2014 Brandcameo Product Placement Awards

sustainability

Cockpit Use of iPads Ready for Take Off

Posted by Mark J. Miller on November 2, 2011 10:05 AM

You’ve watched plenty of movies on it, sent countless emails on it, and gotten hundreds of thousands of Angry Birds points on it, but the iPad is about to become much more useful to the airline industry.

United Airlines is in the process of replacing the 40-pound flight bag each pilot has that contains “copies of charts and handbooks” they need for flying with the 1.5-pound iPad, according to the Denver Post.

Back in August, the airline became the first carrier to start doling out iPads to its pilots, as seen above. Well into its test, United now “estimates the savings will be about 326,000 gallons of jet fuel a year and 16 million sheets of paper.”Continue reading...

brand news

Brands to Watch: Google+, Kodak, MC Hammer

Posted by Shirley Brady on October 20, 2011 06:16 PM

Brands to Watch

American Airlines deemed most hated airline on social media.

AT&T may unload MetroPCS.

BMW takes luxury auto sales crown in US.

Delta expands "economy comfort" brand to entire fleet.

Google aims to make search more social and dynamic.

Google+ to launch brand pages "imminently."

Kodak's bet on printers fails to quell doubters.

MC Hammer is developing his own search engine.Continue reading...

brand news

In the News: AmEx Goes Shopping, CNN Cafe, Apple Soars

Posted by Dale Buss on September 20, 2011 08:59 AM

In the News

Amazon launches YoYo portal for kids toys.

American Express buys virtual currency monetization platform for $30 million.

Angry Birds is poised to expand as Rovio works with Starbucks and other brands to expand footprint.

Apple's stock closes at all-time high.

Braun announces theme for 2012 BraunPrize.

CNN opens first CNN Cafe, in Seoul.Continue reading...

brand news

In the News: Delta Sorts, Groupon Retorts, Slate Signals

Posted by Dale Buss on August 26, 2011 09:00 AM

New York City and mid-Atlantic brace for Irene's violent strike.

ABN Amro to cut 2,000-plus jobs.

AIG wants analysts to value it more highly.

Bloomberg accelerates in legal-research market with acquisition.

Delta sorts out Boeing orders.

Facebook makes major changes to location-based product.

Ford champions Google+.

General Motors and LG to team up on electric cars.

Groupon has "never been stronger," CEO insists.Continue reading...

brand news

In the News: Steve Jobs Jolts Apple, Delta Defers, Toyota Parries

Posted by Dale Buss on August 25, 2011 09:00 AM

Steve Jobs leaves CEO post at Apple, naming Tim Cook his successor and leaving an unparalleled legacy, including the five times he "changed the world" and Apple's iconoclastic ads.

Adidas gets trampled by rugby-shirt scrum in New Zealand.

Apple gains a victory over Samsung in Dutch court's IP ruling.

Delta is said to defer order of small jets.

Macy's, Nordstrom and Victoria's Secret lead retailers in digital implementation, study says. Continue reading...

brand news

In the News: Boeing Taxis, Foster's Challenges, UBS Cuts

Posted by Dale Buss on August 23, 2011 09:29 AM

AEG Live sets to rival Ticketmaster.

American Express rewards small-business members for marketing.

Boeing taxis toward major deal with Delta.

Burger King faces post mortems on the death of the King.

Facebook seeks acquisitions to fend off Google.

Foster's moves to thwart SABMiller bid.Continue reading...

brand news

Brands to Watch: Borders, News Corp., Cisco & more

Posted by Shirley Brady on July 18, 2011 06:00 PM

Brands to Watch

News Corp.'s Rupert Murdoch and son James prepare to testify Tuesday before a British parliamentary hearing on phone-hacking scandal as former News of the World whistleblowing journalist is found dead and The Sun's website is hacked.

Borders calls off auction, announces plans to liquidate and close doors by September.

Cisco slashes workforce by 11,500 positions.

Apple seeks to expand iPhone availability in China.

CNN is first TV network to stream 24/7 online and on mobile.

Delta cuts service to smaller markets.

Dunkin' Brands leads wave of IPOs in the US.Continue reading...

brands under fire

Financial Brands Dominate Brand 'Black List'

Posted by Abe Sauer on July 12, 2011 03:00 PM

Transparency is, and has always been, a hot topic in political and business circles.

Run a news search on "transparency" and reams of recent articles turn up. The most notable brand to made the headlines for transparency? Groupon.

Now, Corporate Responsibility Magazine has released its annual "Black List" of the large companies who with the worst transparency and corporate citizenship.

Surveyed companies are selected from the large-cap Russell 1000 companies list. The Black List's rankings are based on an audit of seven categories from publicly-available data. And it's not pretty.Continue reading...

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