brand news

In the News: McDonald's, Target, Dannon and more

Posted by Dale Buss on January 22, 2014 09:08 AM

In the News

McDonald's launches Olympics social campaign.

Target drops health coverage for part-timers.

Dannon's Super Bowl ad will be a Full House reunion. 

Amazon denies it's considering online pay-TV service.

Apple gets court backing ahead of Samsung showdown.

Cadillac remains challenged by dealer inventories.

Candy Crush app owner seeks to trademark "candy."

Christie's says sales hit auction industry record of more than $7 billion.

Clorox advises against bleach facials.

Denny's wins with weirdness in social media game.

Dots retailer files for Chapter 11 bankruptcy.

Dove commissions short film on selfies.Continue reading...

brand news

In the News: GM, Target, Darden and more

Posted by Dale Buss on January 13, 2014 09:33 AM

In the News

GM nears reinstatement of dividend as Chevrolet won both Car of the Year honors for the Chevrolet Corvette Stingray and Truck/Utiilty of the Year for the Silverado at the North American International Auto Show.

Target publishes apology letter in national newspapers, offers credit reports, fraud protection to affected customers. 

Darden Restaurants sees 20,000 join work-underpayment suit.

AB InBev puts more marketing muscle behind blue-collar brews such as Busch.

Accenture tapped to take over Healthcare.gov fixes.

Airbus posts record jet orders.

BP vows to fight "fictitous" compensation claims in Gulf of Mexico.

Denny's tries to move beyond breakfast.

Discovery ends talks to buy Scripps.

Dunkin' Donuts expands in US west.

Ford introduces aluminum-frame F150.Continue reading...

brand news

In the News: T-Mobile, Samsung, Macy's and more

Posted by Dale Buss on January 9, 2014 09:25 AM

In the News

T-Mobile caps turnaround with customer expansion as it covers termination fees for new users.

Samsung wants to be world's biggest appliance maker by 2015.

Macy's closing stores, cutting jobs to cut costs.

Barnes & Noble new chief must tackle Nook woes.

Chuck E. Cheese parent explores sale of chain.

Constellation Brands expects big things from new Corona Light on tap.

Darden focuses more on digital and less on TV.

Delta adds outlets, bigger overhead bins in 225 planes.

Denny's makes first move into Middle East.

Diageo and Sean Combs team up in tequila.

E*Trade system is zapped by power outage.Continue reading...

branded entertainment

Brands Tap Funny Men Seinfeld, Koechner for Online Coffee Break

Posted by Dale Buss on December 18, 2013 06:25 PM

What would generations of comedians do without branded content? We may never get a chance to find out. Jerry Seinfeld and Anchorman's David Koechner are proving that online video sponsored by brands can be very friendly territory for funny guys who just live to deliver the next line—and it's great to have an audience too.

Seinfeld, of course, already has made his mark for Acura, starring in its Super Bowl commercial in 2012 with a characteristically Lenoesque appearance by his buddy Jay Leno as well. Since then, Seinfeld—once the master of the American TV sitcom domain but much more low-profile these days—has settled into an online-only gig called "Comedians in Cars Getting Coffee" that is sponsored by Acura.

In a new commercial series for the auto brand, directed by Barry Sonnenfeld, the king of material "about nothing" has created a bunch of comedic commercials that will debut on Season 3 of Seinfeld's original and Emmy-nominated show. The eight spots are written and stylized ala retro 1960s as a spoof of old-time advertising—and comprise a new element of Acura's exclusive sponsorship of "Comedians in Cars."Continue reading...

brand news

In the News: Facebook, Starbucks, Politico and more

Posted by Dale Buss on October 31, 2013 09:14 AM

In the News

Happy Halloween!

Facebook encounters decline in teen engagement as mobile ads fueled profit jump.

Starbucks enjoys best year in its history.

Politico launches a print magazine.

American Airlines and US Airways trying to work with government to clear merger.

BMW recalls 176,000 vehicles to fix power brakes.

Bank of America sees $1 billion stake held by Qatar sovereign-wealth fund.

Boeing intends new 777X to subsume role of jumbo jets.

Burger King plans "fewer, more impactful" new menu items.

Chrysler vows to learn from botched rampup of Jeep Cherokee production.Continue reading...

brand news

In the News: JCPenney, KFC, H&M and more

Posted by Dale Buss on October 10, 2013 09:22 AM

In the News

JCPenney undoes more of Ron Johnson's handiwork with logo revamp.

KFC preps quality-assurance campaign in China.

H&M, Gap back in the spotlight after another Bangladesh factory fire kills several workers. 

A&E Networks pitches original programming.

Aereo Android app will debut Oct. 22.

Alcatel-Lucent must revise job-cut plans in France.

Apple reportedly slashes iPhone 5c production.

AT&T and GE partner for wireless global network.

BlackBerry warms to breakup exit strategy as brand expands office closures.

Chevrolet revs up major ad push for Malibu.Continue reading...

brand strategy

Denny's Moves to Shed its Breakfast-Centric Image

Posted by Dale Buss on August 6, 2013 10:36 AM

Like a drought on the prairie, the stagnation in the US quick-serve-restaurant market has the hungry herd foraging for more sources of sustenance. And that finds more brands moving out of their traditional comfort zones in search of sales and customers in other day parts.

Denny's has become the latest major chain to echo moves made earlier by Taco Bell and others. Brand stewards believed that Denny's needed to break out of its breakfast box, where its venerable Grand Slam Breakfast and, recently, Baconalia menus had secured its place in the market, but was no longer enough to sustain the brand. 

With that, Denny's has launched its "beyond breakfast" platform with a long list of new menu items that are devoid of bacon or syrup or any other connections to breakfast, but instead include a sirloin-steak entree, smothered cheese fries, a prime rib cobb salad and apple pie a la mode.Continue reading...

brand news

In the News: Facebook, Apple, General Mills and more

Posted by Dale Buss on August 5, 2013 09:25 AM

In the News

Facebook hires first CMO from Google.

Apple, Samsung and tech world are thrown by Obama administration intervention into trade ruling.

General Mills creates character to pitch Toaster Strudel as cold-cereal sales lag.

AB InBev defends Budweiser Black Crown performance.

AMC is at a crossroads.

Bass updates penny loafer for the next generation.

Cadillac hits pricing ceiling with ATS.

Citigroup expands "Thank You" loyalty events.

Cox Communications introduces Netflix-like personalized TV experience. 

Denny's looks beyond breakfast with new marketing strategy.

Ford taps Mustang history in videos.Continue reading...

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