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brand news

In the News: Chevy, Costco, Exxon and more

Posted by Dale Buss on November 29, 2012 09:06 AM

In the News

Airbus and Boeing aim at each other in advertising spat.

CNN prospects weighed under Jeff Zucker.

Canadian Club launches "Join the Club" red-meat campaign.

Carnival apologizes to gay passengers after forbidding drag dress on cruise.

Chevrolet sees Volt ranked as best-loved car by Consumer Reports.

Costco to spend $3 billion on special dividend ahead of fiscal cliff.

Exxon faces short-term shortage of oil supplies.Continue reading...

tech champs

Dell Seeks to #Inspire This Holiday With 100 Leading Tech Influencers List

Posted by Sheila Shayon on November 22, 2012 11:01 AM

Dell has announced its #Inspire 100 list of leading influencers in entrepreneurship, philanthropy, education and media who use technology to empower and inspire others. The list launched on Dell’s Facebook page, and the #inspire hashtag on Twitter is tied to Dell’s “Inspired Giving” holiday campaign.

Curators of the list along with Dell include Elliott Bisnow, founder of Summit Series; Josh Kopelman, founder, First Round Capital; Ingrid Vanderveldt, Dell Entrepreneur in Residence; Shauna Robertson, partner, Crowdrise; and Tina Wells, member of Dell Women Entrepreneur Network (DWEN) and Founder and CEO of Buzz Marketing Group.

The four categories of risk takers are: World Changers, Entrepreneurs, Creatives and Tastemakers and one-minute video highlights, interviews and vignettes of those honored are featured on Facebook.Continue reading...

brand news

In the News: Hostess, 5-Hour Energy, BP and more

Posted by Dale Buss on November 16, 2012 09:01 AM

In the News

Hostess Brands makes good on threat to to go out of business because of strike, selling off Wonder Bread, Twinkies, Ding Dongs and other iconic brands.

5-Hour Energy sees parent's bond ratings hurt by FDA probe into deaths as Rockstar is added to energy-drinks probe.

BP doesn't end brand woes with Gulf settlement as U.S. shifts toward holding individual executives responsible for disaster.

Apple sees stock hit by panic selling.

Applebee's introduces spirits-infused menu.

Burger King expands home-delivery test to Houston.Continue reading...

tech in the spotlight

Microsoft Unleashes Global Marketing Blitz for Windows 8, New Devices

Posted by Sheila Shayon on October 25, 2012 03:23 PM

You know the launch of the Windows 8 operating system, Windows Phone 8 and the Surface tablet is a big deal for Microsoft when it pulls out the big guns — chairman Bill Gates — to talk about why this week, with Friday's launch of Windows 8 globally and these new devices, represents a game-changer for the company and the brand. 

Microsoft is spending hundreds of millions of dollars and is the brand’s largest sustained global marketing activity in its 37-year history, including opening pop-up stores around the world in the brand's biggest retail activation to date. 

The Times Square holiday store in New York, for example, will give the first 100 people a year’s Xbox Music Pass (value $99.90) with purchase. The Big Apple will also be home to Microsoft's Microtropolis, a major interactive installation at Pier 57 on the Hudson River. Opening Friday, it's described as:

a stylized one hundred and sixty foot version of NYC in an art installation we are calling Microtropolis. Microtropolis is Manhattan experienced through Windows. It creates the ultimate hands-on demonstration of Windows 8, with the city of NYC as the backdrop. As you walk into the installation, you are literally walking through the avenues and streets with skyscrapers towering above. This interactive experience has hundreds of devices placed on rooftops within the city, customized to the neighborhoods in which they are placed.Continue reading...

brand news

In the News: NYC Taxi Logo, Dell and HP Woes, and more

Posted by Dale Buss on August 23, 2012 09:00 AM

Anheuser-Busch and Major League Baseball extend partnership.

Best Buy lavishes compensation on new CEO.

Delhaize bets big on retailing in Greece despite economic turmoil.

Dell and HP struggle to sell PCs.

Denver bans outdoor advertising for medical marijuana outlets.

Larry Ellison buys Hawaiian island and everyone wonders what Oracle founder will do with it.

Exelon benefits from ties to Obama administration, New York Times says.

Fox and Ad Council use Glee to target texting while driving.

General Mills, McDonald's and other marketers are accused by feds of collecting data about kids. Continue reading...

brand news

In the News: Gannett, Kraft, Tootsie Roll and more

Posted by Dale Buss on August 22, 2012 09:03 AM

ABC challenges Leno and Letterman with shift of Jimmy Kimmel Live to 11:35 p.m. ET.

Abercrombie & Fitch sales slide as half-naked models begin to underwhelm.

BMW revs motorcycle line as Audi ups threat via Ducati purchase.

Barnes & Noble sees results boosted by Fifty Shades of Grey popularity.

Boston Market pulls salt shakers off tables.

Caribou Coffee inks on-site deal with Jewel grocery chain.

Conde Nast booms overseas.

Dell reports gloomy outlook.

Dos Equis hits streets with fleet of food trucks.

EPrize acquired by private-equity firm.

Fazoli's pivots toward more premium positioning. Continue reading...

brand news

In the News: Barclays, MundoFox, Ultra and more

Posted by Shirley Brady on August 13, 2012 08:36 AM

In the News

Barclays' new chairman may end free banking.

Barnes & Noble cuts Nook pricing to "lowest ever" ahead of new Amazon Kindle Fire.

BuzzFeed expands to radio with SiriusXM.

Chinese consumers counter economic gloom with travel boom.

CNN reportedly talks to reality TV producers to turn around ratings slump.

Dell challenges — insurmountable?

Fox backs new MundoFox channel for US Latinos.

GM CMO Ewanick's flame-out, re-parsed.

HSBC moves to squelch Occupy protest in Hong Kong.Continue reading...

brand news

In the News: Dark Knight Rises, Heineken, Chick-fil-A and more

Posted by Dale Buss on July 20, 2012 09:02 AM

In the News

Warner Bros. issues statement as The Dark Knight Rises opens somberly as Denver gunman kills 14 at screening, while movie opens strongly at box office.

Heineken offers $4.1 billion to buy out JV partner for Asia Pacific Breweries stake as Kirin's next move pondered.

Chick-fil-A homophobia shamed by actor Ed Helms.

Apple's original iPad prototype revealed as new iPad launch in China today fails to cause a fuss.

BlackBerry woes broken down to five mistakes by nymag.com.

Comcast prepares ultra high-speed broadband.Continue reading...

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