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Green Bay Packer Clay Matthews Develops Sense of Humor, Pitch Career

Posted by Abe Sauer on August 24, 2011 01:00 PM

In just his third year in the NFL, defensive star Clay Matthews III already has a Super Bowl championship with the Green Bay Packers. Everything is looking up for Matthews, including his endorsement appearances.

Matthews is currently starring in a Nike Football commercial where the 25 year old "blows it up," a reference to how his on-field penetration often wrecks the opposition's developing play. This is a step up for Matthews whose endorsement opportunities until until now have not been…  marquee. Continue reading...

tech innovation

Buddy Media Crosses the Pond $54 Million Richer

Posted by Sheila Shayon on August 19, 2011 10:04 AM

Buddy Media, the WPP-backed Facebook management system, is taking on Europe and opening a headquarters in London. A $54 million raise (Series D funding) is fueling a seemingly indefatigable global expansion as the company continues to dominate the social media enterprise software space.

A new group of late-stage investors, including Insight Venture Partners, joined current Buddy Media investors GGV Capital, Institutional Venture Partners and Bay Partners.

Buddy Media serves eight of the world’s top ten global advertisers including Nivea, Bacardi, All Saints, Vodafone and Mercedes Benz. In 2011, the company added 165-plus new customers, including Kraft Foods, Hanes, ESPN, Ford Motor Company and Virgin Mobile USA.Continue reading...

sports in the spotlight

MLS and NBC make TV deal

Posted by Mark J. Miller on August 11, 2011 02:00 PM

When the television network Versus becomes the NBC Sports Network in 2012, it now has a brand new batch of content to share with its viewers.

NBC and Major League Soccer have just made a deal that has the NBC and its new cable network broadcasting 45 games over the next three seasons as well as four men’s national-team games, according to the New York Times. The contract will end when 2014 games have been completed.Continue reading...

brand news

Brands to Watch: Facebook Messenger, Samsung, Wendy's & more

Posted by Chana Mayefsky on August 9, 2011 06:00 PM

Brands to Watch

Apple edges past Exxon to become the biggest public company in the world (while AOL has a bad day); and stops Samsung's Galaxy Tab in Europe with legal ruling.

Barney's NY hires former French Vogue editor Carine Roitfeld as model and consultant.

Disney profits from sales of Cars 2 and Marvel merchandise, and ESPN revenues.

Facebook rolls out mobile Messenger feature.

Ford manages expectations of eager Focus electric car buyers.

Hero MotorCorp unveils brand identity.

J&J reaches agreement with U.S. on Risperdal charge.Continue reading...

name game

Idaho Potatoes Get Their Own Bowl (Game)

Posted by Mark J. Miller on August 5, 2011 04:58 PM

You’ve already got your Mineral Water Bowl, your Beef ‘O’ Brady Bowl, your Little Caesar’s Bowl, Chick-Fil-A Bowl, and Outback Bowl. 

This just in: News comes from Idaho Press Tribune that the Idaho Potato Commission has signed a six-year naming-rights deal that will have two college football teams squaring off in the Famous Idaho Potato Bowl.

Finally, vegetables will get a representative at the smorgasbord known as college bowl games.Continue reading...

brand news

In the News: Pfizer, Instagram, Hulu & more

Posted by Shirley Brady on August 3, 2011 06:00 PM

Brands to Watch

AT&T challenges ESPN on 3DTV claims.

Audi signs on as Emmys sponsor.

Budweiser rebrands its can.

Burger King, Wendy's, Subway, Taco Bell, Carl's Jr. lead US fast food brands expanding in Russia.

Coca-Cola tests "FaceLook" facial recognition Facebook app in Israel.

Dunkin' Brands quarterly profits slip.

Facebook marketing director (and sister-of-Mark) Randi Zuckerberg quits to launch a start-up.

Google accuses Apple, Oracle and Microsoft of "patent bullying."Continue reading...

rebranding

Versus Changes Name To NBC Sports Network

Posted by Mark J. Miller on August 1, 2011 12:30 PM

Versus took its name in 2006 after spending its first 10 years as OLN (the Outdoor Life Network), broadcasting plenty of hunting and fishing before reaching a larger audience with Tour de France coverage. 

Since its renaming by Comcast in 2006, the network has  focused more and more on mainstream sports and is now going totally that way as it rebrands itself NBC Sports Network, starting in January, according to USA Today.

"This is more than just a name change for Versus," said Mark Lazarus, the former Turner Sports exec who became the chairman of NBC Sports Group in May. "It's a complete repositioning of the brand."Continue reading...

brand bites

Brand Bites: Pampers, Apple, Sirji, Gmail & Colbert

Posted by Abe Sauer on July 29, 2011 12:00 PM

The week that was in branding begins with India, where Sirji 3G is offering itself as a solution to the nation's population control problem. When the power goes out, don't boink, play 3G games!

Oh, baby... Pampers ad runs alongside 300+ sex positions app.

Seized counterfeit goods are being donated to homeless in the UK.Continue reading...

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