Best Global Green Brands 2014

luxury watch

Mulberry Fosters National Pride With "Brilliant Britain"

Posted by Mark J. Miller on October 11, 2012 05:25 PM

Remember the UK's swinging Cool Britannia nation branding effort under Prime Minister Tony Blair? Now Mulberry is looking to revive pride in all things British with its just-launched Brilliant Britain Guide

Sub-titled "a guide to a truly great nation," it's a branded content marketing move to continue the celebratory year that 2012 represents for the United Kingdom, from the Queen's Diamond Jubilee to a successful Olympics and Paralympics (despite Mitt Romney’s concerns). Could there be a better year to be a Brit?Continue reading...

fashion week

Warning: Do Not Handwash or Greenwash Your Chanel Garments

Posted by Mark J. Miller on October 5, 2012 02:19 PM

The Chanel Spring/Summer 2013 women's ready to wear runway show at the Grand Palais in Paris on Tuesday raised a few eyebrows, and not just for the new outfits from designer Karl Lagerfeld but for the design of the sets the 68 models strutted on, or the celeb wattage of Kanye West, Jennifer Lopez and her bedazzled four-year-old daughter in the front row.

It was hard to miss the 13 towering wind turbines that dominated the stage, and the solar panels that graced the stage and inspired the tiles on the catwalk. Green, it seems, must be the new black. What’s sexier than a few turbines? "Energy is the most important thing in life," Lagerfeld, who's known for his grand pronouncements, stated. "If I had to build a house, I would put (wind turbines) in the garden.”Continue reading...

fashion week

Louis Vuitton Turns Back on Bling With Logo-Free Paris Show

Posted by Shirley Brady on October 4, 2012 10:01 AM

Louis Vuitton's Spring/Summer 2013 women's ready-to-wear show in Paris on Oct. 3rd raised eyebrows not only with the unusual choice of venue (a bank of escalators at the Louvre) but the fact that there was nary a logo in sight. There were plenty of checks, splats and other dramatic, bold and graphic elements in a retro nod to the mod 60's ("joie sixties") from designer Marc Jacobs, but no iconic LV logo anywhere for the luxury brand. The fashion show was also covered live on Instagram and streamed worldwide via Facebook. Check it out, so to speak, below.Continue reading...

brands under fire

D&G "Racist" Earrings an Homage or Just Plain Offensive?

Posted by Abe Sauer on September 28, 2012 10:35 AM

Dolce & Gabbana's spring/summer 2013 runway show had barely finished parading on the catwalk in Milan on Sept. 24 when the luxury fashion brand found itself generating buzz ... less for the clothes than for the accessories — specifically, the earrings dangling from the models' lobes. Depicting an African American woman's fruit-carrying head as earrings smacked of colonialism to some, and just plain offensive to others, and not just women and people of color.

D&G, accused of "romanticising slavery" and worse, turned to Vogue to publish the brand's explanation in an online article titled "Dolce & Gabbana Explains Controversial Jewellery." That's fairly ironic, considering Vogue has been behind both the NBA star LeBron James "King Kong" cover controversy and raked for a reference to "a pair of large, gold hoops as 'slave earrings'."

But did D&G's own show add the ultimate irony of its excuse? And what did they think would be the response?Continue reading...

fashion week

American Apparel Hitting the Catwalk at Tokyo Fashion Week

Posted by Mark J. Miller on September 20, 2012 06:11 PM

American Apparel has been selling its wares in Japan for six years, generating enough sales and attention that the L.A.-based clothing manufacturer has been asked to participate in Mercedes-Benz Fashion Week in Tokyo, which kicks off on Oct. 15.

"We wanted to do something new this year and Tokyo is a city that is very open-minded to new, creative ideas, particularly when it comes to fashion,” stated Katherine Johnson, American Apparel's Japan operations manager. “We are honored to be one of the first brands without an appointed designer to show at a high-profile Mercedes-Benz Fashion Week like this." 

American Apparel operates four stores in Japan as well as an online and mobile store and an e-commerce platform with Amazon Japan, while “sales for the company are up 50% over 2011" in the market.

The brand has been under fire in its home market in recent years, but things appear to be calming down as it evolves from fashion weak to Fashion Week. The company posted a sales uptick of 24 percent in its retail stores and 19 percent in e-commerce sales in August, according to the Associated Press.

brand news

In the News: Dole, AEG, Samsung and more

Posted by Dale Buss on September 19, 2012 09:07 AM

In the News

Adidas dumped by university over labor concerns.

American Airlines expects thousands of job cuts and faces rash of late, canceled flights..

Anschutz plans to sell its entertainment group, part-owner of Los Angeles Lakers, in AEG sale to include LA's Staples Center.

Barry Diller and Scott Rudin enter e-publishing of books.

Caesars to rebrand Imperial Palace as The Quad.

Campbell Soup Co. boosts digital marketing.

Canon slashes prices in India.

Coca-Cola heirs lose $37M in foreclosure crisis.Continue reading...

fashion week

Is This Black Diamond Dress Worth $5.7 Million?

Posted by Shirley Brady on September 17, 2012 11:54 AM

London Fashion Week is now running through Sept. 18, but the priciest new frock by a British designer premiered more than 2,000 km away. British designer Debbie Wingham debuted what's described as one of the most expensive dresses ever in front of the fashion cognoscenti of Kiev.

Her evening gown, adorned with 50 two-carat black diamonds and weighing in at 13 kg, is valued at £3.5 million (US$5.68 million) drew mixed reviews from the fashionistas assembled at the city's Fairmont Grand Hotel for the reveal. As The Telegraph of London reporter heard, above, at least one appalled onlooker considered it more schmatte-luxury than meta-luxury.

luxury watch

Burberry Turns Global Flagship Into Living Website Ahead of London Fashion Week

Posted by Mark J. Miller on September 14, 2012 04:51 PM

Since 1856, Burberry has been serving the clothing needs of British and then global big spenders. At the start of the 21st century, the company’s signature plaid is readily identifiable and highly regarded as a symbol of the brand's, and indeed British, craftsmanship.

Burberry has remade its London flagship — which has housed a radio station and a livery stable, among other things, over the last 200 years — into a 44,000 square foot, digitally-enhanced retail experience chock full of tech innovations, while maintaining the bespoke elegance for which the brand is known.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Brands and the pursuit of excellence