celebrity brandmatch

Nokia Reteams With Deadmau5 to Woo Club Kids of All Ages to #Switch to Lumia

Posted by Mark J. Miller on November 28, 2012 10:13 AM

Joel Thomas Zimmerman has a knack for drawing attention to himself. The house-music icon better known as deadmau5 sports a colorful and massive mouse head at live events, and dates the equally outrageous actress/model/tattoo artist Kat Von D has a way of helping the 31-year-old Canadian do such a thing.

And Nokia is happy to take advantage of his ability. Last November, he flew to London to rev up the crowds with a live music and 4D light projection show on London’s Millbank Tower to help promote the company’s Lumia 800. The show was projected onto big screens in six other English cities and live-streamed for those around the globe who wanted to pay attention. Now get ready for more deadmau5 x Nokia fun with another streaming show from London tonight.Continue reading...

BMW Born Electric Tour New York: A Digital 'Window Into the Near Future'

Posted by Shirley Brady on November 19, 2012 03:04 PM

BMW on Saturday wrapped its BMW i global Born Electric Tour's New York City pit stop, which featured a digital window that turned the reflection of cars passing by into its own electric vehicles, the all-electric BMW i3 and plug-in hybrid BMW i8 concept vehicles. Find out more below, along with interviews from the automaker's execs who turned up to the Big Apple.Continue reading...


BMW Electrifies Big Apple With BMW i Global Tour

Posted by Dale Buss on November 14, 2012 04:18 PM

Buying a car has never been a walk in the park. But in New York this week, at least looking at BMWs can be that simple.

BMW is displaying its brand in all sorts of new ways these days, including its retail store in Paris and new licensed goods ranging from baby strollers to watches. And now, BMW is bringing its brand to a pop-up experience near you — at least if you live in New York, Rome, Dusseldorf, Tokyo, London, Paris or Shanghai.

The Born Electric Tour, on behalf of the BMW i sub-brand of electric cars announced last year, and featuring glimpses of the brand's future, opens today at Bryant Park in New York, through Saturday. Vehicles on display include the BMW i3 Concept, the BMW i8 Concept Spyder, and its "future mobility services" that reflect the company's vision for urban transportation.

It's the latest stop on a year-long global tour that kicked off in Rome in June. The goal is showcase the BMW i series in a series of pop-up events in seven cities, including Dusseldorf, Tokyo, London, Paris and Shanghai. It's no accident that the tour is visiting only a handful of the largest and most important metropolitan areas in the world's most significant and populous markets.Continue reading...

sip on this

Cheerwine: America's Local Soft Drink "Legend" With a Big Heart

Posted by Sheila Shayon on November 13, 2012 06:17 PM

Cheerwine is the last soft drink brand in America still owned by its founding family after four generations. The bubbly, wild cherry-flavored soft drink has a cult following and a distribution deal with Pepsi Beverages to be available in all 50 states by their 100th anniversary in 2017.

It’s known as the “Nectar of the South” by loyal fans, including indie rockers, The Avett Brothers, who performed a charity concert in October called Legendary Giveback: Tour of Duty, to benefit three family aid organizations: Big Brothers Big Sisters, Operation Homefront and the University of Virginia Children’s Hospital, as part of an overall campaign called “Legend” created by NY-based agency Woods Witt Dealy & Sons. 

The marketing objective of “Legend” is to leverage an existing fan base and grow brand awareness from the regional to the national level. Fans unable to attend the sold-out concert in person were invited to go online and pledge their time to volunteer with any charity or community organization through Cheerwine's website or Facebook page in return for an access code to view a livestream of the concert. 

