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event marketing

Good Vibrations: Trojan Gives Away Vibrators Via NYC Hot Dog Carts [Update]

Posted by Mark J. Miller on August 7, 2012 05:06 PM

Hot dog carts are icons of the American entrepreneurial spirit. And two that are roaming the streets of New York this week fit that spirit in a bold new way.

Instead of being filled with firm, all-beef dogs, however, these carts will be filled with (cough!) vibrators. Thanks to the folks at Trojan Vibrations, 10,000 of the things will be handed out gratis from the carts this week, according to the New York Times. Talk about good vibrations.

The carts will feature the company’s brand as well as the inevitable hot dog puns such as “Relish the moment” and “Getcha vibes here!” You can be sure joy-seeking New Yorkers will be lining up at the so-called pleasure carts on Wednesday and Thursday when the largest vibrator giveaway ever is scheduled to take place.

According to the press release, "The carts will hit hot spots around Manhattan and will be giving away free Trojan Tri-Phoria (MSRP $39.99) and Trojan Pulse Intimate Massagers (MSRP $29.99) to thousands of New Yorkers seeking a little pleasure pick-me-up." The two-day NYC vibe-a-thon gets rolling at 11am at 6th Avenue at 48th Street.

For those who need to know where the carts are as they continuing roaming the Big Apple, info will be posted continuously on the Trojan Vibration Facebook page. This isn’t the first promotion for these products, either. Last summer, Trojan embarked on a mobile "Vibe truck tour" to share the love.Continue reading...

crowdsourcing

Frito-Lay Launches Times Square Pop-Up Store Today With Eva Longoria

Posted by Dale Buss on July 20, 2012 11:49 AM

There's nothing new about crowdsourcing product varieties anymore, but Frito-Lay is bringing an interesting twist to a promotion that it launched today: offering the winner of a new-flavor contest the option of a prize based on sales of the new potato-chip flavor that he or she inspires.

In its "Do Us a Flavor" campaign headlined by actress and restauranteur Eva Longoria and Food Network Iron Chef Michael Symon, the PepsiCo unit invites fans to submit their potato-chip flavor ideas via a Facebook app for a chance to win $1 million in grand-prize money — or one percent of their flavor's 2013 net sales, whichever is higher.

"We [already] have a lot of flavors that would make the one-percent option a bigger payout than the $1 million," Ram Krishnan, Frito-Lay's vice president of marketing, told brandchannel. "We're opening it up so that consumers can have a winning proposition."Continue reading...

brand ambassadors

Ben & Jerry’s Loves Its Fans - On Facebook, On the Street, at Festivals...

Posted by Sheila Shayon on July 16, 2012 11:17 AM

Did you know that it’s National Ice Cream month in the U.S.? Fans of Ben & Jerry’s like Dan Eslinger from Louisville, Kentucky are cognizant and observant, and just the kind of brand enthusiast the ice cream maker loves back.

Eslinger’s wife, Erin, posted his picture on her Facebook page, as he proudly displayed his collection of the different Ben & Jerry’s pint cups he’s consumed since 1999. The “Wall of Fame container pyramid” represents flavors now in B&J's ice cream graveyard up to and includes recent releases available at today’s Scoop Shops. Eslinger has tried them all. 

In appreciation, the company sent shirts, coupons, and an autographed Ben & Jerry’s Frisbee to Eslinger, followed by a call from the company’s Cofounder Jerry Greenfield and a personal invitation to visit B&J's Vermont HQ with his wife, Erin.Continue reading...

sip on this

7/11 Means Free Slurpee Day at 7-Eleven

Posted by Barry Silverstein on July 11, 2012 11:43 AM

It's 7-Eleven Day, so slurp it up! Highlighting the obvious tie-in between its brand name and event marketing manna from heaven, 7-Eleven stores long ago picked July 11 (7/11) at the height of North America's summer to throw a party and drive customers to the Slurpee machine.

