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campaigns

What’s Your Outdoors? JanSport Wants to Know

Posted by Sheila Shayon on April 21, 2011 06:00 PM

JanSport’s What’s Your Outdoors? campaign asks fans to answer the question by sharing their original videos in a sweepstakes that that complement the brand's tagline. "Discover Freedom."

Focused on younger outdoors enthusiasts, creative agency Creature was inspired by the belief that "outdoors" is as much personal as it is public space. 

Users can upload and share a panoramic 360˚ film of a favorite spot, defining outdoors however they choose, with the most popular videos eligible to win a top prize of $10,000 and JanSport merchandise. 

Fans can participate a number of ways: directly at whatsyouroutdoors.com, on social media via Facebook and Twitter, and JanSport’s Unzipped and Be Outdoors blogs.Continue reading...

campaign tactics

Evian Babies Boogie On

Posted by Barry Silverstein on April 19, 2011 11:00 AM

The Evian babies campaign just doesn't get old.

The spot (above) featuring pint-sized roller skating whirling dervishes to promote the water brand's "Live Young" theme has racked up nearly 40 million views, and that's just the international version. It's one of the most popular brand campaigns to ever hit the web.

The challenge: how to top an award-winning, widely viewed, iconic campaign?Continue reading...

a brand apart

Coca-Cola Gets Ready for 125th Anniversary

Posted by Shirley Brady on April 18, 2011 09:30 AM

Coca-Cola UK is running the above commercial, featuring its classic anthem, as part of its 125th anniversary celebrations leading up to the actual day on May 8th.

A special section of its UK website is tracking the 125th related marketing and promotions, including commemorative packaging, in-store signage and outdoor ads, digital marketing (such as a retro poster maker) on the Coke Zone and social marketing on Facebook and Twitter.

crowdsourcing

Method Says Love Your Laundry

Posted by Barry Silverstein on April 13, 2011 05:30 PM

There's a battle being waged in laundry rooms throughout the world and it's all about environmentally friendly laundry products. This product category has seen significant growth recently, and the fight among brands isn't always friendly. 

Witness the dispute last year over the use of a yellow daisy — that's right, a daisy — in product packaging. Clorox, maker of Green Works, took legal action against Method, the manufacturer of non-toxic laundry and personal care products, because Green Works wanted the exclusive right to use the yellow daisy in its product packaging. Method, it seems, was displaying a yellow daisy in some of its promotional material, claiming that a yellow daisy couldn't be owned by anyone, since it was a product of nature.

That's old dirty laundry. This month, Method sprouted a new campaign called "Laundry Love" that has nothing to do with flowers.Continue reading...

survey says

BlogHer: Why Social Media Matters

Posted by Sheila Shayon on April 13, 2011 01:00 PM

The BlogHer network now reaches more than 26 million women monthly, according to Nielsen stats from January. So when it taps that base to better understand social media, apps, couponing, gaming and other digital and social marketing efforts, listen up!

The BlogHer 2011 Social Media Matters Study, released this morning, sheds light on some key consumer trends trends, including a shift away from ‘corporate sources’ (read: branded social messaging) and celebrity endorsements for information, and towards trusted bloggers — which may not be a huge surprise for a group that considers its members as trusted bloggers.Continue reading...

viral marketing

Human Curling: Bic Viral Campaign Features Kinect-Like Advergame

Posted by Shirley Brady on April 12, 2011 12:00 PM

Remember the Tippexperience, the interactive YouTube channel for the Bic-owned Tipp-Ex white-out featuring a somewhat profane bear?

Bic is back with another YouTube viral campaign, the BicFlexperience, for its BIC Flex 3 razor. Play the related "human curling" game — to demonstrate the "surprisingly smooth glide," of course — by clicking here. You can pick the webcam mode (instead of playing via keyboard) for Kinect-like motion gameplay, or just use some old-fashioned keyboard moves to play. Either way, let us know what you think.

digital marketing

Carlsberg Brings Digital Sleight of Brand to Global Campaign

Posted by Sheila Shayon on April 8, 2011 01:00 PM

To the moon and back, Carlsberg! The screen-shot above shows what happens when you click on Carlsberg's YouTube channel.

UK digital agency Skive’s sleight of brand tweaks Carlsberg's new campaign now being rolled out worldwide, recalling VW's YouTube foolery for the new Beetle.

It’s Carlsberg’s first global digital initiative and features content for YouTube and Facebook, all echoing the new tagline, ‘That Calls for a Carlsberg.’Continue reading...

branding together

BroadCause: Brand Engagement Around Causes

Posted by Sheila Shayon on April 5, 2011 03:00 PM

BroadCause, a platform that engages communities around causes by connecting the dots between socially conscious brands and consumers who want to make a difference and get involved.

“We are in the midst of a social good revolution, and the world of cause will simply never be the same. Everyday people now have an unprecedented capacity to make an impact through the social Web,” says Broadcause founder and Experience Project CEO Peter Jackson.

Its latest effort to make an impact for non-profits and brands on the social web: a campaign that kicks off today in support of United Way's LIVE UNITED.

The Microsoft-sponsored weeklong drive aims to recruit one million volunteer educators, readers, tutors and mentors by June 21. Continue reading...

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