Interbrand IQ: The Best Asian Brands Issue

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social media watch

What's Shaking in FacebookVille: Coca-Cola, FIFA, Tesco and more

Posted by Sheila Shayon on November 23, 2010 03:00 PM

Enamored with Facebook's ascendance and eager to work for Mark Zuckerberg? Watch the new recruitment video above (or work at Google for a FB counteroffer).

Want to find out the latest Facebook trends, and what Coca-Cola, FIFA, Tesco and others are up to on the social network? Click through.Continue reading...

week in review

Top 10 of the Week: From World Cup to Old Spice

Posted by Shirley Brady on July 16, 2010 06:30 PM

campaign tactics

World Cup Winner: Coca-Cola for Sonic Branding

Posted by Sheila Shayon on July 12, 2010 11:00 AM

Spain emerged victorious on the 2010 World Cup field, but the winner in branded music is Coca-Cola's World Cup anthem. K'Naan's Wavin’ Flag has achieved #1 status around the world and is poised to live on as a catchy earworm that proves the power of sonic branding. Find out more about Coca-Cola's campaign after the jump.Continue reading...

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World Cup Daily

Coke, FIFA Unveil World Cup Brazil Logo

Posted by Shirley Brady on July 9, 2010 11:00 AM

FIFA last night unveiled its official emblem for the 2014 FIFA World Cup Brazil in Johannesburg. The logo, which you can glimpse in the new Coca-Cola Brazil ad above, was unveiled in the presence of Brazilian President Luiz Inácio Lula da Silva; President of the Brazil 2014 Organising Committee and FIFA Executive Committee member Ricardo Teixeira; FIFA President Joseph S. Blatter; and former Seleção players Cafu, Carlos Alberto Torres, Romario and 1994 FIFA World Cup-winning coach Carlos Alberto Parreira. The logo's colors represent FIFA's first green World Cup.

 

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World Cup Daily

World Cup Semifinal Brand Bites: Go Paul!

Posted by Abe Sauer on July 7, 2010 09:00 AM

It's a semi-last chance for Brandchannel's special World Cup editon of Brand Bites. Likewise, Nike says, "Like, we were totally always all about The Netherlands!" (above)

Meanwhile: "Nike" + "Curse" + "World Cup" = 1,560,000 search results.

Axe recognizes an opportunity when it sees one. Paraguay team fan (and model) Larissa Riquelme sells left cleavage for advertising. Now that Paraguay has been knocked out, right cleavage going for half price. (Mildly NSFW)

Yes, fine, here is that dingy game-picking octopus picking Spain to win. Happy now, Paul fans?Continue reading...

World Cup Daily

Coca-Cola, Ericsson Showcase Fans' World Cup Cheers

Posted by Shirley Brady on July 6, 2010 10:00 AM

Coca-Cola's interactive World Cup sign in London's Piccadilly Circus extends its "What's Your Celebration" FIFA campaign with a signboard that displays personalised messages along with live scores and a World Cup news ticker.

Now, members of the public are invited to perform live re-enactments of their goal celebrations on a pop-up Astroturf pitch. The installation will continue through the World Cup's finale on July 11th.

Ericsson is also running a Big Cheer online promotion (at bigcheer.com) to invite World Cup fans from all over the world to cheer on their teams via Twitter, SMS and the Web. All tweets are printed live on confetti in a large glass box, and all participants are eligible to win a SonyEricsson Xperia X10. Check it out after the jump.Continue reading...

World Cup Daily

Kobe's Beef: Couldn't Save Brazil

Posted by Shirley Brady on July 5, 2010 03:00 PM

Even Kobe Bryant's tongue-in-cheek challenge to the Brazilian team in Nike's latest "Write the Future" spot couldn't save it from getting knocked out by the Netherlands in the quarterfinals on Friday. Brazil responded by sacking its coach, while the Dutch are considered "strong favorites" to beat Uruguay in Cape Town tomorrow. As for why the Dutch favor orange — the color of the Bavaria beer ambush marketing stunt minidresses — click here.

brinksmanship

All Day I Dream About Spanking (Nike)

Posted by Abe Sauer on July 2, 2010 03:30 PM

The curse of Nike's Write the Future ad may be taking down more than just the stars and teams it highlights. The Nike brand itself may now be feeling the bad luck bug brought on by its ambitious ambush (ambushous?) marketing tactics.

While "slow and steady wins the race" or "nice guys don't always finish last"--or choose your sports cliche--Adidas appears to be winning the online marketing battle for hearts and minds during this World Cup. Continue reading...

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