Posted by Shirley Brady on September 19, 2011 11:15 AM
In another digital first today, Burberry premiered its spring 2012 collection in London on Twitter (sharing each look in a virtual #tweetwalk before it went down the catwalk. The collection was also live-streamed on Burberry.com and on Facebook.
Below, take a peek at the S/S12 collection, which designer Christopher Bailey called an homage to craftsmanship and tradition, the Independent called "the best of British" fashion and the Telegraph called "gorgeous without the bling."Continue reading...
Posted by Shirley Brady on September 16, 2011 12:59 PM
Now that New York Fashion Week is a wrap, the spotlight turns today to London, where British designers are showcasing at their Mercedes-Benz Fashion Week. Up and comers including the designing duo behind Preen, above, whose spring 2012 collection features high-tech lace and pixelated pastels inspired by Virginia Woolf and the Bloomsbury set.
Burberry will once again live-stream its show (taking place Monday) at Burberry.com, where anyone can buy fashions directly from the runway. Not hitting the runway, however: Stella McCartney and Alexander McQueen, along with some models who feel LFW doesn't pay well enough to merit their time. (Click here for the full LFW schedule.)
There's hope that McQueen and McCartney will return to London Fashion Week in the spring, ahead of the London 2012 pre-Olympics buzz. The British Fashion Council, meanwhile, this week announced that Sarah Burton for Alexander McQueen will participate in an arts-based collaboration, Britain Creates, part of the London 2012 cultural program.Continue reading...
Posted by Sheila Shayon on September 14, 2011 11:13 AM
DHL is betting big on a global campaign, touting its acumen as "International Specialists" in local delivery, customs clearance, express shipping and customer service, as seen above.
The DHL Express campaign launched in May in Hong Kong, and is now rolling out worldwide in the brand’s broadest marketing initiative, covering 42 global markets highlighting its commitment to “the speed of yellow, excellently delivered.” Read more about the campaign tactics below.Continue reading...
Posted by Dale Buss on September 13, 2011 09:00 AM
Alibaba takes on Baidu for dominance in China.
Android rises to #2 smartphone platform in Europe.
Apple ponders disposition of its cash horde.
California Pizza Kitchen plans brand revival.
Cochlear recalls line of ear implants.
Deutsche Bank launches Autobahn App Market.
Ford unveils new three-cylinder EcoBoost engine at Frankfurt auto show.
GameStop to sell branded gaming tablet.Continue reading...
Posted by Shirley Brady on September 12, 2011 10:34 AM
With four more days of Mercedes-Benz Fashion Week in New York, Maybelline touts its sponsorship of YouTube's live streaming coverage of the runway shows from Lincoln Center with roving reporter (and model/designer) Erin Wasson, who talks to designer Rebecca Taylor (and, oddly, Bravo "real housewife" Ramona Singer).
Today's #NYFW spring/summer 2012 runway shows include Carolina Herrera, Donna Karan New York, Rebecca Minkoff, Betsey Johnson, and Perry Ellis. All except for DKNY are streaming on YouTube; DKNY's show will be streaming live on the brand's Facebook page at 2pm ET.
And in another interesting use of digital this fashion week, the Oscar de la Renta show will stream live on Tumblr tomorrow (9/13 at 6pm ET), with a user-generated stream of content tagged with #odlrlive already leading up to the livestream in a first for Tumblr — which is eager to stay in style with fashion brands and fashionistas via its real-time NYFW coverage, especially following a pre-Fashion Week pratfall on its own runway.
week in review
Posted by Michael Waltzer on September 9, 2011 04:30 PM
Our most-read blog posts of the week include Nike's Back to the Future shoes, Diet Coke's new can, Lady Gaga's social network, Fashion Week, and more:
#1 NIKE MAG eBay Auction Goes Live - and Back to the Future [Video]
#2 Chipotle Scores Sustainable Hit with Willie Nelson's Coldplay Cover
#3 Diet Coke's New Look Launches at Target
#4 Dear America: Zara Launches US Web Sales
#5 Honest Tea a Wallflower No More Thanks to Label Redesign
#6 Bollywood's Bodyguard Features Hollywood-Style Product Placement
#7 Lady Gaga's Gift to Fans: The LittleMonsters.com Social Network
#8 Sir Richard’s: The Philanthropic Prophylactic
#9 As Fiat x Gucci Unveils at Fashion Week, "Icon" Claim May Be Unfashionably Early
#10 New York Fashion Week: Greener, Cleaner and Meaner
Posted by Michael Waltzer on September 8, 2011 07:30 PM
Following a viral campaign that drove sneaker-heads, movie buffs and Back to the Future fans crazy this week, Nike has confirmed that it's all to do with the release of its latest shoe — the Air Mag — and a good great cause.
The limited-edition shoe is based on Marty McFly's self-tying, glowing Nike kicks in Back to the Future II, the release is a fundraiser for the foundation of the actor of who played McFly, Michael J. Fox.
The "McFly's Closet" video at top was born to go viral, posted by a YouTube user calling himself DocEmmettBrown88 and featuring McFly's sneakers.
Watch Nike's Air Mag spot below and read about the build-up, timed (cleverly) to the Fashion Week and Fashion's Night Out frenzy revving up into high gear today.Continue reading...
Posted by Michael Waltzer on September 8, 2011 04:24 PM
With the spring/summer 2012 Mercedes-Benz Fashion Week shows getting rolling in New York, here's a viral video that's timely and trending on YouTube.
To promote the grand opening of Westfield Stratford, a behemoth of a retail shopping center in London, The Viral Factory created this promo to showcase "100 years of East London style in 100 seconds."
The video delivers just that - decades of fashion in a zippy 100 seconds that's a delight to watch. Check out the photos below for stills of each decade's fashion.Continue reading...