Posted by Mark J. Miller on August 31, 2011 11:57 AM
When Turkish Airlines signed on for five years of being the sole sponsor of Euroleague Basketball, the professional basketball league in Europe, it likely had no idea that it would (a) be getting a lot of press because current NBA players have either signed or are considering playing there this season if the NBA’s lockout continues, and (b) had no idea their name would be plastered onto one of the world’s most popular video games: NBA Jam.
SportBusiness.com reports that Euroleague Basketball has signed a licensing deal with Electronic Arts to use its players and teams in NBA Jam. This is the first time that European players and teams are featured in the game, beginning with NBA Jam: On Fire Edition, according to the EA/Euroleague press release on the partnership.
“All fans will be able to choose any of the four participating teams in the last Turkish Airlines Euroleague Final Four,” said a statement from the league. And if video-game players get bored of playing with the Carmelo Anthonys and Kevin Durants of the NBA part of the game, they can get a little dose of international flair and take control of such players as Dimitris Diamantidis, Sofoklis Schortsanitis, or Carlos Suarez.Continue reading...
Posted by Shirley Brady on July 11, 2011 06:00 PM
Apple goes after HTC and Android phones with ITC complaint, while iTunes may test 1080p movies.
Citi, Wells Fargo and Visa are adding Groupon-like in-network deals.
EA acquires social gaming firm Ohai.
Google acquires Punchd, a digital loyalty startup.
Lady Gaga plans to intern for royal hatmaker Philip Treacy.
Microsoft is phasing out Windows XP.
NCR buys Radiant Systems for $1.2 billion.
Nortel patent sale cleared for Apple/Microsoft/RIM consortium.
Quiznos hires financial advisers for restructuring.
Posted by Mark J. Miller on July 4, 2011 09:00 AM
Electronic Arts — better known as EA — has been around since 1982 and created such video games as SimCity, Rock Band, NBA Live, and Madden NFL, among plenty of others. Titles like that are why the company had 3.654 billion in revenue in fiscal year 2010.
The company has had great success with building and maintaining an audience through Facebook, but it's also dedicated to offline marketing, including expanding into EA-branded retail stores this year.Continue reading...
Posted by Mark J. Miller on June 30, 2011 07:00 PM
Golfer Tiger Woods once pulled in “an estimated $100 million annually” just on endorsement deals, according to the Wall Street Journal, but those numbers have dropped since a 2009 sex scandal that left him divorced and $750 million poorer, according to FOX News.
Some companies that Woods endorsed, such as Accenture, AT&T, and Gatorade severed ties with him after the scandal, but it’s hard to feel sorry for the 35-year-old golfer, who still brings in an annual paycheck from Nike, Electronic Arts, TAG Heuer, Upper Deck Co., and TLC Laser Eye Centers for endorsing their products and services.
And now you can add one more endorsement deal to that list for Woods, who's currently sidelined by a knee injury: the Vantelin Kowa heat rub for joint and muscle pain, produced by the pharma arm of Japan's Kowa Group.
Wait: Tiger Balm wasn't interested?Continue reading...
Posted by Shirley Brady on June 27, 2011 06:00 PM
Anheuser-Busch top marketer exits for AT&T.
Coca-Cola raises prices.
EA applauds US Supreme Court decision to strike down California's ban on violent videogame sales.
Foursquare secures another $50M in capital, adds Ritz-Carlton concierge check-ins.
Genentech lobbies FDA on behalf of Avastin breast cancer drug.
Google expands +1 functionality.
J&J to link up product marketing; admits unit name change won't change anything.Continue reading...
Posted by Shirley Brady on June 23, 2011 09:00 AM
Apple's "app store" trademark suit likely to fail; COO Tim Cook visits China to talk 4G, may offer new iPhone in September.
Bacardi and Live Entertainment partner for social promotion.
Best Buy launches Music Cloud service.
BP faces fresh fingerpointing by Transocean.
China plans a cloud computing zone.
Clearasil reaches out to teens via Facebook and Lollapalooza.
CSN Stores rebrands as Wayfair.com.Continue reading...
Posted by Dale Buss on June 3, 2011 09:00 AM
Acer faces rising tablet challenge.
American Family tops insurance-satisfaction ranking.
Bing, Google and Yahoo partner on web standards.
Chevron boosts Gulf of Mexico production.
EA launches Origin, a consumer gaming platform.
Facebook testifies that Ceglia e-mails were forged.
Fiat buys rest of US government stake in Chrysler.Continue reading...
games people play
Posted by Mark J. Miller on May 23, 2011 03:30 PM
The NBA and its Players Association are getting ready for major contractual standoff this summer that could end up putting them right where the NFL is right now: With owners locking out players and the fans growing increasingly annoyed by their backroom maneuverings.
If it gets to the point where actual games are missed because of the wrangling, fans will at least have one place to turn: video games.Continue reading...