brand news

In the News: Coca-Cola, DreamWorks, Smithfield Foods and more

Posted by Dale Buss on June 17, 2013 09:17 AM

In the News

Coca-Cola introduces itself to Myanmar.

DreamWorks and Netflix reach deal for new TV programs.

Smithfield Foods is urged by major shareholder to carve itself up rather than sell to Chinese firm. 

Airbus tracks to double profit margin.

Al Jazeera will demonstrate deep pockets in US debut.

Apple will become big—but not dominant—player in automotive "center stack."

Chrysler launches nationwide ad blitz for SRT performance brand.

Facebook to unveil video support for Instagram, reports say. 

Ford buckles on adding knobs for infotainment controls.

GM expands SUV recall for fire risk as it poises to jump out of "lease hole."

Hooters debuts late-night menu.Continue reading...

brand news

In the News: DreamWorks, Walmart, Facebook and more

Posted by Dale Buss on May 2, 2013 09:12 AM

In the News

DreamWorks acquires Awesomeness TV, a YouTube teen network.

Walmart retools e-commerce and mobile.

Facebook says 30 percent of revenue now comes from mobile ads.

Boeing moves to upgrade popular 777 passenger jet.

Bud Light launches Music First initiative.

CBS scores big from Super Bowl ad revenues.

Cablevision adds Glenn Beck's network.

Del Taco emphasizes freshness of its food in campaign.

Disney rethinks role in Bangladesh supply after building collapse and deaths.Continue reading...

brand news

In the News: Google, Apple, Barclays and more

Posted by Dale Buss on December 13, 2012 09:04 AM

In the News

Google releases new map app for Apple iPhone, shuts down shopping search in China, and makes porn harder to find, as CEO defends tax avoidance.

Apple settles European e-book price-fixing probe with publishers.

Applebee's interviews creator of #HireKevin campaign.

BMW and Boeing plan to collaborate on making carbon fiber.

Barclays joins industry cost-cutting wave, eliminating 2,000 jobs.

Berkshire Hathaway plans rare buyback of holder's stock.Continue reading...

brand news

In the News: Apple, Beam, Nook and more

Posted by Dale Buss on December 10, 2012 09:05 AM

In the News

Apple joins Google in $500M+ bid for Kodak patents; smacked by USPTO as 'Steve Jobs Patent' for iPhones and iPads deemed invalid and Siri secrets revealed.

Diageo seen as unlikely to bid for Beam following UK report that drinks giant talked to Suntory about joint bid.

Barnes & Noble cuts Nook price from $99 to $79.

Michael Bloomberg weighs making bid for The Financial Times, which includes the paper and a half-interest in The Economist

Caribou Coffee celebrates 20th anniversary.

Carlos Slim brings Telcel brand to U.S. for Mexico calls.

CVS Caremark reportedly aims to acquire drug-store chain in Brazil.

Chili's begins soft rollout of new menu items.

Darden Restaurants looks to retool value proposition for its Olive Garden and Red Lobster restaurants.Continue reading...

branding together

McDonald's Holiday Happy Meal Tie-In: Dreamworks' "Rise of the Guardians"

Posted by Shirley Brady on November 13, 2012 10:00 AM

McDonald's US released this holiday TV commercial today, touting its Happy Meal tie-in with Dreamwork's Rise of the Guardians animated feature, hitting theaters on Nov. 21.

Meanwhile, it's heating up down under, where McDonald's is launching its new "Do Summer" campaign with limited-time menu items in Australia and New Zealand: the Blazing Omelette McMuffin for breakfast; the Smoky BBQ Bandit, boasting "100% Aussie beef, golden onion rings and smoky BBQ sauce;" and "with a new fiery chilli-coated patty and Peri-Peri style Mayo," the new Scorcher Peri-Peri chicken sandwich. Check out those spots below.Continue reading...

brand news

In the News: BP, HP, AIG and more

Posted by Dale Buss on September 10, 2012 09:02 AM

In the News

BP sells Gulf of Mexico oil fields for $5.5 billion to help pay for spill settlement while Petrobras seeks partner for development of its Gulf sites.

HP expands workforce reduction to 29,000 positions.

AIG will see U.S. slash its stake to become minority shareholder with $18 billion sell-off.

Apple cuts reliance on Samsung for iPhone chips as iPhone 5 mania and rumor mill heat up.

Audi threatens BMW's seven-year luxury auto crown.

Google charges retailers in growing competition with Amazon, as Google Fiber launch site takes off and Google Glasses hit the runway at New York Fashion Week.

NBC faces Paralympic TV deal scrutiny while the UK celebrates the end of the summer of the Olympics with London 2012 parade.Continue reading...

brand news

In the News: Apple, Nike, Walmart & more

Posted by Dale Buss on August 21, 2012 09:01 AM

Apple becomes biggest-capitalized company in U.S. history.

Augusta National admits first women: Condi Rice and an investment banker.

Barnes & Noble to offer Nook in U.K.

Best Buy suspends outlook amid slump and copes with tepid reception for new CEO.

Dreamworks inks distribution deal with Fox.

Facebook sees another early investor leave.

Heineken succeeds in Asia Pacific Breweries bid.

Liberty Media wants control of SiriusXM.

McDonald's pushes mobile-payments cooperation with PayPal.

Nike sets new store rules for security because of rabid shoe fans as the company tests price limits with new $300 shoe from LeBron James.

Walmart makes layaway available a month earlier for holidays.

Yum! Brands likely to recover financially, analyst says.

brandcameo

Target Practice: As DVDs Crash, Expect More $999 Hunger Games Pins

Posted by Abe Sauer on August 8, 2012 01:21 PM

When one thinks of Target, it's certainly fitting to imagine the retailer as an outlet for the teenage girls that form the bulk of The Hunger Games' most dedicated fan base. What may not be so fitting to the Target brand and clientele are the terms like "14-carat gold replicas" and "$999 each." Yet, this is what Target is dangling as one of the marquee features of its exclusive Hunger Games DVD release event.Continue reading...

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