brand news

In the News: Ford, Apple, GM and more

Posted by Dale Buss on December 5, 2013 09:22 AM

In the News

Ford introduces new Mustang today as global vehicle.

Apple and China Mobile sign deal to sell iPhone as Carl Icahn softens stance on Apple's cash.

GM drops Chevrolet from mainstream European market and sells remaining stake in Ally.

AT&T and T-Mobile weigh bids for Verizon wireless spectrum.

Facebook admits organic reach is falling short and urges marketers to buy ads.

Fox says Super Bowl ad inventory is sold out.

FTC is perplexed after native-ad workshop.

General Mills is pouring Cheerios into the Super Bowl.

JCPenney sacrifices profit in volume push.Continue reading...

ad watch

FTC to Convene Panel as Native Advertising Augments

Posted by Sheila Shayon on November 19, 2013 05:40 PM

If you're still confused about what native advertising really is, you're not alone. In fact, the general topic has become such a great concern that the Federal Trade Commission is convening a workshop on Dec. 4 to hopefully clear up the blurred lines between editorial and ad content that is increasingly confusing consumers.

Native advertising, a.k.a. blended advertising, branded or sponsored content, “is a type of converged media that combines paid and owned content into commercial messaging that is fully integrated into, and often unique to, a special delivery platform,” as defined by the Altimeter Group

Key to the ongoing conversation is what publishers and ad companies must do to make sure consumers can spot the differences between different types of content. The new approach to advertising is used by practically every web publisher in some form, from brand partner stories on BuzzFeed to sponsored posts on Facebook.

Registered workshop participants include representatives from such brands, as well as NPR’s Bob Garfield, former dean of Columbia Journalism School Nick Lemann, ad-tech companies like Outbrain and Sharethrough, and executives from The Huffington Post, Edelman, and Procter & Gamble, among others.Continue reading...

privacy alert

LinkedIn Fields Lawsuit After User Email Privacy Compromised

Posted by Sheila Shayon on September 24, 2013 06:33 PM

Amid a growing host of privacy concerns among social media sites, LinkedIn is the latest to come under fire for a breach of email security. 

Four LinkedIn users have filed a lawsuit accusing the professional network of “breaking into” external e-mail accounts, such as Gmail or Yahoo Mail, and "unethically harvesting" contact lists and repeatedly spamming those contacts with invitations to join the service.

The lawsuit, filed in federal court in San Jose, Calif., Tuesday, seeks unspecified damages as a host of site users are now tipped off to the platform's unclear policies regarding personal information.Continue reading...

brand news

In the News: Daily Beast, Mondelez, Pandora and more

Posted by Dale Buss on September 12, 2013 09:31 AM

In the News

The Daily Beast loses Tina Brown.

Mondelez strikes unique deal with Twitter for in-house experts. 

Pandora names new CEO.

AT&T slammed for 9/11 tweet.

Aetna takes stand for health-cost reform.

Apple sees investors slam its "low-end" strategy as Google patent suit may get new life.

BlackBerry sees service business targeted by rivals.

Boston Market opens first new restaurant in seven years.

Chipotle targets "Big Food" with brand documentary.

Colgate campaign says "there's something in your Tweet."

Facebook gets stronger engagement on mobile than on PCs as FTC probes company on privacy issues.

Gorilla Glue branches out with first national TV ad campaign. 

Hilton files for IPO of up to $1.25 billion.Continue reading...

brand challenges

Another Regulator Probe Distracts Google as It Bids for Mapping Startup Waze

Posted by Sheila Shayon on May 24, 2013 03:36 PM

Google is on the move, expanding its two-month old Google Shopping Express, its challenger in same-delivery service to eBay Now and Amazon Prime. The service is rolling out in the San Francisco Bay Area and beta tester sign-up is now open.

Mashable reports the delivery service has "been doing well enough and worked out the kinks to expand a little more." The expansion will include more products from retail partners, improved 360-degree images for product browsing and a bigger fleet of third-party couriers. Despite the success, the service faces some steep competition. “Google faces tough competition from more established businesses and startups in the space—not to mention the fact that Google has a mixed track record when it comes to commerce,” notes Mashable.Continue reading...

brand news

In the News: Aereo, iPhone 5S, Billabong and more

Posted by Dale Buss on April 9, 2013 09:03 AM

In the News

Aereo TV streaming service from Barry Diller faces showdown with News Corp.'s Rupert Murdoch, who threatens to take FOX cable-only, as Intel cooks up its vision of future of TV.

Apple, which can now trademark iPad mini in U.S. and captured 74% of mobile app revenue in Q1, reportedly will release new iPhone 5S in "at least" two screen sizes.

Billabong in talks to sell out for $300 million.

Airbus juggles order book to meet record demand for A320neo Jet.

AT&T joins Boeing in backing U.S. cyber bill facing privacy fight.

Audi promotes in-vehicle Wi-Fi in new TV campaign.Continue reading...

brand news

In the News: Mike Bloomberg, Starbucks, Pepsi/Mondelez and more

Posted by Shirley Brady on March 24, 2013 01:02 PM

New York mayor Michael Bloomberg unveils $12 million ad campaign (above) for Mayors Against Illegal Guns that lobbies for background checks to reduce gun violence, while NYC's municipal data geek squad makes headlines.

Starbucks CEO Howard Schultz defends same-sex marriage support to shareholders as brand expands loyalty rewards to other retailers.

PepsiCo shares jump on Mondelez merger speculation sparked by Telegraph story which Pepsi "downplays."

Apple acquires indoor GPS startup WiFiSLAM for mapping, patents iPhone drop protection technology and faces EU scrutiny following iPhone and iPad distribution complaints — and may report first quarterly dip since 2003.

FTC "pay for delay" generic drug case, set to go before US Supreme Court on Monday, will be closely watched by pharmaceutical industry and economists.

Below: BlackBerry, Blockbuster, Dell, Diageo and other brands in the news —Continue reading...

mobile commerce

The Future of Retail: How Mobile Payments Are Changing the Retail Experience

Posted by Barry Silverstein on March 20, 2013 05:33 PM

Retailers are trying to cope with the challenge of an increasingly mobile consumer who conducts life digitally. This means meeting consumers' expectations on a whole new playing field: the mobile device.

According to Interbrand's just-released Best Retail Brands 2013 report, "retailers are mobilizing to address the larger issues around digital: Where and how does it fit into the organization? How can development teams be reorganized and silos lowered to accommodate a multichannel approach? How will the brand's culture change in response?"

While mobile sales are insignificant now, they are growing rapidly. In-store mobile payments almost quadrupled last year, and PayPal alone processed around $14 billion in mobile payments in 2012, according to Business Insider. That means mobile payments need to be a key part of future retail strategy. Just last week, the U.S. Federal Trade Commission (FTC) issued a report, "Paper, Plastic... or Mobile?" The FTC cites a KPMG survey that found that 83 percent of executives in retail, financial services, technology and telecommunications believe mobile payments will see widespread consumer adoption by 2015.

Another recent study, by JPMorgan, divides the current state of the mobile commerce market: mobile acceptance (any mobile-based payment solution), mobile wallets (applications that enable consumers to use mobile devices for payment instead of credit or debit cards) and mobile commerce (e-commerce via any mobile device).Continue reading...

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