cocktail hour

All the News You Can Drink: Bud Brings World Cup Together, Diageo Boosts Youth Employment and more

Posted by Mark J. Miller on February 21, 2014 07:52 PM

Bud Unveils Rise as One World Cup Campaign

World Cup soccer can be pretty divisive. In fact, professional soccer fans are some of the most rowdy in the sports world, with some groups of fans even being banned from attending World Cup games. 

But Budweiser, the official beer sponsor of the Cup in Brazil this summer, wants to instead focus on how soccer brings people together through its Rise As One campaign, which will run from March through July. The unique campaign will attract even more attention because it is in black and white.

"Budweiser has purposely taken the color out of it to just focus on the people and their emotion,” said Jennifer Anton, Budweiser UK marketing manager. "In a sea of color, you will see a black and white campaign which is very unusual. Budweiser will stand out with this."

Along with the campaign, Budweiser will launch a Budlocator app that allows consumers to locate the nearest bars or eateries that serve Bud’s products. A limited-edition gold aluminum bottle featuring the World Cup trophy has also been released to celebrate the upcoming tournament.Continue reading...

cocktail hour

All the News You Can Drink: Bacardi Goes Green, Crackdown on Gluten-Free Booze Claims and more

Posted by Mark J. Miller on February 14, 2014 06:34 PM

Bacardi Gets Green

Bacardi Limited may be 152 years old, but it is thinking like a youngster. The world’s largest privately held spirits company has set its sights on obtaining “40 percent of the sugarcane-derived products used to make its rums from certified, sustainable sources by 2017 and 100 percent by 2022—an industry first—as part of a new global sustainability campaign,” according to Sustainable Brands.

“Protecting the natural resources we use to create our brands, at every step along the value chain, is central to our corporate responsibility,” said Ed Shirley, Bacardi's president and CEO, according to the site. “We’ve always set the bar high. Now, we’re taking our solid, sustainable foundation to the next level.”

The sustainability campaign doesn't just extend to its supply chain, but also to its corporate offices. As part of the new campaign being launched across 75 offices, Bacardi employees will be able to track just how environmentally-friendly they are being both at home and in the office.Continue reading...

cocktail hour

All the News You Can Drink: Cheers to Booze Brands at the Big Game

Posted by Mark J. Miller on January 31, 2014 08:25 PM

AB InBev Yanks at the Heartstrings 

Having a whole Bud Light-themed ship moored on the West Side of Manhattan isn’t enough of an attention-getter for AB InBev, the official beer sponsor of the Super Bowl. The world’s largest brewer is set to air five commercials during Sunday's Super Bowl.

Like many other Big Game advertisers this year, it has released some of its ads ahead of time. Following a teaser, Budweiser's “Hero’s Welcome” shows the true tale of an American soldier returning home from Afghanistan, while it has also revealed half of the Bud Light “Epic Night” commercial, the second half of which will air during Sunday’s game. 

In true AB InBev tradition, the brand's famous Clydesdales make an appearance in the spot “Puppy Love,” which pulls at the heartstrings with a charming relationship between a puppy and the iconic horses. In two days, the ad has already garnered over 26 million views, and saw the Budweiser puppy get its own (official) Twitter handle (@BudweiserPuppy), hashtag (#BestBuds) and take over the Budweiser Twitter feed. Awww.Continue reading...

china

The Week in China: Happy Chinese New Year!

Posted by Abe Sauer on January 31, 2014 05:42 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Transformers 4's new China car... the rise of Chinese smartphone brands... how Bailey's explains the rise of women's purchasing power... breast milk soap... Walmart can't catch a break... Weibo losses... Diageo losses... KFC faces bird flu again... JD.com wants you to shake it... Jissbon condoms just being Jissbon... Virgin's space ban... Toyota... Hyundai... more Year of the Horse marketing... and more.Continue reading...

brand news

In the News: Microsoft, Saks, Facebook and more

Posted by Dale Buss on January 31, 2014 09:33 AM

In the News

Microsoft reportedly preparing to name its cloud chief Satya Nadella as new CEO and contemplating removing Gates from Chairman role. 

Saks plans to push harder at high and low ends of luxury market.

Facebook mobile ad boom adds $3.2B to Mark Zuckerberg’s wealth as social network announces news app, Paper. 

Amazon may raise Prime membership price as stock drops on disappointing earnings report.

Anthem blames Obamacare for hiking premiums. 

BMW assesses demand as i3 buyers face six-month wait.

Beyonce is now the focus of a university course. 

Burger King tests chicken-and-waffle sandwich.Continue reading...

cocktail hour

All the News You Can Drink: Jelly Belly Gets Tipsy, China Hurts Remy, Coors Gets Cold and more

Posted by Mark J. Miller on January 24, 2014 08:07 PM

Craft Beer Cracks the Candy Market

Jelly Belly has never been afraid to offer up exotic flavors to its customers. In addition to all the expected sweets, Jelly Belly offers jelly beans that taste like, dirt, vomit, grass and booger. Yum.

So maybe it isn’t so shocking that its latest flavoring to hit the market is… beer. The company has been working for three years to perfect the taste of a decent brewski to add to its collection of other alcohol-themed jelly beans, such as Mai Tai and piña colada. 

"First, we tried to work on matching the hops. Then we worked on the yeast flavor," Ambrose Lee, Jelly Belly's research and development manager, told USA Today. It took years for Budweiser to get it right, too.

Jelly Belly is keen on capitalizing on the world's building beer craze, but that doesn't mean it will get through the gate without a few moms wagging their finger at the adventurous brand.Continue reading...

china

The Week in China: Apple's 'Muted' iPhone Sales, Spending Cuts Hit Travel, Booze Brands and more

Posted by Abe Sauer on January 24, 2014 02:47 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Luxury hotels shed stars to avoid spending crackdown… are Apple China Mobile sales "weak" or good… the move away from flashy logos… Tesla's China price tag… Nu Skin… Caterpillar's fraud revisited... Lady Gaga ban lifted... top 2013 search topics… retail sales increase… Boeing's record sales… Mercedes "panda bonds"… Carrefour food safety… Air China to Hawaii… a baijiu aircraft carrier... and more.Continue reading...

cocktail hour

All the News You Can Drink: Johnnie Walker Makes a Pact, Busch's Blue Collar Heroes and more

Posted by Mark J. Miller on January 17, 2014 08:14 PM

Johnnie Walker Gets Responsible

Johnnie Walker loves the idea of enjoying drinks—responsibly, of course. The brand makes the point extra clear with a new 90-second spot that features a Formula 1 race car made out of glasses.

"The film acts as a reminder of the fragility of human life,"  Grant Hunter, Asia-Pacific creative director for Iris Worldwide, told Adweek. "Ultimately it's an alcohol brand stepping up to its responsibilities. And I like to think we've delivered it in a beautiful and considered manner."

It took 1,750 glasses to create the illusion of a full-out racing car that shatters and reforms. The ad pulls double duty by also highlighting the brand's sponsorship of the Vodafone McLaren Mercedes Formula 1 racing team.Continue reading...

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