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branded media

Sports Illustrated Dives Into Content with Live Video Series SI Now

Posted by Mark J. Miller on May 28, 2013 02:50 PM

Sports Illustrated is no stranger to streaming video on its website. After all, the staff there churns out up to 50 original videos per week for its sports-hungry readers, but now the iconic sports media company is embarking on a whole new type of streamed content.

On June 3, the company will air its first installment of SI Now, a new, 30-minute talk show that will be streamed live daily at 1 p.m. ET. The daily video show will be sponsored by Ford through October as it attempts to reach 18- to 34-year-olds.

"Three years ago the mandate was to simply bring Sports Illustrated to life in video form," said Ian Orefice, executive producer for news and sports at the Time Inc., according to Ad Age. "The reason for 'SI Now' is that we weren't doing enough for the immediate viewer. We didn't have that deeper connection."Continue reading...

brand news

In the News: Uniqlo, Renault, ESPN and more

Posted by Dale Buss on May 28, 2013 09:24 AM

In the News

Uniqlo kept out of Bangladesh safety pact by owner Fast Retailing.

Renault suffers blow from failure of Better Place EV startup.

ESPN layoffs underscore sports-network battle and soaring rights fees.

Acura eyes emerging markets.

BMW hints at bringing out super-luxury coupe with a Pininfarina touch.

BuzzFeed, CNN and YouTube plan online-video channel.

Club Med buyout sees large role for Chinese investors.Continue reading...

brand news

In the News: PepsiCo, Discovery, Sergio Garcia and more

Posted by Dale Buss on May 23, 2013 09:15 AM

In the News

PepsiCo rethinks soda pricing strategy in the US.

Discovery plans to launch online video network.

Sergio Garcia catches serious heat from sponsors AdidasTaylorMade after Woods "chicken" comment.

Borders customers are stuck with their gift cards, judge rules.

ESPN layoffs show network's vulnerability.

Equal sweetens its look.

Ford plans to exit manufacturing in Australia as it launches new marketing campaign for Europe.

GE weighs selling off large parts of financing arm.Continue reading...

brand news

In the News: ESPN, H&M, Target and more

Posted by Dale Buss on May 22, 2013 09:17 AM

In the News

ESPN begins hundreds of layoffs.

H&M says that some clothes were produced in collapsed factory in Cambodia.

Target misses earnings expectations and cuts outlook.

Cable networks are rebranding, and pay-TV brands aren't happy about it. 

Dairy Queen to debut new ad campaign that promotes its burgers and fries.

Dodge enjoys star turn for its Challenger at premiere of Fast and Furious 6.

EA lawsuit over players' videogame-likeness issue threatens NCAA policies.

Facebook becoming less popular among teens, Pew study finds. 

Ferrero backs off attack on World Nutella Day.

Fisker Automotive reportedly sees bid by boutique firm led by former GM exec Bob Lutz and Chinese supplier.Continue reading...

brand news

In the News: Walmart, Abercrombie & Fitch, Microsoft and more

Posted by Dale Buss on May 16, 2013 09:20 AM

In the News

Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.

Microsoft to Google: We need APIs to fix YouTube app.

Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.

Apple defends brand (but not Steve Jobs) in US book price-fixing suit.

Boeing and GE hunt for engine defect in 777s.

Campbell Soup uses digital marketing to target Millennials.

Capri-Sun targeted by German ad watchdog for misleading marketing.

Cisco profit is boosted by services.Continue reading...

brand news

In the News: BMW, AP, Sony and more

Posted by Dale Buss on May 14, 2013 09:26 AM

In the News

BMW is investing 3 billion euros in EVs and marketing

AP execs outraged over government probe of phone records.

Sony is targeted for breakup by American investor.

Airbus aims to steal limelight from Boeing at upcoming Paris Air Show.

Amazon workers go on strike in Germany.

BNP Paribas eyes mobile and online banking.

Citibank says "no fees" means "never."

Coach approached Tory Burch about a deal.

Coca-Cola faces claim that Coke top-secret recipe has been found.Continue reading...

mobile brands

ESPN Reportedly Looking to Launch Mobile Plan... Again

Posted by Mark J. Miller on May 10, 2013 02:40 PM

Ardent sports fans love having access to info as it happens. What’s the score right now? Who is winning the race? How many fouls have already been committed?

But answering questions like these along with watching videos of spectacular plays or events can use up a lot of a mobile user’s monthly data plan, but ESPN is apparently considering a way to help those poor sports-obsessed folks out.

The Wall Street Journal reports that, “ESPN is considering a plan to pay wireless carriers for the mobile content used by the sports channel's subscribers.” That way, any usage of ESPN mobile content wouldn’t count against a user’s monthly data plan. Such a deal isn’t imminent, but it has been discussed with at least one major carrier, the Journal notes.Continue reading...

brand news

In the News: YouTube, ESPN, JPMorgan Chase and more

Posted by Dale Buss on May 10, 2013 09:20 AM

In the News

YouTube launches paid channels after rumors swirled earlier this week about subscription partners.

ESPN may subsidize wireless-data plans.

JPMorgan Chase is sued by California over credit-card cases.

AT&T returns to chatty kids for Mother's Day ads.

Amazon is reportedly developing a smartphone with 3-D screen.

Caterpillar and union suspend talks.

Chrysler faces uphill climb for Jeep in China.

Costco now offers travel packages to members.

Dell may see rival bid by Carl Icahn group.

Delta sees new terminal as symbol of air-travel makeover.Continue reading...

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