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Posted by Dale Buss on January 2, 2013 05:19 PM
Domino's has a history of leading the pizza-delivery business, starting with its 30-minute guarantee many years ago. More recently, the brand has overhauled its recipe, its marketing and other essentials of its business model in an effort to stay ahead of the pack that also includes hard-charging Papa Johns and other worthy competitors.
So it's little surprise that Domino's has kicked off the new year looking for a way to press an advantage in another important area of the pizza business: online ordering, which now facilitates one-third of its U.S. orders. Wooing even more customers into online ordering is crucial in the first quarter, when TV viewing of college-football bowls, NFL playoff games, NCAA basketball and March Madness spurs pizza orders.
Domino's has just launched a limited-time campaign featuring a new "currency": Domino's Dollars. Customers who order two medium two-topping pizzas for $5.99 each via digital ordering — online, mobile or via phone apps — will receive $5 in the new Domino's Dollars that they can use toward their next online order within 10 days of receipt.Continue reading...
Posted by Sheila Shayon on December 6, 2012 05:20 PM
Pizza lovers rejoice! Domino’s, world leader in pizza delivery, is offering 50% off all pizzas ordered online at menu price through Dec. 9.
And today (Dec. 6th), 52 countries are celebrating the second Global Domino’s Day by offering the same deal via Domino’s Pizza Facebook pages around the world, where an app directs them to their local Facebook page. Last year, 19 countries took part in the brand’s first-ever global offer with more than 500,000 people taking part, and this year, more than 90% of Domino’s stores worldwide are participating.
“Domino’s is proud of our global presence, and we’re thrilled to spend this one day bringing Domino’s fans from around the world together with this special offer,” said Dennis Maloney, Domino’s Pizza VP of multimedia marketing.Continue reading...
Posted by Mark J. Miller on October 8, 2012 01:11 PM
New York City’s subways and buses have about 8.5 million riders every day. Transit cards are carried by everybody from construction workers to hedge-fund managers and tourists from across the globe, to nannies minding children and rap stars who own basketball teams and concert/sports venues. And now the MTA has finally debuted a way for marketers to reach that card-clutching audience by placing advertisements on both sides of the MetroCard.
In the launch campaign for the two-sided branding opportunity, New Yorkers may find themselves swiping cards with Gap ads across the front of them that not only spread the Gap name but offer 20 percent discounts for those that visit the retailer’s new flagship store — the first ad to appear on the front of a MetroCard, the fare payment medium on all New York City subways and buses, since the mid-1990s.Continue reading...
Posted by Shirley Brady on October 1, 2012 05:17 PM
Domino's new US ad campaign promotes the chain's new handmade pan pizzas, and takes a swipe at competitor Pizza Hut for using frozen dough.
Posted by Dale Buss on September 26, 2012 09:06 AM
Coca-Cola announces Global Fund donation at Clinton Global Initiative meeting, teams up with Segway creator on clean water project and launches corporate blog.
GE's Jeff Immelt joins the few brave CEOs on Twitter.
IBM targets Amazon in the cloud.
AirAsia creates child-free quiet zones on flights.
Arby's sees gains under new owners.
Barnes & Noble plans to launch Nook video service.
Chase Bank tops customer-satisfaction study.Continue reading...
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Posted by Dale Buss on September 24, 2012 04:49 PM
Domino's CEO Patrick Doyle certainly can't be accused of just watching the grass grow — or the cheese melt — on his watch. Already, he's led the brand through a marketing makeover focusing on transparency and self-effacement, formulation of new basic recipes for Domino's crust, greater reliance on digital sales, ushered in a new logo, and many other changes as Doyle has relentlessly shaken things up in what actually was a pretty sleepy industry.
Now, Doyle is unveiling Domino's latest big gambit: The debut of Domino's Handmade Pan Pizza, its biggest product launch since improving its core hand-tossed recipe a couple of years ago. After three years of development, Domino's notes that its new pizza is fresh dough that is hand-stretched into the pan — not frozen, "like many pan products out there," as the company's press release puts it.Continue reading...
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Posted by Dale Buss on August 15, 2012 04:25 PM
Domino's is moving to the next stage in its brand-reinvention process with a new logo and experimentation with "pizza theater" in some of its stores (as we anticipated last week).
The logo isn't so much new as stripped down, giving more weight to the domino-tile symbol of the brand -- and a push to make it as iconic and recognizable worldwide, brand executives hope, as the Nike swoosh. After trying out the new look in New Zealand through an affiliated unit, Domino's has removed the word "pizza" from most uses of the logo, leaving just the tilted tile and, sometimes, the word "Domino's."
Part of the point is to raise the profile of the brand as a follow-on to other recent moves, including reformulation of its recipes and a self-deprecating advertising campaign that was meant to underscore Domino's determination to improve its products. Continue reading...
chew on this
Posted by Dale Buss on August 6, 2012 11:17 AM
Domino’s Pizza has overhauled everything from its branding to its pizza recipes to its advertising over the last couple of years, and now the biggest pizza deliverer on the globe is pressing change in a number of new ways.
For one thing, Domino’s continues to push as much business as possible to online ordering, a trend that has been overtaking the pizza trade for a while now. This week, digital customers in the US will receive half off on all pizzas ordered at the listed menu price.
Also as part of this promotion, Domino’s is reminding American customers how many options they have for getting their pizza just right. At a time when some other products are getting simpler for ease of manufacturing and to cut costs for brands, Domino’s wants to let pizza eaters know that they could line up their pies more than 34 million different ways.Continue reading...