what girls want
Posted by Mark J. Miller on October 18, 2012 10:23 AM
In a world that is constantly shoving the idea of a woman only being beautiful if she looks like Kate Upton or Kate Hudson or … well, whoever the latest aesthetic ideal is, it can be hard for a preteen girl to figure out how to own the fact that she’s beautiful, too, no matter how different her body is from the supermodel du jour.
Along with most of American society, Unilever’s Dove soap has girls becoming more anxious, instead of more confident. And rather than prey on that lack of confidence by offering beauty "solutions" and use that info to their marketing advantage, Dove is actually trying to get at the root of the problem and boost girls' confidence and self-esteem.
For three years, Dove has been hosting events for preteen girls across the globe to help them feel better about themselves, according to Cincinatti.com. The aim is to reach 15 million young women globally by 2015, thanks to Dove's Self-Esteem Fund, with an empowering message that takes the brand's highly praised Real Beauty campaign to a critical age.Continue reading...
Posted by Sheila Shayon on September 21, 2012 05:01 PM
Menopause is a hot (flashes) topic, one that typically isn't publicly discussed let alone laughed about. Kimberly-Clark is looking to change that. In fact, it's seeking applause for menopause.
Its Poise brand is sponsoring a North American comedy tour with Sherri Shepherd (of The View and 30 Rock fame) and TV legend Cloris Leachman. The title: The Hot Flash Road Show. “I’m no stranger to talking about sensitive topics, so I jumped at the chance to partner with Poise brand," Shepherd comments.
“At 86 years young, I definitely have my share of menopause stories that I think every woman will eventually relate to,” says Leachman, a nine-time Emmy Award winning actress and star of FOX’s Raising Hope.Continue reading...
Posted by Dale Buss on September 12, 2012 02:12 PM
Unilever is doing more and more things right and getting more and more credit for it, from constituencies ranging from investors to global consumers. Now, the task of CEO Paul Polman is to build on the many gains made by the British-Dutch company and its stable of brands.
Over the past three years, Unilever — whose competitive set includes other CPG and health-and-beauty giants including P&G and Colgate-Palmolive — has gained global market share each year, after losing it each year from 2002 to 2008, according to a new report from Sanford C. Bernstein.
While the company performed near the bottom of its global industry clusters for top-line growth from 2001 through 2005, it came in at the middle of the food category last year, ranked No. 2 in beauty and personal care behind Estee Lauder, and came in at No. 1 in the home-care arena.
Polman, a marathon runner, has waged a good race in the nearly four years since he took the helm.Continue reading...
sports in the spotlight
Posted by Dale Buss on September 5, 2012 05:02 PM
Are you ready for some football? Big brands surely are. The National Football League may be a marketing and TV-programing juggernaut, but it is carrying more weight for more major brands than ever.
Take auto advertisers, for instance. Despite football telecasts that already were slated to be crowded with other car brands, Audi decided to use tonight's kickoff game between the New York Giants and Dallas Cowboys for the marketing launch of its crucial new 2013 S Models. These performance nameplates (S6, S7 and S8) and the "S" brand are fundamental for Audi to move to the next phase of its positioning in the U.S. market, as a provider of exciting, luxurious and well-designed automobiles.
And so the NFL gets the call tonight to host the first Audi ad under its new tagline, "Heighten Every Moment," featuring the Audi S8. The 60-second spot (watch it above) will run in the first break after kickoff. Audi also announced that it will appear in the Super Bowl game in February, its sixth consecutive advertising appearance in the big game.Continue reading...
Posted by Abe Sauer on September 5, 2012 10:05 AM
One mooncake wears a thong. Another, called the "full monty," is a bare buttocks. One other mooncake, called "spread my cheeks," is exactly what it says.
The very unconventional line of mooncakes comes from Hong Kong's cheeky design maves at lifestyle brand/retailer G.O.D. (short for "Goods of Desire") and it, according to Jingdaily.com, "puts the 'moon' in mooncakes."Continue reading...
Posted by Shirley Brady on April 23, 2012 12:17 PM
Dove is continuing on its award-winning "campaign for real beauty" with a social twist in Australia, where women are invited via a Facebook app to replace ads that prey on women's insecurities with feel-good messages. Dubbed "The Ad Makeover by Dove," the Unilever-owned brand aims to make women feel good about themselves."Continue reading...
Posted by Shirley Brady on March 23, 2012 09:01 AM
Apple's iPhone beats BlackBerry in its homeland; and could one day be made out of glass and function as a universal remote control.
AT&T sued over alleged deaf calls scam.
Bank of America tests rental program as alternative to foreclosure.
Bit.ly ranks U.S. news outlets.
Credit Suisse cuts CEO's pay 55%.
Dove launches self-esteem campaign in the U.K.
Etch A Sketch owner capitalizes on Romney-spurred attention.
Facebook strips privacy from new user policy, reportedly buys 750 patents from IBM.
FedEx called to task by Obama administration.Continue reading...
Posted by Dale Buss on March 8, 2012 02:01 PM
With conference tournaments dominating this week in men's college basketball, it means that official March Madness is just around the corner. And when the NCAA men's tournament begins next week, brands are going to be more ready than ever to take advantage. That's because March Madness has become a multifaceted, extended marketing "season" much as the NFL Super Bowl represents earlier each year.
In fact, in some ways, March Madness arguably has become an even more effective tentpole marketing platform than the Super Bowl.Continue reading...