Posted by Sheila Shayon on July 26, 2012 11:46 AM
It’s complicated, the whole issue of personal privacy in an era of social media transparency, and the fact that the first female astronaut, Sally Ride, who this week died at age 61 from pancreatic cancer, came out publically in her obituary, listing her partner of 27 years, Tam O'Shaughnessy first, as a survivor, is stirring the pot of comment and prejudice.
"Could she have helped the cause? Maybe," says Fred Sainz, VP of communications for the Human Rights Campaign. "For her not to have shared an incredibly important aspect of her life — being in a committed long-term relationship with a woman — meant many Americans did not get to see a dimension of her life that would have helped them understand us (gay people) and our contributions to society.
Ride was open in her personal life, "She just didn't want to go public with it during her lifetime. And that's a big difference," said Sainz. "There's no question that Sally Ride could have been fired if she'd come out while she worked for NASA.”Continue reading...
Posted by Sheila Shayon on July 23, 2012 05:12 PM
Stockholm Pride, Sweden's national LGBT celebration taking place July 31-Aug. 4, is raising eyebrows with a colorful (to say the least) campaign.
Its 2012 "Time to Be Queer!" campaign is causing a stir from the far left corners of the LGBTQ (the Q is for Questioning) community to the rightest of Christian fundamentalists. A Honolulu-based Pride organization even accused the campaign of setting the gay movement back 20 years.
"The campaign 'Time to be queer!" tries to convince heterosexuals to become LGBTQ with arguments that can be seen all over Stockholm on posters and on animated banners in the subway system and at the campaign sites: blihomo.nu, bliflata.nu, blibi.nu, bliqueer.nu, blitrans.nu, and blibog.nu," explains campaign manager Soliman Herrera Johansson to Out Traveler.Continue reading...
Posted by Shirley Brady on July 16, 2012 06:04 PM
Marissa Mayer, Google's 20th employee and its first female engineer, announced today that she's jumping ship after 13 years and has accepted a job as Yahoo's first female CEO — and its fifth CEO in as many years. Google's first female engineer, she was most recently in charge of local and location services, including Google Maps, Google Earth and Zagat.
Mayer told the New York Times she considers Yahoo "one of the best brands on the Internet." Mayer had another big piece of news today: she's expecting her first child, a son, with husband Zack Broyer, a Silicon Valley investor, in October. She tells Fortune, "My maternity leave will be a few weeks long and I'll work throughout it."Continue reading...
Posted by Sheila Shayon on July 10, 2012 02:14 PM
Google’s “Legalise Love” campaign isn’t about gay marriage, as some media outlets have reported. It’s not "just" about supporting Gay Pride events, although it launched on July 7th at World Pride in London. It's really about supporting members of the LGBT community in countries that criminalize homosexuality, and using the brand's clout to lobby for change and open minds on gay rights.
The global initiative launched with Ernst & Young and Citigroup participating on behalf of their LGBT employees. "'Legalize Love' is a campaign to promote safer conditions for gay and lesbian people inside and outside the office in countries with anti-gay laws on the books," said a Google spokesperson in a statement to the Washington Post. The spokesperson elaborated:Continue reading...
in the spotlight
Posted by Sheila Shayon on July 6, 2012 02:22 PM
American Apparel is no stranger to controversy over the years, showcasing its "Made in America" (for now?) garments on young models, risqué poses, nudity and other provocative images that have given the brand and its Canadian founder, Dov Charney, a bad reputation — most of all as a businessman, with a lifeline investment by billionaire George Soros making headlines earlier this year.
Whether it's another way to be provocative or at least unexpected, the brand has been expanding its casting calls for models, staging a (disastrous) contest for plus-size models, hiring its first transgender model (in partnership with GLAAD, no less) and now upturning ageism with the new face for its "advanced basic" line: 60-year-old actress Jacky O’Shaughnessy, who was spotted by an AA staffer in New York.Continue reading...
social media watch
Posted by Sheila Shayon on June 27, 2012 10:20 AM
Anybody who has even touched Facebook this week will be aware of the controversy a single cookie can make.
Kraft's Oreo brand chose to make a simple statement, in this visual social era, to show support for June 25th as Gay Pride Day with a rainbow-colored twist on its iconic cookie. The 100-year-old cookie brand posted a photo on its Facebook page on Monday depicting a gay pride-themed six-layer cookie with rainbow-colored creme filling and the words “June 25 | Pride” and the comment, “Proudly support love!”
It was also clear it wasn't real, with a small line of text reading "Made with creme colors that do not exist."
The maelstrom of divided comments from its 26 million FB followers shows the deep division over the issue and the entrenched homophobia still alive (and unwell) — and also raises the question about whether brands should take a political stance and show their support for the LGBT community. (We say yes; your thoughts?)Continue reading...
Posted by Sheila Shayon on June 26, 2012 02:04 PM
In an historic and formidable alliance formed by America's Cable Advertising Bureau, a consortium of TV networks, print, radio, digital and media brands and individuals are joining forces to educate marketers about the buying power and "the new realities" of the Black consumer market.
The CAB has pulled together a who's who of black media for its 23 charter members: BET Networks, HuffPost BlackVoices, Black Enterprise, Burrell Communications, Essence Communications, GlobalHue, Inner City Broadcasting Corporation, KJLH Radio, Johnson Publishing Company, National Association of Black Owned Broadcasters, Nielsen, North Star Group, National Newspaper Publishers Association, One Solution, Radio One, TV One, Interactive One, Reach Media, Steve Harvey Radio, TheGrio, The Root, The Africa Channel, UniWorld Group, Vibe Media plus Walton Isaacson to create America's first black media and marketing consortium, #INTHEBLACK.
Using a Twitter hashtag as its name is a catchier hook than the group's more SEO-friendly alternative name (Reaching Black Consumers). The initiative launched Monday with a microsite and an ad in the business section of the New York Times and trade magazines such as Adweek and Broadcasting & Cable, as well as ads across of the consortium's media member outlets. The goal, they stated, is "to encourage increased investments in the African American consumer marketplace while helping companies reach the African American audience more effectively."Continue reading...
Posted by Sheila Shayon on June 8, 2012 10:45 AM
Macy’s is graduating five vendors from its second minority- and women-owned business development program, The Workshop at Macy’s, proof of the success of the retailer’s commitment to mentoring and fostering growth begun last spring.
The latest graduates include Bella Tunno, Big Girl Cosmetics, Cenia, Kane & Couture and Lamik Beauty, and their products are now available at select Macy’s stores and/or Macys.com.Continue reading...