Posted by Shirley Brady on August 5, 2010 05:00 PM
In need of some bucking up these days, the New York Mets' baseball team gets a little love from corporate sponsor Citi (above) and New Yorker-turned-Los Angeles Laker Ron Artest, after the jump.Continue reading...
Posted by Dale Buss on July 22, 2010 09:00 AM
Apple looks to small businesses for growth.
AT&T reports earnings, and 3.2 million iPhone activations in the second quarter.
CBS eyes daytime talk-show arena reportedly with The View-like replacement for musty As the World Turns.
Chrysler in the black again after last year’s near-death experience and acquisition by Fiat, with help from the U.S. government.
Comcast's G4 TV channel will become 4G for a week-long tie-in with Sprint.Continue reading...
Posted by Abe Sauer on July 12, 2010 03:00 PM
It is over. LeBron James will be playing for the Miami Heat. It's a decision that has made the NBA star many enemies, including some in New York who, over the weekend, booed James as he attended fellow NBA star Carmelo Anthony's wedding.
Now, the manner with which LeBron went along with the orchestration of "the decision" announcement as a circus sideshow has resulted in many asking if he severely damaged his brand, from the professional ("The Brand That Crossed The Line") to our "LeBron James Diminishes Brand Power" to the not-so-professional ("Is the Lebron James Brand Sh*t now?").
But the LeBron brand is as strong as ever, it has just morphed. Think of this as King James Version 2.0.Continue reading...
Posted by Shirley Brady on July 12, 2010 09:00 AM
In sad news for the Village People, the YMCA follows KFC, NPR and AARP in formally adopting its acronym and shedding three letters to become just the Y. Individual branches will still be known as "The YMCA of ____." (Update: Village People respond, more details here.)
BP shares rise on news it's making progress on oil spill containment but not making promises — and that it's rumored to be in talks to sell assets to Apache, and facing a possible ExxonMobil takeover bid. Louisiana is pitching BP on a scheme to get unemployed commercial fishermen back on the job.
Spain's octopus-predicted triumph over the Netherlands in the World Cup final drew Nelson Mandela to the closing ceremony while Uruguay's Diego Forlan won the Adidas Golden Ball (not the unpopular Jabulani) for individual achievement. A likely terrorist attack in Uganda killing at least 60 World Cup fans marred yesterday's celebrations.Continue reading...
Posted by Sheila Shayon on July 9, 2010 01:00 PM
Estimates put the American Muslim population at six to eight million – a small but relatively unmined marketing ‘Mecca.’ The challenge of targeting this eclectic group remains somewhat daunting, although it’s worth about $200 billion.
Many Muslims are recent immigrants of Middle Eastern descent; but just as many are U.S. natives. Many are African-Americans. Some are traditionally religious and others secular. Research indicates they are less influenced by price and value, more aware of brand names, and more gender-specific.
National brands including Best Buy, Ann Taylor, ESPN, Verizon and U.S. Healthcare are showing up on Muslim-oriented websites such as hijabtrendz.com and chillyoislamyou.com, while Hallmark sells Eid cards for the end of Ramadan.Continue reading...
Posted by Shirley Brady on July 9, 2010 08:30 AM
The NBA's hottest free agent is no longer free: LeBron James announced his decision last night to join the Miami Heat after the New York Knicks signed Amar’e Stoudemire.
Miami is hardly the launchpad New York could have been for James, according to Interbrand's analysis, as it does not "enable brand stretch or provide an outlet for LeBron to continue building his brand to the extent that other markets provide." James, however, isn't looking to be the next Michael Jordan (Magic Johnson, maybe) and doesn't want to carry a team (and city's) hopes on his shoulders alone. MSG head James Dolan commented before Johnson's decision, "It takes courage to play where the lights shine the brightest."
Besides the Cleveland Cavaliers, the other brand loser last night? ESPN, writes the New York Times' Richard Sandomir, who calls its live special a "debacle." Watch AP's take after the jump.Continue reading...
Posted by Shirley Brady on July 8, 2010 09:00 AM
ESPN defends tonight's live hour-long special with LeBron James' NBA franchise decision against infomercial charges as rumors fly. The special's commercial revenue (which LeBron's team is handling) is going to the NBA star's favorite kids' charity, as outlined in the video above.
Domino's extends transparency campaign and seeks truth in advertising in its photo/video shoots, with a related user-generated photo contest. Chipotle also aims for truth in advertising as founder signs on for NBC restaurant reality series.
Barneys tests 3D ads and Saks gets funny as US retailers try to woo shoppers.Continue reading...
Posted by Shirley Brady on July 7, 2010 06:00 PM
YouTube revamps mobile website, making its iPhone YouTube app obsolete.
The Huffington Post bought Pollster.com. As Nate Silver's FiveThirtyEight prepares to be folded into the New York Times, rival poster John Zogby takes a swipe at Silver.
Disney was ordered to pay $270 million in damages to Celador, the producers of Who Wants to be a Millionaire?, to reimburse ABC and Buena Vista U.S. revenues.
NBA star LeBron James will announce his free-agent plans live on ESPN tomorrow night. Speculation that he's going to the New York Knicks drives up MSG stock.Continue reading...