retail watch

Target Prepares for Canadian Launch This Week

Posted by Reneé Alexander on March 4, 2013 04:21 PM

After playing coy about its exact launch dates in Canada, Target has confirmed it's opening the first of its Canadian stores this week. Residents in three communities (Guelph, Fergus and Milton) west of Toronto will be able to check out the launch trio of Target Canada "pilot stores" that will open at 8 a.m. on Tuesday, part of the first wave of 24 stores soft opening this month in Ontario. As Target's press release puts it,

Like the majority of Target locations opening in Canada, the pilot stores feature a licensed Starbucks, as well as an in-store pharmacy designed to provide guests with superior patient-centered healthcare. “The Target team is excited to open these test locations as we put the finishing touches on our stores, assortments and inventory,” said Tony Fisher, president, Target Canada. “We look forward to delivering on our Expect More. Pay Less. brand promise and providing an outstanding shopping experience as we approach our grand opening in early April.”

The move kicks off the Minneapolis-based retailer's opening of up to 135 locations in former Zellers locations across Canada, 124 of those locations opening their doors this year. Target had said publicly it will start having soft store openings in March but it hadn't given exact dates or specific locations. In advance of this week's opening drive, the brand is practically building snowmen (see a recent Facebook cover image, above), drinking maple syrup straight from the bottle and painting its face at hockey games.

The retailing giant has been on an awareness-building campaign for its highly-anticipated arrival since late last year, one that is expected to ignite an all-out battle for consumers not seen since Walmart stormed the 49th parallel in 1994 with the acquisition of 122 Woolco stores.Continue reading...

social media watch

Social Media Week 2013 Goes Global With Hyperlocal Content

Posted by Sheila Shayon on February 19, 2013 12:32 PM

Social Media Week 2013 (SMW13), sponsored by Nokia for the third year, runs this week through Friday, with more than 500 events in 10 cities worldwide including debuts in Copenhagen and Lagos, a return to Milan and participation in seven other veteran cities.

“Social Media Week’s global theme to ‘explore openness in a connected and collaborative world’ is fully aligned with Nokia’s mission of connecting people through innovative products and services and encouraging the open sharing of knowledge to learn what others are thinking and doing,” said Craig Hepburn, Global Director of Digital & Social Media at Nokia. 

In the past, Nokia has powered secret rooms and silent dance parties, conducted social experiments like Can Man Survive on Social Media Alone, forged bridges between social media and sports with NokiaxBurton and tackled fashion with SMW Fashion Days.Continue reading...

brand and bottle

Heineken: 140 Years Young With Nods To Past, Toasts To Future

Posted by Dale Buss on December 7, 2012 02:08 PM

No wonder Pantone has selected emerald green for its color of the year. It's Heineken's 140th anniversary, and the Dutch beer giant is unscrewing all the caps to celebrate.

Today in Amsterdam, the Dutch brand is debuting a video wall projection made from 5,000 beer bottles on the side of its headquarters building. Not in Amsterdam? Worry not — fans can check it out from 4pm ET to 10pm ET, every day from Dec. 7th through January 2nd, on Heineken's Facebook page and post on the brand's virtual wall.

And that's not all it's doing on Facebook.Continue reading...

celebrity brandmatch

Nokia x Deadmau5: Watch the London Light Show [VIDEO]

Posted by Shirley Brady on November 29, 2012 07:12 PM

Here's the video for Nokia's London light show - "This is Lumia" - with Deadmau5 last night.

celebrity brandmatch

Nokia Reteams With Deadmau5 to Woo Club Kids of All Ages to #Switch to Lumia

Posted by Mark J. Miller on November 28, 2012 10:13 AM

Joel Thomas Zimmerman has a knack for drawing attention to himself. The house-music icon better known as deadmau5 sports a colorful and massive mouse head at live events, and dates the equally outrageous actress/model/tattoo artist Kat Von D has a way of helping the 31-year-old Canadian do such a thing.

And Nokia is happy to take advantage of his ability. Last November, he flew to London to rev up the crowds with a live music and 4D light projection show on London’s Millbank Tower to help promote the company’s Lumia 800. The show was projected onto big screens in six other English cities and live-streamed for those around the globe who wanted to pay attention. Now get ready for more deadmau5 x Nokia fun with another streaming show from London tonight.Continue reading...

on the road again

BMW Born Electric Tour New York: A Digital 'Window Into the Near Future'

Posted by Shirley Brady on November 19, 2012 03:04 PM

BMW on Saturday wrapped its BMW i global Born Electric Tour's New York City pit stop, which featured a digital window that turned the reflection of cars passing by into its own electric vehicles, the all-electric BMW i3 and plug-in hybrid BMW i8 concept vehicles. Find out more below, along with interviews from the automaker's execs who turned up to the Big Apple.Continue reading...

auto motive

BMW Electrifies Big Apple With BMW i Global Tour

Posted by Dale Buss on November 14, 2012 04:18 PM

Buying a car has never been a walk in the park. But in New York this week, at least looking at BMWs can be that simple.

BMW is displaying its brand in all sorts of new ways these days, including its retail store in Paris and new licensed goods ranging from baby strollers to watches. And now, BMW is bringing its brand to a pop-up experience near you — at least if you live in New York, Rome, Dusseldorf, Tokyo, London, Paris or Shanghai.

The Born Electric Tour, on behalf of the BMW i sub-brand of electric cars announced last year, and featuring glimpses of the brand's future, opens today at Bryant Park in New York, through Saturday. Vehicles on display include the BMW i3 Concept, the BMW i8 Concept Spyder, and its "future mobility services" that reflect the company's vision for urban transportation.

It's the latest stop on a year-long global tour that kicked off in Rome in June. The goal is showcase the BMW i series in a series of pop-up events in seven cities, including Dusseldorf, Tokyo, London, Paris and Shanghai. It's no accident that the tour is visiting only a handful of the largest and most important metropolitan areas in the world's most significant and populous markets.Continue reading...

sip on this

Cheerwine: America's Local Soft Drink "Legend" With a Big Heart

Posted by Sheila Shayon on November 13, 2012 06:17 PM

Cheerwine is the last soft drink brand in America still owned by its founding family after four generations. The bubbly, wild cherry-flavored soft drink has a cult following and a distribution deal with Pepsi Beverages to be available in all 50 states by their 100th anniversary in 2017.

It’s known as the “Nectar of the South” by loyal fans, including indie rockers, The Avett Brothers, who performed a charity concert in October called Legendary Giveback: Tour of Duty, to benefit three family aid organizations: Big Brothers Big Sisters, Operation Homefront and the University of Virginia Children’s Hospital, as part of an overall campaign called “Legend” created by NY-based agency Woods Witt Dealy & Sons. 

The marketing objective of “Legend” is to leverage an existing fan base and grow brand awareness from the regional to the national level. Fans unable to attend the sold-out concert in person were invited to go online and pledge their time to volunteer with any charity or community organization through Cheerwine's website or Facebook page in return for an access code to view a livestream of the concert. 

Nearly 28,000 entered a related sweepstakes offering a grand prize of a VIP trip to the concert and a meet-and-greet with the Avett Brothers, as well as other prizes including pairs of tickets, Giveback T-shirts, posters and Cheerwine coupons. In addition, the town that pledged the most hours (Bristol, Tennessee) was awarded Cheerwine merchandise and cash to host live Legendary Giveback viewing parties, and more than 2,000 people pledged to give back over 30,000 hours to their local community.Continue reading...

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