Jennifer Lopez may have been criticized for the Fiat 500 spot disguised as her latest video, but that hasn't stopped her or Fiat from releasing a follow-up video featuring the Fiat 500 cabriolet. "Here, this is my world. This place inspires me...to be tougher, to stay sharper, to think faster. They may be just streets to you, but to me, they're a playground," Lopez says in a voiceover about her old "Jenny From the Block" neighborhood in the Bronx. Her song Until It Beats No More (featured on her latest album "Love?") plays in the background, just as her last Fiat video featured Papi, a tune from the same album.

"We watch as she leaves Manhattan and makes her way back to the Bronx, where she grew up and continues to be inspired by. The commercial tells the story of how the simple elements of our upbringing can help explain who we are, where we’re going and serve as a source of inspiration to achieve our goals in life. That drive and determination is the common thread that is shared with the Fiat brand and our philosophy that ‘Life is Best When Driven'," stated Olivier Francois, Head of Fiat and Chief Marketing Officer and Brand Marketing Communications, Chrysler Group LLC, in a press release.

Francois is keen to position this as her first Fiat commercial, even though the Papi spot — which he told Ad Age he sees as a trailer for JL's video and not a commercial for the Fiat 500 — ran during Monday Night Football, during a commercial break that Chrysler paid for.

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In the professional sports world, it's pretty easy to identify who's up and who's down by whether they win or lose. But when it comes to the actual value of a sports brand, winning has a different definition: It's based on the revenue a sports team or an individual athlete generates.

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It's channeled Elvis, taken over Times Square, and slipped into a Gucci racing stripe for New York Fashion Week. Now Fiat USA is promoting the Fiat 500 in a new 30-second trailer that's breaking during ESPN's Monday Night Football telecast tonight.

The Chrysler-owned brand struck a product placement deal to feature the 2012 Fiat 500 Cabrio in Lopez's new music video, Papi, the latest single from her new album. As part of the agreement, Lopez will appear in commercials for the 2012 Fiat 500 which are scheduled to debut later in the year.Continue reading...