2014 Brandcameo Product Placement Awards

brand news

In the News: Facebook, Apple, General Mills and more

Posted by Dale Buss on August 5, 2013 09:25 AM

In the News

Facebook hires first CMO from Google.

Apple, Samsung and tech world are thrown by Obama administration intervention into trade ruling.

General Mills creates character to pitch Toaster Strudel as cold-cereal sales lag.

AB InBev defends Budweiser Black Crown performance.

AMC is at a crossroads.

Bass updates penny loafer for the next generation.

Cadillac hits pricing ceiling with ATS.

Citigroup expands "Thank You" loyalty events.

Cox Communications introduces Netflix-like personalized TV experience. 

Denny's looks beyond breakfast with new marketing strategy.

Ford taps Mustang history in videos.Continue reading...

brand news

In the News: Best Indian Brands, Yahoo, Facebook and more

Posted by Dale Buss on July 31, 2013 09:20 AM

In the News

Tata is ranked No. 1 in Interbrand's Best Indian Brands 2013 report. 

Yahoo and NBC team up to develop cross-platform sports shows.

Facebook plans to sell TV-style ads for $2.5 million each, as it moves into mobile games publishing. 

Ford and Toby Keith ride again, as automaker announces plans to offer F-150 that rides on natural gas. 

ABC leads rival networks in summer ratings.

Accenture is in talks about acquiring Booz & Co.

Air Products & Chemicals sees activist investor Bill Ackman take nearly a 10 percent stake in company.

BP fund for Gulf spill is running out.

Candia, a French milk brand, plans to set up shop in China to take advantage of consumer concerns. 

CBS continues to court boomers.

Coach shuffles management after weak results.Continue reading...

chew on this

Denny's Expects Pigs To Fly Again As It Reprises Baconalia

Posted by Dale Buss on March 14, 2013 11:03 AM

Good news for pork lovers: Denny's is reprising its popular Baconalia menu this week, with new dishes featuring the prize of processed meats—and the daring to put a comprehensive marketing push behind it again.

It won't surprise those who've been on the edges of their chairs waiting for the return of this celebration of gastronomic exotica, but it's actually been two years since Baconalia I. When Denny's ran that effort, its same-store guest counts rose 1.4 percent at company-owned restaurants and helped a 2 percent system-wide same-store sales increase for the second quarter of 2011, according to Nation's Restaurant News.

"We knew pretty soon after Baconalia that we wanted to come back to it, but the key was when," John Dillon, Denny's vice president of brand marketing and product innovation, told the publication.Continue reading...

brand news

In the News: FTC, Reader's Digest, Samsung and more

Posted by Dale Buss on March 13, 2013 09:39 AM

In the News

FTC clarifies rules for social and mobile advertising.

Reader's Digest reports big gains among advertisers and readers.

Samsung deals with high expectations for Galaxy S IV as it outspends Apple on marketing.

BBC World News launches global marketing campaign.

Boeing gets FAA initial approval of battery fix for Dreamliner and wins $15 billion order from Ryanair for current 737 plane, report says.

Cadbury's Silk undergoing brand "renovation."

Chevrolet accelerates dealer infotainment training.Continue reading...

brand news

In the News: Alibaba, Denny's, Google and more

Posted by Dale Buss on March 12, 2013 09:09 AM

In the News

Alibaba names next CEO.

Denny's cancels franchise deal in China.

Google shows off sample apps for Project Glass a SXSW.

American Airlines and U.S. Airways prepare for merger bumps.

Apple and Samsung values soar.

Barney's New York rebrands Co-op stores as regular Barney's.

BlackBerry stock jumps on Lenovo takeover interest rumor.

BMW to build sub-brand for China.

Boeing sees investigators focus narrowly on batteries in Dreamliner probe.

China's Spring Airlines adds cars to in-flight sales offering.Continue reading...

executive decision

Restaurant Brands May Want To Start Biting Their Tongues on Obamacare

Posted by Dale Buss on December 4, 2012 03:01 PM

The heads of more US restaurant brands are taking out their frustrations on Obamacare, with David Overton of the Cheesecake Factory becoming the latest. And even if you agree with their plaint, their actions prompt the question: Are they only hurting themselves by making a campaign out of their oppostion to the Affordable Care Act and to the new costs it places on their chains, however onerous they may be?

Instead of promoting, say, his chain's holiday campaign to give away 2013 cheesecakes on Facebook, Overton aired his grievances on CBS This Morning, saying that "for those businesses who don't cover their employees [with health insurance already], they'll be in for a very expensive situation." He noted that the Cheesecake Factory already provides some health insurance, but he warned that the costs of complying with Obamacare would be passed on to customers by the industry.Continue reading...

political season

Obamascare Tactics: Papa John's Leads Brands Blaming Obama for Woes

Posted by Dale Buss on November 16, 2012 11:52 AM

As restaurant brand executives cut jobs and announced their intentions to raise prices in the wake of President Obama's re-election, no one can say they weren't forewarned.

Chains such as Papa John's are explicitly tying their actions to the costs of Obamacare, while other brands — including GE Healthcare and Virgin Airlines — also are announcing job cuts as a result of their expectations for a continuation of U.S. economic sluggishness in the wake of the voting results.

Papa John's CEO John Schnatter has been the most outspoken. The Mitt Romney backer has said that he'll raise the price of a pizza pie by 10 to 14 cents as well as slash employee hours — but it's not, he says, because of the two million pizzas he's giving away, but due to the cotss of Obamacare. He's not alone. A Denny's franchisee in Florida, John Metz, said that he plans to add a five-percent surcharge to his customers' bills and also to reduce his employees' hours.Continue reading...

brandcameo

One Ring Burger to Rule Them All: Denny's Ties Into Hobbit Mania

Posted by Abe Sauer on October 29, 2012 12:21 PM

Denny's has partnered with the upcoming The Hobbit: An Unexpected Journey for a Hobbit-themed line of menu items. Insert your "second breakfast" joke of choice here.

The partnership has been the source of some jokes. But Denny's has approached the tie-in with some unique, even brave strategies. One of which could easily have blown up in its face.Continue reading...

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