Posted by Shirley Brady on July 7, 2014 06:05 PM
The recent WorldPride event in Toronto marked the first time the event had been held in North America—and served as a testament to platinum sponsor TD Bank Group's acceptance of diversity.
The most valuable brand on Interbrand's Best Canadian Brands report, TD Bank not only sponsored WorldPride 2014, which ran from June 20 to 29 and attracted an estimated two million people across the Greater Toronto Area, but helped the host committee land the event by sponsoring their bid and accompanying them to make their case to InterPride, the event's organizer, in a first for a corporate sponsor.
It also wasn't a one-off commitment. TD is supporting 42 Pride events across North America this year, including signing a multi-year partnership with Boston Pride, all part of its bigger committment to equality and creating an inclusive workplace. "This is our tenth year of supporting Pride events," notes Scott Mullin, the bank's Vice President of Community Relations. "Ten years ago it was seen as pretty edgy for a financial institution."Continue reading...
start your engines
Posted by Dale Buss on June 19, 2014 05:10 PM
It emits a metallic purr rather than a throaty roar, but Harley-Davidson’s first-ever electric motorcycle is expected to make a big statement for how the brand is transitioning to an era that is increasingly friendly to EVs and more suspect of old-fashioned power supplied by internal combustion of hydrocarbons.
Dubbed Project LiveWire, the brand is taking the new EV prototype across the US to give fans a chance to try out the new technology. The tour will kick off with a journey along Route 66, the fabled US highway in the western part of the country, visiting more than 30 Harley dealerships this year. Riders will be able to ride the Project LiveWire prototype and non-motorcyclists will be able to enjoy a simulation. The tour will extend to other parts of the United States, Canada and Europe next year, the company said.Continue reading...
chew on this
Posted by Dale Buss on June 11, 2014 10:14 AM
Nutella and Kellogg’s Pop-Tarts started from very different places to end up as very similar brands: mainstream snack sensations celebrating their 50th anniversaries this year.
Pop-Tarts began as a favorite breakfast convenience for American moms to give to their boomer offspring, while Nutella was long popular in Europe and now is riding a wave of adoration as a guilty pleasure in the United States as well.
Kellogg is still continually repositioning its well known ready-to-eat cereal brands as better-for-you breakfast choices in a variety of ways, but the company basically has given up making a lot of nutritional pretensions for Pop-Tarts toaster pastries.Continue reading...
sip on this
Posted by Mark J. Miller on June 3, 2014 12:16 PM
Everywhere consumers turn these days, they can find food on wheels (and a Starbucks). From PB&J to Schnitzel and cupcakes, the food truck craze has shown no signs of slowing down. And with summer finally starting to show its face in the US, Starbucks, itself a purveyor of sweet, frozen treats, is hitting the road to serve up Frappuccinos on the go.
The truck, which had a test run in Hong Kong five years ago, set out on its current trip from San Diego, CA, on May 15, and is now stationed in the Los Angeles area until June 15, according to The Street. Fans will find the usual Starbucks fare as well as limited-time drinks on the truck, and will get to enjoy Jenga, croquet and a digital jukebox as well to complete the experience.Continue reading...
Posted by Barry Silverstein on March 6, 2014 06:20 PM
Each year, it seems SXSW (South By South West) gets more and more curious—and this year is no exception. Once dedicated to music, the 2014 SXSW festival, running from March 7 through 16 in Austin, Texas, now defines itself as "Music, Film, Interactive." Indeed, the festival has served as the launch pad for some of the market's most high-profile startups, including Foursquare.
Beyond that, SXSW is a potpourri of personalities, popular trends and brands vying for attention. Indeed, last year's extravaganza was a "feeding ground for viral campaigns and unique marketing stunts." This year? Well, you can expect more of the same—just amped up a few notches.
In fact, SXSW 2014 may end up being known for notoriety. None other than the world's most infamous whistleblower, Edward Snowden, will speak on March 10 via teleconference. He'll be conversing with Christopher Soghoian, principal technologist of the American Civil Liberties Union (ACLU) "on the impact of the NSA's spying efforts on the technology community, and the ways in which technology can help to protect us from mass surveillance," according to the festival's site.Continue reading...
Posted by Abe Sauer on March 5, 2014 01:42 PM
It's not an ATM. It's a GAYTM! To celebrate Sydney Mardi Gras, the annual (and largest of its kind) LGBTIQ pride parade, national bank ANZ converted a number of its bland ATMS around the city to flashy "GAYTMs."
Get it!? As the principal sponsor of the gay pride event (an impressive feat for such a staid industry like banking), ANZ's GAYTMs disperse both cash and life-affirming messages. Receipts are, of course, rainbow-colored. Even Star Trek actor and gay activist George Takei took notice.
See a video of the GAYTM in action after the jump.Continue reading...
Posted by Sheila Shayon on February 7, 2014 02:47 PM
Pop-up shops are nothing new, but Marc Jacobs‘ fragrance division is using Fashion Week to launch its Daisy Marc Jacobs Tweet Shop with a twist—social currency only, please.
Located in New York’s SoHo neighborhood, a tweet, Instagram or Facebook post tagged #MJDaisyChain can be exchanged for goods including fragrances and accessories at the store, while the best Instagram photo of the day wins a coveted handbag.
"Over the years, the Daisy brand has built a considerable following in social media, and to us, the whole undertaking is a way to say a big thank you to the people who love Daisy and are constantly finding creative ways to show their affection for the brand," said Lori Singer, VP marketing for Marc Jacobs.
"Marc Jacobs is really active on social media and Daisy is one of the fragrance brands that triggers the highest engagement among fans," she added. "We have seen people creating drawings and stage mood shots featuring the iconic bottle, so engagement of the fans is already there."Continue reading...
Posted by Abe Sauer on January 17, 2014 07:32 PM
CES wasn't the only big trade show to take over Las Vegas this month.
The hordes of tech-loving geeks that took over the city earlier this month have been replaced by a flock of Duck Dynasty-loving show-goers at an event wrapping up today: the 16th largest annual trade show in the United States, with 12.5 miles of exhibitors accounting for a multi-billion dollar industry with a lucrative lifestyle attendance that has gone from just 5,600 in 1979 to a record 630,000 last year.
Brand sponsors, however, have tread lightly this year to court attendees. That's because the US National Shooting Sports Foundation's Shooting, Hunting and Outdoor Trade Show, better known as the NSSF SHOT Show, has had a rough go of it in the past year. Indeed, its 2013 trade show took place just a month after the tragic 2012 shooting at the Sandy Hook school in Newtown, Conn.
Several longtime, non-firearm industry partners begged off partnerships this year, citing the show's heavy presence and promotion of the kind of "assault" rifle used at the Newtown incident.Continue reading...