week in review
Posted by Michael Waltzer on May 13, 2011 05:30 PM

Our most-read blog posts of the past week range from McDonald's makeover to Lady Gaga's Judas video:
#1 McDonald's Launches Billion Dollar McMakeover
#2 Chobani Conquers Yogurt Market, Faces New Problem
#3 Is Sprint Really Asking Us to Spam an (Almost) 100-Year-Old Woman?
#4 The Lady Gaga Judas Video Product Placement Surprise
#5 Trump Golf Biz First To Suffer Trump Prez Biz
#6 Missed Opp: The Mystery Jacket Obama Wore To Take Out Bin Laden
#7 Coca-Cola Turns 125
#8 A New Queen for McQueen: Sarah Burton Steps Up
#9 GagaVille: Zynga Helps Lady Gaga Launch 'Born This Way' Album
#10 Branson Rebrands, Defends Virgin Australia Debut
political brands
Posted by Shirley Brady on May 11, 2011 06:30 PM
True to his tweet, Newt Gingrinch officially threw his hat in the ring today and announced he's running in the 2012 US presidential race against Barack Obama. Polling in the high single digits, his GOP rivals include Tim Pawlenty and Mitt Romney, while Sarah Palin, Mike Huckabee and (maybe) Donald Trump have yet to confirm their plans.
More about: Personal Brands, Politics, GOP, RNC, US, Newt Gingrinch, Barack Obama, Mike Huckabee, Sarah Palin, Tim Pawlenty, Mitt Romney, Donald Trump
brand news
Posted by Shirley Brady on May 10, 2011 06:30 PM

Maria Shriver (who recently hinted she's in transition) and Arnold Schwarzenegger prepare to divorce as he announces movie comeback and their son Patrick responds on Twitter.
Bristol Palin lands reality show on History Channel's BIO cable channel.
Facebook asks to be exempt from US political advertising rules.
Audi launches roadside assistance app.
Australian advertisers face opposition on self-regulation and children's marketing.
BMW launches eBay store in the UK.Continue reading...
More about: Brand News, Android, Apple, Audi, BIO, BMW, CITGO, Comcast, Dairy Queen, Derek Lam, Donald Trump, eBay, Facebook, Fortune, Garrard, Gillette, Google, Gossip Girl, Heart Attack Grill, History Channel, Holiday Inn, InterContinental, Jenny Craig, Lighting Science, LinkedIn, Marc Jacobs, NBC, NIG, Old Spice, P&G, Peabody Energy, RBS, Second Avenue Deli, Shell, Skoda, US DOT, Yes Men, YouTube, Z Energy, Alice Greczyn, Bristol Palin, Georgia Jagger, Arnold Schwarzenegger, Maria Shriver, Jessica Szohr, Taylor Momsen, Victoria Beckham, Australia, New Zealand, Guinness World Records
brand extensions
Posted by Abe Sauer on May 9, 2011 02:00 PM
Above all, Donald Trump prides himself on being an exceptional businessman. In fact, one of his core criticisms of the current leader is that he doesn't know how to do a deal, saying in one interview "I'm a deal man. I make hundreds and hundreds of deals and transactions. [President Obama] never did deals before."
So then, just what kind of a business impact would a Trump presidency have on, say, Trump's signature golf courses? We already know.Continue reading...
political brands
Posted by Shirley Brady on May 1, 2011 07:00 PM
"The following preview was begrudgingly approved by all audiences by the President of the United States. This film has been rated U: Unwatchable — No one should see this movie."
That's the intro to the mock trailer for a presidential follow-up to The King's Speech that the White House posted on its YouTube channel (and announced on Twitter) after President Obama's remarks at the White House Correspondents' Dinner on Saturday night.
Following SNL comic Seth Meyers' introduction, Obama zinged Donald Trump, who was in attendance, and other "birther" critics, at the celeb-studded affair — watch below.Continue reading...
brand news
Posted by Shirley Brady on April 29, 2011 05:30 PM

Royal Wedding fever sets all-time record for web traffic, including striking 3 million Facebookers in the US and UK. Does this prove the British monarchy is still relevant? Weigh in!
NASA forced to reschedule Space Shuttle Endeavour launch due to tech problem.
NFL players head back at work today (and court, as lockout standoff continues) as NFL draft gets underway.
AIG claims it was a victim in new lawsuit.
Clear Channel pulls pro-Palestine billboards in Seattle.
CNN hires Erin Burnett away from CNBC.
Donald Trump's political future in question after f-bomb tirade.
South Africa faces booze ad ban.
Toyota and other Japanese automakers trim US ad spending.
Twitter estimates that 70% of its traffic is non-US.
More about: Brand News, AIG, Clear Channel, CNBC, CNN, Donald Trump, Erin Burnett, Facebook, NASA, NFL, Royal Wedding, Toyota, Twitter, Alcohol, South Africa
political brands
Posted by Shirley Brady on April 27, 2011 02:00 PM
In a move designed to quiet his critics and move the national conversation back to more pressing issues, President Obama this morning presented his longform birth certificate issued by the state of Hawaii at a press conference. It was a move that will-he-or-won't-he? political muckraker and potential presidential aspirant, billionaire/entertainer Donald Trump, took credit for.Continue reading...
brand news
Posted by Shirley Brady on April 25, 2011 06:30 PM

Apple hit with inevitable class action lawsuit over location tracking.
Donald Trump's birther fixation impacts personal brand, supposed presidential ambitions.
Enfamil settles mom's lawsuit over nutrient claims.
Facebook updates Groups, adds Send button.
GM minivan thrives in China post-US demise.
Kimberly-Clark and P&G to both raise prices.
Lenovo Honeycomb tablet coming later this year.Continue reading...
More about: Brand News, Apple, Barbie, Bing, Chevrolet, Ciao, Enfamil, Facebook, FiOS, GM, Google, Kimberly-Clark, Leaf, Lenovo, Levi's, Macy's, Mattel, Microsoft, Monsanto, NBC, Netflix, NFL, Nintendo, Nissan, P&G, Playboy, Taco Bell, TED, TIME, Toyota, Wii, Verizon, Vlasic, Volt, Yahoo, YouTube, Donald Trump, Wael Ghonim