brand news

In the News: Super Bowl 47, AB InBev, BP and more

Posted by Dale Buss on February 4, 2013 09:01 AM

In the News

Baltimore Ravens win the Super Bowl over the San Francisco 49ers, as critics and viewers evaluate Super Bowl commercialsand CBS deals with half-hour second-half blackout by honoring its high-priced ad units and advertisers take advantage of lull with social-media frenzy.

AB InBev faces familiar game plan in U.S. opposition to merger.

BP heads to next phase in Gulf spill litigation.

Bank of America faces fresh questions over Countrywide settlement.

Clearwire weighs merger offer from Dish Networks.

Coca-Cola uses Super Bowl campaign as springboard for year-long efforts.Continue reading...

that's entertainment

At Sundance, CAA Strays Far Off-Brand With a Wild, NC 17-Rated Blast

Posted by Sheila Shayon on January 25, 2013 04:21 PM

This year’s Sundance Film Festival ends Sunday — but for the powerful Creative Artists Agency, it may not be soon enough.

Amid a crowded slate of brand activities in Park City, Utah, CAA threw a party that the venerable film festival will not likely soon forget, featuring “lingerie-clad women pretending to snort prop cocaine, erotic dancers outfitted with sex toys and an "Alice in Wonderland" look-alike performing a simulated sex act on a man in a rabbit costume,” the Los Angeles Times reported. 

"I said to my agent, 'Is this how you want to brand yourself? Pole dancers? Really?'" Oscar-nominated writer-director Naomi Foner, who was at the festival with the film "Very Good Girls," told the newspaper. Continue reading...

brand news

In the News: Apple, Boeing, Google and more

Posted by Dale Buss on January 23, 2013 09:07 AM

In the News

Apple continues to demonstrate brand cachet but faces worry about budget-conscious iPhone buyers and iPad rival in China.

Boeing's largest plane buyer praises its communications during Dreamliner safety crisis as battery woes put FAA on hot seat.

Google stems ad-price drop but keeps struggling with mobile.

Acer defies PC industry downturn.

Allergan plans to buy MAP for $958 million.

Air New Zealand launches "blind gate" promotion.

Beam sells off value brands to focus on premium as Global Brands shakes up drinks portfolio.Continue reading...

brand news

In the News: Boeing, JPMorgan, Dell and more

Posted by Dale Buss on January 16, 2013 09:01 AM

In the News

Boeing's troubled 787 Dreamliner grounded in Japan.

JPMorgan cuts Jamie Dimon's pay, tops estimates with profit.

Dell falls from PC king to buyout fodder.

Apollo Group to offer course on innovation.

Audi bows out of sponsoring inaugural this time around.

Boeing sees Dreamliner make another emergency landing, in Japan.

Bristol-Myers Squibb plans to discuss settling Hepatitis C claims.Continue reading...

brand news

In the News: Ford, iPhone 5, Lance Armstrong and more

Posted by Dale Buss on January 15, 2013 09:01 AM

In the News

Ford tops Experian loyalty ranking as automaker earmarks "billions" for relaunching Lincoln — and may alter marque to please Chinese car buyers.

Apple stock slides on disappointing iPhone 5 sales.

Lance Armstrong creates buzz in advance of "emotional" TV confession with Oprah Winfrey.

Alibaba says founder is to leave CEO post.

BMW and Mercedes-Benz are chasing younger buyers.

Brandweek is being revived, at least in name.

Burberry says own-store sales rise but wholesale suffers.Continue reading...

brand news

Brands in the News: Apple, NRA, Diet Pepsi and more

Posted by Shirley Brady on December 16, 2012 09:30 PM

Angry Birds first Christmas song ("Fly Me Home Tonight") released by Rovio.

Apple downgraded by Citi on China suppliers, while first weekend iPhone 5 sales in China top two million.

NRA goes silent in wake of Newtown, CT, school massacre as President Obama vows to get tougher on guns.

Diet Pepsi quietly changes sweetener in advance of new logo, tagline and can design.

Barclays protests US energy fine.

Best Buy extends deadline for founder's buyout bid.

Chrysler undecided on minivan plan.

Cisco reportedly plans to sell Linksys brand.

Coca-Cola resurrects Mello Yello in Australia, plans pop-up beach at Sydney Cricket Stadium.

Facebook's monetization efforts may ride on Walmart campaign lessons.

Li Ning projects substantial loss.

Microsoft urged to ditch Windows brand by Dell.

PPR goes shopping for young brands.

Starbucks defended by London mayor Boris Johnson.

Toyota set to seize global auto sales crown as GM vies for 2nd place.

brand news

In the News: Chevy, Costco, Exxon and more

Posted by Dale Buss on November 29, 2012 09:06 AM

In the News

Airbus and Boeing aim at each other in advertising spat.

CNN prospects weighed under Jeff Zucker.

Canadian Club launches "Join the Club" red-meat campaign.

Carnival apologizes to gay passengers after forbidding drag dress on cruise.

Chevrolet sees Volt ranked as best-loved car by Consumer Reports.

Costco to spend $3 billion on special dividend ahead of fiscal cliff.

Exxon faces short-term shortage of oil supplies.Continue reading...

tech champs

Dell Seeks to #Inspire This Holiday With 100 Leading Tech Influencers List

Posted by Sheila Shayon on November 22, 2012 11:01 AM

Dell has announced its #Inspire 100 list of leading influencers in entrepreneurship, philanthropy, education and media who use technology to empower and inspire others. The list launched on Dell’s Facebook page, and the #inspire hashtag on Twitter is tied to Dell’s “Inspired Giving” holiday campaign.

Curators of the list along with Dell include Elliott Bisnow, founder of Summit Series; Josh Kopelman, founder, First Round Capital; Ingrid Vanderveldt, Dell Entrepreneur in Residence; Shauna Robertson, partner, Crowdrise; and Tina Wells, member of Dell Women Entrepreneur Network (DWEN) and Founder and CEO of Buzz Marketing Group.

The four categories of risk takers are: World Changers, Entrepreneurs, Creatives and Tastemakers and one-minute video highlights, interviews and vignettes of those honored are featured on Facebook.Continue reading...

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