brand news

In the News: ESPN, H&M, Target and more

Posted by Dale Buss on May 22, 2013 09:17 AM

In the News

ESPN begins hundreds of layoffs.

H&M says that some clothes were produced in collapsed factory in Cambodia.

Target misses earnings expectations and cuts outlook.

Cable networks are rebranding, and pay-TV brands aren't happy about it. 

Dairy Queen to debut new ad campaign that promotes its burgers and fries.

Dodge enjoys star turn for its Challenger at premiere of Fast and Furious 6.

EA lawsuit over players' videogame-likeness issue threatens NCAA policies.

Facebook becoming less popular among teens, Pew study finds. 

Ferrero backs off attack on World Nutella Day.

Fisker Automotive reportedly sees bid by boutique firm led by former GM exec Bob Lutz and Chinese supplier.Continue reading...

product placement

Dodge Gets Fast and Furious: How Film Rebuilt a Classic Car Brand

Posted by Abe Sauer on May 9, 2013 12:35 PM

A staggering 33-million-plus likes can be found at The Fast and Furious 6 Facebook page. By comparison, Iron Man 3's page has fewer than half of that. Star Trek: Into Darkness? Just 2.7 million. The much anticipated Superman reboot Man of Steel comes in with just 621,000. The Fast and Furious franchise isn't just a blockbuster, money-generating film series—its a lifestyle franchise. It's the perfect marriage of big balls, small bikinis, bad guys with good hearts and, most importantly, automobile porn. It is, in no understated terms, America's id.

Dodge is once again partnering with that id, continuing what might be one of the most successful product placement partnerships in film history. This time Dodge is hoping to rub some Furious id off on its Dart and Challenger models. And it might. But Fast and Furious will always be about the Charger.Continue reading...

brandcameo

Product Placement Sees Global Rise as Fans Face Saturated Entertainment

Posted by Abe Sauer on April 24, 2013 10:47 AM

The upcoming re-imagined Great Gatsby 3D has a slew of roaring '20s brands going along for the ride. Moet & Chandon and MAC Cosmetics are listed among the film's partners in its official "Guide to Style." As is New York's Plaza Hotel, which will "celebrate the Roaring `20s with period-inspired affairs throughout the spring," while Brooks Brothers has released a special Gatsby collection. While not listed in the film's official style guide, Prada has its own major partnership and Gatsby-inpired line. Tiffany & Co. has embraced its tie-in as well.

But one needn't be at entertainment's high-end to grab a fashion line tie-in. Clothing brand Opening Ceremony partnered with Spring Breakers to release a line based on the exploitation film: "Accessories include unicorn bandanas, mesh backpacks, lighters, cotton beach towels, 'HARMONY' friendship bracelets, and 'SPRING BREAK 4EVER BITCHES' wristbands."

It's all part of a booming product placement business that grew 11.7 percent in 2012 and promises to get bigger this year.Continue reading...

brand news

In the News: Apple, Nutrisystem, Amazon and more

Posted by Dale Buss on April 22, 2013 09:31 AM

In the News

Dirce Navarro de Camargo, Brazil's richest woman and owner of Havaianas, dies at 100.

Apple faces criticism over Siri's long memory as market expects it to report profit drop.

Nutrisystem joins forces with Walmart in retail push.

Amazon asks viewers for help in selecting which pilots to turn into original TV series.

Ahold donates a half-million dollars to Boston fund.

Boeing will see timeline of Dreamliner return to skies vary widely around globe.

Chipotle sees expansion of US investigation into its hiring.

Clorox aims to expand market for Green Works beyond niche.

Coach fights to keep its cachet as competition rises.

Comedy Central plans to use Twitter to host comedy festival.Continue reading...

brand news

In the News: Coca-Cola, J.C. Penney, Twitter and more

Posted by Dale Buss on April 16, 2013 09:59 AM

In the News

Coca-Cola posts lower net and unveils U.S.-bottler deal.

JCPenney buys time with credit line.

Twitter seeks deals with NBC and Viacom for high-quality video content.

A&W plans to move upscale and test fast-casual concept.

Amazon targets older consumers with new store.

Apple dominates in best-paid executives as board retains Jobs deputies.

BMW will debut EV brand Zinoro in China in early 2014.Continue reading...

branded entertainment

Dodge Partners with Syfy Series to Reel In Distracted Millennials

Posted by Sheila Shayon on April 15, 2013 06:36 PM

Syfy and Dodge are taking TV and gaming to new bandwidth with an exclusive dual-screen brand partnership. The branded entertainment will tie together Syfy's new series Defiance and Dodge's auto lineup.

Dodge’s Charger and Dart are featured in the television show debuting April 15 while the Dodge Challenger stars in the online video game which launched April 2 on PS3, Xbox and PCs. 

Two Dodge Chargers, with exterior modifications befitting a futuristic storyline, are the hero vehicles driven by main character Nolan (Grant Bowler), Defiance’s "law-keeper," and by the sixth episode, they become main characters in the story. "While 'Defiance' is set in the year 2046, the featured Dodge Charger stays true to its DNA,” said Tim Kuniskis, President and CEO Dodge Brand in a press release. “It has timeless performance and technological capabilities needed to survive in a futuristic world, while the Challenger video game integration allows enthusiasts to interact with the iconic muscle car in ways they might not have imagined possible."Continue reading...

social media

Brands Make Big Splash at Social Media's Shorty Awards

Posted by Sheila Shayon on April 10, 2013 03:37 PM

Social media mavens gathered in New York City Monday night for the 5th annual Shorty Awards, which honors the best short form content across Twitter, Facebook, Tumblr, YouTube, Foursquare and more. 

Considered the Oscars for Twitter, the of-the-moment awards ceremony garnered more than 1.8 million tweet nominations during this year's voting process. With acceptance speeches limited to 140 characters, the awards capture the brightest spots on social, from the most viral memes to the most shared social campaigns. 

Started in 2008 by tech startup Sawhorse Media, the first Shorty Awards catered to a small audience of 300, but since then, the importance of social media campaigns have grown exponentially.Continue reading...

automotive

Chrysler Cheers US Gains, Sees More from Cherokee, Dart and Special Editions

Posted by Dale Buss on April 2, 2013 03:34 PM

The hits keep on coming for Chrysler, which reported a 5-percent sales increase for March over a year earlier. Its Dart compact is selling better; it just wrapped up the successful sale of a limited-edition Detroit Red Wings version of its Ram 1500 pickup; it debuted a revamped Jeep Cherokee at the New York Auto Show; and it's nurturing a boost in interest for the Motown Edition of its Chrysler 300 sedan in the walkup to the April 14 premier of Motown the Musical on Broadway.

Chrysler just reported its best monthly sales since December 2007, before its spiral into bankruptcy and rescue by Fiat and the U.S. taxpayer. Sales of Ram pickups were up 24 percent in March, reflecting the appeal of the new Ram model and an uptick in the housing sector. Jeep sales boomed by 27 percent, while Dodge brand sales rose by 15 percent.Continue reading...

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