Brightest Day, Blackest Night, No Tie-In Shall Escape Green Lantern's Sight

Posted by Abe Sauer on June 15, 2011 09:15 PM

A new Green Lantern clip proves that the Green Lantern may be able to imagine anything into existence, but if he wants a delicious foot-long sub, all he needs is $5.

The Subway product placement is just one of the myriad brand tie-ins trying to get a taste of the latest summer superhero. While X-Men: First Class seemed to eschew product partners, Green Lantern is more than making up for it.Continue reading...


Logo Watch: Canadian Olympic Team, Monday Night Football & more

Posted by Robert Truglia on June 10, 2011 01:00 PM

Some rebranded logos that caught our attention this week, starting with the Canadian Olympic Committee:Continue reading...

brand news

In the News: Ally, Disney, Angry Birds & more

Posted by Dale Buss on June 10, 2011 09:00 AM

In the News

Ally Financial delays $6B IPO.

AT&T brings free Wi-Fi to NYC parks.

Avaya files for $1 billion IPO.

Borders lenders force store closures.

Burger King and Pizza Hut executives put hometown pride on the line with bet on NBA Finals.

Citigroup data theft exposes nagging security issues in the financial-services industry.Continue reading...

movers and shakers

ESPN Tops New England Brand Ranker

Posted by Mark J. Miller on June 7, 2011 04:00 PM

When many Americans think of New England, they likely think about lobsters in Maine, a game at Fenway, a vacation to Nantucket, or (cue Sarah Palin joke) Paul Revere’s Wild Ride. 

But when the approximately 400 marketers across the US were asked to think New England, they had quite different things on their minds: Timberland, T.J. Maxx, and ESPN, among 22 others.Continue reading...

brand bites

Brand Bites: Dodge, Sonic, Apple & more

Posted by Abe Sauer on May 27, 2011 12:00 PM

Dodge puts new spin on the "pro driver, closed course" blink-and-you'll-miss-it fine print of car commercials, above.

Black MacBook costs more than the white MacBook garners "Manhattan Apple Store Accused of Discriminating Against Black Men" headline.

Apple, meanwhile, sues teen who made white iPhone conversion kit.Continue reading...

games people play

NBA Keeps Jamming Virtually

Posted by Mark J. Miller on May 23, 2011 03:30 PM

The NBA and its Players Association are getting ready for major contractual standoff this summer that could end up putting them right where the NFL is right now: With owners locking out players and the fans growing increasingly annoyed by their backroom maneuverings.

If it gets to the point where actual games are missed because of the wrangling, fans will at least have one place to turn: video games.Continue reading...

brand bites

Brand Bites Keeps Tabs on Four Loko

Posted by Abe Sauer on May 20, 2011 12:00 PM

Remember Four Loko, the "blackout in a can" that was pulled off US store shelves last year? It's back (in trouble).

Below, celeb chefs, celeb photographers and more.Continue reading...

Brands to Watch: Apple, Intel, Netflix and more

Posted by Shirley Brady on May 17, 2011 06:00 PM

Brands to Watch

Android device security in open Wi-Fi networks challenged by new study.

Apple intrigues with mystery retail launch.

AT&T and Comcast rank last in US customer satisfaction surveys.

Campbell Soup Canada raises funds for UN World Food Program.

CNN anchor Don Lemon surprised at reaction to his coming out.

Elaine's, the iconic NYC restaurant, calls it quits.

ESPN taps SNL comic Seth Meyers for advertising upfront presentation in New York.Continue reading...

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