Posted by Sheila Shayon on October 31, 2013 06:21 PM
The average American household will spend $44 on candy for Halloween this year, a total aggregated spend of more than $2 billion. And the top chocolate brands—Snickers, M&M's, and Reese's Peanut Butter Cups—won't be the only brands to benefit.
This year brings the usual bonanza of contests and antics from a broad swath of brands eager to show their playful—and spooky—sides.
From Google's witchy animation to FedEx's Zombie Survival Kit, here are a few that caught our eye:Continue reading...
chew on this
Posted by Dale Buss on October 17, 2013 10:54 AM
Over the last few years, Domino's has retooled its pizza crust, broadened its menu to include more non-pizza items and, most recently, rolled out a new pan-style fresh pizza to rave reviews—and strong sales.
Yet now Domino's CEO J. Patrick Doyle says that the brand's growth in the future will be less dependent on a steady flurry of new products and more reliant on another, perhaps surprising advantage that the company has gained over most of the pizza world: its digital prowess.
That includes recent innovations such as the creation of Domino's "pizza profiles" online to facilitate ordering, and its experimentation with live cameras to show customers via web video their pizza as it is actually being made.Continue reading...
Posted by Dale Buss on October 16, 2013 09:17 AM
Hyundai plans to launch performance sub-brand.
Twitter chooses tech-heavy NYSE for IPO even as losses widen.
NBC holds viewer lead early in new TV season.
Advance Auto Parts plans to buy Carquest parent for $2.04 billion.
Alibaba nears Facebook sales but with double the profit.
Alitalia faces tough conditions on refinancing from Air France, KLM and others.
Apple cuts orders of low-cost iPhone 5C as it confirms Oct. 22 iPad event.
Burberry transition poses tough test for new CEO.
Chrysler stars Triple Crown winner Miguel Cabrera in latest ad.
Domino's leans on digital innovation, not just new products.Continue reading...
Posted by Dale Buss on September 24, 2013 09:36 AM
Chrysler files for IPO in valuation feud with UAW as company chokes on launch of new Jeep Cherokee.
Disney World and Disneyland cut line-cutting privileges for disabled after abuse.
Arby's names new CMO.
ADM plans to move top execs from Illinois plains to larger city.
Bugatti plans to sell handbags to broaden appeal of luxury car brand.
China will unblock Facebook, Twitter and the New York Times inside Shanghai Free Trade Zone.
Citigroup cuts mortgage jobs as refinancing boom wanes.
Domino's upgrades online ordering.
Foxconn deals with large-scale worker fight on China campus.
Kraft Foods leverages Corn Nuts content in display ads.
Macy's campaign explains localization strategy.Continue reading...
Posted by Dale Buss on August 7, 2013 10:23 AM
You can dispute the exact fuel, but there's no argument that fast food and late-night gnoshing can power the most successful entrepreneurial dreams. Domino's Pizza is tapping into that reality with a new promotion called "Powered by Pizza" that expands the brand's digital chops while also identifying it with business-building ambitions.
Domino's said in a press release that it "wants to inspire groups—often brainstorming over pizza—with the proper food for thought." So America's No. 2 pizza brand is going to offer gift cards to individuals on the fundraising site Indiegogo who pledge support toward select projects reflecting great and innovative ideas. And in a "Pizzavestments" aspect of the program, Domino's is awarding $500 gift cards to about 30 startup companies throughout the country.
"The reason this campaign works is that people already fundamentally get that it's true: Innovators and creative people and students and everyone around the world use pizza to kind of fuel their late-night productive sessions," Domino's CEO J. Patrick Doyle told brandchannel. "We're going to give pizza away to people who are generating those new ideas and funding those new ideas." In fact, Doyle himself will sign a letter and cerftificate accompanying the prizes.Continue reading...
brands under fire
Posted by Sheila Shayon on July 29, 2013 05:32 PM
And the wage wars continue. Hundreds of workers at fast food chain outlets across New York City took to the streets Monday to strike for higher wages, demanding the standard wage be raised to $15 per hour, more than twice the $7.25 minimum wage that fast food employees currently earn.
Organizers from New York-based Fast Food Forward said the strike affected around 60 restaurants operated by McDonald's, Wendy's, KFC and Burger King. "A lot of the workers are living in poverty, not able to put food on the table or take the train to work. They are striking because they can't continue to maintain their families on the wages they're being paid in the fast food industry, said director Jonathan Westin, according to AFP.
Protests are scheduled to take place this week in Chicago, Detroit, Flint, Mich., Kansas City, Milwaukee and St. Louis. "It will be by far one of the biggest actions (in the sector) this country has seen so far," Westin predicted.Continue reading...
chew on this
Posted by Dale Buss on July 24, 2013 05:32 PM
Now that Domino's has helped revive pizza sales, how about their typical meal companion, beer?
The No. 2 US pizza chain reported that strong sales of its recently launched pan-style pizzas propelled a 19 percent gain in second-quarter income, beating analysts' consensus prediction. US same-store sales climbed by nearly 7 percent and international same-store sales by nearly 6 percent.
Pizza Hut long dominated thick-pizza sales, but the introduction of Domino's Handmade Pan Pizza last year—after a couple of years of development—marked the chain's first fresh-dough pan-style product. It has drawn consumers in a pizza market that has been flat for some time, just as the beer market has been basically flat for many years.Continue reading...
Posted by Dale Buss on July 24, 2013 09:21 AM
Starbucks teams with Groupe Danone to market new yogurt line.
HanesBrands buys Maidenform.
Time Inc. may look to further spinoffs.
Aereo targets 25 percent of TV users.
Apple is boosted by strong iPhone sales despite profit dip.
Boeing sees profit rise on strong aircraft sales as it awaits EU directive on Dreamliner safety.
Cadillac plans to rest its laurels in logo redesign, report says.
Carl's Jr. rolls out Pop Tarts ice-cream sandwich system-wide.
Caterpillar cuts outlook.
Daimler eyes recovery in Europe.Continue reading...