Posted by Shirley Brady on November 2, 2011 05:02 PM
Yahoo, which has been expanding its premium content partnerships, is bringing that content smorgasbord from its media and brand partners to the iPad with Livestand, described as "a personalized living magazine designed for iPad." More details in the press release below.Continue reading...
Posted by Abe Sauer on October 31, 2011 12:00 PM
Puss in Boots is the latest animated children's film to completely eschew in-film product placements. For Puss, this is especially noteworthy as the character is an extension of the Shrek franchise, a movie series loaded with references to Dairy Queen, Starbucks, Old Navy and other brands. That Puss in Boots is a DreamWorks project also confirms our observation that the studio has moved away from product placement in its animated films. Continue reading...
Posted by Dale Buss on October 31, 2011 08:59 AM
Alfa Romeo launches Aquabatics social campaign.
AOL plays catch-up in mobile.
Buick is paying dividends for GM.
CNN said to be revamping its morning lineup.
DirecTV takes dispute with Fox to the web.
Disney leads big brands on apps front, while Disney-ABC extends Netflix and Amazon content deals.
DreamWorks' Puss in Boots wins the weekend box office by a whisker.
Facebook changes mean "reach" is up but "frequency" is down.Continue reading...
Posted by Dale Buss on September 29, 2011 08:59 AM
Amazon launches tablet skirmish against Apple with Kindle Fire.
Darden targets sluggish performance of Olive Garden brand.
DreamWorks may take over distribution of its own films.
Electronic Arts will feature romping Sports Illustrated models in new video game.
Family Dollar keeps expanding.
Ford considers adding 10,000 jobs and moving Fusion production to the U.S. from Mexico, Bloomberg says.
Gas Station TV gets to distribute Bloomberg news content at the pump.Continue reading...
Posted by Dale Buss on September 26, 2011 09:02 AM
Apple slows down growth in China and plans reveal iPhone 5 on its campus, as Verizon sides with Samsung in Apple dispute.
Arizona and Lipton fight for first place in dynamic tea category.
Audi and its new A6 "take over" Jersey City in new branded content with FX.
Blockbuster unveils streaming movie service as Netflix secures streaming deal with Dreamworks.
Bloomberg and Time shuffle web heads.
Boeing offers bidets and electric window shades on new Dreamliner for All Nippon Airways.
Bud Light pairs with Pitbull in pitch for Cuban-American consumers.Continue reading...
Posted by Shirley Brady on September 15, 2011 06:19 PM
Bravo fires four Real Housewives of New York cast members (update: Jill Zarin says she's still in talks).
Pepsi fattens up "skinny cans" in UK.
Yahoo meets with potential bidders, as exec confirms talks with AOL and Microsoft for ad sales deal to counter Google.
Adidas and Reebok bring My Coach shoe to India.
Apple TV rumors heat up.
BlackBerry owner RIM earnings plunge by more than half.
Citigroup only hiring "critical" jobs.
Coffee Bean & Tea Leaf makes New York debut.Continue reading...
Posted by Dale Buss on September 14, 2011 08:56 AM
Best Buy faces investor skepticism of its big-box strategy amid stiffening online competition.
BP may avoid gross negligence conviction in Gulf Oil spill.
CBS drops What's Trending web TV series after Steve Jobs flub.
Cisco sets more conservative growth target.
ConocoPhillips tries to fuel more natural-gas use.
Dell sets $5-billion share buyback.
Dreamworks masters YouTube and Zynga marketing.
Facebook chases Google+ with "smart lists" feature.Continue reading...
Posted by Dale Buss on July 6, 2011 09:00 AM
Ford pulls ads from News of the World (along with Vauxhall, Lloyd's and Virgin) over hacking controversy, as UK parliament holds an emergency debate in black eye for Rupert Murdoch's News International.
Amazon and Apple lead US retail-growth charts.
Apple reportedly launching next iPhone in the third quarter.
Anheuser-Busch InBev goes virtual in new campaign for Beck’s.
Caterpillar trails Komatsu in crucial China market.
Facebook founder Mark Zuckerberg test-drives Google+.
Google rumored to plan ITA flight search feature.Continue reading...