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media brands

Hearst's Esquire Expanding Beyond the Magazine to Become a TV Network

Posted by Sheila Shayon on February 11, 2013 05:47 PM

The Esquire Network says it's ready for prime time.

The new network, announced today, aims to “capture the essence of the magazine,” David Carey, president of Esquire publisher Hearst Magazines, told The New York Times. "This is not the magazine on TV; that would not work."

The male audience is an ever-sweet spot for brands, as evidenced by offerings that vary from Spike TV to Discovery's Velocity Channel. The Esquire Network will replace the Comcast-created G4 video gaming channel (which gave Esquire fave Olivia Munn her start as co-host on Attack of the Show) on April 22, and be available in 62 million homes with cable or satellite service.

The rebranded network is a strategic partnership between NBC Universal and Hearst Magazines. NBCUniversal cable executive Bonnie Hammer positioned it as "an upscale Bravo for men." She added, "If this was going to come under my portfolio, I’m a little brand crazy, so I said, let’s create a real brand, define a space, understand who we are programming for."Continue reading...

brand news

In the News: Disney, Dell, USPS and more

Posted by Dale Buss on February 6, 2013 09:06 AM

In the News

Disney sees higher TV ad revenues drive quarter and considers ESPN exit from U.K. sports coverage.

Dell seeks to transform brand, going private in $24 billion buyout under founder Michael Dell, as Microsoft gambles on involvement.

U.S. Postal Service plans to cut Saturday mail as Hallmark fights the cuts.

Apple loses right to iPhone brand in Brazil.

Arby's launches "fan of the week" promo via Facebook.

Lance Armstrong reportedly under investigation for obstruction and other serious crimes.

BP is hit by new $34 billion claim from U.S. state governments over Gulf spill.Continue reading...

brand news

In the News: Budweiser, Amazon, Boeing and more

Posted by Dale Buss on January 11, 2013 09:02 AM

In the News

AB InBev will return Clydesdales to Budweiser Super Bowl advertising.

Amazon offers free MP3 of CD purchases.

Apple was awarded 1,136 US patents last year, while top spot went to IBM.

BBC back in the spotlight with former star Jimmy Savile's official police report on abuses.

BlackBerry is restoring service in Europe as US carriage firms up for closely watched BlackBerry 10.

Boeing faces FAA investigation of 787 Dreamliner.

David Beckham strips off again for H&M.

Dish Network charges CBS with censorship due to litigation.

ESPN favored for more spending by ad execs in survey.

Ford plans to hire 2,200 white-collar workers as American Express begins mass layoffs.Continue reading...

brand news

In the News: AIG, Boeing, KFC and more

Posted by Dale Buss on January 10, 2013 09:01 AM

In the News

AIG decides against joining federal lawsuit.

Boeing tries to defuse fears about Dreamliner.

Yum! Brands apologizes for KFC chicken probe in China.

ArcelorMittal plans to issue stock to cut debt of world's largest steelmaker.

Chrysler sees push from UAW for IPO.

Coca-Cola files claim in China against false fungicide rumors.

Dish Network looks at spectrum as prize in Clearwire gambit as FCC opens doors.

Ford doubles dividend with business humming.Continue reading...

brand news

In the News: Toyota, Domino's Pizza, McDonald's and more

Posted by Dale Buss on December 17, 2012 09:01 AM

In the News

Toyota sets to reclaim world sales crown as GMand Volkswagen vie for No. 2 and hints at elimination of Matrix model.

Domino's Pizza founder sues over Obamacare contraception coverage mandate.

McDonald's tries to get franchisees to stay open on Christmas.

Akamai taps co-founder as new CEO.

Burger King works with franchisee to expand in Mexico.

Chobani nears openingof huge new factory in Idaho.

Cosi uses pop-up unit in Chicago to test growth ideas.

Cox cable TV guide offers personalized recommendations in U.S. first.

Discover Communications makes key European deals.

Facebook counts on big deal with Walmart.Continue reading...

web watch

Nielsen's Advertising Week Pitch: Cross-Platform Ratings R Us

Posted by Sheila Shayon on October 1, 2012 11:03 AM

On the eve of Advertising Week, Nielsen announced a modest uptick of 2.4% in global ad spending in the second quarter. And now that Advertising Week is upon us, the ratings giant is out with its latest metrics on how the rise of online video and digital platforms are upending traditional ad models.

According to the new Nielsen Cross-Platform Report, “in addition to watching 34-plus hours of TV per week, the average American spends nearly five hours online on the computer. More than half of Americans now watch video online, with online viewing increasing average weekly video consumption to roughly 35 hours.”

Nielsen is pitching its clients to rethink how they view the viewer, and that an online viewer is equally valuable to the advertising ecosystem as a television viewer — a message that coincides with the kick off of Advertising Week in New York, and the launch of Nielsen Cross-Platform Ratings for multi-screen ad measurement to Madison Avenue.

After extensive trials across the advertising ecosystem with brands including ESPN, Facebook, Hulu and Unilever, the new product delivers unduplicated and incremental reach, frequency and GRP measures for TV and Internet advertising. Their new measurement includes the number of people who watched a campaign digitally, those who watched on TV, and the intersection of those two audiences.Continue reading...

sports in the spotlight

NFL Brand Tarnished as League, Referees Return to Negotiating Table

Posted by Dale Buss on September 25, 2012 03:41 PM

So far early in this National Football League year, the league seems to be writing The Tale of Two Seasons. It truly is the best of times in some ways — and the worst of times in at least one huge respect.

As every gridiron and sports fan is aware, the negative was highlighted throughout last weekend, the third weekend of play this fall, as substitute referees blew a handful of significant calls, made many other questionable calls, and overall threw so many flags at the players and teams that the pace of play was severely disrupted. All of that came down as team owners and Commissioner Roger Goodell continued to stand firm against the contract demands of the permanent referees and kept them off the field as a result of the labor dispute.

Then, to end the game between the Green Bay Packers and Seattle Seahawks on Monday Night Football last night, the Keystone Cops refereeing crew made a call in the endzone that gave Seattle the winning touchdown as time expired — and immediately ranked as one of the most badly botched calls in the history of professional football.

Remarkably, after reviewing the play on Tuesday, the NFL came out and officially refused to utter a mea culpa on behalf of its replacement referees. In fact, the league upheld the call and is "holding firm" as the negotiations between the NFL and the NFL Referees Association continued today.Continue reading...

sporting brands

Why NFL Ratings Will Increase Despite Referee Debacle

Posted by Abe Sauer on September 25, 2012 02:02 PM

 

When your sports league has lost Rob Lowe, you're in trouble. When your sports league loses ESPN, you're really in trouble.

That's what happened Monday night to the NFL. The sports TV giant, a Disney-owned channel that will cheer loudly and despite any fan criticism for anything even resembling a sport — like spelling bees — turned on the NFL Monday after a debacle of a game that was more or less an inevitability. With the NFL using replacement referees during labor disputes with its regular officials drag on, the game that everyone eventually expected happened between the Green Bay Packers and the Seattle Seahawks.

The next 48 hours could very well come to be taught as a case study in crisis management at every MBA school in the nation. A case study in brand power.Continue reading...

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