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brand news

In the News: AIG, Boeing, KFC and more

Posted by Dale Buss on January 10, 2013 09:01 AM

In the News

AIG decides against joining federal lawsuit.

Boeing tries to defuse fears about Dreamliner.

Yum! Brands apologizes for KFC chicken probe in China.

ArcelorMittal plans to issue stock to cut debt of world's largest steelmaker.

Chrysler sees push from UAW for IPO.

Coca-Cola files claim in China against false fungicide rumors.

Dish Network looks at spectrum as prize in Clearwire gambit as FCC opens doors.

Ford doubles dividend with business humming.Continue reading...

brand news

In the News: Toyota, Domino's Pizza, McDonald's and more

Posted by Dale Buss on December 17, 2012 09:01 AM

In the News

Toyota sets to reclaim world sales crown as GMand Volkswagen vie for No. 2 and hints at elimination of Matrix model.

Domino's Pizza founder sues over Obamacare contraception coverage mandate.

McDonald's tries to get franchisees to stay open on Christmas.

Akamai taps co-founder as new CEO.

Burger King works with franchisee to expand in Mexico.

Chobani nears openingof huge new factory in Idaho.

Cosi uses pop-up unit in Chicago to test growth ideas.

Cox cable TV guide offers personalized recommendations in U.S. first.

Discover Communications makes key European deals.

Facebook counts on big deal with Walmart.Continue reading...

web watch

Nielsen's Advertising Week Pitch: Cross-Platform Ratings R Us

Posted by Sheila Shayon on October 1, 2012 11:03 AM

On the eve of Advertising Week, Nielsen announced a modest uptick of 2.4% in global ad spending in the second quarter. And now that Advertising Week is upon us, the ratings giant is out with its latest metrics on how the rise of online video and digital platforms are upending traditional ad models.

According to the new Nielsen Cross-Platform Report, “in addition to watching 34-plus hours of TV per week, the average American spends nearly five hours online on the computer. More than half of Americans now watch video online, with online viewing increasing average weekly video consumption to roughly 35 hours.”

Nielsen is pitching its clients to rethink how they view the viewer, and that an online viewer is equally valuable to the advertising ecosystem as a television viewer — a message that coincides with the kick off of Advertising Week in New York, and the launch of Nielsen Cross-Platform Ratings for multi-screen ad measurement to Madison Avenue.

After extensive trials across the advertising ecosystem with brands including ESPN, Facebook, Hulu and Unilever, the new product delivers unduplicated and incremental reach, frequency and GRP measures for TV and Internet advertising. Their new measurement includes the number of people who watched a campaign digitally, those who watched on TV, and the intersection of those two audiences.Continue reading...

sports in the spotlight

NFL Brand Tarnished as League, Referees Return to Negotiating Table

Posted by Dale Buss on September 25, 2012 03:41 PM

So far early in this National Football League year, the league seems to be writing The Tale of Two Seasons. It truly is the best of times in some ways — and the worst of times in at least one huge respect.

As every gridiron and sports fan is aware, the negative was highlighted throughout last weekend, the third weekend of play this fall, as substitute referees blew a handful of significant calls, made many other questionable calls, and overall threw so many flags at the players and teams that the pace of play was severely disrupted. All of that came down as team owners and Commissioner Roger Goodell continued to stand firm against the contract demands of the permanent referees and kept them off the field as a result of the labor dispute.

Then, to end the game between the Green Bay Packers and Seattle Seahawks on Monday Night Football last night, the Keystone Cops refereeing crew made a call in the endzone that gave Seattle the winning touchdown as time expired — and immediately ranked as one of the most badly botched calls in the history of professional football.

Remarkably, after reviewing the play on Tuesday, the NFL came out and officially refused to utter a mea culpa on behalf of its replacement referees. In fact, the league upheld the call and is "holding firm" as the negotiations between the NFL and the NFL Referees Association continued today.Continue reading...

sporting brands

Why NFL Ratings Will Increase Despite Referee Debacle

Posted by Abe Sauer on September 25, 2012 02:02 PM

 

When your sports league has lost Rob Lowe, you're in trouble. When your sports league loses ESPN, you're really in trouble.

That's what happened Monday night to the NFL. The sports TV giant, a Disney-owned channel that will cheer loudly and despite any fan criticism for anything even resembling a sport — like spelling bees — turned on the NFL Monday after a debacle of a game that was more or less an inevitability. With the NFL using replacement referees during labor disputes with its regular officials drag on, the game that everyone eventually expected happened between the Green Bay Packers and the Seattle Seahawks.

The next 48 hours could very well come to be taught as a case study in crisis management at every MBA school in the nation. A case study in brand power.Continue reading...

brand news

In the News: iPhone5Day, Reebok, Amazon and more

Posted by Dale Buss on September 21, 2012 09:01 AM

In the News

Apple is poised to sell 10 million iPhones in smash debut but sparks backlash by unseating Google maps from its platform.

Adidas cuts Reebok revenue forecast.

Walmart drops Kindle in slap at Amazon, as Amazon Fresh makes grocers nervous.

BASF buys U.S. seed-technology company Becker Underwood.

BlackBerry hit by service outage across much of world in another setback for RIM smartphone brand.

BSkyB deemed fit to hold license by U.K.

CKE delays IPO of parent of Hardee's and Carl's Jr. brands.Continue reading...

brand news

In the News: Apple, ESPN, Dole and more

Posted by Dale Buss on September 13, 2012 09:08 AM

In the News

AU Optronics faces potential $1 billion U.S. fine in allegations of price-fixing on liquid-crystal displays.

Apple sets off reactions with introduction of new iPhone 5, including some who see it as a best-seller, others who ask if it's boring. The new device offers bigger space for mobile ads (a boon for Facebook) with larger screen, while iPhone tops Google Android in customer satisfaction, survey says.

Campbell looking at snack deals to grow globally.

Chevron partners with Safeway for first U.S. loyalty program.

Dole explores sale of businesses to Itochu.

Dunkin' Donuts steps up expansion at univerisities.

ESPN starts new TV campaign for digital-subscription service.

Ford faces decisions on Europe and Asia strategies.Continue reading...

sports in the spotlight

Brands Climb Onto NFL, NCAA Juggernauts for Football's Big Kick-Off

Posted by Dale Buss on September 5, 2012 05:02 PM

Are you ready for some football? Big brands surely are. The National Football League may be a marketing and TV-programing juggernaut, but it is carrying more weight for more major brands than ever.

Take auto advertisers, for instance. Despite football telecasts that already were slated to be crowded with other car brands, Audi decided to use tonight's kickoff game between the New York Giants and Dallas Cowboys for the marketing launch of its crucial new 2013 S Models. These performance nameplates (S6, S7 and S8) and the "S" brand are fundamental for Audi to move to the next phase of its positioning in the U.S. market, as a provider of exciting, luxurious and well-designed automobiles.

And so the NFL gets the call tonight to host the first Audi ad under its new tagline, "Heighten Every Moment," featuring the Audi S8. The 60-second spot (watch it above) will run in the first break after kickoff. Audi also announced that it will appear in the Super Bowl game in February, its sixth consecutive advertising appearance in the big game.Continue reading...

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