Nearly 28,000 entered a related sweepstakes offering a grand prize of a VIP trip to the concert and a meet-and-greet with the Avett Brothers, as well as other prizes including pairs of tickets, Giveback T-shirts, posters and Cheerwine coupons. In addition, the town that pledged the most hours (Bristol, Tennessee) was awarded Cheerwine merchandise and cash to host live Legendary Giveback viewing parties, and more than 2,000 people pledged to give back over 30,000 hours to their local community.Continue reading...

branding together

BMW Guggenheim Lab Heads to India

Posted by Sheila Shayon on October 24, 2012 11:12 AM

BMW is taking its Guggenheim Lab cultural collaboration to Mumbai after stops in New York, and Berlin.

The six-year collaboration between the blue chip automaker and the prestigious museum kicked off this past summer in New York. Now the global road show is heading to India to examine the relationship between social behavior and art and cutting to the heart of pressing urban challenges worldwide.

Running from December 9 through January 20, the Mumbai installation — which will be based in the Dr. Bhau Daji Lad Museum — will offer “design projects, participatory studies, tours, talks, workshops, film screenings and cultural activities [that] will address challenges and opportunities related to public space and the choices Mumbaikars make to balance individual and community needs.”Continue reading...

what girls want

Dove Takes Real Beauty Campaign to Girls

Posted by Mark J. Miller on October 18, 2012 10:23 AM

In a world that is constantly shoving the idea of a woman only being beautiful if she looks like Kate Upton or Kate Hudson or … well, whoever the latest aesthetic ideal is, it can be hard for a preteen girl to figure out how to own the fact that she’s beautiful, too, no matter how different her body is from the supermodel du jour.

Along with most of American society, Unilever’s Dove soap has girls becoming more anxious, instead of more confident. And rather than prey on that lack of confidence by offering beauty "solutions" and use that info to their marketing advantage, Dove is actually trying to get at the root of the problem and boost girls' confidence and self-esteem.

For three years, Dove has been hosting events for preteen girls across the globe to help them feel better about themselves, according to Cincinatti.com. The aim is to reach 15 million young women globally by 2015, thanks to Dove's Self-Esteem Fund, with an empowering message that takes the brand's highly praised Real Beauty campaign to a critical age.Continue reading...

health matters

US Anti-Smoking Effort Goes Back to School

Posted by Sheila Shayon on October 2, 2012 11:31 AM

More than 80% of adult smokers in the U.S. tried smoking by age 18, up to 90% by age 20, so the truth, the largest American youth smoking prevention campaign (and the only national campaign not directed by the tobacco industry) is launching truthlive this week, kicking off a series of five free concerts featuring musicians Cobra Starship and Outasight at East Coast and southern universities in a bid to stop the next generation of tobacco addicts.

“truth’s success stems from offering facts and information about tobacco use and tobacco industry marketing practices in channels and through media that are relevant with teens and young people – then allowing them to spread the message themselves with their peers and friend groups,” stated Cheryl G. Healton, DrPH, president and CEO of Legacy, the national public health foundation that directs and funds the truth campaign. 

Using music as a ‘passion point’ to connect with students, on-campus activities feature the iconic orange truth truck and truth tour riders, young adults armed with games, interactive activities, dancing, contests and mucho swag, educating their peers on the truth about smoking.Continue reading...

raising spirits

News (Hot) Flash: It's OK to Talk About (and Laugh at) Menopause

Posted by Sheila Shayon on September 21, 2012 05:01 PM

Menopause is a hot (flashes) topic, one that typically isn't publicly discussed let alone laughed about. Kimberly-Clark is looking to change that. In fact, it's seeking applause for menopause.

Its Poise brand is sponsoring a North American comedy tour with Sherri Shepherd (of The View and 30 Rock fame) and TV legend Cloris Leachman. The title: The Hot Flash Road Show. “I’m no stranger to talking about sensitive topics, so I jumped at the chance to partner with Poise brand," Shepherd comments.

“At 86 years young, I definitely have my share of menopause stories that I think every woman will eventually relate to,” says Leachman, a nine-time Emmy Award winning actress and star of FOX’s Raising Hope.Continue reading...

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