brand news

In the News: GM, Delta, Fitbit and more

Posted by Dale Buss on February 26, 2014 09:33 AM

In the News

GM expands number of deaths linked to ignition recall.

Delta revamps frequent-flyer plan based on amount of ticket purchase rather than miles.

Fitbit recalls Force activity tracker after dermititis claims. 

AB InBev wants to steal "share of throat" from liquor and wine.

Beats By Dre lets YouTube users do their own sound mixing

Bitcoin faces existential questions.

Budweiser promotes idea of MLB Opening Day as national holiday.

Diageo gets UK slapdown for "aggressive" Captain Morgan ad.

Domino's delivers growth with digital.

Google faces driving bans on Glass.

Honda gives up on original hybrid, Insight.Continue reading...

brand news

In the News: Best Buy, Target, Google and more

Posted by Dale Buss on January 17, 2014 09:25 AM

In the News

Best Buy saw cheaper-price strategy fizzle for Christmas.

Target tests small store for urban shoppers.

Google tests "smart" contact lens.

Bitcoin breaks into NBA.

Black + Decker redesigns brand.

Cadbury takes "wearable tech" to whole new level.

Campbell marks 80th anniversary of condensed chicken-noodle soup with social campaign.

Chevrolet boosts presence in Russia.

Coldwell Banker creats pre-launch buzz for Grammys spot.

Domino's plans to remodel all restaurants by 2017.Continue reading...

brand news

In the News: McDonalds, Nissan, PepsiCo and more

Posted by Dale Buss on December 9, 2013 09:19 AM

American Airlines and US Airways set to take off as a new company after final Supreme Court action.

Audi saw 7-percent rise in November sales on China, US demand.

Chick-fil-A has been making "stealthful" health changes.

Compuware prompts joint bid by private-equity firms.

Domino's looks to India to supplant UK as second-largest market.

EADS to cut 6,000 jobs, report says.

Fiat sets to invest $12 billion in brand and plant revival, report says.

Google, Microsoft lead group of tech giants urging limits on government surveillance.

GM pares production in problematic South Korea and Australia markets. Continue reading...

e-commerce

Amazon Debuts Drone Delivery Concept

Posted by Sheila Shayon on December 2, 2013 02:11 PM

Amazon, the granddaddy of big-box e-tail has taken a giant leap forward in the same-day delivery race with the debut of its Prime Air delivery drones. 

Making its debut on 60 Minutes Sunday night, Amazon CEO Jeff Bezos said the “octocopter” drones could be operating in four or five years. “It will work, it will happen, and it’s going to be alot of fun,” he said. 

The drones, which have been a special project of the company's R&D lab, will need FAA approval before they can deliver any packages—primarily within a 10-mile radius of distribution centers for packages five pound or less in under 30 minutes.

“Safety will be our top priority, and our vehicles will be built with multiple redundancies and designed to commercial aviation standards,” the company noted. Bezos also noted that the environmentally sensitive motors are "very green."Continue reading...

holidaze

A Very Branded Halloween: From Ghoulish Oreos to Domino's Box-O'-Lantern

Posted by Sheila Shayon on October 31, 2013 06:21 PM

The average American household will spend $44 on candy for Halloween this year, a total aggregated spend of more than $2 billion. And the top chocolate brands—Snickers, M&M's, and Reese's Peanut Butter Cups—won't be the only brands to benefit.

This year brings the usual bonanza of contests and antics from a broad swath of brands eager to show their playful—and spooky—sides.

From Google's witchy animation to FedEx's Zombie Survival Kit, here are a few that caught our eye:Continue reading...

chew on this

Domino's Presses Its Advantage in Digital Arena (and Still Makes Pizzas, Too)

Posted by Dale Buss on October 17, 2013 10:54 AM

Over the last few years, Domino's has retooled its pizza crust, broadened its menu to include more non-pizza items and, most recently, rolled out a new pan-style fresh pizza to rave reviews—and strong sales.

Yet now Domino's CEO J. Patrick Doyle says that the brand's growth in the future will be less dependent on a steady flurry of new products and more reliant on another, perhaps surprising advantage that the company has gained over most of the pizza world: its digital prowess.

That includes recent innovations such as the creation of Domino's "pizza profiles" online to facilitate ordering, and its experimentation with live cameras to show customers via web video their pizza as it is actually being made.Continue reading...

brand news

In the News: Hyundai, Twitter, NBC and more

Posted by Dale Buss on October 16, 2013 09:17 AM

In the News

Hyundai plans to launch performance sub-brand.

Twitter chooses tech-heavy NYSE for IPO even as losses widen.

NBC holds viewer lead early in new TV season.

Advance Auto Parts plans to buy Carquest parent for $2.04 billion.

Alibaba nears Facebook sales but with double the profit. 

Alitalia faces tough conditions on refinancing from Air France, KLM and others.

Apple cuts orders of low-cost iPhone 5C as it confirms Oct. 22 iPad event. 

Burberry transition poses tough test for new CEO.

Chrysler stars Triple Crown winner Miguel Cabrera in latest ad.

Domino's leans on digital innovation, not just new products.Continue reading...

brand news

In the News: Chrysler, Disney World, Arby's and more

Posted by Dale Buss on September 24, 2013 09:36 AM

In the News

Chrysler files for IPO in valuation feud with UAW as company chokes on launch of new Jeep Cherokee

Disney World and Disneyland cut line-cutting privileges for disabled after abuse. 

Arby's names new CMO.

ADM plans to move top execs from Illinois plains to larger city.  

Bugatti plans to sell handbags to broaden appeal of luxury car brand. 

China will unblock Facebook, Twitter and the New York Times inside Shanghai Free Trade Zone. 

Citigroup cuts mortgage jobs as refinancing boom wanes.

Domino's upgrades online ordering.

Foxconn deals with large-scale worker fight on China campus.

Kraft Foods leverages Corn Nuts content in display ads.

Macy's campaign explains localization strategy.Continue reading...

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