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Sip on a Bottle of Dom Perignon at Denny's Newest Location

Posted by Mark J. Miller on August 29, 2014 03:08 PM

Denny’s, the restaurant chain not exactly known for its glitz and glamour, has been undergoing a bit of a brand overhaul lately as "America's Diner" gives itself a much-needed update, including redesigning its current outposts and opening new ones.

Today, the first-ever Denny's in Manhattan opened in the financial district across from City Hall, but that's just the start of it. The Wall Street outpost isn't your typical Denny's. In fact, the fancy restaurant features a craft cocktail menu and a $300 Grand Slam brunch for two that comes with a bottle of Dom Perignon.

The restaurant, which is located on the ground floor of an upscale apartment building, has Prosecco on tap and features copper-stamped ceilings and leather couches—but for the most part, still features affordable, Denny's prices.Continue reading...

brand news

Brand News: Abercrombie & Fitch, Tencent, Rovio and more

Posted by Dale Buss on August 29, 2014 09:34 AM

TOP STORIES

Abercrombie & Fitch sheds logo-bearing clothes as Hollister brand struggles in UK.

China's TencentBaidu, and Wanda set up e-commerce company to take on Alibaba

Google develops delivery drones in Project Wing as its tech chief is considered leading candidate for US CTO.

Rovio Entertainment, parent company of Angry Birds franchise, says CEO will step down amid company's struggles.

Walmart looks online for Chinese growth.

MORE BRAND NEWS

Apple tries its midas touch on wearables.

Bud Light faces backlash over town-takeover stunt.

Centerplate faces calls for ouster of CEO after he abuses dog on video.

Dairy Queen investigates possible data breach.

Denny's arrives in New York City with $300 champagne brunch.Continue reading...

brand news

Brand News: Big Tobacco Gets Bigger, Alibaba Gets Mad Men and more

Posted by Dale Buss on July 15, 2014 09:24 AM

TOP STORIES

Reynolds American buys rival Lorillard to create new tobacco giant in $25 billion deal.

Crumbs Bake Shop files for bankruptcy as investor group makes plans.

PepsiCo brands take spotlight at Tuesday's All-Star Game, as Nike's Jordan Brand spot honors Derek Jeter.

Alibaba, pre-IPO valued at $130 billion, makes entertainment push with Lions Gate streaming TV deal bringing Mad Men to China.

Metallica stars in ESPN's latest SportsCenter ad.

MORE BRAND NEWS

ANA takes aim at bot fraud with help from advertisers.

Apple denied Touch ID trademark by USPTO.

BMW shares battery technology with rivals.Continue reading...

brand news

In the News: McDonald's, Rovio, Goodyear and more

Posted by Dale Buss on January 23, 2014 09:22 AM

In the News

McDonald's brings in outsider as new CMO and ends "challenging year" with flat quarterly earnings, as it comes under tax scrutiny in France.

Rovio wants to be a bigger brand than Coca-Cola.

Goodyear and workers end fight in France.

AOL buys firm that personalizes web searches.

Arby's promotes variety with new ad strategy and calls new Smokehouse Brisket sandwich its most successful new product.

Boeing adds workers to boost Dreamliner production.

Kenny Chesney sues over unauthorized merchandise. 

Chili's introduces Fresh Mex menu.

Coach reports weak North American sales.

Darden defends Red Lobster spinoff plan amid investor resistance.Continue reading...

brand news

In the News: McDonald's, Target, Dannon and more

Posted by Dale Buss on January 22, 2014 09:08 AM

In the News

McDonald's launches Olympics social campaign.

Target drops health coverage for part-timers.

Dannon's Super Bowl ad will be a Full House reunion. 

Amazon denies it's considering online pay-TV service.

Apple gets court backing ahead of Samsung showdown.

Cadillac remains challenged by dealer inventories.

Candy Crush app owner seeks to trademark "candy."

Christie's says sales hit auction industry record of more than $7 billion.

Clorox advises against bleach facials.

Denny's wins with weirdness in social media game.

Dots retailer files for Chapter 11 bankruptcy.

Dove commissions short film on selfies.Continue reading...

brand news

In the News: GM, Target, Darden and more

Posted by Dale Buss on January 13, 2014 09:33 AM

In the News

GM nears reinstatement of dividend as Chevrolet won both Car of the Year honors for the Chevrolet Corvette Stingray and Truck/Utiilty of the Year for the Silverado at the North American International Auto Show.

Target publishes apology letter in national newspapers, offers credit reports, fraud protection to affected customers. 

Darden Restaurants sees 20,000 join work-underpayment suit.

AB InBev puts more marketing muscle behind blue-collar brews such as Busch.

Accenture tapped to take over Healthcare.gov fixes.

Airbus posts record jet orders.

BP vows to fight "fictitous" compensation claims in Gulf of Mexico.

Denny's tries to move beyond breakfast.

Discovery ends talks to buy Scripps.

Dunkin' Donuts expands in US west.

Ford introduces aluminum-frame F150.Continue reading...

brand news

In the News: T-Mobile, Samsung, Macy's and more

Posted by Dale Buss on January 9, 2014 09:25 AM

In the News

T-Mobile caps turnaround with customer expansion as it covers termination fees for new users.

Samsung wants to be world's biggest appliance maker by 2015.

Macy's closing stores, cutting jobs to cut costs.

Barnes & Noble new chief must tackle Nook woes.

Chuck E. Cheese parent explores sale of chain.

Constellation Brands expects big things from new Corona Light on tap.

Darden focuses more on digital and less on TV.

Delta adds outlets, bigger overhead bins in 225 planes.

Denny's makes first move into Middle East.

Diageo and Sean Combs team up in tequila.

E*Trade system is zapped by power outage.Continue reading...

branded entertainment

Brands Tap Funny Men Seinfeld, Koechner for Online Coffee Break

Posted by Dale Buss on December 18, 2013 06:25 PM

What would generations of comedians do without branded content? We may never get a chance to find out. Jerry Seinfeld and Anchorman's David Koechner are proving that online video sponsored by brands can be very friendly territory for funny guys who just live to deliver the next line—and it's great to have an audience too.

Seinfeld, of course, already has made his mark for Acura, starring in its Super Bowl commercial in 2012 with a characteristically Lenoesque appearance by his buddy Jay Leno as well. Since then, Seinfeld—once the master of the American TV sitcom domain but much more low-profile these days—has settled into an online-only gig called "Comedians in Cars Getting Coffee" that is sponsored by Acura.

In a new commercial series for the auto brand, directed by Barry Sonnenfeld, the king of material "about nothing" has created a bunch of comedic commercials that will debut on Season 3 of Seinfeld's original and Emmy-nominated show. The eight spots are written and stylized ala retro 1960s as a spoof of old-time advertising—and comprise a new element of Acura's exclusive sponsorship of "Comedians in Cars."Continue reading...

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