Posted by Mark J. Miller on February 5, 2013 11:59 AM
While many brands paid as much as $4 million to air a Super Bowl ad, one figured out a way to get a lot of attention for much less.
Old Milwaukee aired an ad during the game featuring mustachioed comedian Will Ferrell in an extended kiss with a fellow bus passenger — but only in three tiny markets: Sherman, Tex.; Ardmore, Okla., and Glendive, Mont.
It wasn't immediately clear what the residents of those locales thought of "their" Super Bowl spot. But given its high-profile smoocher, it has resulted in the brewer getting a decent amount of attention compared to the brands that shelled out big bucks to have their ad seen by the huge Super Bowl viewing audience. USA Today, Yahoo!, and other highly watched media outlets had written about the Ferrell spot.
Ferrell’s ad had received more than 1.5 million YouTube views by midday Tuesday, and seemed to be posted online only by fans of the ad itself. (Budweiser's popular Super Bowl ad featuring the adventures of a young Clydesdale had received more than 9 million by that point, but spent a comparative fortune.)Continue reading...
Posted by Shirley Brady on January 10, 2013 05:31 PM
As we reported on Wednesday, Unilever's AXE brand is launching a Red Bull-challenging space program related to its new line of Apollo men's personal care products — taking 22 fans (men only, sorry ladies) from around the world to the edge of space as part of its Apollo Space Academy program in December 2013.
The last day to apply is February 3rd (aka Super Bowl Sunday) at AxeApollo.com (terms and conditions are here) or LynxApollo.com in the UK, Ireland and Australia, where Axe is sold as Lynx.
Below, watch Buzz Aldrin announce the AXE Apollo Space Academy (Lynx Apollo Space Academy to some), along with related videos and commercials related to Axe's new Apollo product line and contest:Continue reading...
Posted by Mark J. Miller on December 18, 2012 06:01 PM
Back in October, Miami Heat guard Dwyane Wade parted ways with Michael Jordan after serving as a spokesman for his Nike-backed Jordan Brand for a number of years. Wade, who has plenty of fans in America, was moving on to conquer a new land: China.
Only a week later, Wade confirmed rumors by announcing that he had signed with Chinese sportswear company Li-Ning. And now Li-Ning is coming right back to Wade as it's signed a deal with the Miami Heat that will find the team's branded merchandise sold at the American Airlines arena (where the billboard above can currently be spotted) and its name and logo posted on in-arena signage as well as on the team’s website and its TV broadcasts.
"The LI-NING brand represents both style and substance and is therefore a welcome addition to the Miami Heat family of partners," said Eric Woolworth, president of The Heat Group's Business Operations, in a press release. "We're eager to help introduce Li-Ning to Heat fans everywhere and we are confident their new collection of Wade merchandise will have a very broad appeal."
Li-Ning, in the middle of a three-year overhaul, is hoping the new partnership will boost its revenue and perception. The Wall Street Journal reports that the company “will record a substantial net loss for the year … as they attempt a major turnaround.”Continue reading...
Posted by Dale Buss on December 18, 2012 05:05 PM
Tide Pods are providing a robust helping of good news for Procter & Gamble in a year when its brands, products, strategy and even CEO have been taking a beating.
The company is projecting $500 million in first-year retail sales for pods, according to Ad Age. That's a major feat, given that of the 1,500 new consumer-packaged-goods launches tracked by SymphonyIRI in 2011, only 21 percent reached one-year sales of even $50 million.
Hungry for a big win at a time when nearly everything about its long-running formula for victory has been questioned, P&G has seen Tide Pods become a relatively rapid success since launching in February with a colorful campaign — with a few speed bumps along the way.Continue reading...
Posted by Shirley Brady on December 17, 2012 05:34 PM
Microsoft has added SNL alum and comedian Andy Samberg to its roster of celebrity brand ambassadors in its Windows Phone holiday campaign. Check out his ad below.Continue reading...
Posted by Mark J. Miller on December 3, 2012 03:29 PM
It’s not cheap to put on a big-name golf tournament, especially when it’s the Tiger Woods World Challenge, which pays out $1 million to whoever finishes first (this year, it was Graeme McDowell, above) and $120,000 to the golfer who finishes in last place.
Eighteen of the top players in the world take part in the event which started in 1999, a decade before he banged his Cadillac Escalade into a fire hydrant and a tree outside his Florida home at 2:30 in the morning and his life began to unravel as news of his many mistresses began to spill out. Woods has since had his personal life opened up for pretty much everybody to see and gone through a divorce. Many of his endorsement deals disappeared (see ya, Accenture, AT&T, Gatorade, and GM) and a few stuck with him (Nike, Electronic Arts). Tiger did his best to lay low for a bit.
And even though it appears that Woods has gotten his golf game back in action and he’s moving forward with his life, there is still some fallout from the scandal. Chevron pulled out as the title sponsor of the World Challenge, which benefits the Tiger Woods Foundation, after last year’s event and “a deal with a major company unexpectedly fell through at the last minute in early September,” according to the Associated Press.Continue reading...
Posted by Shirley Brady on November 22, 2012 10:42 AM
St. Jude Children's Research Hospital celebrates Thanksgiving with messages from its roster of celebrity supporters including Marlo Thomas, daughter of founder Danny Thomas, plus Sofia Vergara, Jennifer Aniston, Robin Williams, Michael Strahan, Luis Fonsi, and Shaun White:Continue reading...
Posted by Sheila Shayon on November 20, 2012 01:54 PM
Oprah Winfrey devoted two hours last Sunday night on her OWN cable network to Favorite Things, with the items given to ‘deserving military spouses.’ The franchise, an annual brandstravaganza on her former daytime talkshow, this year reverted to the talk show host's personal picks, with one in particular causing a kerfuffle.
"The Surface, Microsoft's first tablet, feels like a Mercedes-Benz to me, people!" Oprah wrote on her website. "The full-size keyboard built right into the cover makes work easy, the very smart kickstand makes watching a movie or Skyping a friend a delight, the less than a pound-and-a-half weight makes a great alternative to a laptop, and the many other features make it fun for work and play. Now, that's a wowser!"
Unfortunately, it was a follow-up tweet professing her love for the Surface tablet to her 14.8 million followers on Twitter that got her in trouble, as she wrote "Gotta say love that SURFACE! Have bought 12 already for Christmas gifts. #FavoriteThings" from an iPad.
We can only hope that Gandalf won't tout his love for the new Windows Phone from an iPhone. Microsoft is partnering with Warner Bros, the studio behind the highly-anticipated The Hobbit: An Unexpected Journey, the first installment of a trilogy to be released (in the UK) on December 13, starring Sir Ian McKellen and Martin Freeman as Gandalf and Bilbo respectively.Continue reading...