2014 Brandcameo Product Placement Awards

cocktail hour

All the News You Can Drink: Heineken Home Brews, 7-Eleven Wine, Chicago-Flavored Vodka and more

Posted by Mark J. Miller on October 18, 2013 06:37 PM

Heineken Teams Up with Marc Newson

Home brewers are no longer a tiny niche market of experimental adventurers. The group keeps growing, particularly as the craft-beer movement continues to put its dent into the bottom lines of major beer purveyors.

And Heineken is getting in on the action. It has teamed up with design god Marc Newson and Krups to create what a company release calls “a sleek, stylish draught beer lifestyle appliance” called The Sub. The machine comes with a 2-liter keg that allows consumers to craft “perfect quality, super chilled beers” such as Heineken, Affligem, Desperados, and Birra Moretti Baffo d'Oro in their own homes. Seasonal beers will also be available.

The Sub will first be found in France and Italy in 2014 and be rolled out to other markets throughout the year. Newson-designed extras such as a full serving case, glassware, mats, and a skimmer are optional accessories. Heineken is calling it “the future of beer,” but consumers might just call it “convenient.”Continue reading...

cocktail hour

All the News You Can Drink: Dogfish Head’s Moon Brew, Bud’s Packaging Fail, Wine Biz Gets Corona Boost and more

Posted by Mark J. Miller on October 4, 2013 06:45 PM

Dogfish Head Gets Spaced Out

Delaware brewery Dogfish Head is always up for experiments. Its latest is a small-batch Oktoberfest ale, Celest-jewel-ale, that features an ingredient probably never used before in the brewing process: moon dust. 

According to Fox News, Dogfish made a deal with ILC Dover, which produces spacesuits for NASA, in order to have access to “lunar meteorites” that it ground up and put into the brew like a big teabag.

Much more experimental than that, though, is the brewery’s plan to open a 16-room, beer-themed hotel. It’ll open next year about 11 miles from the brewery, Eater.com reports. Each room will have its own micro-fridges and beer glasses as well as a bottle opener on the wall.

In the spirit of inventiveness, Dogfish has also created a little gadget known as the Randall Jr. that allows consumers to infuse their own beers with interesting ingredients and flavorings. At Dogfish, the brewers want everyone to catch the creativity bug.Continue reading...

cocktail hour

All the News You Can Drink: Moet & Chandon at 270, Heineken Bows Down to Craft Beers and more

Posted by Mark J. Miller on August 23, 2013 06:03 PM

Diageo Wins Packaging Battle for Parrot Bay

The American Beverage Corporation (ABC) and Pouch Pac Innovations have been trying to stop Diageo from distributing its frozen Parrot Bay ready-to-drink cocktail line, but the court system has declared Parrot Bay the winner. The brand could face a jury trial next year, though, related to its packaging, according to Beverage Daily.

ABC felt that Parrot Bay too closely parroted its own Daily Cocktails. “With the introduction of these frozen cocktail pouches, Daily's essentially created and built an extremely successful frozen cocktail market,” ABC said earlier this year. That concern apparently didn’t bother the courts.

ABC is now in the process of deciding if it wants to get dragged through a jury trial.Continue reading...

brand news

In the News: Amazon, Al Jazeera, Facebook and more

Posted by Dale Buss on August 21, 2013 09:16 AM

In the News

Amazon and Conde Nast create new "all-access" magazine subscriptions across platforms.

Al Jazeera sues AT&T for dropping US channel and makes limited US debut.

Facebook leads project to connect whole world through the internet.

Apple loses iPad market share in China to Samsung and plans to launch iTunes Radio in September with big advertisers.

BMW is making customers wait for repairs due to global supply-chain hiccups.

Barnes & Noble abandons plans to split company.

Bob Evans opens Express prototype.

CBS turns to its stars in battle with Time Warner Cable.

Coca-Cola sees "very positive" prospects in Indonesia.

Cummins diesel deal with Nissan for Titan could vex Chrysler's Ram truck.

