Posted by Mark J. Miller on November 15, 2013 08:07 PM
Patagonia Toasts Itself with Organic Brew
Outdoor clothing company Patagonia is turning 40 and in perfect mid-life crisis fashion, it's adopting some new hobbies. The eco-friendly outfitter is actually brewing its own brand of beer.
Created in partnership with New Belgium Brewing, the limited-edition organic beer will be known as California Route Lager and only sold in 12-ounce cans, according to the Huffington Post. But the lager won’t be around for long. “This is just a promotional, one-time special collaboration," Patagonia spokesperson Jess Clayton told Bloomberg Businessweek. "Patagonia is not getting into the beer-business in a permanent way.”
The name comes “from the California route on Patagonia's Mount Fitz Roy, first climbed in 1968 by Patagonia founder Yvon Chouinard and friends,” according to the company’s press release.
We'll drink to that!Continue reading...
Posted by Sheila Shayon on November 15, 2013 07:12 PM
Fab.com may very well be the story of the little company that grew too fast. In an effort to change its spots, the flash-sale site turned wannabe e-commerce hub is suffering some serious growing pains as it ballooned from just 175,000 members in June 2011 to over 10 million in December 2012.
As of April 2013, Fab had 6 million unique monthly visitors, and then in June, after raising $150 million resulting in a valuation of upwards of $1 billion, things started going downhill. By October, US traffic to the site had fallen to 357,000 people, according to comScore.
At its peak, Fab employed about 700 people, but in October, as it officially ended its time in the daily deals space, the company laid off 101 of its 551 employees, and is now preparing to lay off at least another 50 after having already laid off 100 people in its Berlin office in July. Accroding to Forbes, the newest round will likely oust some top-level executives, including COO Beth Ferreira. Co-founder Bradford Shellhammer announced he was leaving the company too earlier this week.Continue reading...
Posted by Abe Sauer on November 15, 2013 05:25 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Single's Day's billion dollar buyer's remorse… Lego boom… KFC less terrible… Moutai goes French… JPMorgan in hot water… stolen Rolls-Royces… GM going to Singapore… MomentCam app boom... Tesla sold a car… your garbage is gold… GOLD! and more.Continue reading...
Posted by Mark J. Miller on November 14, 2013 07:47 PM
It has been some time since Crocs ruled the footwear industry. Back in 2007, the brand of rubbery footwear was valued at around $5 billion, but it has steadily fallen since, now sitting somewhere around $1.17 billion.
With sales continuing to fall and profits taking a nose dive, the brand is reportedly seeking ideas to take the publicly-traded company private, the Wall Street Journal reports. "The company's board has invited a small group of private-equity firms to present their ideas for a buyout," the paper notes, but the move by no means is a guarantee that the brand will retreat from the public markets.
More than 200 billion of the brand's shoes have been sold in 90 countries since its inception in 2002, and if Bloomberg has anything to say about it, that may be the root of Crocs' problems. Since the fad's peak in 2007, the brand has been "hurt by competition from knockoffs as well as the decision to sell the clogs—now called Crocs Classic—everywhere, including in gas stations."Continue reading...
Posted by Sheila Shayon on November 14, 2013 07:02 PM
HSN, the world’s oldest home shopping network at 36, is targeting Hispanic consumers in a three-year e-commerce partnership inked with Univision Communications for a curated shopping portal, "Boutique Univision, una tienda de HSN."
“This is the fastest-growing consumer group and they will be driving the US economy over the next few decades,” Bill Brand, CMO and business development officer at HSN, told the New York Times.
The boutique will offer products from a range of categories including electronics, fashion, beauty, home décor and cookware from brands that, at launch, include Coca-Cola, Lancôme, Benefit, OPI, G by Giuliana, Iman, Vince Camuto, HP, Samsung, Apple, Curtis Stone and Wolfgang Puck.
HSN broadcasts live to 95 million households and HSN.com features more than 50,000 product videos, but the media unit, like many others, is looking to lend further focus to the growing Latino community that openly embraces social and mobile activity—both influential in the ways consumers shop.Continue reading...
Posted by Abe Sauer on November 11, 2013 07:22 PM
Bigger than Cyber Monday (which notched up US $1.46 billion in sales last November) and bigger than China's National Day "Golden Week," China's Singles Day ("光棍节") also known as "1111" as it falls on 11/11, has become the the biggest online shopping day of the year—worldwide. This year's event was expected to break all previous records, and that it swiftly did.
In the first twenty minutes of the day's online sales going live, China's dominant commerce site, Taobao, recorded US$500 million in sales. By 10:00 am, Taobao had crossed US$2.46 billion in sales. By 1:00 pm, the sales frenzy passed last year's tally. By the end of the day, owner Alibaba (China's equivalent of Amazon) crowed that its Taobao and Tmall online shopping hubs recorded 35 billion yuan or RMB, or a whopping US$5.75 billion.
Not bad for a holiday that didn't even exist 25 years ago.Continue reading...
Posted by Mark J. Miller on November 11, 2013 10:18 AM
Can Amazon save the United States Postal Service? Well, no, but it can make the long-suffering government agency do something nobody could have possibly predicted—work on Sundays.
Starting this week, the USPS will deliver Amazon's packages on Sundays in the New York and Los Angeles metropolitan areas. The move comes ahead of the busiest holiday season, and as the USPS would end up eliminating Saturday delivery in order to save billions of dollars annually.
Now Amazon has worked out a deal with the US Postal Service, which lost nearly $16 billion last year, for the agency to use flexible scheduling with its current employees to get its goods to customers, according to a press release.
It’s a pretty sweet deal for Amazon Prime customers since UPS and FedEx don't deliver on Sundays. Amazon's plan is that the Sunday-delivery option will be introduced to Dallas, Phoenix, New Orleans, and other cities next year and be available throughout the whole year, not just at the holidays.Continue reading...
Posted by Sheila Shayon on November 8, 2013 08:12 PM
Google reportedly makes around $100 million daily by selling Google Ads to online businesses. Now the site is reportedly beta-testing a program that could deliver the Holy Grail of mobile connectivity. Using location data to track when consumers visit stores, Google will connect those visits to searches on Google via smartphones and deliver analytic proof that its mobile ads do work.
According to Digiday, “If someone conducts a Google mobile search for 'screwdrivers,' for instance, a local hardware store could bid to have its store listing served to that user. By pairing that person’s location data with its database of store listings, Google can see if the person who saw that ad subsequently visited the store.”Continue reading...