To celebrate the convenience store chain's 85th year in business, 7-Eleven is giving away free 7.11 (of course) ounce Slurpee drinks between 11 AM and 7 PM local time (not, alas, 7 AM-11 PM) on 7/11/12. Last year, 7-Eleven handed out 5 million Slurpee drinks on 7-Eleven Day. This year, how many do you think they expect to distribute? Why, 7 million, of course.Continue reading...

brand and bottle

Air: Come for Carbonated Alcohol Inspired Fun, Stay for the Vice Party

Posted by Abe Sauer on July 10, 2012 06:04 PM

It's water. It's booze "Alcohol-Inspired Refresher" with a dash of berry or a citrus twist. But you can call it Air. 

That's the brand name for the cutting edge of the alcoholic beverage market: carbonated water infused with alcohol and refreshing bubbles, named after the stuff that dares to defy the Helvetica fatigue.

It's a "refreshingly" simple branding in a market where "blackout drinks" carbonated alcoholic beverages once ruled.

But selling Air in a can — seriously?Continue reading...

china

Will The Selby Put Louis Vuitton Back on the Map in China?

Posted by Abe Sauer on July 6, 2012 12:14 PM

Paris to Shanghai, by train. The concept alone dredges up an atmosphere of yesteryear, when Orient Express-style train travel was the luxury way to travel. And what two cities summon that fabulous yesteryear better than Paris and Shanghai, a city once hailed as "Paris of the East?"

That nostalgic sentiment is what Louis Vuitton is tapping into for its new campaign, "Louis Vuitton Express" — which kicked off this week with a teaser video, "Paris to Shanghai by Train by The Selby," — as the digital extension of an event marketing campaign that's rolling online, on YouTube and on Facebook from the brand's French HQ to its new China HQ.

But who or what, you might ask, is "The Selby?" And will "The Selby" be enough to get Vuitton back in the good graces of Chinese luxury buyers who have recently come to treat the the brand kind of like locomotive travel — a relic of the past?Continue reading...

start your engines

MINI Launches Cross-US Rally on Fourth of July

Posted by Dale Buss on July 4, 2012 12:05 PM

MINI has continued its remarkable U.S. sales surge through the first half, this week reporting a 15-percent gain in June for June over a year earlier and an 8-percent gain over 2011 for the year to date. Both were record results for the BMW-owned tiny-car brand. "It's a wonderful time to be MINI," Jim McDowell, MINI USA VP, stated.

Indeed, America's leading little-car brand has continued to pile up sales gains even as competition in its segment has intensified with the arrival of the Fiat 500 and, now, variations; Scion's new iQ; and a new effort by Mercedes-Benz to finally turn its Smart brand around in the U.S.

For its next act, as McDowell noted, MINI is about to launch "the greatest rally in our fabled history" — MINI Takes the States. Beginning on the Fourth of July — hence the tagline "Go Forth. Go West. Go Mini" — following a PR kick-off Tuesday on NBC's Today Show, thousands of MINI owners and enthusiasts are expected to take part in MINI's cross-country rally, or part of it, covering a total of 16 states and 13 cities.Continue reading...

on the road again

Ben & Jerry's Mobile Tour Rolls Into the Big Apple

Posted by Sheila Shayon on June 29, 2012 11:55 AM

It's the summer of mobile marketing in America, with brands including P&G and Walmart hitting the road to engage consumers with roadside pit-stops.

Back again this summer, Ben & Jerry's scoop truck has been wending its way across the U.S. And for ice-cream fans in New York City through August 3rd, the truck can be found by following its Twitter feed as it makes stops at local businesses, non-profits and community events to give away samples of its new Greek Frozen Yogurt.

Nothing so new for the Unilever-owned ice cream brand, but what is new this summer is it's social media fans will determine the stops. “Traditionally, when companies sample their product they stay at one spot, serve tiny little samples, and hope that consumers can find them,” said Jay Curley, Integrated Marketing Manager at Ben & Jerry’s.Continue reading...

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