Posted by Dale Buss on May 16, 2012 08:55 AM
GM exits advertising on Facebook, raising questions about FB's revenue projections as site boosts number of shares available ahead of Friday IPO.
Samsung loses $10 billion market value on Apple chip loss.
Intel launches employee-curated digital magazine.
American Airlines sees unions reject contract offer.
Amylin attracts interest from pharma rivals.
Apple moves toward larger iPhone screens.
BBC bumps Blue Peter in children's programming shuffle.
Berkshire Hathaway takes stakes in GM and Viacom.Continue reading...
Posted by Dale Buss on May 11, 2012 09:01 AM
Amazon plans to lend Harry Potter e-books.
Apple will help upgrade Foxconn factories in China.
AT&T sees regulatory logjam delay deals in wireless.
Betsey Johnson confirms plans to liquidate.
CBS sues ABC alleging new reality series rips off Big Brother.
Chuck E. Cheese plans to test gluten-free products.
Coca-Cola finds its Hellenic unit hit by perfect political and economic storm.Continue reading...
Posted by Dale Buss on May 7, 2012 09:01 AM
ABC News and Univision team up to launch 24-hour English-language news channel for Hispanic viewers.
American Airlines seeks more overseas flights amid US Airways bid, Bloomberg says.
Amtrak enlists iPhone as service tool.
Apple may be ready to settle iPad China trademark dispute.
AT&T CEO regrets unlimited data iPhone plan.
Barclays enters U.S. banking fray with online service.
Budweiser sees boycott by NYT's Nick Kristof, while Bud Light tries to manage line extensions.
CBS steers younger viewers to 60 Minutes.
Chinese consumers are rejecting "Made in China."Continue reading...
Posted by Dale Buss on April 12, 2012 09:04 AM
AB InBev is warned by U.K. regulators about ad linking Budweiser to "sexual success"; emerges as main suitor for maker of Presidente beer.
Apple and five book publishers are sued by Justice Department over e-book pricing, elevating role of Amazon in setting prices.
BrightSource Energy withdraws IPO in a blow to green power.
Conde Nast furthers its push into Hollywood.
Dish Network names P&G vet as new CMO.
Dollar General expands presence nationwide.
Dollar Shave Club puts men in a lather.
Dos Equis stalls marketing push because of recall of amber bottles. Continue reading...
Posted by Dale Buss on April 4, 2012 01:01 PM
Because it owned the house, it was predictable that Ford's new reality-TV show on NBC, Escape Routes, would find every angle to tout the automaker's new 2013 Ford Escape — the namesake inspiration for the show. And it did.
But what viewers of the first installment of the show might not have expected was to see a number of other blue-chip brands — including McDonald's, J.C. Penney, several Procter & Gamble marques, even Ford rival Volkswagen — go along for the ride.
The six-week Escape Routes series, which debuted on March 31st, is the latest way for Ford to push the envelope with new-era marketing formats, where it has demonstrated industry leadership.
And while the first installment was hardly Emmy-worthy appointment viewing, Ford executives tell brandchannel they're pleased with the social TV meets branded entertainment experiment.Continue reading...
Posted by Shirley Brady on March 9, 2012 08:50 AM
AOL staffers brace for more cuts.
AT&T promotes "4G" with iPhone iOS upgrade.
BBC rumored to be working on a digital download store.
DirecTV protests Dish Network's "TV Everywhere" trademark.
Facebook approved for $8 billion credit line ahead of IPO, while site debuts Twitter-like interest lists.
Fiat's Charlie Sheen commercial is winning.
Google pushes Google Wallet on developers.
Joseph Kony online protest goes viral.
Netflix enables Apple TV subscriptions.
Nike partners with Path to socialize runs.
P&G wins advertiser of the year honors at Middle East/Africa awards.Continue reading...
Posted by Dale Buss on November 8, 2011 08:55 AM
Occupy Wall Street should be happy with news that Wall Street bonuses will be way down this year and some success for Bank Transfer Day, while protesters in New York will be serenaded by Crosby & Nash in free concert today.
American and Alaska airlines complete world's first commercial biofuel flights.
American Express lures digital commerce startups with $100M funds.
Australia passes carbon tax.
Best Buy refocuses global expansion plans in new strategy.
Carlos Slim draws protests in Mexico by offering free TV on the web.Continue reading...
Posted by Shirley Brady on September 22, 2011 06:08 PM
HP hires former eBay CEO (and "prolific deal maker") Meg Whitman to replace an unaware Leo Apotheker and turn around the company.
AT&T seeks trial to challenge Dept. of Justice opposition to T-Mobile merger.
Yum! Brands unloads A&W and Long John Silver's chains to separate buyers.
American Express sees top spenders curb luxury purchases.
Dish Network and Blockbuster are ready to unveil Netflix streaming competitor.
Google TV apps leak.
Molson Coors unveils corporate citizenship initiative.Continue reading...