Posted by Dale Buss on December 22, 2014 01:02 PM
Change is slicing into the global pizza business, and the biggest change has nothing to do with toppings, crusts, shapes, sizes or ingredients. It's technology.
America's top pizza brands—Pizza Hut followed by No. 2 Domino's Pizza and, to a lesser extent, No. 3 Papa John's—are using a new focus on online and mobile ordering and other digital touchpoints to continue to grab share from one another but, especially, from the thousands of independent pizza shops that always have been a big part of the fabric of the pizza industry in the United States.
Arguably, Domino's ranks No. 1 in digital engagement and expertise among its peers. The Ann Arbor, Michigan-based brand began 2014 with an announcement at the Consumer Electronics Show in Las Vegas about a pizza-ordering app for Ford's Sync infotainment system and ended this year with its first national ad campaign focusing on digital technology, with a 30-second TV spot promoting the introduction of its Siri-like "Dom" mobile voice ordering.
Credit goes to Domino's CEO J. Patrick Doyle, who has overseen this sweeping transformation with a series of smart moves.Continue reading...
Posted by Catherine Straut on November 13, 2014 06:43 PM
Domino’s is extending its popular Pizza Tracker technology into a smartwatch-friendly platform, enabling customers to keep tabs on their order from the time it's placed to delivery without lifting a finger, but with a glance at the wrist.
The smartwatch app has been made exclusively for devices from Kickstarter-darling Pebble. Thanks to the new partnership, Pebble wearers (also known as “Pebblers”) can load the free app on their watch, sync it with the Domino's mobile app on their phone, and get Tracker updates and notifications in real time right on their wrists.
"We're thrilled to be the first smartwatch to partner with Domino's and help bring their beloved tracker experience to the wrist," stated Shobeir Shobeiri of Pebble's business development team, in a press release. "We designed Pebble to mesh seamlessly into your life, and the Domino's Tracker app is a natural addition to our growing appstore."Continue reading...
Posted by Dale Buss on November 5, 2014 10:14 AM
Republicans take US Senate and some key blue-state governorships in elections that even Democrats interpret as repudiation of President Obama, while higher minimum wage passes in four states and pot is legalized in three.
Coca-Cola has hit on its hands with Coke Life, researcher says.
Red Lobster reverts to lobster roots in highly-watched rebrand.
Warner Bros. lays off about 1,000 of its 8,000-member workforce.
American Eagle brings April Fool's prank to life (for a cause) with American Beagle collection. Continue reading...
Posted by Dale Buss on October 27, 2014 09:43 AM
CVS and Rite-Aid reject Apple Pay over conflict with rival retailer-supported technology as Walmart remains on sidelines.
Salesforce aims to boost sales by 20 percent with move into healthcare.
Apple designer Marc Newson crafts a shotgun for Beretta.
Chrysler pronounces 200 ready to "take on the world" in new ad campaign as automaker uses video games in dealer-staff training.
Ford prepares to overhaul Lincoln brand and launches MKC in China as Saturday Night Live spoofs brand's Matthew McConaughey spots with Jim Carrey.Continue reading...
Posted by Shirley Brady on October 5, 2014 12:45 PM
Domino's pitches Dom voice-ordering app in US TV spot during NBC's Sunday Night Football, as Toyota breaks first multicultural marketing spot.
Apple will reportedly reveal new iPad on Oct. 16, while Irish HQ becomes European tax battleground.
HP will announce Monday it's breaking into two companies.
Tesla reportedly readies driverless model with Tesla D, and provides wireless to S-model owners in France with Orange.
Yahoo eyes $10 billion Snapchat stake, and reaches out to agencies for brand campaign help.Continue reading...
Posted by Mark J. Miller on August 29, 2014 05:28 PM
Amazon made a big stir last year when it released a video of a drone delivering a package, detailing its reported PrimeAir delivery system. While some called for drone delivery to be rushed along, plenty, including the Federal Aviation Administration, had their concerns.
Of course those concerns haven't stopped drone development. Domino’s Pizza even tried pizza delivery-by-drone, and now a major competitor has entered the space. Google announced Project Wing, the latest moonshot from its GoogleX labs that is responsible for Google Glass as well as Google's self-driving car.
“Self-flying vehicles could open up entirely new approaches to moving things around—including options that are faster, cheaper, less wasteful, and more environmentally sensitive than the way we do things today,” a Google spokesperson said in an email to Wired.Continue reading...
World Cup Daily
Posted by Mark J. Miller on June 12, 2014 06:37 PM
With the first match won, there's no doubt Brazilian fans are celebrating in the Sao Paolo arena with an ice cold Budweiser—or three. The beer giant, one of the World Cups major official sponsors, is more than ready to reap the benefits of its massive cross-media marketing efforts.
“It’s incredible the impact digital is having,” on Budweiser’s World Cup activity, marketing manager Jennifer Anton told The Drum, though she noted that television is still important. “TV really drives affinity and will continue to be important,” she told the site. “We’re seeing the cross-over with video on demand and people watching our ads on YouTube. As consumers change their media habits, we’re changing along with them.”
To capture the video-loving audience, Bud has worked with VICE Media to create football-centric videos for its website and YouTube channel, creating documentary-style programming in keeping with the VICE News ethos.Continue reading...
chew on this
Posted by Dale Buss on May 28, 2014 05:22 PM
Starbucks has made sure that its fans don’t get too far ahead of their expectations, but the company clearly is nibbling into dinnertime with the opening of a concept eatery by its La Boulange brand in Los Angeles next month that will stay open until 10 p.m.
Evening has always been Starbucks’ weakness, of course, with outlets typically closing too early to enjoy a lot of the after-dinner or after-event trade while competitors such as Panera devour the dinner crowd. So while Starbucks hasn’t announced a major initiative for its eponymous brand around dinner, it clearly is blessing what La Boulange Bakery—the San Francisco chain that Starbucks acquired in 2012—is doing.
The menu of the La Boulange restaurant starts with sandwiches, salads and omelets, Bloomberg Businessweek reported, and adds later-in-the-day options including croissant burgers, cocktails, beer and wine.Continue reading...