2014 Brandcameo Product Placement Awards

media brands

Univision Marks Network Milestone as US English-Speaking Networks Falter

Posted by Sheila Shayon on July 24, 2013 03:52 PM

For the first time in TV history, a non-english speaking network has come out on top. Univision was crowned July's sweeps victor over Fox, NBC, CBS and ABC with an average of 1.81 million viewers aged 18 to 49, according to Nielsen. The victory speaks to the demographical changes in the US, as well as the widespread struggles that other networks have had sustaining popular programming, especially during the slow summer season. 

The network's full-page ads in The New York Times, LA Times and Wall Street Journal trumpeted, "Numero Uno is the new Number One." The company also published a statement on Slate: “Univision swept ABC, CBS, NBC and FOX. For the first time ever, the Network’s no-repeat lineup of primetime novelas, variety and sports made Univision America’s New #1 Network among both adults 18 – 34 and 18 – 49, including men and women. In any language.”

The network, which boasted all original programming and an average viewer age of 37, had big gains thanks to its youth awards show, "Premios Juventud," which scored close to five million viewers, as well as soccer matches Copa Oro and CONCACAF and popular telenovela Amores Verdaderos.Continue reading...

brand news

In the News: CVS, Walgreens, Coke, Ryanair and more

Posted by Dale Buss on July 18, 2013 09:32 AM

In the News

CVS and Walgreens ban Rolling Stone over Tsarnaev cover.

Coca-Cola ad banned in UK over exercise claims.

Ryanair to sell advertising on planes. 

Dell putting off vote today on founder's buyout proposal.

ArcelorMittal scraps steel project planned for India.

CBS markets new show using American flags as mouth gags.

Carrefour gains ground in France.

Eli Lilly plans to freeze wages to cope with patent cliff.

Ford makes inroads on Toyota in California.

Formula One CEO indicted for bribery.

Fox tries for comic-book comeback with movies.Continue reading...

brand news

In the News: Walmart, Ford, Groupon and more

Posted by Dale Buss on June 25, 2013 09:27 AM

In the News

Walmart gets boost from local price-comparison ads.

Ford unveils pilot program to improve workers' health and cut costs.

Groupon to pay $500,000 for expired deals in Ontario. 

Abercrombie & Fitch looks for cost cuts.

BSkyB suspends Facebook ads over offensive content. 

Dollar Shave Club is buying TV ads despite YouTube success.

Dunkin' Donuts draws praise for gluten-free products.

Fox bows double box ad format in MLB telecast.

Hershey took starring role in season finale of Mad Men.Continue reading...

let's make a deal

Despite Low Bids, Hulu Could Prove to be Lucrative Digital Acquisition

Posted by Sheila Shayon on May 29, 2013 01:08 PM

While anticipation continues to build around the possible buyout of video streaming service Hulu, the price, however, is a bit underwhelming. 

Despite its $2 billion valuation, the service is attracting bids from big players like Yahoo, DirecTV and Time Warner Cable somewhere in the $500 million to $800 million range—arguably a small amount of money compared to recent deals like Tumblr's $1.1 billion price tag and Instagram's $1 billion one. Yahoo’s bid (between $600 million and $800 million) is the largest so far while others, like Chernin Group, have issued a $500 million bid. Other companies interested in the service include private equity firms Guggenheim Digital, KKR & Co and Silverlake Partners. 

One reason for the low-ball bids could be the fact that Hulu has been hemorrhaging market share to Google's YouTube as well as ad-supported services including LiveRail, Adap.TV, and BrightRoll. It served up only 1.4 million ads in April 2013, down 13 percent from 1.6 million video ads in March, according to comScore.Continue reading...

brand news

In the News: BMW, AP, Sony and more

Posted by Dale Buss on May 14, 2013 09:26 AM

In the News

BMW is investing 3 billion euros in EVs and marketing

AP execs outraged over government probe of phone records.

Sony is targeted for breakup by American investor.

Airbus aims to steal limelight from Boeing at upcoming Paris Air Show.

Amazon workers go on strike in Germany.

BNP Paribas eyes mobile and online banking.

Citibank says "no fees" means "never."

Coach approached Tory Burch about a deal.

Coca-Cola faces claim that Coke top-secret recipe has been found.Continue reading...

trademark wars

Aereo Looks to Thwart Future Lawsuits from Broadcasters

Posted by Mark J. Miller on May 7, 2013 03:35 PM

Since last year’s launch of Aereo, the disruptive streaming service that allows consumers to watch TV online as well as on mobile devices for a small monthly fee, there has been a lot of legal wrangling between the company and broadcasters of every stripe. 

Two of the major players in the fight have been Barry Diller, whose IAC unit backs Aereo, and Rupert Murdoch, whose U.S. broadcast network FOX has threatened to move to cable to avoid losing out on streaming fees.

CBS head Les Moonves has also said his network could go the cable route if Aereo is allowed to continue unchecked. While CBS has previously taken legal action against Aereo, the tables have now turned as the streaming site moves to block future suits from CBS and its affiliates.Continue reading...

brand news

In the News: Apple, AP, Coach and more

Posted by Dale Buss on April 24, 2013 09:30 AM

In the News

Apple posts first profit drop in a decade.

AP Twitter hack results in brief panic on Wall Street.

Coach prepares for change as Creative Director announces exit.

Lance Armstrong is accused of defrauding US in lawsuit.

BlackBerry brings back keyboard phone as part of rebirth.

Coke launches 61 unique websites for new teen-focused campaign as company's board also undergoes youth movement.

Dell approves executive-retention bonuses.

FedEx fends off rivals for US Postal contract.

Ford sees profits rise to North American record, offsetting losses in Europe.Continue reading...

brand strategy

Netflix Banking on New Series To Build Original Brand

Posted by Mark J. Miller on April 18, 2013 03:41 PM

After scoring a hit with the political drama House of Cards earlier this year, Netflix is set to release its second original series on Friday. This one, Hemlock Grove, is a 13-episode, small-town werewolf soap opera starring Famke Janssen and Bill Skarsgard.

The hope for Netflix is that it can give viewers something new to “binge watch,” a trend in recent years as consumers rent or DVR whole seasons of shows in order to catch up with their friends or the overall cultural conversation. “Our goal is to shut down a portion of America for a whole day,” House of Cards producer Beau Willimon told the New York Times when the series debuted in February.

Next month, Netflix will release 15 new episodes of the comedy Arrested Development, which originally aired on network TV, but the streaming site aquired the rights last year. The highly-anticipated relaunch of the series will likely drive new users to Netflix, if only for the duration of the series. With enough fan power backing Arrested Development, the brand's marketing power is currently focused on Hemlock Grove. As the Los Angeles Times points out, that push is needed because it can’t promote itself as usual television series do: with lead-ins from popular shows and in-network promotion.Continue reading...

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