sports in the spotlight

Super Bowl, Yankees and Tiger Woods Lead Forbes Top Sports Franchises

Posted by Barry Silverstein on October 6, 2011 06:00 PM

In the professional sports world, it's pretty easy to identify who's up and who's down by whether they win or lose. But when it comes to the actual value of a sports brand, winning has a different definition: It's based on the revenue a sports team or an individual athlete generates.

Forbes magazine has been analyzing the value of sports brands for three years now. The latest edition of the "Forbes Fab 40" values the top ten names in sports in four distinct categories: athletes, teams, events and businesses.

Leading the list of money-making athletes is the famous (and more recently infamous) Tiger Woods, whose brand is on the comeback trail with this week's major endorsement by Rolex.Continue reading...

brands under fire

Err Guitar: Tea Party Rallies Against Gibson Eco-Smackdown

Posted by Abe Sauer on October 5, 2011 12:38 PM

On August 24, US Fish and Wildlife Service agents — armed US Fish and Wildlife Service — executed a raid on a business suspected of importing illegal materials. That business was the iconic Gibson guitar. The suspected crime? Using illegally harvested hardwoods.

But in a twist, Gibson's plight has been picked up on by the increasingly vocal smaller-government movement of the conservative right. Gibson, these activists say, is a prime example of government overreach and business-strangling regulation, and at all levels from grass roots activists to top leaders in Congress, "Gibson" has become a call to battle.

And yes, there will be a rally.Continue reading...

brand news

In the News: iPhone Fallout, Friendly's Woes, NBA Stand-Off

Posted by Dale Buss on October 5, 2011 09:00 AM

In the News

Apple could lure customers with pricing despite lack of iPhone 5, even as its new iPhone 4S fails to wow. AT&T, meanwhile, claims its iPhone 4S will be the fastest, while Samsung moves to ban the device in France and Italy.

Amazon Kindle Fire pre-orders top 2,000 per hour.

BNY Mellon gets sued by feds, state of New York.

Coca-Cola Amatil eyes Foster's assets in Australia.

Diageo to open "Happy Hour" on ESPN in two languages.

Disney gets 3-D fever.

Estee Lauder launches breast cancer awareness Facebook app.

Friendly's files for bankruptcy.Continue reading...

brand news

Brands to Watch: iPhone 5, Gap, PayPal and more

Posted by Shirley Brady on October 3, 2011 07:00 PM

Apple's rumored virtual assistant feature could outshine Tuesday's iPhone 5 announcement (and rumor mill). Sprint, meanwhile, is reportedly buying 30.5 million iPhones from Apple.

Australia looks beyond cigarettes for plain packaging rules.

Bank of America shares fall on European fears.

Boeing ramps up commercial airline production.

Carnival Cruise Lines signs brand partners.

Daily Mail posts wrong Amanda Knox verdict.

ESPN pulls Hank Williams Jr. signature tune following Hitler remark.Continue reading...

celebrity brandmatch

Chrysler Unveils Jennifer Lopez Fiat 500 Commercial During Monday Night Football

Posted by Shirley Brady on September 12, 2011 07:07 PM

It's channeled Elvis, taken over Times Square, and slipped into a Gucci racing stripe for New York Fashion Week. Now Fiat USA is promoting the Fiat 500 in a new 30-second trailer that's breaking during ESPN's Monday Night Football telecast tonight.

The Chrysler-owned brand struck a product placement deal to feature the 2012 Fiat 500 Cabrio in Lopez's new music video, Papi, the latest single from her new album. As part of the agreement, Lopez will appear in commercials for the 2012 Fiat 500 which are scheduled to debut later in the year.Continue reading...

brand news

Brands to Watch: Colts, P&G, Solyndra & more

Posted by Shirley Brady on September 8, 2011 05:51 PM

Brands to Watch

Disney and NFL renew Monday Night Football on ESPN with eight-year contract extension on eve of regular season kickoff, while Indianopolis Colts fans mourn news that Peyton Manning has been sidelined "indefinitely" following surgery.

Yahoo rumor mill heats up: is Jerry Yang trying to buy it back?

Google releases Google Music app for iPad and iPhone.

Intel invests in startups.

P&G develops restructuring plan and hears from Oprah Winfrey.

Solyndra employees file class action suit as bankrupt company faces inquiry.

Twitter passes 100 million active monthly users, confirms CEO Dick Costolo.

Volkswagen ferries shoppers hitting Fashion's Night Out in New York.

brand news

In the News: Irene Ravages, Amazon Lobbies, Chipotle Shines, Kia Reprises

Posted by Dale Buss on August 29, 2011 08:58 AM

Industries, businesses and governments up and down the Eastern seaboard are still toting up the economic damages created by Hurricane Irene, which included a deep impact on weekend movie box office numbers.

Amazon spends millions to fight Internet sales tax.

Chipotle tops limited-service restaurants among Gen Y, survey says.

Clean Energy Fuels draws investment as natural-gas automotive market heats up.

ESPN officially launches the Longhorn Network.

Kellogg targets dads in new ads for Frosted Flakes.

Kia brings back hamsters for new Soul campaign.

LivingSocial gets used to life in the fast lane.

Mentos produces app to help "improve friends."Continue reading...

ad watch

Green Bay Packer Clay Matthews Develops Sense of Humor, Pitch Career

Posted by Abe Sauer on August 24, 2011 01:00 PM

In just his third year in the NFL, defensive star Clay Matthews III already has a Super Bowl championship with the Green Bay Packers. Everything is looking up for Matthews, including his endorsement appearances.

Matthews is currently starring in a Nike Football commercial where the 25 year old "blows it up," a reference to how his on-field penetration often wrecks the opposition's developing play. This is a step up for Matthews whose endorsement opportunities until until now have not been…  marquee. Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements