Posted by Abe Sauer on December 6, 2013 12:38 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: The Year of the Horse commemorative products... Bitcoin vs. China... Ford brings Mustang to China... L'Oreal gets Fan Bingbing... Carrefour grows... Volvo up... Suzuki gets "Authentic"... Toyota signals an end of Japan automaker woes... Qoros sells "made in China"... Arnie sees the sights... and more.Continue reading...
Posted by Dale Buss on November 26, 2013 09:22 AM
Just launched: Interbrand IQ - BRIC and Beyond
Coach moves into 'lifestyle' territory with opening of new flagship store in New York.
H&M aims to pay living wage for garment workers.
23andMe ordered to "discontinue marketing" DNA tests by FDA.
Anschutz Entertainment ousts CEO of concert promoter AEG Live.
Books-A-Million unveils book publishing on demand.
Chivas Regal runs first-ever branded web-video series.
Diageo set to sell most of Whyte & Mackay brand.
El Al launches low-cost airline 'Up.'
Godiva meets Chinese flavor demands.
Google tightens security to prevent government data snooping.
Hyundai's 2015 Genesis aims to burnish brand.Continue reading...
Posted by Mark J. Miller on November 22, 2013 07:15 PM
Bacardi Celebrates Struggles in New Global Campaign
You can’t blame the people at Bacardi if they’ve got a persecution complex. The brand’s new campaign, “Untameable,” highlights all the troubles it has faced since its 1862 debut in Cuba. As the New York Times notes, the brand has survived “a fire in 1880, Prohibition beginning in 1920 in the United States, an earthquake in 1932 that destroyed facilities and the revolutionary government led by Fidel Castro that seized Bacardi’s Cuban assets in 1960,” among other things.
The commercial will be translated into more than 30 languages and broadcast all over the world over the next six months.
“The rum category has focused very much on the social aspect of a bunch of consumers enjoying the drink in a typical occasion,” said Andy J. Gibson, global chief marketing officer of Bacardi Global Brands, according to the Times. This campaign is decidedly different.Continue reading...
Posted by Mark J. Miller on November 8, 2013 07:02 PM
SABMiller India Enforcing Road Rules
Driving around India during the holiday season may get a bit noisy if SABMiller has its way. The company is handing out whistles so folks can make themselves heard to anyone who is breaking the rules of the road as part of its “Respect the Road” campaign.
“‘Respect the Road’ is India’s biggest don’t drink and drive campaign on the digital platform,” the company said. “Going beyond highlighting the perils of drunk driving, the Facebook page of the campaign will now also highlight dangerous and risky road behavior leading to road accidents and fatalities. The page will showcase whistle creatives and images of people blowing whistles at traffic offenders. The objective is to involve people and encourage them to participate in this campaign to address the issue of road safety.”
The campaign also includes a partnership with Piquor, a social-enabled photobooth installed in one of New Delhi's hotspots where night time revelers can snap a photo in the booth to make a pledge toward the campaign.Continue reading...
Posted by Mark J. Miller on October 25, 2013 07:17 PM
Jack Daniel’s Launches Bottle Battle with Little Whiskey Brand
When liquor buyers go looking for a bottle of Jack Daniel’s, they know what they’re looking for: a squared-off chunk of glass with the black label and the trusty No. 7. The famed distiller, though, is a bit concerned that shoppers are going to be confused by a new whiskey on the shelf: Popcorn Sutton's Tennessee White Whiskey.
Sutton’s originally marketed its whiskey in Mason jars in honor of the moonshiner who created it, but the brand switched its packaging recently to a bottle that is “square shaped with angled shoulders and beveled corners, with white-on-black labeling color schemes,” the Associated Press reports. The lawyers at Jack Daniel’s have taken notice and filed suit, claiming they've cornered the market on square whiskey.Continue reading...
Posted by Mark J. Miller on October 18, 2013 06:37 PM
Heineken Teams Up with Marc Newson
Home brewers are no longer a tiny niche market of experimental adventurers. The group keeps growing, particularly as the craft-beer movement continues to put its dent into the bottom lines of major beer purveyors.
And Heineken is getting in on the action. It has teamed up with design god Marc Newson and Krups to create what a company release calls “a sleek, stylish draught beer lifestyle appliance” called The Sub. The machine comes with a 2-liter keg that allows consumers to craft “perfect quality, super chilled beers” such as Heineken, Affligem, Desperados, and Birra Moretti Baffo d'Oro in their own homes. Seasonal beers will also be available.
The Sub will first be found in France and Italy in 2014 and be rolled out to other markets throughout the year. Newson-designed extras such as a full serving case, glassware, mats, and a skimmer are optional accessories. Heineken is calling it “the future of beer,” but consumers might just call it “convenient.”Continue reading...
Posted by Mark J. Miller on October 4, 2013 06:45 PM
Dogfish Head Gets Spaced Out
Delaware brewery Dogfish Head is always up for experiments. Its latest is a small-batch Oktoberfest ale, Celest-jewel-ale, that features an ingredient probably never used before in the brewing process: moon dust.
According to Fox News, Dogfish made a deal with ILC Dover, which produces spacesuits for NASA, in order to have access to “lunar meteorites” that it ground up and put into the brew like a big teabag.
Much more experimental than that, though, is the brewery’s plan to open a 16-room, beer-themed hotel. It’ll open next year about 11 miles from the brewery, Eater.com reports. Each room will have its own micro-fridges and beer glasses as well as a bottle opener on the wall.
In the spirit of inventiveness, Dogfish has also created a little gadget known as the Randall Jr. that allows consumers to infuse their own beers with interesting ingredients and flavorings. At Dogfish, the brewers want everyone to catch the creativity bug.Continue reading...
Posted by Mark J. Miller on August 23, 2013 06:03 PM
Diageo Wins Packaging Battle for Parrot Bay
The American Beverage Corporation (ABC) and Pouch Pac Innovations have been trying to stop Diageo from distributing its frozen Parrot Bay ready-to-drink cocktail line, but the court system has declared Parrot Bay the winner. The brand could face a jury trial next year, though, related to its packaging, according to Beverage Daily.
ABC felt that Parrot Bay too closely parroted its own Daily Cocktails. “With the introduction of these frozen cocktail pouches, Daily's essentially created and built an extremely successful frozen cocktail market,” ABC said earlier this year. That concern apparently didn’t bother the courts.
ABC is now in the process of deciding if it wants to get dragged through a jury trial.Continue reading...