps for Project Glass a SXSW.

American Airlines and U.S. Airways prepare for merger bumps.

Apple and Samsung values soar.

Barney's New York rebrands Co-op stores as regular Barney's.

BlackBerry stock jumps on Lenovo takeover interest rumor.

BMW to build sub-brand for China.

Boeing sees investigators focus narrowly on batteries in Dreamliner probe.

China's Spring Airlines adds cars to in-flight sales offering.Continue reading...

brand news

In the News: JCPenney, McDonald's, Disney and more

Posted by Dale Buss on March 8, 2013 09:03 AM

In the News

JCPenney cuts an additional 2,200 jobs and delays stocking Martha Stewart products as judge suggests mediation with Macy's.

McDonald's U.S. sales slip, but less than anticipated.

Disney welcomes new movie-studio chief and big plans for Star Wars franchise.

Adidas is hot on heels of Nike in sportswear in China.

Amazon logs rising revenue from servicing cloud's server needs.

Arby's targets "modern day traditionalists."

Cablevision claims coercion led to deal with Viacom.

Caribou Coffee launches new branding campaign.

Citi passes stress tests.Continue reading...

brand news

In the News: Facebook, Taco Bell, Time Warner and more

Posted by Dale Buss on March 7, 2013 09:18 AM

In the News

Facebook plans to announce facelift of its News Feed.

Taco Bell officially releases its Cool Ranch Doritos Locos Tacos today. 

Time Warner to spin off Time Inc. as CEO Laura Lang exits.

Adidas posts weaker earnings on Reebok.

Baskin-Robbins plans to triple franchise size in Australia with new partnership.

Birds Eye commended for healthy eating campaign.

Boeing needs to provide more answers on Dreamliner firest to Transportation Secretary Ray LaHood.

Costco backs minimum-wage increase.

Cracker Barrel adds lower-calorie items.

Dell sees buyout deal threatened by activist investor Carl Icahn.

DirecTV bemoans rising program costs.

Google expands Street View in Europe.

Jamba Juice looks to fresh juice to boost sales.

Lego eyes tie-up with "The Simpsons" on Fox.

Moe's Southwest Grill readies first national ad campaign. Continue reading...

brand news

In the News: Apple, BMW, Boeing and more

Posted by Dale Buss on February 20, 2013 08:55 AM

In the News

Apple is hit by hackers who struck Facebook.

BMW issues biggest-ever recall.

Boeing union divided on contracts as company seeks parking spaces for its grounded Dreamliners.

Burger King apologizes for Twitter hack.

Dell sales top estimates as company prepares for buyout.

Grey Poupon revives classic "Pardon Me" spot for Oscars telecast.

Heinz pre-merger-announcement trading draws FBI probe.

Martha Stewart may take stand in lawsuit pitting Macy's versus J.C. Penney. Continue reading...

brand news

In the News: Disney, Dell, USPS and more

Posted by Dale Buss on February 6, 2013 09:06 AM

In the News

Disney sees higher TV ad revenues drive quarter and considers ESPN exit from U.K. sports coverage.

Dell seeks to transform brand, going private in $24 billion buyout under founder Michael Dell, as Microsoft gambles on involvement.

U.S. Postal Service plans to cut Saturday mail as Hallmark fights the cuts.

Apple loses right to iPhone brand in Brazil.

Arby's launches "fan of the week" promo via Facebook.

Lance Armstrong reportedly under investigation for obstruction and other serious crimes.

BP is hit by new $34 billion claim from U.S. state governments over Gulf spill.Continue reading...

brand news

In the News: Barclays, S&P, KFC and more

Posted by Dale Buss on February 5, 2013 09:01 AM

In the News

Barclays CEO vows to improve bank's ethics as company sets aside $1.6 billion for legal costs following exec shake-up.

S&P and McGraw-Hill sued by U.S. over controversial mortgage bond ratings.

KFC parent Yum! Brands suffers after China scandal.

Applebee's sees social media firestorm after employee posted customer receipt online.

AT&T introduces $1 mobile hotspot (with contract).

Axe broadens men's grooming portfolio.

Amazon and Samsung unseat Apple in customer engagement ranking.

Boeing finds experts stumped over Dreamliner's faulty batteries.Continue reading...

brand news

In the News: Super Bowl 47, AB InBev, BP and more

Posted by Dale Buss on February 4, 2013 09:01 AM

In the News

Baltimore Ravens win the Super Bowl over the San Francisco 49ers, as critics and viewers evaluate Super Bowl commercialsand CBS deals with half-hour second-half blackout by honoring its high-priced ad units and advertisers take advantage of lull with social-media frenzy.

AB InBev faces familiar game plan in U.S. opposition to merger.

BP heads to next phase in Gulf spill litigation.

Bank of America faces fresh questions over Countrywide settlement.

Clearwire weighs merger offer from Dish Networks.

Coca-Cola uses Super Bowl campaign as springboard for year-long efforts.Continue reading...

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