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brand news

In the News: American Airlines, MetLife, Apple and more

Posted by Dale Buss on January 13, 2012 09:03 AM

In the News

Apple suspends iPhone 4S sales in China after riot breaks out at Beijing launch.

Delta eyes bid for American Airlines, AFP says, and so do others.

MetLife cuts 4,300 jobs as company exits mortgage business.

BMW and Daimler plan to raise U.S. output.

Bank of America ponders retreat from some regions of U.S.

Best Buy sees fallout from holiday delivery foul-up.

CBS talks with David Letterman about a new contract.

CVS Caremark settles deceptive-pricing charges.

Chipotle plans to open second ShopHouse Asian restaurant.

Coca-Cola expands social marketing to Tumblr.Continue reading...

brand news

In the News: LivingSocial, Nokia, Ryan Seacrest & more

Posted by Dale Buss on December 8, 2011 09:13 AM

In the News

Alec Baldwin quits Twitter following American Airlines row.

AstraZeneca slashes U.S. sales force.

BP faces more citations in oil spill.

Boeing hopes for easing of NLRB dispute after machinists ratify contract as it nears deal with Southwest for jet purchase and FedEx signals a big order.

Burger King not a hit with parents, survey says.

CVS/pharmacy debuts mobile shopping platform for smartphone users.

Chick-Fil-A ups commitment to college football.Continue reading...

brandcameo

At the Movies: White Castle Product Placement is the Gift that Keeps On Giving

Posted by Abe Sauer on November 4, 2011 06:05 PM

We will have more about Tower Heist on Monday. From the looks of it, the Madoff revenge tale offers plenty of opportunity for product placement. But what mall food court restaurant has completely unbranded packaging? (None, that's who.)

In the meantime, this weekend will also see the third installment of a trilogy responsible for one of the greatest product placements in the history of film.Continue reading...

sustainability

Cockpit Use of iPads Ready for Take Off

Posted by Mark J. Miller on November 2, 2011 10:05 AM

You’ve watched plenty of movies on it, sent countless emails on it, and gotten hundreds of thousands of Angry Birds points on it, but the iPad is about to become much more useful to the airline industry.

United Airlines is in the process of replacing the 40-pound flight bag each pilot has that contains “copies of charts and handbooks” they need for flying with the 1.5-pound iPad, according to the Denver Post.

Back in August, the airline became the first carrier to start doling out iPads to its pilots, as seen above. Well into its test, United now “estimates the savings will be about 326,000 gallons of jet fuel a year and 16 million sheets of paper.”Continue reading...

brand news

Brands to Watch: Google+, Kodak, MC Hammer

Posted by Shirley Brady on October 20, 2011 06:16 PM

Brands to Watch

American Airlines deemed most hated airline on social media.

AT&T may unload MetroPCS.

BMW takes luxury auto sales crown in US.

Delta expands "economy comfort" brand to entire fleet.

Google aims to make search more social and dynamic.

Google+ to launch brand pages "imminently."

Kodak's bet on printers fails to quell doubters.

MC Hammer is developing his own search engine.Continue reading...

brand news

In the News: AmEx Goes Shopping, CNN Cafe, Apple Soars

Posted by Dale Buss on September 20, 2011 08:59 AM

In the News

Amazon launches YoYo portal for kids toys.

American Express buys virtual currency monetization platform for $30 million.

Angry Birds is poised to expand as Rovio works with Starbucks and other brands to expand footprint.

Apple's stock closes at all-time high.

Braun announces theme for 2012 BraunPrize.

CNN opens first CNN Cafe, in Seoul.Continue reading...

brand news

In the News: Delta Sorts, Groupon Retorts, Slate Signals

Posted by Dale Buss on August 26, 2011 09:00 AM

New York City and mid-Atlantic brace for Irene's violent strike.

ABN Amro to cut 2,000-plus jobs.

AIG wants analysts to value it more highly.

Bloomberg accelerates in legal-research market with acquisition.

Delta sorts out Boeing orders.

Facebook makes major changes to location-based product.

Ford champions Google+.

General Motors and LG to team up on electric cars.

Groupon has "never been stronger," CEO insists.Continue reading...

brand news

In the News: Steve Jobs Jolts Apple, Delta Defers, Toyota Parries

Posted by Dale Buss on August 25, 2011 09:00 AM

Steve Jobs leaves CEO post at Apple, naming Tim Cook his successor and leaving an unparalleled legacy, including the five times he "changed the world" and Apple's iconoclastic ads.

Adidas gets trampled by rugby-shirt scrum in New Zealand.

Apple gains a victory over Samsung in Dutch court's IP ruling.

Delta is said to defer order of small jets.

Macy's, Nordstrom and Victoria's Secret lead retailers in digital implementation, study says. Continue reading...

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