brand news

In the News: JCPenney, Samsung, McDonald's and more

Posted by Dale Buss on September 5, 2013 09:26 AM

In the News

JCPenney reportedly shelves Martha Stewart deal. 

Samsung unveils Galaxy Gear smartwatch as Qualcomm also enters smartwatch fray.

McDonald's tests higher-priced dollar menu. 

Anheuser-Busch InBev partners with University of Illinois for big data edge.

Balenciaga sues former creative director for defaming brand. 

BlackBerry seeks buyer by November.

Campbell will launch soup K-Cups next year.

Chobani recalls "fizzy" Greek-yogurt cups.

Covergirl joins NFL's pitch to female fans.

Dunkin' Donuts taps Eli Manning to promote app.

El Chico expands rebranding program.

GoDaddy steps away from jiggle marketing.Continue reading...

sporting brands

This College Football Season, One of the Biggest Rivalries Will Be Nissan vs. Hyundai

Posted by Dale Buss on August 30, 2013 08:02 PM

Sure, there's the Michigan-Notre Dame game on Sept. 7 and plenty of other rivalries duking it out on the football field this season, but another major tilt will be going on this season as well: Nissan vs. Hyundai.

Both brands are staking claims to having a disproportionate presence in marketing around college football this year, and it marks the third season of major emphasis for both Hyundai and Nissan. Nissan continues to focus on its marketing partnership with the Heisman Trophy while Hyundai's embrace of the game is more general.

"Our goal has been to position Nissan as the premier partner of the Heisman Trophy and also owning the space in college football," Vinay Shahani, director of marketing communications and media for Nissan USA, told brandchannel. In the past, Nissan has been "the biggest advertiser on ESPN for college football."Continue reading...

sports in the spotlight

ESPN Hopes to Amp Up Fans for Early-Morning GameDay Broadcast

Posted by Mark J. Miller on August 27, 2013 07:03 PM

College football kicks off this weekend, which means pigskin fans across the US should start getting used to flipping the channel to ESPN. The self-anointed Worldwide Leader in Sports is broadcasting around 450 games this season compared with its nearest rival, Fox, which will show about 50. 

To get fans pumped up and ready to turn on their TVs every Saturday at 9 a.m., ESPN has launched a new ad campaign telling fans to “Get Up. It’s Game Day.” The improved ESPN College GameDay teaser video “wraps in more footage of college football zealots than have past campaigns, which tended to focus on short, staged skits featuring the show’s hosts.” While variations of the spots will run on TV and online, the Disney-owned broadcaster is also seeking input from its viewers via social media on how they #GetUp4GameDay, which could be displayed during broadcasts, Adweek reports.Continue reading...

brand news

In the News: Turner Broadcasting, American Express, Toyota and more

Posted by Dale Buss on August 26, 2013 09:18 AM

In the News

Turner Broadcasting turns attention to 'Upwave' wellness network. 

American Express ranks highest in credit-card customer satisfaction.

Toyota hustles to remedy low crash ratings.

Amgen buys Onyx for $10 billion in cancer drug play.

Duck Dynasty's calculated push into entertainment has turned out well.

ESPN returns Keith Olbermann today.

Facebook opts to dump physical gifts from platform. 

GM eyes diesel option for new Colorado and Canyon light pickups and pays to make dealers' web sites better.

Gamestop wins from new Xbox and Play Station.

Hillshire Brands brings "spontaneous consumption" to meat aisle.

Hormel battles high pork-belly costs.Continue reading...

media meltdown

ESPN Pulls Brand from Controversial Documentary, Reportedly on Pressure from NFL

Posted by Mark J. Miller on August 23, 2013 01:37 PM

ESPN and PBS’ “Frontline” have been working together for 15 months on a two-part documentary about the troubling issue of concussions in the NFL. That all ended Thursday when the sports giant announced that it didn’t want its name or brand marks to be associated with the film “League of Denial: The NFL’s Concussion Crisis,” since it turns out ESPN wouldn’t have any final say on what was in the film.

“We were about to share a cut of our film with them,” Raney Aronson-Rath, the deputy executive producer of “Frontline,” told the New York Times, “and we welcomed their input.” But Aronson-Rath also made it clear that the terms of the deal had always been clear from the beginning: ESPN had control of what it aired on its network and put on its websites, PBS had control of what it aired and put on its websites. 

The overriding theory is that ESPN, which shells out more than $1 billion annually to broadcast ratings juggernaut Monday Night Football, doesn’t want to hurt its relationship with the NFL, especially with rumors floating around that Google recently met with the NFL about a potential streaming deal, and with new sports network Fox Sports 1 ready to pounce on any fumble ESPN might make.Continue reading...

sports in the spotlight

Fox Sports 1 Among Brands and Fans Getting Energized by Football's Approach

Posted by Dale Buss on August 19, 2013 06:23 PM

Fox Sports 1 debuted over the weekend to ratings that impressed some observers, especially considering unspectacular initial programming. But for Fox overall, as well as for the other major TV networks and ESPN, the important kickoff remains the start of the National Football League season after Labor Day.

And to that end, it's not just TV networks and the NFL itself but also car brands, snack makers, restaurant chains and an entire array of other major American brands that drool at the fantastic advertising vehicle and spending machine that winds up once the first kickoff of the season is underway. That's especially true this year without the major impediments of the last two years, which included the NFL's collective-bargaining hiccup and a strike by its referees.

"It is unlikely that Fox Sports 1 is going to rival ESPN anytime soon," noted Tim Goodman of The Hollywood Reporter after surveying the first weekend of content, which was heavy on UFC fighting and NASCAR. But the goal for Fox's newest venture "is just to be in the game and make a bunch of money while doing it."Continue reading...

sports in the spotlight

Fox Sports 1 Ready to Take On ESPN with Broad Programming, Funny Talking-Heads

Posted by Dale Buss on July 26, 2013 05:14 PM

ESPN may have a 30-year head start on Fox Sports 1, but the new 21st Century Fox-owned, startup TV-sports network will have—well, "jockularity."

Rupert Murdoch has long taken on quests that others see as unrealistic, and none may be more so than the global media titan's bid to finally give some serious competition in the US sports-programming genre to Walt Disney's ESPN. Other giants—including Comcast Corp.'s NBC and CBS—have tried and are continuing to try to chip away at ESPN's estimated $10 billion stranglehold on American TV-sports fans, but Fox's bid appears to be the most serious yet.

Fox Sports 1 will debut on August 17 with a passel of crucial live-sports programming rights—for Nascar, Major League Baseball games starting next year, and some college football and basketball, as well as Fox's huge place in NFL broadcasts—the requisite stable of ex-jocks, some experienced sports broadcasters, and a different attitude than ESPN.Continue reading...

brand news

In the News: Samsung, GSK, Apple and more

Posted by Dale Buss on July 26, 2013 09:33 AM

In the News

Samsung reports soaring profits on smartphone sales.

GlaxoSmithKline names new chief in China amid bribery probe.

Apple still tops consumer brands.

A&P goes on auction block.

Activision Blizzard buys back most of Vivendi controlling stake in company.

Acura and Porsche lead in evaluation of websites.

Amazon swings to loss as expenses grow.

American Airlines and US Airways offer antitrust concessions.

AT&T nabs naming rights for Cowboys Stadium. 

Daimler takes 5 percent stake in Aston Martin in technical partnership as CEO Dieter Zetsche faces pressure to catch Audi and BMW.

Facebook sees share price come within striking distance of disappointing IPO price.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements