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brand news

In the News: Nokia, AOL, Ben & Jerry's, and more

Posted by Shirley Brady on June 21, 2011 09:00 AM

In the News

AOL considers paid content.

Ben & Jerry's kicks off food truck in San Francisco with free ice-cream.

Bloomberg pushes for a wider TV audience.

Cadbury's Naomi Campbell ad ruled not racist.

Cartier joins BurberryLouis Vuitton and other luxury brands by launching Youku video channel in China.

Cisco turnaround takes longer than expected.

Coca-Cola accuses Goldman Sachs of manipulating prices.Continue reading...

viral buzz

Viral Video: Trump's Palin Pizza Proclamation

Posted by Michael Waltzer on June 3, 2011 05:00 PM

Trending on YouTube today: Donald Trump's response to a zinger (below) by Jon Stewart. The Comedy Central host took a swing at Trump for eating pizza with a fork while dining in New York this week with Sarah "Is She or Isn't She?" Palin.

It's the latest video blog (vlog) by Trump, who who caught vlogging fever in February (one of our favorites: his Geico rant) as missives from “From the Desk of Donald Trump.”Continue reading...

brand news

Brands to Watch: Sprint, Twitter, Walmart & more

Posted by Shirley Brady on May 31, 2011 06:30 PM

Brands to Watch

Apple looks to secure content deals ahead of iCloud unveiling as company previews announcements and Steve Jobs involvement in rare move.

Big Ten Network rebrands as BTN.

CTIA dismisses World Health Organization finding on cancer/mobile link, as WHO also issues new tobacco warning.

Google estimated to take 54 cents of every web ad dollar spent.

LinkedIn establishes Asian base in Singapore.

Montreal promotes its festivals in NYC's Times Square.

Netflix stock hits all-time high as troubled Nokia's stock hits 13-year low.Continue reading...


Celebrity Apprentice Beats Idol Product Placements

Posted by Mark J. Miller on May 31, 2011 05:30 PM

Fresh off a season of FOX's American Idol during which competitors made music videos for Ford weekly, were overshadowed by massive Coke bottles behind them onstage while being interviewed, and fans were encouraged to text votes on their AT&T phones, it’s hard to imagine a show more blatant in its use of product placement. But, according to Nielsen, NBC's Celebrity Apprentice actually ruled the roost on product placement on prime-time television in the month of April.Continue reading...

brand news

Brands to Watch: Budweiser, Trump, NASDAQ and more

Posted by Shirley Brady on May 16, 2011 06:30 PM

Brands to Watch

Adidas rolls out "unforgettable swims" digital/social campaign in the UK.

AOL content chief Arianna Huffington adds Healthy Living and Industry sector channels, starting with energy.

Budweiser casts Bud United Presents: The Big Time branded entertainment global reality TV show on Facebook and Renren.

Donald Trump is (surprise!) not running for president.

Facebook fans in Israel name daughter "Like."

Fendi catwalk show cancelled in South Korea following anti-fur protests.

Google borrows $3 billion in first bond offer.Continue reading...

brand news

In the News: IMF, MINI, NYSE and more

Posted by Dale Buss on May 16, 2011 09:00 AM

In the News

Apple sees PC cannibalization by iPad drop.

AutoNation car dealer network gets thrown for a spin by Japanese car-supply problems.

Barnes & Noble hits one million Nook app downloads.

BP tries to salvage Russian deal.

Dish Network taps former Sirius head Joseph Clayton to replace founder Charlie Ergen as CEO.

Fox puts faith in Simon Cowell's The X Factor for fall prime-time schedule.

IMF head arrest in sexual-assault case roils worlds from French politics to euro zone debt.Continue reading...

week in review

Top 10 Stories of the Week: From McMakeovers to Lady Gaga's Judas Complex

Posted by Michael Waltzer on May 13, 2011 05:30 PM

Our most-read blog posts of the past week range from McDonald's makeover to Lady Gaga's Judas video:

#1 McDonald's Launches Billion Dollar McMakeover

#2 Chobani Conquers Yogurt Market, Faces New Problem

#3 Is Sprint Really Asking Us to Spam an (Almost) 100-Year-Old Woman?

#4 The Lady Gaga Judas Video Product Placement Surprise

#5 Trump Golf Biz First To Suffer Trump Prez Biz

#6 Missed Opp: The Mystery Jacket Obama Wore To Take Out Bin Laden

#7 Coca-Cola Turns 125

#8 A New Queen for McQueen: Sarah Burton Steps Up

#9 GagaVille: Zynga Helps Lady Gaga Launch 'Born This Way' Album

#10 Branson Rebrands, Defends Virgin Australia Debut

political brands

Newt Gingrinch Confirms Presidential Candidacy

Posted by Shirley Brady on May 11, 2011 06:30 PM

True to his tweet, Newt Gingrinch officially threw his hat in the ring today and announced he's running in the 2012 US presidential race against Barack Obama. Polling in the high single digits, his GOP rivals include Tim Pawlenty and Mitt Romney, while Sarah Palin, Mike Huckabee and (maybe) Donald Trump have yet to confirm their plans.

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