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brand news

In the News: HSBC, ESPN, GM and more

Posted by Dale Buss on May 11, 2011 09:00 AM

In the News

AIG stock offering fetches far less than expected.

Apple and Google tell US Senate hearing they don't track users.

Apollo Global Management agrees to buy CKX, owner of the American Idol franchise.

Chrysler global sales advance 20% with gains outside US.

Delsey uses humor to promote light luggage.

Delta and United Airlines levy fuel fees surcharge.

Disney CEO Bob Iger claims NFL lockout woudn't hurt ESPN.Continue reading...

brand news

Brands to Watch: Derrick Rose, Pfizer, Pac-10 and more

Posted by Shirley Brady on May 3, 2011 06:00 PM

Brands to Watch

Chicago Bulls guard Derrick Rose named NBA MVP.

Pac-10 signs $3 billion, 12-year deal with FOX and ESPN, the richest ever for a college conference, and plans its own TV network under looming Pac-12 name.

Pfizer weighs break-up.

Apple revamps iMac line.

BlackBerry and Microsoft team up to battle Google search.

BP to pay $85 million for 2006 Alaska oil spill.

CBS picks 60 Minutes reporter Scott Pelley as Katie Couric replacement.Continue reading...

brand news

Brands to Watch: Apple, Trump, NFL and more

Posted by Shirley Brady on April 20, 2011 06:15 PM

Brands to Watch

Apple earnings nearly double on record iPhone sales in latest quarterly earnings report, as security experts say iPhone and 3G iPad devices secretly track users.

Chevrolet unveils eco-version of the Malibu at the New York auto show.

Comcast strikes at Disney's ESPN in nearly $2 billion, 10-year NHL deal for NBCUniversal channels.

Donald Trump candidacy for the White House is "gaining ground," reports the Wall Street Journal.

Facebook's Mark Zuckerberg moderates town hall with President Obama.Continue reading...

brand news

Brands to Watch: Myspace, Time Warner Cable, Google and more

Posted by Shirley Brady on April 7, 2011 07:00 PM

Brands to Watch

Time Warner Cable and Viacom take iPad streaming dispute to court.

China's Tencent among interested buyers for Myspace.

Google tests game-mechanics strategies with Recyclebank.

Google and US Justice Dept. also near deal on ITA acquisition.

Bing's iPad app aims to make browsing beautiful. 

Bronx Zoo picks name for celebrity cobra; fauxbra not impressed.

ESPN launches TV Everywhere iPhone and iPad App with US cable operators.Continue reading...

brand news

Brands to Watch: AMC, Sbarro, American Apparel and more

Posted by Dale Buss on April 1, 2011 09:00 AM

In the News

AMC, Matthew Weiner and Lionsgate reach agreement to keep Mad Men on the air for three more seasons.

Sbarro restaurant chain to file Chapter 11.

American Apparel nears bankruptcy filing.

American Airlines and Japan Airlines launch trans-Pacific airline alliance.

Budweiser runs responsible drinking campaign on "China's Twitter," Sina Weibo.

Disney rolls out Disneymedia+ to integrate brand marketing in Europe.

Panasonic reports on impact of Japan disaster on operations.Continue reading...

sports in the spotlight

Brands Get a Jump on March Madness

Posted by Dale Buss on March 14, 2011 02:30 PM

It’s that time again. The NCAA men’s basketball tournament begins tomorrow, and brands are gearing up as never before, from official “corporate champions” to those that can suggest only the thinnest of possible connections between themselves and some sort of vernal activity.Continue reading...

brand news

Brands to Watch: Sprint, Facebook, BP

Posted by Shirley Brady on March 8, 2011 06:00 PM

Brands to Watch

Deutsche Telekom is in preliminary talks to sell T-Mobile to Sprint, a deal that would remake the mobile landscape.

Facebook introduces movie streaming and rentals with Warner Bros., sending Netflix stock down; and launches real-time analytics for social plug-ins.

BP plans $3.5 billion bond sale as CEO apologizes for Gulf Spill and says industry must take more precautions.

Airbus receives $9.5 billion order for 100 jets.

American Apparel head Dov Charney's latest scandal: a $250 million employee lawsuit alleging sexual assault.

Bill Gates is unlikely to reclaim the world's richest title tomorrow, due to philanthropic contributions.

Bupa launches integrated marketing campaign and new tagline.

Coca-Cola invests in green bottling facility in UK.Continue reading...

Michelle Obama Teams With Andre Agassi and Steffi Graf

Posted by Shirley Brady on February 28, 2011 02:30 PM

Michelle Obama is teaming up with the first couple of tennis, Andre Agassi and Stefanie Graf, in a partnership between the United States Tennis Association and the first lady's Let’s Move campaign to fight childhood obesity.

In a new public service announcement debuting tonight on ESPN, Obama, Agassi and Graf are shown as ballpersons in a PSA that will air during telecast of the BNP Paribas Showdown at Madison Square Garden.

Let's Move celebrated its first anniversary earlier this month, while Agassi and Graf — parents themselves — have long been active with Agassi's Las Vegas-based foundation to help kids. Agassi, the eight-time grand slam champion and former #1 men's tennis player, is being inducted into the International Tennis Hall of Fame on July 9th.

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