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brand news

Brands to Watch: J&J, EA, Foursquare & more

Posted by Shirley Brady on June 27, 2011 06:00 PM

Brands to Watch

Anheuser-Busch top marketer exits for AT&T.

Coca-Cola raises prices.

EA applauds US Supreme Court decision to strike down California's ban on violent videogame sales.

Foursquare secures another $50M in capital, adds Ritz-Carlton concierge check-ins.

Genentech lobbies FDA on behalf of Avastin breast cancer drug.

Google expands +1 functionality.

J&J to link up product marketing; admits unit name change won't change anything.Continue reading...

brand news

In the News: Harry Potter, Best Buy, Levi Strauss & more

Posted by Shirley Brady on June 23, 2011 09:00 AM

In the News

Apple's "app store" trademark suit likely to fail; COO Tim Cook visits China to talk 4G, may offer new iPhone in September.

Bacardi and Live Entertainment partner for social promotion.

Best Buy launches Music Cloud service.

BP faces fresh fingerpointing by Transocean.

China plans a cloud computing zone.

Clearasil reaches out to teens via Facebook and Lollapalooza.

CSN Stores rebrands as Wayfair.com.Continue reading...

brand news

In the News: Walmart, EA, Chrysler & more

Posted by Dale Buss on June 3, 2011 09:00 AM

In the News

Acer faces rising tablet challenge.

American Family tops insurance-satisfaction ranking.

Bing, Google and Yahoo partner on web standards.

Chevron boosts Gulf of Mexico production.

EA launches Origin, a consumer gaming platform.

Facebook testifies that Ceglia e-mails were forged.

Fiat buys rest of US government stake in Chrysler.Continue reading...

games people play

NBA Keeps Jamming Virtually

Posted by Mark J. Miller on May 23, 2011 03:30 PM

The NBA and its Players Association are getting ready for major contractual standoff this summer that could end up putting them right where the NFL is right now: With owners locking out players and the fans growing increasingly annoyed by their backroom maneuverings.

If it gets to the point where actual games are missed because of the wrangling, fans will at least have one place to turn: video games.Continue reading...

brand news

In the News: EA, Facebook, Weight Watchers and more

Posted by Dale Buss on April 26, 2011 09:00 AM

In the News

Apple and Google are pressed on tracking and privacy by House committee.

Barnes & Noble target book lovers with new campaign for Nook reader.

Coca-Cola misses profit forecasts because of Japan quake aftermath.

Edward Sharpe & the Magnetic Zeros find their music all over adland (incl. MINI Wanderlust campaign).

Electronic Arts selects a different Madden to lead digital push.

Facebook introduces Deals service to rival Groupon and LivingSocial.Continue reading...

brand bites

Brand Bites: Silence of the Brands Edition

Posted by Abe Sauer on April 1, 2011 12:00 PM

• Liver, Chianti, fava beans and Volkswagen (above).

• Juiceopolis!

• The creepiest Ivory soap ads ever.Continue reading...

brand news

In the News: BMW, BBC, BP and more

Posted by Dale Buss on February 21, 2011 09:00 AM

Branding News

Academy Awards aims to capture TV/Twitter audience.

Adidas invites fans to name matchball at London 2012 Olympics.

Aldi takes a bite out of the Big Apple. 

Apple may bring out new Macbook Pro line this week.

BBC scraps BBC America newscast, looks to expand US distribution for BBC World  News channel.

BMW to unveil new model.Continue reading...

campaigns

Ad Watch: AT&T, Chrysler, Coca-Cola, EA, NBA and more

Posted by Shirley Brady on January 18, 2011 05:30 PM

AT&T promotes its 4G network with a commercial that rewinds a football player's life back to the moment his dad first bought him tickets to a game, purchased (of course) with his AT&T phone.

Watch more new spots — from Audi, Coca-Cola, TurboTax, Intel and other brands — after the jump.Continue reading...

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