World Cup Daily

With Alcohol Bans Lifted, the World Cup is Gearing Up to be One Big Boozy Party

Posted by Mark J. Miller on June 12, 2014 06:37 PM

With the first match won, there's no doubt Brazilian fans are celebrating in the Sao Paolo arena with an ice cold Budweiser—or three. The beer giant, one of the World Cups major official sponsors, is more than ready to reap the benefits of its massive cross-media marketing efforts.

“It’s incredible the impact digital is having,” on Budweiser’s World Cup activity, marketing manager Jennifer Anton told The Drum, though she noted that television is still important. “TV really drives affinity and will continue to be important,” she told the site. “We’re seeing the cross-over with video on demand and people watching our ads on YouTube. As consumers change their media habits, we’re changing along with them.”

To capture the video-loving audience, Bud has worked with VICE Media to create football-centric videos for its website and YouTube channel, creating documentary-style programming in keeping with the VICE News ethos.Continue reading...

chew on this

Starbucks Experiments with Evening Fare as QSR Brands Elevate Offerings

Posted by Dale Buss on May 28, 2014 05:22 PM

Starbucks has made sure that its fans don’t get too far ahead of their expectations, but the company clearly is nibbling into dinnertime with the opening of a concept eatery by its La Boulange brand in Los Angeles next month that will stay open until 10 p.m.

Evening has always been Starbucks’ weakness, of course, with outlets typically closing too early to enjoy a lot of the after-dinner or after-event trade while competitors such as Panera devour the dinner crowd. So while Starbucks hasn’t announced a major initiative for its eponymous brand around dinner, it clearly is blessing what La Boulange Bakery—the San Francisco chain that Starbucks acquired in 2012—is doing.

The menu of the La Boulange restaurant starts with sandwiches, salads and omelets, Bloomberg Businessweek reported, and adds later-in-the-day options including croissant burgers, cocktails, beer and wine.Continue reading...

chew on this

Pizza Hut, Domino's Believe When it Comes to Pizza, Tech Rivals Taste

Posted by Dale Buss on March 6, 2014 12:56 PM

So is eating pizza really about eating—or about tweeting, texting and being able to use a smartphone in the car or a tablet at your table to order the pie?

Increasingly, it looks like the latter. Pizza Hut confirmed that it's testing an interactive table that functions essentially as a giant tablet ordering app. This follows on a two-year effort by rival Domino's to heavily invest in online ordering, social marketing and other digital applications to better capture the attention of mobile-centric consumers. 

Pizza Hut said that the table-ordering app that customers will use to choose the size of their pizzas will feature the same pinch-and-spread motions they might use on a smartphone and allow them to pick their toppings by swiping through an interactive menu, according to Nation's Restaurant News. It was no mistake that the concept's unveiling happened just days before the start of SXSW, the annual digital confab in Austin, Texas.Continue reading...

brand news

In the News: GM, Delta, Fitbit and more

Posted by Dale Buss on February 26, 2014 09:33 AM

In the News

GM expands number of deaths linked to ignition recall.

Delta revamps frequent-flyer plan based on amount of ticket purchase rather than miles.

Fitbit recalls Force activity tracker after dermititis claims. 

AB InBev wants to steal "share of throat" from liquor and wine.

Beats By Dre lets YouTube users do their own sound mixing

Bitcoin faces existential questions.

Budweiser promotes idea of MLB Opening Day as national holiday.

Diageo gets UK slapdown for "aggressive" Captain Morgan ad.

Domino's delivers growth with digital.

Google faces driving bans on Glass.

Honda gives up on original hybrid, Insight.Continue reading...

brand news

In the News: Best Buy, Target, Google and more

Posted by Dale Buss on January 17, 2014 09:25 AM

In the News

Best Buy saw cheaper-price strategy fizzle for Christmas.

Target tests small store for urban shoppers.

Google tests "smart" contact lens.

Bitcoin breaks into NBA.

Black + Decker redesigns brand.

Cadbury takes "wearable tech" to whole new level.

Campbell marks 80th anniversary of condensed chicken-noodle soup with social campaign.

Chevrolet boosts presence in Russia.

Coldwell Banker creats pre-launch buzz for Grammys spot.

Domino's plans to remodel all restaurants by 2017.Continue reading...

brand news

In the News: McDonalds, Nissan, PepsiCo and more

Posted by Dale Buss on December 9, 2013 09:19 AM

American Airlines and US Airways set to take off as a new company after final Supreme Court action.

Audi saw 7-percent rise in November sales on China, US demand.

Chick-fil-A has been making "stealthful" health changes.

Compuware prompts joint bid by private-equity firms.

Domino's looks to India to supplant UK as second-largest market.

EADS to cut 6,000 jobs, report says.

Fiat sets to invest $12 billion in brand and plant revival, report says.

Google, Microsoft lead group of tech giants urging limits on government surveillance.

GM pares production in problematic South Korea and Australia markets. Continue reading...

e-commerce

Amazon Debuts Drone Delivery Concept

Posted by Sheila Shayon on December 2, 2013 02:11 PM

Amazon, the granddaddy of big-box e-tail has taken a giant leap forward in the same-day delivery race with the debut of its Prime Air delivery drones. 

Making its debut on 60 Minutes Sunday night, Amazon CEO Jeff Bezos said the “octocopter” drones could be operating in four or five years. “It will work, it will happen, and it’s going to be alot of fun,” he said. 

The drones, which have been a special project of the company's R&D lab, will need FAA approval before they can deliver any packages—primarily within a 10-mile radius of distribution centers for packages five pound or less in under 30 minutes.

“Safety will be our top priority, and our vehicles will be built with multiple redundancies and designed to commercial aviation standards,” the company noted. Bezos also noted that the environmentally sensitive motors are "very green."Continue reading...

holidaze

A Very Branded Halloween: From Ghoulish Oreos to Domino's Box-O'-Lantern

Posted by Sheila Shayon on October 31, 2013 06:21 PM

The average American household will spend $44 on candy for Halloween this year, a total aggregated spend of more than $2 billion. And the top chocolate brands—Snickers, M&M's, and Reese's Peanut Butter Cups—won't be the only brands to benefit.

This year brings the usual bonanza of contests and antics from a broad swath of brands eager to show their playful—and spooky—sides.

From Google's witchy animation to FedEx's Zombie Survival Kit, here are a few that caught our eye:Continue reading...

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