Posted by Mark J. Miller on March 7, 2014 07:39 PM
Forget Gatorade—Drink Beer After Your Workout
Alcohol and exercise aren’t generally two topics that are combined, but a Canadian company has gone the counterintuitive route and is testing out a low-alcohol, high-protein “recovery ale” for athletes to enjoy, NPR reports. Called it Lean Machine, the brew from Vampt could be on shelves later this year.
"We just thought that maybe we could do something that would support a drinker, make it still socially fun, and help them accomplish what needs to be accomplished after an aggressive workout," Vampt founder Ian Toews said.Continue reading...
Posted by Mark J. Miller on February 28, 2014 06:43 PM
Let's Get Digital: Molson Coors Deploys LCD Beer Cases
In a partnership with Groupe Viva, a digital retail innovation firm, Molson Coors has unveiled new beer refrigerators that have a transparent LCD display that serves up digital advertising based on what consumers are seeking.
"As specialists in digital innovations, our objective is to combine the latest advances in technology and digital content and make them accessible to retail chains and major brands,” said Pierre Gendron, CEO of Groupe Viva, in a press release.
Looking for a way to differentiate its products, the interactive fridges will be trialed in 40 stores and 10 bars and nightclubs in the Montreal area. The partnership follows another digital stunt by the company, which deployed Molson Canadian-branded refrigerators around the world (and at the Sochi Olympics) that only opened after scanning a Canadian passport.Continue reading...
Posted by Dale Buss on February 26, 2014 09:33 AM
GM expands number of deaths linked to ignition recall.
Delta revamps frequent-flyer plan based on amount of ticket purchase rather than miles.
Fitbit recalls Force activity tracker after dermititis claims.
AB InBev wants to steal "share of throat" from liquor and wine.
Beats By Dre lets YouTube users do their own sound mixing.
Bitcoin faces existential questions.
Budweiser promotes idea of MLB Opening Day as national holiday.
Diageo gets UK slapdown for "aggressive" Captain Morgan ad.
Domino's delivers growth with digital.
Google faces driving bans on Glass.
Honda gives up on original hybrid, Insight.Continue reading...
Posted by Mark J. Miller on February 21, 2014 07:52 PM
Bud Unveils Rise as One World Cup Campaign
World Cup soccer can be pretty divisive. In fact, professional soccer fans are some of the most rowdy in the sports world, with some groups of fans even being banned from attending World Cup games.
But Budweiser, the official beer sponsor of the Cup in Brazil this summer, wants to instead focus on how soccer brings people together through its Rise As One campaign, which will run from March through July. The unique campaign will attract even more attention because it is in black and white.
"Budweiser has purposely taken the color out of it to just focus on the people and their emotion,” said Jennifer Anton, Budweiser UK marketing manager. "In a sea of color, you will see a black and white campaign which is very unusual. Budweiser will stand out with this."
Along with the campaign, Budweiser will launch a Budlocator app that allows consumers to locate the nearest bars or eateries that serve Bud’s products. A limited-edition gold aluminum bottle featuring the World Cup trophy has also been released to celebrate the upcoming tournament.Continue reading...
Posted by Mark J. Miller on February 14, 2014 06:34 PM
Bacardi Gets Green
Bacardi Limited may be 152 years old, but it is thinking like a youngster. The world’s largest privately held spirits company has set its sights on obtaining “40 percent of the sugarcane-derived products used to make its rums from certified, sustainable sources by 2017 and 100 percent by 2022—an industry first—as part of a new global sustainability campaign,” according to Sustainable Brands.
“Protecting the natural resources we use to create our brands, at every step along the value chain, is central to our corporate responsibility,” said Ed Shirley, Bacardi's president and CEO, according to the site. “We’ve always set the bar high. Now, we’re taking our solid, sustainable foundation to the next level.”
The sustainability campaign doesn't just extend to its supply chain, but also to its corporate offices. As part of the new campaign being launched across 75 offices, Bacardi employees will be able to track just how environmentally-friendly they are being both at home and in the office.Continue reading...
Posted by Mark J. Miller on January 31, 2014 08:25 PM
AB InBev Yanks at the Heartstrings
Having a whole Bud Light-themed ship moored on the West Side of Manhattan isn’t enough of an attention-getter for AB InBev, the official beer sponsor of the Super Bowl. The world’s largest brewer is set to air five commercials during Sunday's Super Bowl.
Like many other Big Game advertisers this year, it has released some of its ads ahead of time. Following a teaser, Budweiser's “Hero’s Welcome” shows the true tale of an American soldier returning home from Afghanistan, while it has also revealed half of the Bud Light “Epic Night” commercial, the second half of which will air during Sunday’s game.
In true AB InBev tradition, the brand's famous Clydesdales make an appearance in the spot “Puppy Love,” which pulls at the heartstrings with a charming relationship between a puppy and the iconic horses. In two days, the ad has already garnered over 26 million views, and saw the Budweiser puppy get its own (official) Twitter handle (@BudweiserPuppy), hashtag (#BestBuds) and take over the Budweiser Twitter feed. Awww.Continue reading...
Posted by Abe Sauer on January 31, 2014 05:42 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Transformers 4's new China car... the rise of Chinese smartphone brands... how Bailey's explains the rise of women's purchasing power... breast milk soap... Walmart can't catch a break... Weibo losses... Diageo losses... KFC faces bird flu again... JD.com wants you to shake it... Jissbon condoms just being Jissbon... Virgin's space ban... Toyota... Hyundai... more Year of the Horse marketing... and more.Continue reading...
Posted by Dale Buss on January 31, 2014 09:33 AM
Microsoft reportedly preparing to name its cloud chief Satya Nadella as new CEO and contemplating removing Gates from Chairman role.
Saks plans to push harder at high and low ends of luxury market.
Facebook mobile ad boom adds $3.2B to Mark Zuckerberg’s wealth as social network announces news app, Paper.
Amazon may raise Prime membership price as stock drops on disappointing earnings report.
Anthem blames Obamacare for hiking premiums.
BMW assesses demand as i3 buyers face six-month wait.
Beyonce is now the focus of a university course.
Burger King tests chicken-and-waffle sandwich.Continue reading...