2014 Brandcameo Product Placement Awards

brand news

In the News: Chrysler, Disney World, Arby's and more

Posted by Dale Buss on September 24, 2013 09:36 AM

In the News

Chrysler files for IPO in valuation feud with UAW as company chokes on launch of new Jeep Cherokee

Disney World and Disneyland cut line-cutting privileges for disabled after abuse. 

Arby's names new CMO.

ADM plans to move top execs from Illinois plains to larger city.  

Bugatti plans to sell handbags to broaden appeal of luxury car brand. 

China will unblock Facebook, Twitter and the New York Times inside Shanghai Free Trade Zone. 

Citigroup cuts mortgage jobs as refinancing boom wanes.

Domino's upgrades online ordering.

Foxconn deals with large-scale worker fight on China campus.

Kraft Foods leverages Corn Nuts content in display ads.

Macy's campaign explains localization strategy.Continue reading...

campaigns

Domino's Feeds Tech and Innovation with 'Powered By Pizza' Campaign

Posted by Dale Buss on August 7, 2013 10:23 AM

You can dispute the exact fuel, but there's no argument that fast food and late-night gnoshing can power the most successful entrepreneurial dreams. Domino's Pizza is tapping into that reality with a new promotion called "Powered by Pizza" that expands the brand's digital chops while also identifying it with business-building ambitions.

Domino's said in a press release that it "wants to inspire groups—often brainstorming over pizza—with the proper food for thought." So America's No. 2 pizza brand is going to offer gift cards to individuals on the fundraising site Indiegogo who pledge support toward select projects reflecting great and innovative ideas. And in a "Pizzavestments" aspect of the program, Domino's is awarding $500 gift cards to about 30 startup companies throughout the country.

"The reason this campaign works is that people already fundamentally get that it's true: Innovators and creative people and students and everyone around the world use pizza to kind of fuel their late-night productive sessions," Domino's CEO J. Patrick Doyle told brandchannel. "We're going to give pizza away to people who are generating those new ideas and funding those new ideas." In fact, Doyle himself will sign a letter and cerftificate accompanying the prizes.Continue reading...

brands under fire

Fast Food Workers Kick-Off Nationwide Strikes in NYC in Support of Higher Pay, Unions

Posted by Sheila Shayon on July 29, 2013 05:32 PM

And the wage wars continue. Hundreds of workers at fast food chain outlets across New York City took to the streets Monday to strike for higher wages, demanding the standard wage be raised to $15 per hour, more than twice the $7.25 minimum wage that fast food employees currently earn. 

Organizers from New York-based Fast Food Forward said the strike affected around 60 restaurants operated by McDonald's, Wendy's, KFC and Burger King. "A lot of the workers are living in poverty, not able to put food on the table or take the train to work. They are striking because they can't continue to maintain their families on the wages they're being paid in the fast food industry, said director Jonathan Westin, according to AFP. 

Protests are scheduled to take place this week in Chicago, Detroit, Flint, Mich., Kansas City, Milwaukee and St. Louis. "It will be by far one of the biggest actions (in the sector) this country has seen so far," Westin predicted.Continue reading...

chew on this

Domino's Growth from Pan Pizza Stands Out in Sluggish Sector

Posted by Dale Buss on July 24, 2013 05:32 PM

Now that Domino's has helped revive pizza sales, how about their typical meal companion, beer?

The No. 2 US pizza chain reported that strong sales of its recently launched pan-style pizzas propelled a 19 percent gain in second-quarter income, beating analysts' consensus prediction. US same-store sales climbed by nearly 7 percent and international same-store sales by nearly 6 percent.

Pizza Hut long dominated thick-pizza sales, but the introduction of Domino's Handmade Pan Pizza last year—after a couple of years of development—marked the chain's first fresh-dough pan-style product. It has drawn consumers in a pizza market that has been flat for some time, just as the beer market has been basically flat for many years.Continue reading...

brand news

In the News: Starbucks, Hanes, Time Inc. and more

Posted by Dale Buss on July 24, 2013 09:21 AM

In the News

Starbucks teams with Groupe Danone to market new yogurt line.

HanesBrands buys Maidenform.

Time Inc. may look to further spinoffs.

Aereo targets 25 percent of TV users.

Apple is boosted by strong iPhone sales despite profit dip.

Boeing sees profit rise on strong aircraft sales as it awaits EU directive on Dreamliner safety.

Cadillac plans to rest its laurels in logo redesign, report says.

Carl's Jr. rolls out Pop Tarts ice-cream sandwich system-wide.

Caterpillar cuts outlook.

Daimler eyes recovery in Europe.Continue reading...

brand news

In the News: Yahoo, Buick, P&G and more

Posted by Dale Buss on May 20, 2013 09:17 AM

In the News

Yahoo agrees to buy Tumblr for $1.1 billion, but questions already arise about how new native ads will affect cachet.

Buick Motor Co. celebrates 110 years

P&G launches major review of its advertising ROI.

Actavis acquires Warner Chilcott in $5 billion pharma deal.

Billabong sees brand value drop after failed buyout attempts.

Campbell Soup meets high earnings hopes.

Chrysler quality now rivals Toyota, exec claims.

DirecTV considers bid for Hulu.

Domino's debuts DVD that smells like pizza.

GM accelerates financial and operational streamlining, CFO says.

Google may allow branded apps for Glass.Continue reading...

chew on this

Domino's Live Lets Pizza Lovers Follow the Craft in Real-Time

Posted by Dale Buss on May 2, 2013 01:14 PM

Not long after Pizza Hut bid for the gamer vote last week with its pizza-ordering app via Microsoft Xbox, Domino's has made a different kind of attempt to grab some idle time from online denizens who are also pizza fans.

The chain is testing a system it calls Domino's Live at one of its new "pizza-theater" stores in Salt Lake City. The platform will give customers a live, uncut glimpse of the making of Domino's pizza from start to finish, 12 hours a day, everyday, using five cameras installed around the store—in locations such as one that is poised just outside the oven exit.

CEO J. Patrick Doyle told brandchannel that Domino's Live is "a logical extension" of the chain's efforts to boost "transparency" even further. "We're proud of what we do in our stores, and the ingredients in our pizzas," he said.Continue reading...

brand news

In the News: Apple, Monster, Twitter and more

Posted by Dale Buss on May 1, 2013 09:15 AM

In the News

Apple sells largest corporate-bond offer in history.

Monster sues to halt effort to curb energy drinks.

Twitter opens up self-serve ad platform to all businesses.

Chrysler Group auto sales rose 11 percent in April; Ram truck sales were up 49 percent.

Coda Holdings electric-vehicle maker files for bankruptcy.

College Football Playoff unveils new (and quite boring) logo. 

Domino's results ride pan pizza wave.

Fisker Automotive fell apart because it sought too much, too fast.

Ford says sales of Lincoln MKZ have shaken off supply and launch problems.Continue reading...

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