Posted by Shirley Brady on August 1, 2011 01:00 PM
Gap is turning to storytelling in its new global campaign, promoting its 1969 premium denim collection with "real people" (to start with, the team behind the collection, at its Los Angeles denim studio) and some other local touches, including tapping into the mobile truck craze and even featuring the studio's resident dog.
The first major campaign by the brand's new CMO, former Ogilvy exec Seth Farbman, the "1969: L.A. and Beyond" campaign aims to tell "the story of its 1969 fall collection from the inside out. Starting with the personalities behind the denim, 1969: L.A. and Beyond gives a transparent look at the designers and how they come together each day to create the latest in denim fits, fabrics and washes. Taking it from the studio to the real world, the campaign also shows how the denim comes to life in various cities by the people who wear it."Continue reading...
Posted by Sheila Shayon on July 28, 2011 02:00 PM
Taco Bell is extending its marketing partnership with MTV with a co-branded campaign to promote the upcoming MTV Video Music Awards (VMAs) to Taco Bell fans with a sweet deal: a Big Box Remixed special featuring four classic Taco Bell menu items with a side order of exclusive music content.
The co-branding partnership is also something of a special deal for the leading Mexican-style quick service restaurant chain, as it marks Taco Bell's foray into the social media space of QR code packaging via a free mobile app.Continue reading...
Posted by Sheila Shayon on July 26, 2011 12:00 PM
What do fashion, a Chinese news agency and pizza have in common?
Times Square – hotter, and more popular than ever! And not just because it's summer.
This past Saturday, Express, the fashion retailer for style-conscious Millennials, set out to break the Guinness world record for the largest number of people modeling on a catwalk. And despite temperatures hovering in the 100’s – they did, showing that wannabe models cannot resist a catwalk, no matter how crowded or sweaty.
A total of 1,243 people walked the Express runway, including the Naked Cowboy, police officers, tourists, and just regular locals, shattering the previous record of 521 set last year by Galeries Lafayette in Paris.Continue reading...
Posted by Sheila Shayon on July 22, 2011 11:00 AM
In the midst of the sweltering heat across America this week, Honest Tea conducted a little experiment.
On July 19th, the Coca Cola-owned beverage brand set up unattended kiosks in 12 cities, inviting the public to enjoy a chilled drink, but to also leave $1 on the honor system — to test Americans' honesty (a riff on the brand's name).
The winner?Continue reading...
Posted by Sheila Shayon on July 18, 2011 11:00 AM
As part of MasterCard Worldwide’s iconic "Priceless" campaign, the brand has created a New York-based promotional event for its Priceless Cities in-market branding campaign.
Given that it's summer in the Big Apple, Priceless New York centers around — what else? — the New York Yankees, creating a game for baseball fans to play by hiding Yankee’s seats throughout the city in partnership with Facebook Places.
Find the chairs and check-in via Facebook Places to be eligible to win special prizes, including meet-and-greets with Yankee greats, a “safari sleepover” at the Bronx Zoo, “V.I.P. treatment” at Marcus Samuelsson's red-hot Red Rooster restaurant in Harlem, and access to a new section of Yankee Stadium known as Batter’s Eye View – which includes a MasterCard Batter’s Eye Cafe.Continue reading...
brands with a cause
Posted by Sheila Shayon on July 14, 2011 05:00 PM
Pepsi-Cola North America Beverages (PCNAB) is in the 'hood, the South Bronx hood to be precise, teaming up with New Yorkers like Grammy Award producer, rapper, and artist Swizz Beatz, graffiti artist Cope 2, Bronx Borough President Ruben Diaz Jr. and Assemblyman Carl Heastie, all gathered in support of healthier lifestyle choices.
Activities held today at THE POINT include:
- Sampling stations with Aquafina, Diet Sierra Mist, SoBe Lifewater and Pepsi MAX
- Cooking demonstrations from City Harvest highlighting healthy summer recipes
- Live art installations by Swizz Beatz, with parents, students and faculty from The Bronx Charter School for the Arts and Cope 2.
"Being a father and also being involved with The Bronx Charter School for the Arts, I understand even more how important it is to stay healthy," said Beatz (who's now a proud papa to a son with partner Alicia Keys) in a release. "The Bronx Flavor initiative shows Pepsi-Cola North America's commitment to the well-being of our community."Continue reading...
brand and bottle
Posted by Shirley Brady on July 13, 2011 07:00 PM
Heineken tonight launches a three-week pop-up club in New York as part of a local event marketing push to attract Hispanic hipsters (just don't call them Hispsters) and other indie culture vultures.
Featuring music, food, art, film and other events celebrating downtown Latino culture, “The Spot” is curated by Remezcla, a local Latina media guide, and located at the Openhouse Gallery in Nolita. Check out a preview below.Continue reading...
Posted by Robert Truglia on July 12, 2011 06:00 PM
Looks like commuting just got an upgrade.
In April Levi’s announced a line of commuter cyclist tailored denim, and it’s finally here. Launching this week in select urban areas and on levis.com, the 511 Commuter Jean and Trucker Jacket are designed to enhance the cyclist’s daily journey with a slew of new features.
As Erik Joule, SVP of Men’s Merchandising & Design for Levi's says, “This product was born from innovation, classic American style and a personal passion for cycling — it’s about designing product for people who ride bikes, by people who ride bikes. We listened to what they wanted and created a product with performance traits for biking that also functions as daily street wear.”
Rejoice hipsters; your cries have been heard.Continue reading...