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Ford breaks ground on new plant in eastern China. Continue reading...

TD takes top spot on Interbrand's new Best Canadian Brands ranking.

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Sara Lee renames North American business Hillshire Brands and narrows focus to meat.

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Clear Channel shifts royalty deal for music artists including Taylor Swift's label.Continue reading...

It's always a challenge for a brand to shift its demographic focus. But that's what Denny's hopes to do, with a novel Web-only campaign.

The restaurant chain, whose television advertising generally targets families and older consumers, is breaking out of traditional media with a video series running only on CollegeHumor.com, with little mention elsewhere except Denny's Facebook page. The series launched about a year ago; "Season Two" has just begun.

Called "Always Open," the web video series, according to Denny's chief marketing officer Frances Allen, is designed to bring Denny's pitch, "America's Diner is Always Open," to Millennials, ages roughly 18 to 30. Allen tells the New York Times that the new video series offers "an engaging brand moment for millennials" that "communicates our brand message that diners are really welcoming places where everyone can come as they are."Continue reading...

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Denny's rolls up Millennial views with "Always Open" web series. Continue reading...

Denny's made a big impression in the zeitgeist about a year ago with its unapologetic Baconalia menu and promotion, offering every manner of recipe made with those glistening gobs of animal fat, seemingly heedless of the forces of better-for-you swirling around the chain.

Things are different this year. The South Carolina-based quick-serve brand expanded its Fit Fare menu in the middle of last year, emphasizing tasty better-for-you options, and hasn't looked back.

"Denny's is looked at as an indulgence restaurant," John Dillon, Denny's vice president of marketing and product development, told brandchannel. "We want to be able to maintain and strengthen that but also be able to balance that with the [expansion] of Fit Fare."Continue reading...

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The king(size) Snickers bar is dead. Make way for the fun size.

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AMR CEO defends job cuts at American Airlines.

AOL doubles down with investment in Huffington Post streaming TV network.

Apple dealt legal setback against Motorola, expands patent fight with Samsung.

Amazon could burn through its cash.

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Amazon sees its big spending hurting its profits as Barnes & Noble escalates rift by blocking titles.

Chrysler kicks off monthly auto-sales reports with huge January and posts first annual profit since emerging from bankruptcy.

Darden is sued by restaurant workers' group.

Denny's targets fast-growing Hispanic clientele.

Deutsche Borse and NYSE can't merge, European Commission rules.

Disney takes controlling interest in large media conglomerate in India.

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