branding together

McDonald's Holiday Happy Meal Tie-In: Dreamworks' "Rise of the Guardians"

Posted by Shirley Brady on November 13, 2012 10:00 AM

McDonald's US released this holiday TV commercial today, touting its Happy Meal tie-in with Dreamwork's Rise of the Guardians animated feature, hitting theaters on Nov. 21.

Meanwhile, it's heating up down under, where McDonald's is launching its new "Do Summer" campaign with limited-time menu items in Australia and New Zealand: the Blazing Omelette McMuffin for breakfast; the Smoky BBQ Bandit, boasting "100% Aussie beef, golden onion rings and smoky BBQ sauce;" and "with a new fiery chilli-coated patty and Peri-Peri style Mayo," the new Scorcher Peri-Peri chicken sandwich. Check out those spots below.Continue reading...

brand news

In the News: BP, HP, AIG and more

Posted by Dale Buss on September 10, 2012 09:02 AM

In the News

BP sells Gulf of Mexico oil fields for $5.5 billion to help pay for spill settlement while Petrobras seeks partner for development of its Gulf sites.

HP expands workforce reduction to 29,000 positions.

AIG will see U.S. slash its stake to become minority shareholder with $18 billion sell-off.

Apple cuts reliance on Samsung for iPhone chips as iPhone 5 mania and rumor mill heat up.

Audi threatens BMW's seven-year luxury auto crown.

Google charges retailers in growing competition with Amazon, as Google Fiber launch site takes off and Google Glasses hit the runway at New York Fashion Week.

NBC faces Paralympic TV deal scrutiny while the UK celebrates the end of the summer of the Olympics with London 2012 parade.Continue reading...

brand news

In the News: Apple, Nike, Walmart & more

Posted by Dale Buss on August 21, 2012 09:01 AM

Apple becomes biggest-capitalized company in U.S. history.

Augusta National admits first women: Condi Rice and an investment banker.

Barnes & Noble to offer Nook in U.K.

Best Buy suspends outlook amid slump and copes with tepid reception for new CEO.

Dreamworks inks distribution deal with Fox.

Facebook sees another early investor leave.

Heineken succeeds in Asia Pacific Breweries bid.

Liberty Media wants control of SiriusXM.

McDonald's pushes mobile-payments cooperation with PayPal.

Nike sets new store rules for security because of rabid shoe fans as the company tests price limits with new $300 shoe from LeBron James.

Walmart makes layaway available a month earlier for holidays.

Yum! Brands likely to recover financially, analyst says.

brandcameo

Target Practice: As DVDs Crash, Expect More $999 Hunger Games Pins

Posted by Abe Sauer on August 8, 2012 01:21 PM

When one thinks of Target, it's certainly fitting to imagine the retailer as an outlet for the teenage girls that form the bulk of The Hunger Games' most dedicated fan base. What may not be so fitting to the Target brand and clientele are the terms like "14-carat gold replicas" and "$999 each." Yet, this is what Target is dangling as one of the marquee features of its exclusive Hunger Games DVD release event.Continue reading...

brand news

In the News: AT&T, Samsung, Standard Chartered and more

Posted by Dale Buss on August 8, 2012 09:02 AM

In the News

American Airlines faces record safety penalty, tests hotel baggage delivery service.

Amazon sees pay-off from locker service, looks to acquire more patents.

Apple shelves "Genius" TV campaign, puts former designer on the stand against Samsung and plans to beef up security.

AT&T sees 20,000 employees go on strike.

Bank of America brings discounts to bank statements.

Chiquita seeks new CEO as Undercover Boss star exits.

Chrysler’s Dodge pulls out of NASCAR.Continue reading...

brand news

In the News: American Airlines, Trojan, Dish and more

Posted by Dale Buss on August 7, 2012 09:01 AM

In the News

AMC tries to enlist consumers in standoff with Dish Network.

Amazon expands use of delivery lockers and expands into social gaming.

American Airlines faces record $162 million in penalties.

Apple plans to pull YouTube app from iPhone and iPad in growing rift with Google as it grills the head of strategy for Samsung in court.

Best Buy founder moves on estranged company.

Chuck E. Cheese starts new campaign aimed at moms.

Coca-Cola deals with kick-out threats from Bolivia.Continue reading...

brand news

In the News: AT&T, Samsung, Capital One and more

Posted by Dale Buss on July 24, 2012 08:55 AM

In the News

AT&T posts $4-billion quarterly profit and sells 3.7 million iPhones (click here for highlights).

Amazon pursues careful state-sales-tax strategy.

Apple and Samsung gear up for "patent trial of the century" as Samsung's Galaxy Tab 7.7 is banned in EU.

Apple is expected to beat estimates in today's earnings conference call, if not a blowout.

BMW invests in EV-charging network.

Billabong gets lower takeover offer.

Capital One deceptive-marketing fine "unlikely" to change its strategy.Continue reading...

brand news

In the News: Chipotle, Kodak, Samsung and more

Posted by Dale Buss on July 22, 2012 09:04 AM

In the News

Chipotle sales slowdown leads to stock-market plunge.

Kodak risks grow after loss of patent fight.

Samsung passes 10M sales benchmark for Galaxy S3 but iPhone prevails.

Bentley plans SUV.

Cnooc stakes $15B for Canada's Nexen

DreamWorks buys Classic Media.

Facebook pace of revenue growth closely watched.Continue reading...

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