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brand news

In the News: Facebook, Starbucks, Politico and more

Posted by Dale Buss on October 31, 2013 09:14 AM

In the News

Happy Halloween!

Facebook encounters decline in teen engagement as mobile ads fueled profit jump.

Starbucks enjoys best year in its history.

Politico launches a print magazine.

American Airlines and US Airways trying to work with government to clear merger.

BMW recalls 176,000 vehicles to fix power brakes.

Bank of America sees $1 billion stake held by Qatar sovereign-wealth fund.

Boeing intends new 777X to subsume role of jumbo jets.

Burger King plans "fewer, more impactful" new menu items.

Chrysler vows to learn from botched rampup of Jeep Cherokee production.Continue reading...

brand news

In the News: JCPenney, KFC, H&M and more

Posted by Dale Buss on October 10, 2013 09:22 AM

In the News

JCPenney undoes more of Ron Johnson's handiwork with logo revamp.

KFC preps quality-assurance campaign in China.

H&M, Gap back in the spotlight after another Bangladesh factory fire kills several workers. 

A&E Networks pitches original programming.

Aereo Android app will debut Oct. 22.

Alcatel-Lucent must revise job-cut plans in France.

Apple reportedly slashes iPhone 5c production.

AT&T and GE partner for wireless global network.

BlackBerry warms to breakup exit strategy as brand expands office closures.

Chevrolet revs up major ad push for Malibu.Continue reading...

brand strategy

Denny's Moves to Shed its Breakfast-Centric Image

Posted by Dale Buss on August 6, 2013 10:36 AM

Like a drought on the prairie, the stagnation in the US quick-serve-restaurant market has the hungry herd foraging for more sources of sustenance. And that finds more brands moving out of their traditional comfort zones in search of sales and customers in other day parts.

Denny's has become the latest major chain to echo moves made earlier by Taco Bell and others. Brand stewards believed that Denny's needed to break out of its breakfast box, where its venerable Grand Slam Breakfast and, recently, Baconalia menus had secured its place in the market, but was no longer enough to sustain the brand. 

With that, Denny's has launched its "beyond breakfast" platform with a long list of new menu items that are devoid of bacon or syrup or any other connections to breakfast, but instead include a sirloin-steak entree, smothered cheese fries, a prime rib cobb salad and apple pie a la mode.Continue reading...

brand news

In the News: Facebook, Apple, General Mills and more

Posted by Dale Buss on August 5, 2013 09:25 AM

In the News

Facebook hires first CMO from Google.

Apple, Samsung and tech world are thrown by Obama administration intervention into trade ruling.

General Mills creates character to pitch Toaster Strudel as cold-cereal sales lag.

AB InBev defends Budweiser Black Crown performance.

AMC is at a crossroads.

Bass updates penny loafer for the next generation.

Cadillac hits pricing ceiling with ATS.

Citigroup expands "Thank You" loyalty events.

Cox Communications introduces Netflix-like personalized TV experience. 

Denny's looks beyond breakfast with new marketing strategy.

Ford taps Mustang history in videos.Continue reading...

brand news

In the News: Best Indian Brands, Yahoo, Facebook and more

Posted by Dale Buss on July 31, 2013 09:20 AM

In the News

Tata is ranked No. 1 in Interbrand's Best Indian Brands 2013 report. 

Yahoo and NBC team up to develop cross-platform sports shows.

Facebook plans to sell TV-style ads for $2.5 million each, as it moves into mobile games publishing. 

Ford and Toby Keith ride again, as automaker announces plans to offer F-150 that rides on natural gas. 

ABC leads rival networks in summer ratings.

Accenture is in talks about acquiring Booz & Co.

Air Products & Chemicals sees activist investor Bill Ackman take nearly a 10 percent stake in company.

BP fund for Gulf spill is running out.

Candia, a French milk brand, plans to set up shop in China to take advantage of consumer concerns. 

CBS continues to court boomers.

Coach shuffles management after weak results.Continue reading...

chew on this

Denny's Expects Pigs To Fly Again As It Reprises Baconalia

Posted by Dale Buss on March 14, 2013 11:03 AM

Good news for pork lovers: Denny's is reprising its popular Baconalia menu this week, with new dishes featuring the prize of processed meats—and the daring to put a comprehensive marketing push behind it again.

It won't surprise those who've been on the edges of their chairs waiting for the return of this celebration of gastronomic exotica, but it's actually been two years since Baconalia I. When Denny's ran that effort, its same-store guest counts rose 1.4 percent at company-owned restaurants and helped a 2 percent system-wide same-store sales increase for the second quarter of 2011, according to Nation's Restaurant News.

"We knew pretty soon after Baconalia that we wanted to come back to it, but the key was when," John Dillon, Denny's vice president of brand marketing and product innovation, told the publication.Continue reading...

brand news

In the News: FTC, Reader's Digest, Samsung and more

Posted by Dale Buss on March 13, 2013 09:39 AM

In the News

FTC clarifies rules for social and mobile advertising.

Reader's Digest reports big gains among advertisers and readers.

Samsung deals with high expectations for Galaxy S IV as it outspends Apple on marketing.

BBC World News launches global marketing campaign.

Boeing gets FAA initial approval of battery fix for Dreamliner and wins $15 billion order from Ryanair for current 737 plane, report says.

Cadbury's Silk undergoing brand "renovation."

Chevrolet accelerates dealer infotainment training.Continue reading...

brand news

In the News: Alibaba, Denny's, Google and more

Posted by Dale Buss on March 12, 2013 09:09 AM

In the News

Alibaba names next CEO.

Denny's cancels franchise deal in China.

Google shows off sample apps for Project Glass a SXSW.

American Airlines and U.S. Airways prepare for merger bumps.

Apple and Samsung values soar.

Barney's New York rebrands Co-op stores as regular Barney's.

BlackBerry stock jumps on Lenovo takeover interest rumor.

BMW to build sub-brand for China.

Boeing sees investigators focus narrowly on batteries in Dreamliner probe.

China's Spring Airlines adds cars to in-flight sales offering.Continue reading...

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