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PepsiCo’s Success Pumps Up Gas Station TV

Posted by Dale Buss on January 16, 2011 05:30 PM

The operators of Gas Station TV have been touting the effectiveness of their unusual medium for a few years now. They provide news updates, short-format programming and advertising at thousands of pumps in more than 100 of the biggest US markets through 13 of the nation’s leading gas retailers.

And now, PepsiCo has confirmed what “GSTV” has been saying. GSTV was named winner of the Best Retail Marketing Campaign of 2010 at the Pepsi Media Summit.Continue reading...

Tostitos Cashes in Chips with Social Media Push

Posted by Barry Silverstein on January 12, 2011 12:00 PM

Can a tortilla chip find happiness as a socially-conscious organizer of reunions?

It may be a strange question, but that was the theme of the latest campaign from Tostitos brand chips from Frito-Lay, introduced at halftime of this week's Bowl Championship Series college football game. Also known as the Fiesta Bowl, Auburn beat Oregon with a last second field goal to win the national BCS championship.

During the halftime show — which also saw ESPN hype 3D and the Aflac duck rousing fans on Facebook — Tostitos, which has been reuniting friends (above), surprised some families by reuniting them with their loved ones serving in the military, brought to Arizona from Iraq for the occasion.Continue reading...

brand news

Brands to Watch: BP, GM, Credit Suisse and more

Posted by Shirley Brady on January 11, 2011 07:00 PM

Brands to Watch

Almost nine months after the the massive oil spill in the U.S. Gulf of Mexico, a White House panel faulted BP and contractors, and called for a dramatic overhaul of the way the U.S. regulates off shore drilling.

GM CMO Joel Ewanick signs 2012 Olympic ad deal with NBC, becoming one of only two automakers (with BMW) at the London summer Olympics.

Credit Suisse plans to launch a stock market for long-term investors.

ESPN to see more love from advertisers in 2011.

Facebook paid $8.5M to acquire fb.com from the American Farm Bureau.

Glock pistol sales jump in wake of Arizona massacre.Continue reading...

brand mascots

Lucky Duck: Aflac Wins Whether Oregon or Auburn Take Fiesta Bowl

Posted by Sheila Shayon on January 10, 2011 05:45 PM

We all love the Aflac Duck, who recently celebrated his 11th birthday. Regardless of politics, gender, ethnic origin, he's an equal opportunity charmer. So where’s an ecumenical, bi-partisan duck to give allegiance when the Oregon Ducks play the Auburn Tigers in the Fiesta Bowl Championship Series title game tonight?

The smart marketers at Aflac posed the question on their mascot's Facebook page and have since seen a 3,000% increase in traffic – high even for a beloved brand mascot. Flooded with comments from supporters on both sides, and photos of tigers consuming ducks, Aflac had tried to buy ad time at the game, unsuccessfully. Turns out, it's had more viral buzz from Facebook than it might have had with a TV spot.Continue reading...

sports in the spotlight

ESPN Hypes Sony-Sponsored 3D Tostitos Fiesta Bowl

Posted by Brandchannel Staff on January 10, 2011 12:15 PM

ESPN 3D promotes tonight's Sony-sponsored 3D event: the Tostitos BCS National Championship Game, aka the Fiesta Bowl. The No. 1 team in the US, Auburn, will face-off against the No. 2 team, Oregon, at University of Phoenix Stadium in Glendale, AZ, as they vie for top spot in the 2010 NCAA Division. 

Kraft Debuts Ted Williams Commercial

Posted by Shirley Brady on January 9, 2011 10:15 PM

Well, that didn't take long. Here's a behind-the-scenes peek at the first commercial featuring a voice-over by Ted Williams — aka the homeless man with the golden voice, overnight fame, new website and Facebook page.

As the just-hired voice of Kraft Macaroni & Cheese, this spot debuted tonight during the Kraft Fight Hunger Bowl on ESPN. It was recorded last week while he was in the middle of an Internet and media darling (and still wearing that jacket), and his second Kraft spot will debut during the Golden Globe Awards broadcast, Jan. 16th on NBC.

Kraft describes Williams' brand debut as "a gooey tale of family, hope, and second chances. And it'll make you feel all warm inside." Watch the spot and see if you agree, after the jump.Continue reading...

Faces of the Week: Ted Williams, the Starbucks Siren and Snooki

Posted by Shirley Brady on January 7, 2011 10:30 AM

More than CES, dead birds and Justin Bieber's Vanity Fair cover — the first week of January 2011 will be remembered for a trio of faces, led by the feel-good story of Ted Williams — the panhandling homeless man with a "golden voice" and rap sheet discovered in Columbus, Ohio.

A viral video by a Columbus Dispatch reporter brought overnight fame and offers to become the voice of the Cleveland Cavaliers (with a house, which Williams joked would be LeBron James' old manse), MSNBC's "Lean Forward" campaign, a Kraft mac & cheese commercial (and inquiries from ESPN, NFL Films, MTV and others) — a reunion with his mother.Continue reading...

brand news

Brands to Watch: ESPN, Hermes, Snooki and more

Posted by Shirley Brady on January 6, 2011 06:30 PM

Brands to Watch

Altria, R.J. Reynolds and Lorillard face tougher tobacco marketing rules in US.

Apple launches app store for Mac software.

Bank of America categorizes clients, adds fees.

Boeing loses major 747 order due to delays.

BP spill inquiry to report that disaster "likely" to recur; and hears that microbes may have mitigated methane damage in the Gulf.

CNN books Oprah as first guest for Piers Morgan's post-Larry King debut on Jan. 17; Madonna still banned as "boring."Continue reading...

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