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fashion therapy

Vogue Promotes Global Fashion's Night Out Events

Posted by Shirley Brady on August 10, 2012 11:03 AM

Vogue is promoting the fact that Fashion's Night Out is not just a New York event with a promo highlighting what's happening in London on FNO's Sept. 6th return. Milan will also be celebrating its fourth FNO — details below.Continue reading...

brand inspiration

Swarovski and Tiffany Take Art to the Streets of New York and London

Posted by Sheila Shayon on August 9, 2012 11:14 AM

In a summer of shimmering heat, two high-end jewelry brands are offering royalty and art as artistic salve.

As you can see above, Tiffany & Co. is finally opening its Soho store in New York, and fêting the event with four artists’ renderings of true love — a recurring theme for the brand — “to trick out the hoarding around the façade” for two week stints each, each installation displayed on oversized wooden canvases in front of the Tiffany & Co. storefront as behind the scenes everything's getting ready for the opening.

Artist Danielle Dimstom kicked off the collaboration on July 16 with a stylized combination of text and drawings, followed by street artist Ellis Gallagher’s unique take on the colors of love on July 27. The current installation features a mural from Igor + Andre, which will be followed by the final artist in the series, Natasha Law. The installations can be viewed at 97 Greene Street.Continue reading...

brand news

In the News: Android, Citi, Lilly and more

Posted by Shirley Brady on August 8, 2012 06:50 PM

Android beats Apple for global market share while Samsung becomes top-selling mobile brand in Europe, and Apple and Samsung court battle continues.

Citi tests foreclosure rentals, steps up digital marketing.

Eli Lilly seen as last hope for Alzheimer's drug as Pfizer and J&J bow out.

Betsey Johnson rebounds from bankruptcy with lower-priced collection set for New York Fashion Week.

BlackBerry-maker RIM stock jumps on Samsung rumors.

Carmen Steffens expands fashion brand from Brazil to US.

Chiquita restructuring plan calls for new CEO.

Dairy Queen promotes Orange Julius brand.

Esprit hires Zara exec as new CEO.Continue reading...

personal brands

UPDATE: Mandela Foundation Clarifies Madiba-Inspired 466/64 Clothing Brand

Posted by Shirley Brady on August 3, 2012 06:11 PM

We have an update on a story we published earlier this week about the confusion arising between South Africa's 466/64 Fashion line, which is launching in the U.S. and plans to stage a show at New York Fashion Week next month, and the Nelson Mandela Foundation.

According to Erin Patton, CEO of Company B — the exclusive license holder for 466/64 Fashion in North America — the company never claimed the direct involvement of Mandela or his foundation in 466/64. As Patton was quoted by WWD on Aug. 2nd, Mandela "is not directly involved. That was never intimated. All the press materials say it was inspired by him." (Italics ours.) As Patton also told the Daily Beast, "We have a guarded approach so that we are not overly commercializing his image."

To counter the claims to the contrary by the North American representatives for the Nelson Mandela Foundation, the Dallas, Texas-based Patton asked us to share a statement by Sello Hatang, a spokesperson for the Mandela Foundation in South Africa, to clarify the backstory to the clothing line.Continue reading...

china

Will The Selby Put Louis Vuitton Back on the Map in China?

Posted by Abe Sauer on July 6, 2012 12:14 PM

Paris to Shanghai, by train. The concept alone dredges up an atmosphere of yesteryear, when Orient Express-style train travel was the luxury way to travel. And what two cities summon that fabulous yesteryear better than Paris and Shanghai, a city once hailed as "Paris of the East?"

That nostalgic sentiment is what Louis Vuitton is tapping into for its new campaign, "Louis Vuitton Express" — which kicked off this week with a teaser video, "Paris to Shanghai by Train by The Selby," — as the digital extension of an event marketing campaign that's rolling online, on YouTube and on Facebook from the brand's French HQ to its new China HQ.

But who or what, you might ask, is "The Selby?" And will "The Selby" be enough to get Vuitton back in the good graces of Chinese luxury buyers who have recently come to treat the the brand kind of like locomotive travel — a relic of the past?Continue reading...

social marketing

How Brands are Pinning and Winning on Pinterest This Week

Posted by Sheila Shayon on April 18, 2012 11:13 AM

Brands are ‘pinning’ it on Pinterest with increasing savvy, and although the site doesn’t carry advertising or sponsored content, publishers and brands are quickly getting hip to how to leverage the social thirst for sharing images to drive awareness and traffic to their own digital touchpoints.

With estimates of 18.7 million unique visitors in March, (according to comScore), “Pinterest has a message for the media: a picture is worth a thousand words," notes today's New York Times, or given Twitter's 140-character message limit, "about seven Twitter posts.”

Whole Foods, West Elm, Better Homes and Gardens, Real Simple, Gilt Home,  L.L.Bean, and even the National Pork Board are all early Pinterest adopters in what comScore VP Andrew Lipsman calls “the rise of the visual Web.” As he comments to the Times, “Pinterest is creating sort of a meritocracy of what’s visually appealing. Brands are scrambling and trying to figure it out. They know it’s going to be big, but they don’t necessarily know the best way to use it.” Well, they're starting to figure it out.Continue reading...

brand essence

Take a Virtual Tour of the Louis Vuitton - Marc Jacobs Exhibition in Paris

Posted by Shirley Brady on March 16, 2012 01:55 PM

Above, watch a guided tour through the "Louis Vuitton - Marc Jacobs" exhibition that opened during Paris Fashion Week and runs through September 16th.

fashion week

Marc Jacobs Steamrolls Into Paris Fashion Week for Louis Vuitton

Posted by Shirley Brady on March 7, 2012 11:08 AM

Designer Marc Jacobs rolled in his models aboard a Louis Vuitton train in a showstopping runway show today at Paris Fashion Week, in a romantic collection of womenswear for Fall/Winter 2012/13 that was streamed live on the Louis Vuitton Facebook page today with additional play on Twitter via the #LVlive hashtag.

Inspired by brand's roots creating luggage to elevate the art of travel, the collection celebrated the golden age of rail travel and "the romance of another time, the silhouette of another time" as Jacobs told The Telegraph, above.

Jacobs and Vuitton are also the focus of an exhibition that opens to the public on March 9th at Les Arts Décoratifs as part of a bigger celebration in France (and on digital) of the brand this week. More details below.Continue reading...

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