Posted by Dale Buss on August 29, 2012 09:14 AM
Accor speeds expansion after profits rise.
California Pizza Kitchen adds healthful items to menu.
Denny's to open 10 restaurants in Chile in first major expansion in South America.
ESPN extends deal with Major League Baseball through 2021.
FTC files false-advertising charges against Your Baby Can Read program.
Ford breaks ground on new plant in eastern China. Continue reading...
Posted by Dale Buss on June 6, 2012 09:01 AM
TD takes top spot on Interbrand's new Best Canadian Brands ranking.
JCPenney continues claw-back of new business model, plans to use term "sale" again.
Sara Lee renames North American business Hillshire Brands and narrows focus to meat.
Apple uses more celebrities in marketing; what does that say about new products?
Justin Bieber debuts another fragrance concept called Girlfriend.
Burger King expands in Russia.
Clear Channel shifts royalty deal for music artists including Taylor Swift's label.Continue reading...
Posted by Barry Silverstein on April 12, 2012 01:58 PM
It's always a challenge for a brand to shift its demographic focus. But that's what Denny's hopes to do, with a novel Web-only campaign.
The restaurant chain, whose television advertising generally targets families and older consumers, is breaking out of traditional media with a video series running only on CollegeHumor.com, with little mention elsewhere except Denny's Facebook page. The series launched about a year ago; "Season Two" has just begun.
Called "Always Open," the web video series, according to Denny's chief marketing officer Frances Allen, is designed to bring Denny's pitch, "America's Diner is Always Open," to Millennials, ages roughly 18 to 30. Allen tells the New York Times that the new video series offers "an engaging brand moment for millennials" that "communicates our brand message that diners are really welcoming places where everyone can come as they are."Continue reading...
Posted by Dale Buss on April 11, 2012 08:52 AM
AIG plunges back into U.S. real-estate investing.
Alcoa posts surprise profit after aluminum orders climb.
Amazon adds in-app purchases to woo developers away from Apple.
BJ's Wholesale Club grows locally produced program.
Best Buy CEO Brian Dunn quits amid "personal-conduct" probe.
Coty explores U.S. IPO potential.
Cracker Barrel adopts poison pill.
Denny's rolls up Millennial views with "Always Open" web series. Continue reading...
chew on this
Posted by Dale Buss on March 9, 2012 10:01 AM
Denny's made a big impression in the zeitgeist about a year ago with its unapologetic Baconalia menu and promotion, offering every manner of recipe made with those glistening gobs of animal fat, seemingly heedless of the forces of better-for-you swirling around the chain.
Things are different this year. The South Carolina-based quick-serve brand expanded its Fit Fare menu in the middle of last year, emphasizing tasty better-for-you options, and hasn't looked back.
"Denny's is looked at as an indulgence restaurant," John Dillon, Denny's vice president of marketing and product development, told brandchannel. "We want to be able to maintain and strengthen that but also be able to balance that with the [expansion] of Fit Fare."Continue reading...
Posted by Abe Sauer on February 17, 2012 12:07 PM
Toyota teams with Marvel for a Yaris viral video, above.
Ford hooks up with the 2012 Sports Illustrated swimsuit issue for product placement.
The king(size) Snickers bar is dead. Make way for the fun size.
Below: Coke and ScarJo, Will Ferrell, Jeremy Linsanity and more.Continue reading...
Posted by Dale Buss on February 3, 2012 09:05 AM
AMR CEO defends job cuts at American Airlines.
AOL doubles down with investment in Huffington Post streaming TV network.
Apple dealt legal setback against Motorola, expands patent fight with Samsung.
Amazon could burn through its cash.
AstraZeneca plans to cut another 7,300 jobs.
Banana Republic brings back Mad Men collection with AMC.
Chipotle holds the line on pricing.
Chrysler re-launches in U.K. with Super Bowl spot on Sky.
Coca-Cola ties effort encouraging teens to Black History Month.Continue reading...
Posted by Dale Buss on February 1, 2012 09:02 AM
Amazon sees its big spending hurting its profits as Barnes & Noble escalates rift by blocking titles.
Chrysler kicks off monthly auto-sales reports with huge January and posts first annual profit since emerging from bankruptcy.
Darden is sued by restaurant workers' group.
Denny's targets fast-growing Hispanic clientele.
Deutsche Borse and NYSE can't merge, European Commission rules.
Disney takes controlling interest in large media conglomerate in India.
Exxon plans to push on with gas exploration through expected lower prices.
Facebook picks Morgan Stanley to lead IPOContinue reading...