2014 Brandcameo Product Placement Awards

brand news

In the News: Barclays, MundoFox, Ultra and more

Posted by Shirley Brady on August 13, 2012 08:36 AM

In the News

Barclays' new chairman may end free banking.

Barnes & Noble cuts Nook pricing to "lowest ever" ahead of new Amazon Kindle Fire.

BuzzFeed expands to radio with SiriusXM.

Chinese consumers counter economic gloom with travel boom.

CNN reportedly talks to reality TV producers to turn around ratings slump.

Dell challenges — insurmountable?

Fox backs new MundoFox channel for US Latinos.

GM CMO Ewanick's flame-out, re-parsed.

HSBC moves to squelch Occupy protest in Hong Kong.Continue reading...

brand news

In the News: Dark Knight Rises, Heineken, Chick-fil-A and more

Posted by Dale Buss on July 20, 2012 09:02 AM

In the News

Warner Bros. issues statement as The Dark Knight Rises opens somberly as Denver gunman kills 14 at screening, while movie opens strongly at box office.

Heineken offers $4.1 billion to buy out JV partner for Asia Pacific Breweries stake as Kirin's next move pondered.

Chick-fil-A homophobia shamed by actor Ed Helms.

Apple's original iPad prototype revealed as new iPad launch in China today fails to cause a fuss.

BlackBerry woes broken down to five mistakes by nymag.com.

Comcast prepares ultra high-speed broadband.Continue reading...

brand news

In the News: Barclays, Best Buy, Chrysler and more

Posted by Dale Buss on July 3, 2012 09:00 AM

In the News

Barclays CEO resigns as banking scandal spreads.

Best Buy stock rises on speculation of founder takeover.

Chrysler June sales beat estimates for five-year record.

Amazon buys 3D mapping startup.

Apple, Google and Facebook are engaged in a "message" war.

Boeing boosts long-term forecast for jet market, while jumbo jet demand wanes.

Cargill helps food companies reduce sodium.Continue reading...

china

More for Less: Baidu Breaks 1,000 Yuan Barrier With New Cloud Phone

Posted by Abe Sauer on May 15, 2012 09:50 AM

Google is in the smartphone business, why shouldn't China's leading search engine get in the game? Today it has: Baidu just unveiled its first partnership that gets it into China's booming low-cost mobile market.

Changhong's (长红) H5018 is powered by the Baidu Cloud Smart Terminal platform, offers a 3.5 inch touchscreen, 3G connectivity, and a 3 megapixel camera. The phone will also come with 100 gigabytes of free storage in Baidu's cloud.

The whole thing will cost less than 1,000 yuan ($160). Just what kind of dent is Baidu's low-cost high-feature phone about to make in China and should others (cough—Apple—cough) be worried?Continue reading...

brand ambassadors

Video Byte: Zappos CEO Tony Hsieh on Crafting a Strong Corporate Culture

Posted by Shirley Brady on April 18, 2012 12:31 PM

Above, watch Ingrid Vanderveldt's interview with Zappos CEO Tony Hsieh at the recent SXSWi confab in Austin, which Dell just released on its YouTube channel. Watch the video and read Ingrid's takeaways below.Continue reading...

branding together

American Express Promotes Twitter Sync at SXSW with Jay-Z

Posted by Sheila Shayon on March 8, 2012 11:15 AM

American Express announced an innovative social media integration with Twitter this week, enabling US cardmembers to turn customized Twitter hashtags into savings via sync.americanexpress.com. Promoted with the tagline “Sync. Tweet. Save.” the social marketing promotion is the most direct use of Twitter to date by a brand that creates a real utility for customers: couponless savings loaded directly to their synced cards and automatically delivered in a credit statement.

“With Twitter, we’ve really hit the trifecta. We have a great platform in Twitter,” said Ed Gilligan, Vice Chairman, American Express. “We know our cardmembers are engaged in Twitter. We’ve been working with them to think about how can we help them move from conversations to commerce. To turn a tweet into a transaction.”

Brands trying out Amex Sync include Best Buy, McDonald’s, Whole Foods Market, 1-800-FLOWERS.COM, Century 21, The Cheesecake Factory, Dell, FedEx Office, FTD, Gulf, H&M, Seamless.com, Sports Authority, Ticketmaster, Virgin America and Zappos. They'll be closely watching the analytics on this test, with the Amex Synch API offering also supplying reports to merchants about customer spending, online and offline.

And if they're in Austin for SXSW on March 12th, they can celebrate at a concert featuring Jay-Z.Continue reading...

brand news

In the News: Zynga, BlackBerry, Kindle & more

Posted by Dale Buss on December 16, 2011 08:55 AM

In the News

Zynga prices IPO at $10/share (which CEO Mark Pincus played early). Its $7 billion valuation could lift all social gaming.

BlackBerry crisis mounts as troubled RIM co-CEOs announce they're deferring smartphone relaunch until late 2012.

Amazon reports selling more than 1 million Kindles a week.

Apple struggles to take a bigger bite of China.

Covidien to spin off pharmaceutical unit.

Dell abandons netbooks.

eBay counters Amazon's shopper incentive.Continue reading...

web watch

Meet the New, New Twitter - Now With Brand Pages!

Posted by Shirley Brady on December 8, 2011 06:32 PM

Remember "New Twitter"? Get ready for the "New New Twitter," as the 140-character driven social platform prepares to unveil a redesign. While the video touting the redesigned Twitter makes it sound like it's a great way to hook up with friends, the redesign is featured in a microsite that touts a consistent mobile experience, new user icons (Home, Connect, Discover, Me and Tweet) and a rearranging of the furniture.Continue reading...

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