Posted by Mark J. Miller on January 10, 2014 08:20 PM
Absolut Drops the Vodka
General alcohol categories are no longer a good look for Pernod Ricard's Absolut. The vodka brand is in fact dropping the word 'vodka' from all of its marketing, though it will still use the label on its bottles.
According to Marketing Week, the "refreshed identity" will be rolled out in the coming months in hopes to “simplify, unify and amplify the brand’s messaging platforms," in a way that makes only knowing the "Absolut" name necessary for distinction among other alcohol brands.
Sure thing, Pernod.Continue reading...
Posted by Abe Sauer on January 10, 2014 11:42 AM
The Year of the Snake is on the way out, soon to be replaced by the Year of the Horse. And while brandchannel recently touched on a few new equine-branded products (like ST Dupont's limited “Horse Prestige” lighter), here is a much expanded look at the fashion, food, footwear and other goods that are looking to cash in on "马年," The Year of the Horse.
A sign associated with leadership, but not much wealth, global brands are rushing out of the gate to grab a piece of the celebrations, ranging from retail and packaged goods to food and alcohol. As can be expected, luxury brands rarely let an opportunity pass to produce something special for the lucratrive China market. For instance, DKNY has an equine collection and Armani Exchange is offering a Year of the Horse t-shirt. Of course, label-conscious Chinese consumers will have much more to indulge in as January—and the year—moves on.Continue reading...
Posted by Dale Buss on January 9, 2014 09:25 AM
T-Mobile caps turnaround with customer expansion as it covers termination fees for new users.
Samsung wants to be world's biggest appliance maker by 2015.
Macy's closing stores, cutting jobs to cut costs.
Barnes & Noble new chief must tackle Nook woes.
Chuck E. Cheese parent explores sale of chain.
Constellation Brands expects big things from new Corona Light on tap.
Darden focuses more on digital and less on TV.
Delta adds outlets, bigger overhead bins in 225 planes.
Denny's makes first move into Middle East.
Diageo and Sean Combs team up in tequila.
E*Trade system is zapped by power outage.Continue reading...
Posted by Mark J. Miller on January 3, 2014 08:27 PM
Japan's Whiskey Boom
Japan isn’t the first country most people think of when contemplating the best whiskey in the world, but the country’s distilleries are in the midst of a boom time and production and exports are scheduled to go up this year, according to Reuters.
The concern, though, is that a similar boom suddenly died in the 1990s, which caused a few smaller distilleries to shut down. The hope is to not see a repeat of those events while producing enough whiskey to meet the currently rising demand.
"At the moment, no one can see this boom busting,” said Marcin Miller, an importer of small-batch Japanese whisky. "The difficulty is that you're making it today for 20 or 50 years' time."
So drink up, world.Continue reading...
Posted by Mark J. Miller on December 20, 2013 06:47 PM
Molson Heads to the Philippines
Molson scored a hit earlier this year when it stuck red fridges filled with brews all over Europe that only opened when Canadian passports were presented. People loved it so much that the company decided to extend the program, the Globe and Mail reports.
The company asked its employees to come up with interesting Canadians across the planet and settled on a man on an exotic island in the Philippines. Molson delivered a fridge full of the beer to him, his two best friends, and a satellite so he can watch Team Canada play. The full video will be aired during Team Canada’s first game of the world junior hockey championship on Boxing Day.Continue reading...
Posted by Abe Sauer on December 20, 2013 02:51 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: more Apple and China Mobile… hooking up with Fan Bingbing… Rodman gets rich off North Korea... snoozing in IKEA… Foxconn in America… Germans say nein to Chinese brands… Qeelin… China's dads get a show… smog rules… Huawei goes empty nest… Mercedes wins… Victorinox… big pharma… nobody likes the price... and more.Continue reading...
Posted by Dale Buss on December 19, 2013 09:18 AM
Target hit by credit card breach of as many as 40 million customers that started on Black Friday.
Whole Foods stops selling Chobani in favor of non-GMO yogurts.
Chipotle joins fast-casual pizza race.
A&E suspends patriarch Phil Robertson from Duck Dynasty over anti-gay remarks.
Allstate launches new online game to help avoid holiday mayhem.
AstraZeneca buys out Bristol-Myers Squibb in diabetes joint-venture.
Bayer buys cancer-drug partner Algeta for $2.9 billion.
Boeing loses out to Saab in providing fighter jets for Brazil and taps likely CEO successor.
Chevrolet sees a top US marketer leave.
Christie's finalizes appraisal of Detroit Institute of Arts collection.
Daimler gets stake in Aston Martin with engine supply deal.
Darden spins out Red Lobster amid shareholder pressure.Continue reading...
Posted by Mark J. Miller on December 6, 2013 06:39 PM
Scotchy, Scotch, Scotch.. I Love Scotch
When comedian Will Ferrell dressed up as his Anchorman alter ego Ron Burgundy and shot a bunch of ridiculous commercials for the Dodge Durango, GM couldn’t have possibly predicted what it would do for the brand. In the month the ads launched, sales of Durango went up 59 percent compared with a year ago and its web traffic also took an 80 percent spike upward.
Plenty of other brands are hoping for the same kind of upward tick as they align with Ferrell before Anchorman 2 is released Dec. 18. One of them comes from liquor marketer Riviera Imports and is called "Great Odin's Raven Special Reserve,” named after one of Burgundy’s catch phrases. The word from Ad Age is that Riviera will ship out orders with stand-up displays of Burgundy to put up in stores. Prepare for a run on scotch, America.
If that weren’t enough, Anchorman 2-related products will also be coming from Ben & Jerry’s (Scotchy Scotch Scotch) and Jockey underwear. MillerCoors has also inked a deal to have its old-school Miller Lite cans appear in the film.Continue reading...