brand news
Posted by Shirley Brady on May 25, 2011 06:30 PM

Disney withdraws SEALS trademark application in deference to the US Navy's trademark application.
Google will announce mobile commerce details tomorrow in New York.
Maria Sharapova is launching a lifestyle brand called Sugarpova.
Oprah's sign-off today, ending her 25 year-run as the queen of daytime TV: "To God be the glory." Peter Liguori, the interim CEO of Winfrey's OWN Network, also got a sweetened contract from co-OWNer Discovery Communications.
Univision releases a Groupon clone, Ufertas.com, aimed at US Hispanic consumers and brands.
More about: Brand News, Discovery, Disney, Google, SEALS, Ufertas.com, Univision, US Navy, Oprah Winfrey, OWN, Maria Sharapova, Peter Liguori
personal brands
Posted by Sheila Shayon on May 11, 2011 12:00 PM
The queen of daytime TV is publically wondering if kicking off OWN while still on the air with the final (and busy) season of The Oprah Winfrey Show was the right strategic move.
"I’ve thought maybe it would have been better to wait until this completely ended and then literally use [Oprah] as a launchpad. If I had it to do differently and had thought of that option, I might have considered that a priority. But I don’t spend a lot of time in the regret mode," she says.
She’s gaining some comfort from another TV veteran as she prepares to leave the comfort of her daytime perch.Continue reading...
More about: Oprah Winfrey, OWN, TV, Entertainment, Personal Brands, Celebrities, Brand Extensions, Discovery, Julia Roberts, Goldie Hawn, Sarah Ferguson, Chaz Bono, Shania Twain, Peter Liguori, Christina Norman, Rosie O'Donnell, Will Smith, Jada Pinkett Smith, Tom Cruise, Sirius XM
ad watch
Posted by Shirley Brady on May 10, 2011 08:00 PM
Microsoft revives "I'm a PC" tagline to promote Windows 7 PCs (above) in tough market ... to mixed reviews.
Below, new TV commercials from McDonald's, Disney, Volkswagen, Land Rover, George Clooney and more.Continue reading...
More about: Advertising, Adidas, Audi, Cadbury, Dirt Devil, Discovery, Disney, Fastweb, Kia, Maker's Mark, McDonald's, Microsoft, Minnesota Animal Humane Society, New York Lottery, Volkswagen, George Clooney, Stella McCartney, London 2012, Olympics, Pirates of the Caribbean, Buffalo
brand news
Posted by Shirley Brady on April 26, 2011 06:15 PM

Amazon misses Q1 earnings estimate.
American Apparel gets $15M investment.
Apple's white iPhone 4 hits Best Buy on Wednesday.
Arizona Sun Devils ditch logo in rebranding.
AT&T CTO John Donovan talks up its cloud services.
CBS News anchor Katie Couric confirms to People she's stepping down.Continue reading...
More about: Brand News, Amazon, American Apparel, Android, Apple, AT&T, Best Buy, CBS, CNN, Coca-Cola, Discovery, Foursquare, Friendster, Google, History, L'Oreal, MySpace, Nestle, News Corp., Nintendo, Pantene, PlayStation, Readers Digest, Sony, Wii, Barack Obama, Katie Couric, Piers Morgan, Rachael Ray, Ron Paul, Sean Hannity, Tiger Woods
brand news
Posted by Shirley Brady on April 14, 2011 06:00 PM

ABC cancels legendary US daytime dramas All My Children and One Life to Live.
Airbnb offers country rental with Liechtenstein offer for $70K.
American Apparel founder Dov Charney, profiled in NYT, says he refuses to be pushed aside.
Applebee's sued by parents of child served alcoholic beverage.
Best Buy expands Buy Back program.
CBS accused of greenwashing.Continue reading...
More about: Brand News, ABC, Android, Applebee's, Best Buy, Broadcom, CBS, Comcast, Deutsche Bank, Die Hard, Discovery, Ernst & Young, Flipboard, Ford, Google, KFC, McDonald's, P&G, Sears, Twitter, Velocity, Warner Bros., Xfinity, Charlie Sheen, Oprah Winfrey
brand news
Posted by Shirley Brady on April 5, 2011 06:30 PM

Apple wins reversal of $625.5 million patent-infringement verdict.
Boeing says it was surprised by cracks in 737s.
CBS and Turner TV ratings for NCAA Final Four tourney dip from last year.
Cisco braces for "activist siege."
Discovery-owned Science Channel rebrands to Science.
Facebook scores Obama town hall.
Lady Gaga's country version of Born This Way benefits gay youths.
Satyam and former auditor PricewaterhouseCoopers will pay $17.5 million to settle US fraud suit.
More about: Brand News, Apple, Boeing, CBS, Cisco, Discovery, Facebook, PwC, Satyam, Science, Turner, Lady Gaga, President Obama, NCAA, March Madness
web watch
Posted by Shirley Brady on March 4, 2011 10:30 AM
Discovery's cable network websites, the Examiner.com and newspaper publishers big and small are already using Facebook's new comments plug-in. Still, not everyone's convinced by it — even TechCrunch, which incorporated Facebook Comments, admits the platform has its pros and cons.
Cue Facebook, which released the video above pitching why it's looking to take over comments on third-party websites.
The answer, of course, as GigaOm's Mathew Ingram writes: to "own the conversation" and drive commenters back to Facebook.
stake your turf
Posted by Shirley Brady on February 8, 2011 01:45 PM
Super Bowl XLV wasn't just the highest-rated broadcast in U.S. television history. Its halo effect also extended to a rival game: The seventh annual Puppy Bowl (that's a glimpse at last year's starting lineup) on Animal Planet scored its highest ratings ever, too.
The broadcast on the Discovery-owned cable network says it scored its largest audience ever with 9.2 million unique viewers across its entire 12-hour marathon —up 60% from the previous year during the 3-5 PM ET/PT time slot.Continue reading...