cocktail hour

All the News You Can Drink: Japanese Whiskey Boom, 'Frappicino' No No, American Drinking Trends and more

Posted by Mark J. Miller on January 3, 2014 08:27 PM

Japan's Whiskey Boom

Japan isn’t the first country most people think of when contemplating the best whiskey in the world, but the country’s distilleries are in the midst of a boom time and production and exports are scheduled to go up this year, according to Reuters.

The concern, though, is that a similar boom suddenly died in the 1990s, which caused a few smaller distilleries to shut down. The hope is to not see a repeat of those events while producing enough whiskey to meet the currently rising demand.

"At the moment, no one can see this boom busting,” said Marcin Miller, an importer of small-batch Japanese whisky. "The difficulty is that you're making it today for 20 or 50 years' time." 

So drink up, world.Continue reading...

cocktail hour

All the News You Can Drink: Craft Beer Confusion, Bud Loses Italian Battle, Molson Goes to Indonesia and more

Posted by Mark J. Miller on December 20, 2013 06:47 PM

Molson Heads to the Philippines

Molson scored a hit earlier this year when it stuck red fridges filled with brews all over Europe that only opened when Canadian passports were presented. People loved it so much that the company decided to extend the program, the Globe and Mail reports.

The company asked its employees to come up with interesting Canadians across the planet and settled on a man on an exotic island in the Philippines. Molson delivered a fridge full of the beer to him, his two best friends, and a satellite so he can watch Team Canada play. The full video will be aired during Team Canada’s first game of the world junior hockey championship on Boxing Day.Continue reading...

china

The Week in China: iPhone Limbo, Fan BingWOW, Made in USA..err..China and more

Posted by Abe Sauer on December 20, 2013 02:51 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: more Apple and China Mobile… hooking up with Fan Bingbing… Rodman gets rich off North Korea... snoozing in IKEA… Foxconn in America… Germans say nein to Chinese brands… Qeelin… China's dads get a show… smog rules… Huawei goes empty nest… Mercedes wins… Victorinox… big pharma… nobody likes the price... and more.Continue reading...

brand news

In the News: Target, Whole Foods, Chipotle and more

Posted by Dale Buss on December 19, 2013 09:18 AM

In the News

Target hit by credit card breach of as many as 40 million customers that started on Black Friday.

Whole Foods stops selling Chobani in favor of non-GMO yogurts.

Chipotle joins fast-casual pizza race.

A&E suspends patriarch Phil Robertson from Duck Dynasty over anti-gay remarks.

Allstate launches new online game to help avoid holiday mayhem.

AstraZeneca buys out Bristol-Myers Squibb in diabetes joint-venture.

Bayer buys cancer-drug partner Algeta for $2.9 billion.

Boeing loses out to Saab in providing fighter jets for Brazil and taps likely CEO successor.

Chevrolet sees a top US marketer leave.

Christie's finalizes appraisal of Detroit Institute of Arts collection.

Daimler gets stake in Aston Martin with engine supply deal.

Darden spins out Red Lobster amid shareholder pressure.Continue reading...

cocktail hour

All the News You Can Drink: Ron Burgundy Scotch, Celebrating the 21st Amendment, Brits Love Diageo and more

Posted by Mark J. Miller on December 6, 2013 06:39 PM

Scotchy, Scotch, Scotch.. I Love Scotch

When comedian Will Ferrell dressed up as his Anchorman alter ego Ron Burgundy and shot a bunch of ridiculous commercials for the Dodge Durango, GM couldn’t have possibly predicted what it would do for the brand. In the month the ads launched, sales of Durango went up 59 percent compared with a year ago and its web traffic also took an 80 percent spike upward.

Plenty of other brands are hoping for the same kind of upward tick as they align with Ferrell before Anchorman 2 is released Dec. 18. One of them comes from liquor marketer Riviera Imports and is called "Great Odin's Raven Special Reserve,” named after one of Burgundy’s catch phrases. The word from Ad Age is that Riviera will ship out orders with stand-up displays of Burgundy to put up in stores. Prepare for a run on scotch, America.

If that weren’t enough, Anchorman 2-related products will also be coming from Ben & Jerry’s (Scotchy Scotch Scotch) and Jockey underwear. MillerCoors has also inked a deal to have its old-school Miller Lite cans appear in the film.Continue reading...

china

The Week in China: Year of the Horse Brand Blitz, Bitter Bitcoin and more

Posted by Abe Sauer on December 6, 2013 12:38 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: The Year of the Horse commemorative products... Bitcoin vs.  China... Ford brings Mustang to China... L'Oreal gets Fan Bingbing... Carrefour grows... Volvo up... Suzuki gets "Authentic"... Toyota signals an end of Japan automaker woes... Qoros sells "made in China"... Arnie sees the sights... and more.Continue reading...

brand news

In the News: Coach, H&M, 23andMe and more

Posted by Dale Buss on November 26, 2013 09:22 AM

In the News

Just launched: Interbrand IQ - BRIC and Beyond

Coach moves into 'lifestyle' territory with opening of new flagship store in New York. 

H&M aims to pay living wage for garment workers.

23andMe ordered to "discontinue marketing" DNA tests by FDA.

Anschutz Entertainment ousts CEO of concert promoter AEG Live.

Books-A-Million unveils book publishing on demand.

Chivas Regal runs first-ever branded web-video series.

Diageo set to sell most of Whyte & Mackay brand. 

El Al launches low-cost airline 'Up.'

Godiva meets Chinese flavor demands.

Google tightens security to prevent government data snooping.

Hyundai's 2015 Genesis aims to burnish brand.Continue reading...

cocktail hour

All the News You Can Drink: NBA, Diageo Link Up, Amazon Liquor, Bacardi Celebrates the Struggle and more

Posted by Mark J. Miller on November 22, 2013 07:15 PM

Bacardi Celebrates Struggles in New Global Campaign

You can’t blame the people at Bacardi if they’ve got a persecution complex. The brand’s new campaign, “Untameable,” highlights all the troubles it has faced since its 1862 debut in Cuba. As the New York Times notes, the brand has survived “a fire in 1880, Prohibition beginning in 1920 in the United States, an earthquake in 1932 that destroyed facilities and the revolutionary government led by Fidel Castro that seized Bacardi’s Cuban assets in 1960,” among other things.

The commercial will be translated into more than 30 languages and broadcast all over the world over the next six months.

“The rum category has focused very much on the social aspect of a bunch of consumers enjoying the drink in a typical occasion,” said Andy J. Gibson, global chief marketing officer of Bacardi Global Brands, according to the Times. This campaign is decidedly different.Continue reading...

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