a brand apart
Posted by Shirley Brady on April 18, 2011 09:30 AM
Coca-Cola UK is running the above commercial, featuring its classic anthem, as part of its 125th anniversary celebrations leading up to the actual day on May 8th.
A special section of its UK website is tracking the 125th related marketing and promotions, including commemorative packaging, in-store signage and outdoor ads, digital marketing (such as a retro poster maker) on the Coke Zone and social marketing on Facebook and Twitter.
Posted by Barry Silverstein on April 13, 2011 05:30 PM
There's a battle being waged in laundry rooms throughout the world and it's all about environmentally friendly laundry products. This product category has seen significant growth recently, and the fight among brands isn't always friendly.
Witness the dispute last year over the use of a yellow daisy — that's right, a daisy — in product packaging. Clorox, maker of Green Works, took legal action against Method, the manufacturer of non-toxic laundry and personal care products, because Green Works wanted the exclusive right to use the yellow daisy in its product packaging. Method, it seems, was displaying a yellow daisy in some of its promotional material, claiming that a yellow daisy couldn't be owned by anyone, since it was a product of nature.
That's old dirty laundry. This month, Method sprouted a new campaign called "Laundry Love" that has nothing to do with flowers.Continue reading...
Posted by Sheila Shayon on April 13, 2011 01:00 PM
The BlogHer network now reaches more than 26 million women monthly, according to Nielsen stats from January. So when it taps that base to better understand social media, apps, couponing, gaming and other digital and social marketing efforts, listen up!
The BlogHer 2011 Social Media Matters Study, released this morning, sheds light on some key consumer trends trends, including a shift away from ‘corporate sources’ (read: branded social messaging) and celebrity endorsements for information, and towards trusted bloggers — which may not be a huge surprise for a group that considers its members as trusted bloggers.Continue reading...
Posted by Shirley Brady on April 12, 2011 12:00 PM
Remember the Tippexperience, the interactive YouTube channel for the Bic-owned Tipp-Ex white-out featuring a somewhat profane bear?
Bic is back with another YouTube viral campaign, the BicFlexperience, for its BIC Flex 3 razor. Play the related "human curling" game — to demonstrate the "surprisingly smooth glide," of course — by clicking here. You can pick the webcam mode (instead of playing via keyboard) for Kinect-like motion gameplay, or just use some old-fashioned keyboard moves to play. Either way, let us know what you think.
Posted by Sheila Shayon on April 8, 2011 01:00 PM
To the moon and back, Carlsberg! The screen-shot above shows what happens when you click on Carlsberg's YouTube channel.
UK digital agency Skive’s sleight of brand tweaks Carlsberg's new campaign now being rolled out worldwide, recalling VW's YouTube foolery for the new Beetle.
It’s Carlsberg’s first global digital initiative and features content for YouTube and Facebook, all echoing the new tagline, ‘That Calls for a Carlsberg.’Continue reading...
Posted by Sheila Shayon on April 5, 2011 03:00 PM
BroadCause, a platform that engages communities around causes by connecting the dots between socially conscious brands and consumers who want to make a difference and get involved.
“We are in the midst of a social good revolution, and the world of cause will simply never be the same. Everyday people now have an unprecedented capacity to make an impact through the social Web,” says Broadcause founder and Experience Project CEO Peter Jackson.
Its latest effort to make an impact for non-profits and brands on the social web: a campaign that kicks off today in support of United Way's LIVE UNITED.
The Microsoft-sponsored weeklong drive aims to recruit one million volunteer educators, readers, tutors and mentors by June 21. Continue reading...
Posted by Dale Buss on April 5, 2011 01:00 PM
When the world’s biggest fast-food brand goes on a hiring spree, it's certainly a sign of optimism for the brand and the sector. McDonald's plans heavy marketing of the fact that it and the chain’s franchisees are hiring new employees this month in close to 14,000 restaurants across the US.
McDonald's is looking for up to 50,000 new people to fill what it’s openly calling “McJobs,” taking ownership of what was once a term of derision.
And whatever the drawbacks of becoming a burger flipper or a manager, in this U.S. economy – with the unemployment rate still hovering near 9% – any jobs are looking better than they used to.Continue reading...
Posted by Michael Waltzer on April 5, 2011 12:30 PM
“WELCOME to world wide famous Sokoblovsky Farms. The best and only breeders of Petite Lap Giraffes.” Yes, you have now entered the world of petitelapgiraffe.com.
So is a petite lap giraffe a real animal? Of course not. It's a clever viral marketing campaign for DirecTV, America's biggest satellite cable TV provider.Continue reading...