chew on this

Doritos Gets Jacked Up at SXSW

Posted by Dale Buss on March 15, 2012 12:05 PM

The new Doritos have a larger-than-life flavor, so what better way for PepsiCo's snack brand to introduce them to the world than with a larger-than-life "vending machine"?

At the cauldron of brand and music and digital fervor that is the annual SXSW festival in Austin, Texas, Doritos is unveiling its latest innovation: Doritos Jacked tortilla chips, which are 40 percent larger than conventional Doritos and come in two flavors, Enchilada Supreme and Smokey Chipotle BBQ. As it's been promoting on Twitter and Facebook, Doritos promises that Jacked Tortilla chips (hitting stores on March 26th) will deliver a "one-two punch of intense flavors up front, followed by a twist of spice or tanginess that packs the ultimate crunch."

To drive home the point, Doritos is promoting the Jacked chip line with a 56-foot-high vending machine at SXSW. Consumers at the festival, while sampling the new chips, can get "larger-than-life Doritos-branded quarters" via Foursquare and Twitter.Continue reading...

strike up the brand

Coca-Cola Reinvents Happiness Machine for Pre-Olympics Giveaways

Posted by Shirley Brady on March 12, 2012 11:14 AM

Coca-Cola brought its "Move to the Beat" 2012 Summer Olympics campaign in Belgium with a dance-activated version of its gift-giving Happiness machine. Giveaways ranged from the obvious (a case of Coke) to the human — check it out above.

diversity watch

US Gay and Lesbian Task Force Invites Brands to Winter Party

Posted by Sheila Shayon on February 23, 2012 10:04 AM

Brands are invited to the Winter Party Festival in Miami Beach, an annual six-day, 20-event festival fundraiser. Running Feb. 29 to Mar. 5 at venues throughout Miami Beach and Miami, more than 10,000 visitors from around the world are expected.

Produced by the National Gay and Lesbian Task Force, Winter Party already counts major brands as WPF 2012 sponsors

Showtime, a longtime supporter of LGBT causes and programming such as Queer as Folk and The L Word, will be promoting Nurse Jackie and The Borgias. Office Depot is underwriting t-shirts and donating office supplies. Coca-Cola's brands and Grey Goose/42 Below vodkas are the official non-alcoholic and spirits sponsors, respectively, while Surfcomber is the festival's host hotel.Continue reading...

brand collaborators

Converse x Gorillaz: Fans Get Ready to DoYaThing

Posted by Mark J. Miller on February 21, 2012 01:01 PM

Converse is continuing its "Three Artists. One Song" musical collaborations with a new single being released Friday: DoYaThing, a "robo-funk" (as NME calls it) track featuring Blur spinoff Gorillaz with guests Andre 3000 of Outkast fame and musician/producer James Murphy in his post-LCD Soundsystem guise.

The track is promoting the brand's limited edition Gorillaz-themed line of sneakers, which includes camouflage Chuck Taylor high top sneakers, designed by comic book artist Jamie Hewlett, who was best known for Tank Girl before he designed the Gorillaz characters.

The co-branded collection/single/video launch is being promoted with a Twitter hashtag and teaser videos, which you can check out below.Continue reading...

campaign tactics

Super Bowl Ad Tracker: M&M’s Ms. Brown Makes a Post-Game Splash on Social

Posted by Mark J. Miller on February 8, 2012 05:01 PM

M&M’s introduced its new spokescandy during the Super Bowl Sunday evening when the bespectacled Ms. Brown, the candy brand's 70-year-old (but still looking good) CCO or Chief Chocolate Officer who made her debut in a commercial called "Just My Shell." And it was a shelluva debut indeed.

It used to be that just running a Super Bowl commercial was enough excitement for a corporation’s agency and marketing/communications teams at this time of year, but given the pre- and post-Game buzz marketing on social media that's the norm, M&M's marketers at Mars, Inc., are pulling out the stops for Ms. Brown.Continue reading...

follow the money

World Cup Suds: FIFA Tells Russia and Brazil to Bring on the Beer

Posted by Mark J. Miller on January 23, 2012 02:02 PM

If there is one thing a soccer fan likes to have at the match, it’s a beer. And if there’s one thing that big-event organizers love to have, it's major corporate sponsorship.

The former is what led FIFA to inform the next two countries scheduled to hold the men’s World Cup to “drop restrictions on beer sales in stadiums,” according to the Los Angeles Times.

"Alcoholic drinks are part of the FIFA World Cup, so we're going to have them. Excuse me if I sound a bit arrogant but that's something we won't negotiate," FIFA General Secretary Jerome Valcke commented at a press conference in Brazil, the BBC reports.Continue reading...

doing good

L.L.Bean Turns 100 With Corporate Citizenship Platform

Posted by Shirley Brady on January 18, 2012 04:07 PM

Today is L.L.Bean's 100th anniversary in business, which the Maine-based outdoor outfitter is marking by bringing a giant version of its iconic boot to the Big Apple and a gear giveaway on Facebook. But with the bootmobile now making its way back to Maine, the brand is celebrating with a more meaningful effort beyond a cute photo opp in Times Square. corporate citizenship initiative.

The retailer, inspired by research from the National Park Foundation that shows 60% of American kids spend less than an hour a day outside, today kicks off Million Moment Mission, an initiative ("You Share. We Give. Kids Win") to encourage families to get outside and share outdoor experiences. 

L.L.Bean is pledging to donate $1 (up to $1 million) to the National Park Foundation for every "outdoor moment" Americans share online or by attending one of L.L.Bean's many outdoor events this year, with its website promoting "100 years with 100 adventures" via its Outdoor Discovery Schools program.Continue reading...

L.L.Bean Boots Up 100th Anniversary Celebration

Posted by Mark J. Miller on January 17, 2012 12:14 PM

Leon Leonwood Bean sold his first pair of boots back in 1912 — and it swiftly kicked him, and his pride, right back. Of the first 100 pairs he sold, 90 were returned because the leather separated, according to the Associated Press.

Rather than call it quits, his solution proved to be the launch of a venerable brand that turns 100 on January 18th: a money-back guarantee, for which he borrowed some cash and started over again, opening his iconic store in Freeport, Maine, five years later.

The outdoorsman’s genius, clearly, was in his marketing. He obtained Maine’s list of people with hunting licenses who lived out-of-state and sent them notices about the boot. Since then, Bean has done well as a catalog merchant and now online. According to the AP's report on the anniversary, the “privately held company expects to have $1.5 billion in sales in its 2011 fiscal year.”

To celebrate the L.L.Bean brand centenary, from Maine to Manhattan, the public will be treated to the sight of a massive version of the company’s hunting boot rolling through the streets this week. Forget the Batmobile — L.L. would no doubt get a chuckle from the Bootmobile, which will be parked in New York's Times Square from 1pm to 3pm on Wednesday.Continue reading...

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