sports in the spotlight
Posted by Dale Buss on January 11, 2012 05:44 PM
Nissan and Buick marketers recognize the advertising juggernaut that the NFL has become. And their brands, like their rivals, are advertising during this month's NFL Playoffs, and many brand are gearing up for record auto-industry spending to advertise during Super Bowl XLVI on February 5.
But Nissan, its Infiniti luxury brand, and GM's Buick brand also have been making a departure from the football-chasing pack by investing more heavily than the rest in special marketing relationships with college sports, both basketball and football. Infiniti and Buick are the car sponsors of NCAA's March Madness basketball tournament.
And in the meantime, Nissan has been ramping up its ties with college football and the Heisman Trophy, signing a new five-year agreement as a "premier partner" with the award that goes to the game's best player each year. "It's a big strategic opportunity for us," Bill Peffer, Nissan's director of marketing communications, told brandchannel. Nissan wil be able to feature the Heisman Trophy in ads, for instance, and bring the hallowed piece of metal with it now on College Football Experience tours that it brings to football-crazy campuses.Continue reading...
follow the money
Posted by Mark J. Miller on January 11, 2012 05:07 PM
Sir Richard Branson is indeed taking over the world. And now he may be taking over your money.
The billionaire Brit and founder of all things Virgin on earth — including Virgin Atlantic Airways, Virgin Records, Virgin Mobile — and beyond, with Virgin Galactic aiming to talk regular folks into space — is this week pushing Virgin Money, the Virgin-branded bank that's taking over Northern Rock's 75 branches in the U.K. and 21,000 staff members for £747million ($948.3 million), according to the Mirror.
After the Northern Rock acquisition was announced, Virgin moved to add an annual £60 ($78) fee on every account, but then changed course and decided to offer it as an option, the Mail reports. As a sweetener, the bank will likely “offer perks such as discounts on Virgin flights or gym memberships,” the paper notes.Continue reading...
in the spotlight
Posted by Mark J. Miller on November 3, 2011 10:01 AM
There are 45,000 dreamers who will hit the New York City streets on Sunday morning, determined to cross the finish line of a 26.2 mile jog through the five boroughs on one of the city’s most celebratory days: The ING New York City Marathon day.
While you know where you’ll find all of them on Sunday, it is also likely that you’ll find most of them in the Columbus Circle subway stop at some point this week. It's the closest MTA stop to where runners need to pick up their numbers and free T-shirts and it’s not that far from where the race finishes up in Central Park as well. In 2008, the stop had 20 million people pass through it, according to Second Avenue Sagas.
Sensing an opportunity, sneaker manufacturer ASICS has taken over the subway stop this week, giving both runners and casual observers plenty to look at.Continue reading...
Posted by Michael Waltzer on November 2, 2011 05:53 PM
This afternoon, if you happened to be wandering in NYC's Soho neighborhood (where the temporary Apple store is located, in fact), you would have caught the opening of the Beats By Dre store.
What's interesting about this opening is that it appears that the only advertising or marketing that was used for this store was by way of pure social media. The special guest at the opening night party? Let's just say we'd be surprised if it didn't turn out to be Dr. Dre himself.Continue reading...
Posted by Mark J. Miller on October 27, 2011 04:04 PM
You want to look tough while cruising China’s roadways? Well, if you choose to do so on a Harley-Davidson motorcycle, you can only do so on certain roadways due to varying regional restrictions that make it difficult for riders to spend extended time on their bikes.
Bloomberg reports that Harley is attempting to change things in the world’s most populated country and “is lobbying the Chinese to ease those laws in an effort to hike sales by as much as 40 percent annually through 2016.”Continue reading...
Posted by Mark J. Miller on October 13, 2011 09:57 AM
Vending machines, long the home of candy and sodas, are changing rapidly. Technology is now allowing for credit- and debit-card enabled machines to offer fresh fruit, yogurt, and other such healthy alternatives instead of just the sugarfests of old.
So consumers across the land can take a gander at this new generation of vending machines, the National Automatic Merchandising Association is taking 20 newfangled machines to six major cities to show ‘em off, according to Crain’s New York Business.
NAMA's "The Gratitude Tour" started in Boston, stopped off in New York and is due to finish up its travels in Madison, WI, today. Along the way, it also stopped in Atlanta; Austin, TX; Phoenix, and Minneapolis.
The idea behind the mobile branding campaign, according to the organization’s website, is to hit cities that have large university and Gen-Y populations.Continue reading...
brand and bottle
Posted by Mark J. Miller on October 3, 2011 01:59 PM
Anheuser-Busch InBev is planning to market America's Heartland brew — Budweiser — to Brazil as a premium brand.
Its plan is do more than just tell Brazilians "This Bud's for you" in Portuguese. AB InBev is planning to sell the world's third-largest beer market (and other emerging markets) on the American Dream, as AB InBev CMO Chris Burggraeve comments to Bloomberg Businessweek.
The move also makes sense as beer sales in America have lost their momentum in the last five years. Imports and craft beers along with lower-calorie brews are taking away major chunks of the marketplace once dominated by some big-name brands. For companies such as MillerCoors and AB InBev, that’s meant the loss of beaucoup bucks.Continue reading...
Posted by Shirley Brady on September 27, 2011 12:57 PM
Telstra celebrated the launch of 4G LTE services in Australia (the country's first taste of 4G, with Optus and Vodafone to follow next year) with a campaign called "The Fun Has Just Begun."
The communications giant brought some fun to Sydney's central business district. The public was treated to musical pop-up events including free performances by Friday phenom Rebecca Black in her first big endorsement deal.
Other free performances included a mariachi band and breakdancers around the Sydney CBD, while a flash mob removed their colored t-shirts in unison to reflect Telstra's bright new look. Watch more of the launch event marketing below.Continue reading...