Posted by Shirley Brady on October 2, 2012 04:04 PM
Target has launched its "Falling for You" interactive shoppable video series on its website, with the romcom's action on the left (that's co-star Nia Long, above) and items popping up on the right as they appear in the short film, where they can be favorited and then purchased online. Find out more on the retailer's A Bullseye View blog, and let us know what you think.
Posted by Shirley Brady on September 27, 2012 11:01 AM
H&M has announced that its new store brand, & Other Stories, will launch in Spring 2013 in "selected European countries," with an online hub at stories.com (which was registered in March), and a waiting Facebook page and Twitter feed.
Along with the news that H&M's U.S. e-commerce launch has been moved to Summer 2013, H&M commented on the pending & Other Stories launch in the company's third quarter earnings update, which was softer than expected —Continue reading...
Posted by Dale Buss on September 26, 2012 04:07 PM
For decades, pundits have been saying that the rise of the computer would vanquish paper to the trash shredder of history. But they haven't been right.
Maybe, that is, until now. Because the whole issue of the feasibility of paper products may have reached a tipping point with the news that Staples is realigning its retail and e-tail strategy in a massive rethinking of its business.
The company announced that it "will integrate its retail and online offering, increase investment in its online businesses, reorganize its operations, implement leadership changes, initiate a multi-year cost savings plan, and restructure its International Operations."
Specifically, it plans to slash its U.S. store footage by 15 percent and invest the savings in its e-tailing business. In addition to shrinking its U.S. retail footprint, it's closing 45 stores in Europe. It's also rebranding its Australian business "as it continues to move toward one global brand."Continue reading...
Posted by Shirley Brady on September 25, 2012 01:29 PM
Interactive TV has been a hot topic since the days of Friends, when TV and brand executives dreamed of the day when viewers could click on the screen and just by using a remote control, buy Jennifer Aniston's sweater.
Fast forward to today, when Target announced on its A Bullseye View blog that they’ll be releasing their first-ever shoppable film, starring Kristen Bell, Nia Long and Zachary Abel, in three five-minute webisodes starting Oct 2. The online foray into branded entertainment is set at Target headquarters in downtown Minneapolis in a romantic comedy titled (in a seasonal pun) “Falling for You.”Continue reading...
Posted by Sheila Shayon on September 25, 2012 10:03 AM
While Facebook dominates in socially-driven shopping, Pinterest is driving the highest average spending per online shopping session.
RichRelevance, a specialist in dynamic e-commerce personalization for the world’s largest retailers, analyzed nearly 700 million shopping sessions to benchmark the performance of Facebook, Twitter and Pinterest as drivers of traffic to retail sites.
“Every social network promises a new way of connecting consumers with retailers and brands,” stated Diane Kegley, CMO of RichRelevance, of the firm's latest Shopping Insights report. “However, the big take-away from our research is that not all channels in the social space are created equal.”
Key findings include:Continue reading...
brand vs. brand
Posted by Dale Buss on September 21, 2012 04:19 PM
Enough is enough, Walmart seems to be saying. That's why America's largest retailer no longer will sell Amazon's Kindle tablets after the store chain runs out of its current supply.
Enough of what? Although Walmart said little in its official statement about its decision, it's clear that more and more bricks-and-mortar retailers are resisting "showrooming," in which their physical, tangible displays on their expensive physical, tangible real estate turn into a mere testing ground for consumers who then turn on their heels, walk out of the stores without buying a tablet there, and order them online.
Most of Amazon's Kindles — which began as e-readers but now can stream a wide variety of digital content — are bought online from Amazon. Target said in May that it would stop selling Kindles.
Also, Walmart had had enough of Amazon's perceived tricks such as what the online retailer did last year during the annual holiday fistfight between the retailers (and eBay): promoting a smartphone app called Price Check that allowed users to compare Amazon's prices to those at stores by scanning bar codes.Continue reading...
what girls want
Posted by Sheila Shayon on September 18, 2012 11:04 AM
The tween girl market wields unprecedented economic sway, social influence and digital aptitude. Why do you think Cynthia Rowley's latest brand collaboration is with JCPenney for a tween clothing line? FashionPlaytes, a digital design site aimed at tween girls, is hoping to inspire the next Rowley by giving her a virtual studio, showroom and sales channel to call her own.
The statistics alone speak to the clout of tween girls. According to NPD Group, 73% of girls ages six to eight go online an average of three hours per week, while 92% of girls between nine and 12 are online an average of five hours weekly. And it's not behind their parents backs (well, for the most part), either: “iGen’s parents belong to Generation X, who act as the invisible hand empowering and guiding the $150 billion a year that Tweens influence. The Gen X parent is raising a new type of young consumer that has more independence and financial prowess than any generation of kiddos to toddle along before them.”
Given the role that moms, in particular, take in influencing their daughter's choices — Rowley's dreampop JCP collection was inspired by her own daughters — it took an enterpreneurial mom to see the opportunity that the web provides to create a fashion-centric site for her own fashion-crazed offspring.
Sarah McIlroy, mother of two daughters and a son, started FashionPlaytes after her then five-year-old daughter asked to design her own clothes. McIlroy liked the idea but lacked the technical design skills, so she founded a site for tween girls to dream up their own clothing ideas and have them produced and shipped right to their door, from their own digital design studio.Continue reading...
Posted by Sheila Shayon on September 7, 2012 03:14 PM
Older customers are more likely to use digital coupons for in-store purchases, with an average 10% increase in median age yielding a 2.49% increase in activation rates for retail coupons in urban U.S. counties.
That's one of the findings from a new study by RevTrax, an omnichannel promotions platform for brands and retailers to drive and measure in-store sales. The new survey of of digital coupon activations shows the relationship between demographics and digital coupon conversion.
“The data we’re releasing illustrates digital’s ability to provide brands and retailers with more precise and detailed insight into the relationship between coupons and consumer behavior than traditional direct marketing has provided over the last several decades,” said Jonathan Trieber, co-founder and CEO, RevTrax.
The study cross-referenced aggregated, non-identifiable digital coupon activation data from millions of coupons between January and April of 2012, parsed by location, income, age, household, education, political affiliation and employment.
“Marketers have begun to realize that digital advertising should not be aligned just with ecommerce marketing budgets," Trieber commente, "but also with brick & mortar budgets, especially given that 90% of retail sales still take place offline.”Continue reading...