brand news

In the News: Pfizer, Instagram, Hulu & more

Posted by Shirley Brady on August 3, 2011 06:00 PM

Brands to Watch

AT&T challenges ESPN on 3DTV claims.

Audi signs on as Emmys sponsor.

Budweiser rebrands its can.

Burger King, Wendy's, Subway, Taco Bell, Carl's Jr. lead US fast food brands expanding in Russia.

Coca-Cola tests "FaceLook" facial recognition Facebook app in Israel.

Dunkin' Brands quarterly profits slip.

Facebook marketing director (and sister-of-Mark) Randi Zuckerberg quits to launch a start-up.

Google accuses Apple, Oracle and Microsoft of "patent bullying."Continue reading...


Versus Changes Name To NBC Sports Network

Posted by Mark J. Miller on August 1, 2011 12:30 PM

Versus took its name in 2006 after spending its first 10 years as OLN (the Outdoor Life Network), broadcasting plenty of hunting and fishing before reaching a larger audience with Tour de France coverage. 

Since its renaming by Comcast in 2006, the network has  focused more and more on mainstream sports and is now going totally that way as it rebrands itself NBC Sports Network, starting in January, according to USA Today.

"This is more than just a name change for Versus," said Mark Lazarus, the former Turner Sports exec who became the chairman of NBC Sports Group in May. "It's a complete repositioning of the brand."Continue reading...

brand bites

Brand Bites: Pampers, Apple, Sirji, Gmail & Colbert

Posted by Abe Sauer on July 29, 2011 12:00 PM

The week that was in branding begins with India, where Sirji 3G is offering itself as a solution to the nation's population control problem. When the power goes out, don't boink, play 3G games!

Oh, baby... Pampers ad runs alongside 300+ sex positions app.

Seized counterfeit goods are being donated to homeless in the UK.Continue reading...

trademark wars

Brewhaha: Starbucks Steamed by Acronym Challenger

Posted by Sheila Shayon on July 21, 2011 12:00 PM

Starbucks is suing a South Dakota communications company to protect three letters it holds dear: SDN.

The acronym for Starbucks Digital Network, which provides free web access and exclusive content to in-store users and via a smartphone app, is being challenged by broadband service provider South Dakota Network, which operates as SDN Communications, over rights to use the acronym trademark.Continue reading...

sports in the spotlight

State Farm Scores at Home Run Derby

Posted by Mark J. Miller on July 13, 2011 11:00 AM

While baseball fans sat and watched ball after ball after ball get hammered out of the ballpark on Monday during the 2011 State Farm Home Run Derby, part of the Major League Baseball All-Star Game festivities, execs at the insurance company, which has sponsored the Derby since 2007, must have been sitting back and enjoying themselves.

The broadcast from Phoenix attracted almost 7 million viewers to ESPN, according to Nielsen, giving a big boost to the State Farm Brand. The insurer received about $45 million worth of brand recognition during the game, estimates Front Row Analytics, a division of marketing, research, and naming-rights firm Front Row Marketing Services, estimates, according to TheBigLead.Continue reading...

brand news

In the News: Cisco, Dr Pepper, BBC & more

Posted by Dale Buss on July 12, 2011 09:00 AM

In the News

Apple loses chief patent lawyer.

Arnold Schwarzenegger signs up for first post-scandal movie role.

BBC tests Facebook credits for Doctor Who rentals.

Cisco may eliminate up to 10,000 jobs, analyst says, while the company prepares to unveil upgraded switching.

Dr Pepper Snapple Group presses trademark case against part of its legacy.

Dunkin’ Donuts parent seeks to raise $461 million in IPO.

ESPN picks up Friday Night Lights.Continue reading...


Brightest Day, Blackest Night, No Tie-In Shall Escape Green Lantern's Sight

Posted by Abe Sauer on June 15, 2011 09:15 PM

A new Green Lantern clip proves that the Green Lantern may be able to imagine anything into existence, but if he wants a delicious foot-long sub, all he needs is $5.

The Subway product placement is just one of the myriad brand tie-ins trying to get a taste of the latest summer superhero. While X-Men: First Class seemed to eschew product partners, Green Lantern is more than making up for it.Continue reading...


Logo Watch: Canadian Olympic Team, Monday Night Football & more

Posted by Robert Truglia on June 10, 2011 01:00 PM

Some rebranded logos that caught our attention this week, starting with the Canadian Olympic Committee:Continue reading...

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