Diageo fights off latest legal challenge to its Parrot Bay cocktails.Continue reading...

cocktail hour

All the News You Can Drink: Diageo Takes Out the Trash, Absolut's Redesign and more

Posted by Mark J. Miller on August 16, 2013 05:12 PM

Coors Light Draws Complaints Over 'Superior' Can Can 

Coors Light is catching some grief for claims it has made about its new cans that debuted in May. The company says that it's "the world's most refreshing can" and gives "a smoother, more refreshing pour.” 

AB-InBev complained to the National Advertising Division, but MillerCoors wouldn’t voluntarily take part in a review, so the complaint has been passed along to the Federal Trade Commission, a move AB-InBev applauds, according to the St. Louis Business Journal. 

MillerCoors spokesman Jonathan Stern told AdAge that any statements about the can either "clearly are intended as acceptable marketing puffery" or have been borne out through testing. Despite that, the ads will be off the air by the end of September. Will that be enough to satisfy the world’s largest brewer after a summer of hearing that its cans weren’t the best in the world? It doesn’t look like it.Continue reading...

cocktail hour

All the News You Can Drink: Walmart Stacks Beer Sales, Diageo's Scotch Yacht and more

Posted by Mark J. Miller on August 9, 2013 05:45 PM

Walmart Doubling Efforts on Alcohol Sales

Wal-Mart told 500 adult-beverage industry reps last September that the company wanted to double its alcohol sales by 2016. Since then, it has put extra effort into its beer sales, doubling its amount of alcohol buyers to a dozen and offering up discounts on a wide range of brands, Bloomberg reports.

“We’re seeing dramatic increases in sales,” Steve Bailey, vice president of chain accounts for Columbia Distributing, which supplies beer to about 90 Walmart stores in Washington and Oregon, told Bloomberg. That has caused Columbia—and likely plenty of other distributors—to pay closer attention to Walmart.

The retailer has made their beer displays more prominent, even selling brews in some of its gardening centers, according to Bloomberg Businessweek. That doesn't bode well for competing retailers like Costco, BJ's and ever small-town convenience store across the US.Continue reading...

cocktail hour

All the News You Can Drink: Russian Vodka Boycott, TGI Friday’s Big Bill for Fake Booze and more

Posted by Mark J. Miller on August 2, 2013 06:18 PM

LGBT Supporters Boycott Russian Vodka

The LGBT community in the US have had much to celebrate in recent months as the Supreme Court gave them two victories in June and more and more states keep toying with the idea of legalizing same-sex marriage. Those in Russia, however, aren’t feeling quite as loved as anti-gay laws and anti-gay violence are now the norm there.

As a result, gay-rights advocates have called for a boycott of all Russian vodka and spent part of Wednesday pouring out what they already had onto the streets of New York and other major US cities outside Russian consulates. "Boycotts are set for a reason. We're trying to influence change, and maybe change what's happening in Russia," said Chuck Hyde, general manager of Sidetrack, the largest gay bar in Chicago, according to Reuters.

One Russian brand, Stolichnaya, is doing everything it can to tell consumers that it doesn't support the views of the Russian government on the LGBT community, posting supportive banners and a message on its website.Continue reading...

brand news

In the News: Lululemon, JCPenney, Google and more

Posted by Dale Buss on August 1, 2013 09:31 AM

In the News

Lululemon insider says brand purposely shuns plus-size customers. 

JCPenney says it has backing after reports that lender cut funding to clothing suppliers, and clash with Macy's over Martha Stewart nears end.

Starbucks and Google partner on Wi-Fi upgrade at restaurants.

Abbott nutritional brands poised to benefit from changing demographics.

Chrysler finds trucks and SUVs powering 40th consecutive month of sales increases.

Diageo is desperate to "crack the code" for North American beer.

Estee Lauder aims to brand beauty sleep.

Facebook now lets users embed public posts on other websites. 

Farmers Insurance revamps logo.

Ford settles with US on delayed recall.Continue reading...

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