sip on this

Diet Coke Turns 30 With 30-Second Parties for "Biggest Fans"

Posted by Shirley Brady on August 10, 2012 05:27 PM

Coca-Cola's Diet Coke sugar-free soft drink launched in the U.S. 30 years ago — on Aug. 9th, 1982, to be exact.

As Coca-Cola's Diet Coke brand page notes, "Within two years, Diet Coke had become the top diet soft drink in the world, a position the brand maintains today. Known as Coca-Cola light in some countries, it's now the No. 3 soft drink in the world" — following Pepsi at #2, and Coke at #1.

The brand celebrated by hosting 30-second parties for a few of its "biggest fans" who sent birthday wishes using the Twitter hashtag #DietCokeBday — check out a few of their reactions below — while The Guardian took a look this week at the beverage's "enduring appeal."Continue reading...

social media watch

The King is Back and Very Social This Elvis Week 2012

Posted by Sheila Shayon on August 10, 2012 10:05 AM

Dust off those blue suede shoes and get ready to join Elvis Week 2012, the annual celebration at Graceland in Memphis commemorates Elvis Presley's life and career and the anniversary of his death on August 16, 1977, at age 42.

It’s a testament to the enduring power of the King of Rock and Roll, and a best use of technological evolution that future generations can engage with the legacy of Elvis Aaron Presley, considered one of the most important icons of 20th century pop culture.

Elvis Week 2012, running August 10-18, embraces all things digital and social with an official Elvis Week app for both iPhone and Android, featuring a customizable event schedule, complete list of Elvis Week guests, a map of the Graceland grounds and Memphis area, a news feed with video recaps, Memphis area weather conditions and a virtual candle for the annual Candlelight Vigil on August 15.Continue reading...


Target Practice: As DVDs Crash, Expect More $999 Hunger Games Pins

Posted by Abe Sauer on August 8, 2012 01:21 PM

When one thinks of Target, it's certainly fitting to imagine the retailer as an outlet for the teenage girls that form the bulk of The Hunger Games' most dedicated fan base. What may not be so fitting to the Target brand and clientele are the terms like "14-carat gold replicas" and "$999 each." Yet, this is what Target is dangling as one of the marquee features of its exclusive Hunger Games DVD release event.Continue reading...

London 2012

London 2012 Watch: Olympic #Rule40 Backfires as Fans Embrace Non-Sponsors

Posted by Abe Sauer on August 6, 2012 12:12 PM

"Some journalists have been surprised to see Olympic workers taping over the logos on their Dell and Apple computers, since neither company is bankrolling the games, and the U.S. women's soccer team has been told not to hand out its media guide because it has 12 small logos of its sponsors — which are not official Olympics 2012 backers."

The absurd levels
to which Olympic organizers are going to erase any and every possible non-sponsor brand name from peaking out came to its absurd apex on Saturday during the archery competition. On his way to the bronze medal, Chinese archer Xiaoxiang Dai was forced to put neon-yellow tape on his hat to cover its nearly invisible, black on black logo for… the Chicago Bears. Continue reading...


Yves of Destruction: YSL Reveals 'Saint Laurent' Branding

Posted by Mark J. Miller on July 24, 2012 05:14 PM

Yves Saint Laurent announced last month that it was dropping the Yves from its ready-to-wear line, and the logo looks to have shed a little weight as well.

A big departure from the brand's iconic intertwining YSL letters, the new logo (revealed on its Facebook page) is all caps in white type on a black background, signaling a return to an earlier period of the company when the logo type was much simpler and straightforward. New York magazine notes commenters on the brand's Facebook page harrumphing at the change. "Where's the iconography? This is not iconic," said one. "YSL without the Y is not YSL," wrote another.

Looks like recently appointed creative director Hedi Slimane is going to have a lot of defending to do while designing the next line of clothes and bags — or NYC T-shirt company Rocksmith may feel compelled to cover up the brand's logo yet again.

social marketing

WWE Leverages Social Video for Raw's 1,000th Episode

Posted by Sheila Shayon on July 23, 2012 01:28 PM

Social media has long been a digital driver for the hybrid sport/entertainment brand that is World Wrestling Entertainment. WWE now boasts more than 73 million Facebook fans, 30 million Twitter followers, one billion video views on YouTube and an average of 50 trending topics weekly on Twitter. 

Now WWE has tapped social video startup Tout to leverage and amplify WWE’s assets including television, live events, digital and print. The partnership has helped the WWE garner 100 million fans globally. One of them — 27-year-old Alex Guerrero, Jr, from San Antonio, Texas — became WWE's 100 millionth fan, winning a free trip to Monday Night Raw’s 1,000th episode on USA Network, which is broadcasting live tonight from St. Louis, Mo.Continue reading...

brand ambassadors

Ben & Jerry’s Loves Its Fans - On Facebook, On the Street, at Festivals...

Posted by Sheila Shayon on July 16, 2012 11:17 AM

Did you know that it’s National Ice Cream month in the U.S.? Fans of Ben & Jerry’s like Dan Eslinger from Louisville, Kentucky are cognizant and observant, and just the kind of brand enthusiast the ice cream maker loves back.

Eslinger’s wife, Erin, posted his picture on her Facebook page, as he proudly displayed his collection of the different Ben & Jerry’s pint cups he’s consumed since 1999. The “Wall of Fame container pyramid” represents flavors now in B&J's ice cream graveyard up to and includes recent releases available at today’s Scoop Shops. Eslinger has tried them all. 

In appreciation, the company sent shirts, coupons, and an autographed Ben & Jerry’s Frisbee to Eslinger, followed by a call from the company’s Cofounder Jerry Greenfield and a personal invitation to visit B&J's Vermont HQ with his wife, Erin.Continue reading...

raising spirits

Elvis Lives! Fans Wooed With a Virtual King as Elvis Week Returns

Posted by Barry Silverstein on July 13, 2012 12:04 PM

For all the talk of resurrecting Elvis Presley as a hologram and taking him, virtually, back on tour, fans of The King would say there is no better celebration than the annual Elvis Week that takes over Memphis every August.

This year it's taking place August 10-18, overlapping the 35th anniversary of the legendary singer's death on August 16th. Skeptics would say it's just one more way to shore up the earnings of a dead celebrity who ranked second (behind Michael Jackson) on Forbes magazine's 2011 "top earning dead celebrities" list, bringing in a hip-gyrating $55 million.

Elvis Week 2012 is the culmination of a year-long celebration expected to draw the largest crowds ever — including Elvis himself. That's right, the "Elvis 35th Anniversary Concert," to be held on Thursday night, August 16 at the FedEx Forum in Memphis, features "a spectacular live music experience starring the real Elvis Presley via video," according to information distributed by Elvis Presley Enterprises.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia