brand news

In the News: Coca-Cola, J.C. Penney, Twitter and more

Posted by Dale Buss on April 16, 2013 09:59 AM

In the News

Coca-Cola posts lower net and unveils U.S.-bottler deal.

JCPenney buys time with credit line.

Twitter seeks deals with NBC and Viacom for high-quality video content.

A&W plans to move upscale and test fast-casual concept.

Amazon targets older consumers with new store.

Apple dominates in best-paid executives as board retains Jobs deputies.

BMW will debut EV brand Zinoro in China in early 2014.Continue reading...

branded entertainment

Dodge Partners with Syfy Series to Reel In Distracted Millennials

Posted by Sheila Shayon on April 15, 2013 06:36 PM

Syfy and Dodge are taking TV and gaming to new bandwidth with an exclusive dual-screen brand partnership. The branded entertainment will tie together Syfy's new series Defiance and Dodge's auto lineup.

Dodge’s Charger and Dart are featured in the television show debuting April 15 while the Dodge Challenger stars in the online video game which launched April 2 on PS3, Xbox and PCs. 

Two Dodge Chargers, with exterior modifications befitting a futuristic storyline, are the hero vehicles driven by main character Nolan (Grant Bowler), Defiance’s "law-keeper," and by the sixth episode, they become main characters in the story. "While 'Defiance' is set in the year 2046, the featured Dodge Charger stays true to its DNA,” said Tim Kuniskis, President and CEO Dodge Brand in a press release. “It has timeless performance and technological capabilities needed to survive in a futuristic world, while the Challenger video game integration allows enthusiasts to interact with the iconic muscle car in ways they might not have imagined possible."Continue reading...

social media

Brands Make Big Splash at Social Media's Shorty Awards

Posted by Sheila Shayon on April 10, 2013 03:37 PM

Social media mavens gathered in New York City Monday night for the 5th annual Shorty Awards, which honors the best short form content across Twitter, Facebook, Tumblr, YouTube, Foursquare and more. 

Considered the Oscars for Twitter, the of-the-moment awards ceremony garnered more than 1.8 million tweet nominations during this year's voting process. With acceptance speeches limited to 140 characters, the awards capture the brightest spots on social, from the most viral memes to the most shared social campaigns. 

Started in 2008 by tech startup Sawhorse Media, the first Shorty Awards catered to a small audience of 300, but since then, the importance of social media campaigns have grown exponentially.Continue reading...

auto motive

Chrysler Cheers US Gains, Sees More from Cherokee, Dart and Special Editions

Posted by Dale Buss on April 2, 2013 03:34 PM

The hits keep on coming for Chrysler, which reported a 5-percent sales increase for March over a year earlier. Its Dart compact is selling better; it just wrapped up the successful sale of a limited-edition Detroit Red Wings version of its Ram 1500 pickup; it debuted a revamped Jeep Cherokee at the New York Auto Show; and it's nurturing a boost in interest for the Motown Edition of its Chrysler 300 sedan in the walkup to the April 14 premier of Motown the Musical on Broadway.

Chrysler just reported its best monthly sales since December 2007, before its spiral into bankruptcy and rescue by Fiat and the U.S. taxpayer. Sales of Ram pickups were up 24 percent in March, reflecting the appeal of the new Ram model and an uptick in the housing sector. Jeep sales boomed by 27 percent, while Dodge brand sales rose by 15 percent.Continue reading...

car talk

Auto Brands Keep 'Em Coming at New York Show

Posted by Dale Buss on March 28, 2013 06:32 PM

Because the Tri-State market is so demographically broad, automakers load up their car haulers for the New York International Show and bring every conceivable type of new vehicle—from inexpensive fresh production models to concept cars that would demand seven-figure prices if they were available—in an effort to leave no segment of the local market unturned and to impress the hordes of journalists who've assembled in the world media capital.

Given that the U.S. auto-sales recovery continues to gain some steam, it's no surprise that this year's show at the Javits Center has attracted one of the most impressive hauls of automotive hardware to the New York show that's been seen in several years.

Here's a brand-by-brand account of some of what news media have been seeing as the show prepares to open to the public:

Honda got tongues wagging this week with, of all things, a vacuum cleaner. HondaVAC debutes in the Touring Elite version of the 2014 Honda Odyssey as the brand ups the ante in the rolling-living-room segment. The device was developed with Shop-Vac and is comprised of a powerful vacuum, replaceable filter and canister bag with nozzle accessories neatly integrated into a dedicated space on the driver's side bulkhead of the rear cargo area, Honda explained.Continue reading...

green shoots

New York Auto Show: Car Brands Race to Feed into Evolving Green Market

Posted by Dale Buss on March 28, 2013 05:29 PM

The stagnation of the U.S. market for all-electric vehicles has automakers thinking more creatively about how to address American consumers' desire for maximum fuel economy without attempting fruitlessly to guilt them into buying EVs.

The evidence of this trend has been abundant this week during the media previews at the New York International Auto Show, and news that the Obama administration is planning to get tougher on car emission standards, with "sweeping rules" expected from the U.S. Environmental Protection Agency requiring cleaner gasoline and cars.

"I think green has gone mainstream" as automakers employ fuel-efficient technologies across their lineups, not just in electrified vehicles, Consumer Reports director of auto testing Jake Fisher told WWJ-TV in Detroit. "It doesn't matter what you get, you can get green in your car, whether or not it's a sports car or an SUV."

That's why, for example, Dodge is able to claim that the new 8-speed transmission in its 2014 Durango SUV qualifies as a "green" advance: It helps boost fuel economy of the nameplate by close to 10 percent, Reid Bigland, Dodge brand CEO, told the TV station.Continue reading...

auto motive

GMC, Lexus Are Tops for Dealership Satisfaction

Posted by Dale Buss on March 15, 2013 04:43 PM

General Motors brands and Lexus were the big winners when J.D. Power & Associates announced its highly regarded annual awards for dealership-customer satisfaction based on its survey of thousands of American automotive consumers.

Three GM brands—led by GMC, and also including No. 3 Buick and No. 4 Chevrolet—placed in the top five in Power's prestigious designation. No. 2 Mini and No. 5 Volkswagen rounded out the top five. Three Chrysler Group brands—Jeep, Ram and Dodge—finished at the bottom.

In the luxury arena, Lexus once again won the day—for the fifth straight year—followed by yet another GM brand, Cadillac; Jaguar; Acura; and Infiniti. BMW and Mercedes-Benz placed below average, while Land Rover gained the most of any luxury brand from last year.Continue reading...

auto motive

Ram's "God Farmer" Ad Isn't the Savior It's Cracked Up To Be

Posted by Abe Sauer on March 4, 2013 10:16 AM

And so God created spin.

Get ready for the coming announcements that Ram's much touted "God Made a Farmer" ad and subsequent "farmer" campaign led to sales success for the flagging brand. There is likely to be more pieces with headlines like this one: "Chrysler Ram's farmer strategy pays off." But don't be fooled. Ram's strategy has no more paid off than the ad's narrator, Paul Harvey, knew about farming. Continue reading...

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