2014 Brandcameo Product Placement Awards

brand news

In the News: Denny's, P&G, Star Wars & more

Posted by Dale Buss on August 29, 2012 09:14 AM

Accor speeds expansion after profits rise.

California Pizza Kitchen adds healthful items to menu.

Denny's to open 10 restaurants in Chile in first major expansion in South America.

ESPN extends deal with Major League Baseball through 2021.

FTC files false-advertising charges against Your Baby Can Read program.

Ford breaks ground on new plant in eastern China. Continue reading...

brand news

In the News: Apple vs. Samsung, ESPN, Ford, Tiffany & more

Posted by Dale Buss on August 28, 2012 08:47 AM

5-Hour Energy and other energy-drink makers face New York state probe over ingredients and marketing.

Amazon reshapes computing with its cloud power.

Apple moves post-ruling efforts toward banning some Samsung phones from U.S. market as Korean company vows to fight, and Google looks at implications of case for its own business.

Avis drops "We Try Harder" tagline after 50 years in favor of "It's Your Space."

Axe enlists Jim Henson's shop to help with latest campaign.

Best Buy board steps to the side so founder can proceed with effort to take over company.

Boeing adds third line for Dreamliner assembly.

Bravo plans to launch another Top Chef spinoff.

Chevron marshals cash as investors wonder what energy company will do with it.

Disney sails through summer behind long-term plans.Continue reading...

brand news

In the News: JPMorgan, Ikea, Nokia and more

Posted by Dale Buss on August 10, 2012 09:03 AM

In the News

Coursera roars into BRIC countries with online classes.

ESPN introduces campaign that focuses on value of Monday Night Football.

Facebook HQ gets a Main Street.

Goldman Sachs escapes U.S. charges in mortgage crisis.

Ikea values its brand at $11 billion.

JCPenney reports loss, raising more questions about strategy.

JPMorgan Chase outlines damages from "London Whale" trading blunder.Continue reading...

media brands

ESPN Pitching Olympics and US Election Ad Spots

Posted by Dale Buss on July 25, 2012 11:11 AM

It rolls over the television industry every four years like a welcome wave of money, basically no matter what the economy at large is doing. The quadrennial advertising mania created by the coincidence of U.S. elections and the Olympics is upon us, and more outlets than ever are looking for ways to tap into all thatextra cash that will be spent by politicians and Olympics sponsors.

The bonanza is even bigger than before during this election cycle because courts keep upholding the validity of corporate and individual election spending as free speech, so super-PACs will be adding their hundreds of millions of dollars of TV ads to the amounts already due for expenditure by the political parties and candidates themselves.Continue reading...

brand news

In the News: PepsiCo, M&S, Valentino and more

Posted by Dale Buss on July 9, 2012 09:01 AM

In the News

PepsiCo expands into yogurt sales in the U.S. under Muller brand.

Marks & Spencer CEO's lack of fashion cred criticized as retailer overtaken by rival Next.

Valentino luxury brand in talks to be sold.

AT&T cuts ad spending.

Amazon sparks fears with "robo-pricing."

Billabong hits choppy waters.

Boeing expands new-orders lead over Airbus.Continue reading...

sports in the spotlight

MLB All-Star Game Brings Out the Sponsors

Posted by Mark J. Miller on July 6, 2012 10:59 AM

After this weekend, a whole slew of Major League Baseball’s biggest names will be heading to Kansas City for next week’s All-Star Game. And when you’ve got a bunch of big names together, marketers can’t be far behind.

While the July 10th game itself will have plenty of Your Brand Here Moments for the FOX cameras, some advertisers aren’t waiting for Tuesday’s game to attach their name to the 2012 event.

State Farm is sponsoring the HomeRun Derby on July 9th on ESPN. Firestone sponsored the final fan Twitter vote that will get the last few players onto the team. All-Star voting is a bit more of a popularity contest than anything else and the final hours of fan support can be frenetic. What better time for a marketer to get its name in front of a massive amount of eyeballs?

Chevrolet, which is not coincidentally the official vehicle of Major League Baseball, is also getting itself out into the public eye early by bringing a fleet of its 2013 cars, trucks, and crossovers out to K.C. to showcase to baseball fans (and whoever else wants to take a gander).

"We're looking forward to introducing our family of Chevrolet vehicles to current and new customers in Kansas City, and celebrating our shared love of baseball," stated Phil Caruso, Chevrolet national promotions manager. "We will have product displays, ride and drives and other activities around Kansas City to enhance the fan and customer experience."

sports in the spotlight

Nike Debuts "Fast is Faster" Commercial During NFL Draft on ESPN [VIDEO]

Posted by Shirley Brady on April 26, 2012 03:33 PM

Following the 20-second teaser that debuted on April 3rd, Nike's 60-second "Fast Is Faster" commercial, above, is being shared first via Twitter and Facebook today, with the broadcast debut in the first round of the NFL Draft on ESPN between the first and second picks. The "Fast is Faster" campaign showcases Nike's new team uniforms for the NFL.

ad watch

Ad Watch: ESPN Finds Real Michael Jordan, T-Mobile Girl Loses Pink Dress

Posted by Shirley Brady on April 16, 2012 07:05 PM

ESPN's new Michael Jordan commercial, above, features a different Jordan, hilariously.

Below, P&G's new Tide commercial promotes its support of US athletes at the London 2012 Olympic Games, T-Mobile spokesmodel ditches the pink dress, Planters goes nuts with Men's Health, and more new campaigns:Continue reading...

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