start your engines
Posted by Shirley Brady on September 20, 2012 10:19 AM
The Doritos Crash the Super Bowl user-created ad contest is back for the seventh consecutive year, this time around with a big Hollywood ending — the chance to work with director Michael Bay on the next installment of the Transformers movie franchise.
The pitch: "The great Super Bowl ad-venture is back. This year, if you make a DORITOS ad you might see it air on the Super Bowl and win not just $1 Million but a prize that's twice as explosive: a gig with high-octane Hollywood hit-maker Michael Bay on Transformers 4," which opens June 27, 2014. Submissions open on Oct. 8; more details in PepsiCo's press release and on Facebook.
sports in the spotlight
Posted by Dale Buss on September 5, 2012 05:02 PM
Are you ready for some football? Big brands surely are. The National Football League may be a marketing and TV-programing juggernaut, but it is carrying more weight for more major brands than ever.
Take auto advertisers, for instance. Despite football telecasts that already were slated to be crowded with other car brands, Audi decided to use tonight's kickoff game between the New York Giants and Dallas Cowboys for the marketing launch of its crucial new 2013 S Models. These performance nameplates (S6, S7 and S8) and the "S" brand are fundamental for Audi to move to the next phase of its positioning in the U.S. market, as a provider of exciting, luxurious and well-designed automobiles.
And so the NFL gets the call tonight to host the first Audi ad under its new tagline, "Heighten Every Moment," featuring the Audi S8. The 60-second spot (watch it above) will run in the first break after kickoff. Audi also announced that it will appear in the Super Bowl game in February, its sixth consecutive advertising appearance in the big game.Continue reading...
Posted by Dale Buss on July 24, 2012 08:55 AM
AT&T posts $4-billion quarterly profit and sells 3.7 million iPhones (click here for highlights).
Amazon pursues careful state-sales-tax strategy.
Apple and Samsung gear up for "patent trial of the century" as Samsung's Galaxy Tab 7.7 is banned in EU.
Apple is expected to beat estimates in today's earnings conference call, if not a blowout.
BMW invests in EV-charging network.
Billabong gets lower takeover offer.
Capital One deceptive-marketing fine "unlikely" to change its strategy.Continue reading...
chew on this
Posted by Dale Buss on May 24, 2012 10:57 AM
Just when you thought there was not another possible way for Taco Bell to combine cheese, ground beef, beans and corn chips, the renascent chain has introduced the Beefy Nacho Burrito. Not only that, but they're doing it for 99 cents — and with a marketing tie-in with Major League Baseball.
Taco Bell is now rolling out its latest menu item nationwide, featuring "seasoned beef, warm nacho cheese, cool sour cream and [new] queso strips, all wrapped in a warm flour tortilla." For those of you who have lost count over the years of the many different ways in which Taco Bell can combine such basic ingredients, the innovation here, the company said in a release, is that the company "has found a way to put nachos into a burrito."Continue reading...
chew on this
Posted by Dale Buss on April 20, 2012 05:05 PM
Someday, the moves being made by Taco Bell brand stewards may be considered in business schools as a textbook case of how to turn things around. For now, they're at least bringing some smiles to executives of Yum! Brands — and to Taco Bell aficionados everywhere.
It seems that the introduction of the widely awaited Doritos Locos Taco, as well as a breakfast rollout on the West Coast, boosted the company's fortunes considerably during the first quarter, with Taco Bell same-store sales up a remarkable 6 percent during the period compared with a 2-percent drop in the fourth quarter.
The brand had been dragging cheese lately because of a certain boredom with its products by its teen-male cohort; a faux scandal over the content of its beef filling didn't help matters.Continue reading...
Posted by Sheila Shayon on April 4, 2012 06:01 PM
Chris Pratt has the Force behind him in the above video promoting the new Kinect Star Wars game for Xbox 360.
The timing also inspired Pepsi's Brisk Iced Tea branding team to expand its recent Star Wars co-marketing push with a new promotion that gives players an Anakin Skywalker pod-racer as the new Kinect Star Wars game hits 7-Eleven stores this week, priced at $50.
Specially marked 1-liter bottles of Brisk now sport a Microsoft Tag bar code (or M-tag) that can be scanned with the Xbox 360's Kinect motion sensor. The partnership marks the first use of M-tags for a video game promotion, and the first test of the Microsoft mobile technology by a PepsiCo brand.Continue reading...
Posted by Abe Sauer on March 19, 2012 12:01 PM
For a film with more than 25 identifiable brands on-screen, 21 Jump Street (the new #1 movie, taking in $35 million its opening weekend) does not come across as packed with product placement. As one would expect from a modern update on the 1980s TV series, there are a number of gags made at the expense of brand names.
The movie pokes fun at "Pop Quiznos," Taco Bell, Porsche and a pink VW Beetle. Not to mention Smith & Wesson police bicycles, Glock, Springfield Armory handguns, and other brands sure to resonate with a highly brand-aware Generation Y audience. There is even a gag about a new designer drug created with Doritos. (Incidentally, 21 Jump Street star Jonah Hill was last seen on-screen with Doritos in Superbad.)
But the cleverest product placement of the whole film was probably missed by a majority of the audience. Indeed, not one review or tweet mentions it.Continue reading...
Posted by Mark J. Miller on March 16, 2012 11:39 AM
L.A. rapper Snoop Dogg may be best known for his tunes — he performed Thursday night at the Doritos Jacked six-story vending machine stage at SXSW — but the guy sure likes his sports. A few years ago, he started the Snoop Youth Football League to help get underprivileged kids playing the game.
That little venture got him some good publicity when it launched but then caught him the other way back in November when the Pilson jets in Chicago had its players “banned from taking part in a playoff game,” allegedly because of a “$22,000 bill for the team's equipment (that) had been left unpaid.”
It may be a Dogg eat Dogg world, but he's not giving up on sports team ownership — Fuse TV reports that he's becoming a part owner of the Los Angeles Riderettes of the brand new Lady Arena Football League.Continue reading...