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sports in the spotlight

Brands Get a Jump on March Madness

Posted by Dale Buss on March 14, 2011 02:30 PM

It’s that time again. The NCAA men’s basketball tournament begins tomorrow, and brands are gearing up as never before, from official “corporate champions” to those that can suggest only the thinnest of possible connections between themselves and some sort of vernal activity.Continue reading...

brand news

Brands to Watch: Sprint, Facebook, BP

Posted by Shirley Brady on March 8, 2011 06:00 PM

Brands to Watch

Deutsche Telekom is in preliminary talks to sell T-Mobile to Sprint, a deal that would remake the mobile landscape.

Facebook introduces movie streaming and rentals with Warner Bros., sending Netflix stock down; and launches real-time analytics for social plug-ins.

BP plans $3.5 billion bond sale as CEO apologizes for Gulf Spill and says industry must take more precautions.

Airbus receives $9.5 billion order for 100 jets.

American Apparel head Dov Charney's latest scandal: a $250 million employee lawsuit alleging sexual assault.

Bill Gates is unlikely to reclaim the world's richest title tomorrow, due to philanthropic contributions.

Bupa launches integrated marketing campaign and new tagline.

Coca-Cola invests in green bottling facility in UK.Continue reading...

Michelle Obama Teams With Andre Agassi and Steffi Graf

Posted by Shirley Brady on February 28, 2011 02:30 PM

Michelle Obama is teaming up with the first couple of tennis, Andre Agassi and Stefanie Graf, in a partnership between the United States Tennis Association and the first lady's Let’s Move campaign to fight childhood obesity.

In a new public service announcement debuting tonight on ESPN, Obama, Agassi and Graf are shown as ballpersons in a PSA that will air during telecast of the BNP Paribas Showdown at Madison Square Garden.

Let's Move celebrated its first anniversary earlier this month, while Agassi and Graf — parents themselves — have long been active with Agassi's Las Vegas-based foundation to help kids. Agassi, the eight-time grand slam champion and former #1 men's tennis player, is being inducted into the International Tennis Hall of Fame on July 9th.

sporting brands

ESPN Stays on a Winning Streak

Posted by Dale Buss on February 8, 2011 11:30 AM

It never has had the privilege of airing a Super Bowl and, as a cable channel, perhaps never will. But ESPN is riding momentum out of the recession, investing in all sorts of new initiatives, and expanding internationally like never before.

So don’t cry for ESPN.

The network didn’t suffer as hard or as long as other TV brands during the Great Recession because of the key place occupied by sports programming in the lives of ESPN’s mostly male audience. It has even become one of the rare mainstream-media properties to score some success with a paid-content business model online.

In fact, the brand strength of ESPN helped Disney today report a 54% increase in quarterly earnings. It's that kind of success has helped the Disney-owned brand invest in new initiatives.Continue reading...

brand news

In the News: Super Bowl, iAds, Dunkin' and more

Posted by Dale Buss on February 4, 2011 09:00 AM

In the News

Super Bowl XLV combatants, brand marketers including Kraft and Verizon, automakers and other game advertisers and fans gird for the game in north Texas this weekend between the Green Bay Packers and Pittsburgh Steelers.

Apple and Campbell Soup say that iAds are twice as effective as TV. 

AT&T reaches out to business users. 

BJ’s Wholesale places itself on auction block

BMW may lease, not sell, its Megacity EV.

Dunkin’ Donuts foresees 50% hike in expansion deals this year.Continue reading...

sporting brands

ESPN to Launch Texas-Sized University Channel

Posted by Dale Buss on January 20, 2011 05:30 PM

Having lost out to Fox Sports Network years ago in the establishment of regional sports channels around the country, ESPN may be trying to make up for its mistake by telescoping its focus down to individual universities.

At least that’s how it looks from the deal that the TV leader in sports ESPN announced this week, to establish a new channel only about and for the University of Texas.

The as-yet-unnamed channel will carry at least one UT football game and eight men’s basketball games each year – crucial content for attracting the hard-core Longhorns fans that the network will need to succeed.Continue reading...

brand news

In the News: AIG, AOL, Google and more

Posted by Dale Buss on January 20, 2011 09:00 AM

In the News

AIG returns focus to selling insurance.

Alibaba expands supply network in China.

AOL will premiere new track for Lady Gaga, whose brand strength continues to soar.

EBay trails general online shopping growth.

ESPN readies network dedicated just to the University of Texas.

General Motors once again shuffles top ranks.

Google is expected to post strong earnings, while Google Voice is ready to port numbers.Continue reading...

brand accolades

PepsiCo’s Success Pumps Up Gas Station TV

Posted by Dale Buss on January 16, 2011 05:30 PM

The operators of Gas Station TV have been touting the effectiveness of their unusual medium for a few years now. They provide news updates, short-format programming and advertising at thousands of pumps in more than 100 of the biggest US markets through 13 of the nation’s leading gas retailers.

And now, PepsiCo has confirmed what “GSTV” has been saying. GSTV was named winner of the Best Retail Marketing Campaign of 2010 at the Pepsi Media Summit.Continue reading...

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