lather, rinse, rebrand
Posted by Alicia Ciccone on January 14, 2014 10:51 AM
In today's digital world, consumers can complete transactions in nearly any setting: in a store, restaurant, on the go, and relatively in the middle of nowhere. Thanks to technology, making and accepting payments has never been easier to access, which is the defining principle behind the launch of Visa's new brand identity.
As it prepares to venture to Sochi next month as a major partner of the Winter Olympic Games, Visa has embraced both the past and present in introducing its new tagline, "Everywhere You Want to Be." The 55-year-old digital payments company also introduced a refreshed logo, all of which will debut in the US in Visa's Sochi ad campaign.
The company has drawn on its past tagline, "It's everywhere you want to be," and spun it forward, as "everywhere" now takes on new meaning in a mobile, digital world.Continue reading...
Posted by Sheila Shayon on January 13, 2014 03:57 PM
With Super Bowl Sunday around the corner, Pizza Hut is preparing to deliver more than two million pies on their busiest day of the year. You can bet a large percentage will be headed to multi-tasking, third-screen gamers.
The Yum Brands-owned company recently announced that its sold $1 million worth of Pizza Hut products via its Xbox Live ordering app in its first four months of availability. But that's not the only surprising statistic coming out of the fast-food staple. The first two Fridays of 2014 saw the biggest days in company history for sales received by a means other than the traditional phone order, and nearly 40 percent of all transactions were digital the first 10 days of 2014.
"Technology is playing a bigger and bigger role in the lives of our consumers and we want to meet them where they are, and where they are right now is online and on mobile devices." said Carrie Walsh, chief marketing officer, Pizza Hut.
The success of the Xbox 360 app portends the addition of other consoles including the Xbox One, PlayStation 4 and Wii U.Continue reading...
Posted by Dale Buss on January 13, 2014 11:07 AM
Showrooming is way down, sharing is way up. Those are two pieces of good news for retailers from a new study by IBM about consumer behavior in and expectations about the new era of "omnichannel" retailing.
Yet huge challenges remain for retailers that want to optimize relationships with their customers using big data and digital technologies. "You have to be able to gather all the unstructured data and understand what is the next best action for you as a retailer," Keith Mercier, associate partner in the IBM Retail Center of Competence, told brandchannel. "That's where they're trying to build the next phase."
The new IBM study—shared today at the National Retail Federation's annual conference—surveyed more than 30,000 consumers around the world. It showed a nearly 40 percent drop in online purchases resulting from showrooming, Mercier said.Continue reading...
Posted by Dale Buss on January 7, 2014 12:27 PM
Domino's likes to make good pizza, but the brand long has made even more hay with the logistics of getting the pizza to its customers. Likewise, Ford has made some mean cars, especially lately, but the company continues to tout its leadership in the infotainment realm too.
So it only makes sense that the two companies now have gotten together to launch what they're calling the first e-commerce app for the car in the QSR business. By mid-year, Domino's and Ford intend to introduce an app that allows Ford Sync users who also have a saved online Domino's customer profile to order pizza from the car in just a few simple, voice-activated steps on their smartphones via Sync AppLink.
"The ability to tie all of this together with the Sync system and be able to order Domino's while driving safely is a pretty big leap forward," J. Patrick Doyle, Domino's CEO, told brandchannel.Continue reading...
Posted by Mark J. Miller on January 2, 2014 03:12 PM
Staples wants customers to know that it isn't all just work, work, work. Well, it might be all work, but the office supply retailer has set out on a new campaign to show consumers that is stocks products for all kinds of work places, from doctors offices to retailers.
The brand has been adding thousands of products in order to boost its position as the second largest online retailer in the world. It now carries everything a wide variety of workspaces might need, from stethoscopes to mannequins. Along with the addition of products comes a new marketing campaign, “Make More Happen,” with a memorable (or make that "memorab e") tagline.
The cornerstone of the new campaign, which aims to show how Staples sells more than "just" office supplies, is a campaign that removes the "L" from its name, including on store signage, to make consumers stop in their tracks and rethink the brand.Continue reading...
Posted by Barry Silverstein on January 2, 2014 01:42 PM
One of the world's leading brand names in cosmetics is raising the white flag in China. Revlon, the 82-year old company whose brand portfolio includes Almay, Charlie, ColorSilk, Mitchum, and Pure Ice, will leave the Chinese cosmetics market, cutting over 1,000 jobs in a move expected to save the firm some $11 million annually.
While China accounted for only about 2 percent of Revlon's net sales of $1.43 billion in 2012, the company's exit demonstrates the difficulty foreign companies face in penetrating the $22.8 billion Chinese cosmetics market, which doubled between 2008 and 2012, according to a report by Fung Group. In its most recent quarter, Avon Products, a Revlon competitor, reported a 67 percent revenue decline in Chinese operations. Procter & Gamble also indicated last spring that its Chinese skin care market share was declining, while in the fall, L'Oreal said the Chinese market was "slowing, although still dynamic," according to the Wall Street Journal.
Apparently, Revlon's problems in China are as much a reflection of how products are sold as the market itself. The sizzling growth of online cosmetics sales has cut into traditional retail sales of cosmetics in China, forcing companies like Revlon to compete on price and product selection. Jumei.com, for example, discounts upscale cosmetics brands including Dior and Lancome by as much as 15 percent. Jumei's CEO, Leo Chen, told WSJ, "Direct sales and department stores are outdated." Jumei.com saw its sales spike from $100 million in 2011 to $400 million in 2012.Continue reading...
Posted by Sheila Shayon on December 18, 2013 11:52 AM
In the race for last-minute holiday retails sales, Best Buy took the social route, teaming up with Google to host a Google+ hangout Tuesday night. The effort came just one week after the retailer launched its +Post Ads.
The Hangout, which included tech gurus from YouTube, Machinima.com and Best Buy manager Dan Duvalian—the guy in the blue employee shirt in the company's commercial—offered a menu of products that correlated with the ongoing conversation. Users that RSVP'd for the Hangout were able to comment and ask the panel questions via the #UltimateShowroom hashtag.
"It’s a fun, new and creative way for us to interact with our customers," said Best Buy spokeswoman Carly Morris. "We know tech products are on so many wish lists this year, and by working with Google, we get to literally 'hang out' with our customers to talk about these products and give advice on what tech gifts to give this year."Continue reading...
Posted by Sheila Shayon on December 17, 2013 05:43 PM
As the year readies to close out, it's time for the annual onslaught of year-end lists of best ofs, worst ofs, and 2014 look-aheads. So in due course, IBM has released its annual 5 in 5 annual technology predictions, highlighting what the company thinks will come to the forefront in the next five years.
“We try to get a sense of where the world is going because that focuses where we put our efforts,” Bernie Meyerson, VP Innovation at IBM, told VentureBeat. “The harder part is nailing down what you want to focus on. Unless you stick your neck out and say this is where the world is going, it’s hard to turn around and say you will get there first. These are seminal shifts. We want to be there, enabling them.”
Among the expected innovations in cloud computing and smarter cities, IBM expects there to be significant changes in the way the medical community treats illness, and how our digital lives are made more secure.
The new list of tech trends and innovations that IBM expects to impact our lives in the years ahead:Continue reading...