Posted by Dale Buss on December 20, 2011 09:02 AM
Amazon creates towns of seasonal warehouse workers to fulfill holiday orders.
Apple gets patent-infringement victory over Google in Android case as Google sets to announce a solar-energy venture.
AT&T finally kills T-Mobile bid, giving it few strategic options to challenge Verizon and leaving future of Deutsche Telekom in the U.S. in doubt.
Bi-Lo wants to merge with Winn-Dixie and take it private.
Conoco gets ground-breaking permit for drilling in Alaska.
EA's Star Wars: The Old Republic game sees fan frenzy for today's launch.
Facebook points to future with design of its new headquarters complex.Continue reading...
Posted by Barry Silverstein on December 14, 2011 02:01 PM
It's a funny thing about color. It can lift a mood as much as depress it. Color is so much a part of brand marketing that many consumers may not even think about the impact one color or another has on a purchase decision.
Pantone knows just how important color is in marketing; in fact, the company has built a business around it. Each year, Pantone, which describes itself as "the global authority on color," selects a color of the year — before the year begins — to rally the world's designers around it. In fact, the color is selected based on a poll conducted with designers. Last year's color was the "vibrant, energetic" shade of pink called Honeysuckle; some referred to it as "Mad Men pink."
For 2012, Pantone's pick moves the dail a few clicks hotter, from a warm pink to pure tangerine dream, with the selection of "Tangerine Tango," a citrus-red hue that leans orange than red — although it's certainly red hot, popping up all over the Spring 2012 runway collections during the September Fashion Week shows.Continue reading...
social media watch
Posted by Shirley Brady on October 25, 2011 09:37 AM
This week is the coming out party for one of the savviest PR people on Twitter users: Aliza Licht, SVP of Global Communications for DKNY, whose witty "DKNY PR Girl" persona has made @dkny a must-follow Twitter feed.
While building the brand's Twitter presence (by only identifying herself as a "well-placed fashion source") to almost 363,000 followers over the past two years, Licht has also made a splash on Tumblr, where she has now crossed out item #8 on her "to do" list: "Come out video!"
Licht posted the YouTube video above, showing her managing the PR whirlwind during the most recent New York Fashion Week, with the comment: "After two years of anonymity, what better way to come out as DKNY PR GIRL than during the ultimate game of #PR101 - Fashion Week!"
Posted by Shirley Brady on October 3, 2011 07:00 PM
Apple's rumored virtual assistant feature could outshine Tuesday's iPhone 5 announcement (and rumor mill). Sprint, meanwhile, is reportedly buying 30.5 million iPhones from Apple.
Australia looks beyond cigarettes for plain packaging rules.
Bank of America shares fall on European fears.
Boeing ramps up commercial airline production.
Carnival Cruise Lines signs brand partners.
Daily Mail posts wrong Amanda Knox verdict.
ESPN pulls Hank Williams Jr. signature tune following Hitler remark.Continue reading...
Posted by Shirley Brady on September 28, 2011 10:00 AM
Gucci opens its first museum, located in Florence, Italy, celebrate the brand's 90th birthday. Admission is 6 Euros, half of which goes to a fund to help the City of Florence.
It's located in the Piazza della Signoria, with each floor representing a different part of the brand's heritage. As Gucci PR tweeted, it's better known as Palazzo Vecchi, "the seat of the Medici family, who ruled Florence with style, art and aplomb."Continue reading...
Posted by Mark J. Miller on September 22, 2011 02:29 PM
It was a brilliant idea, brilliantly marketed. Pegged to New York Fashion Week earlier this month, Target teamed up with upscale Italian designer Missoni to create an exclusive collection of clothing and housewares for the retailer.
Promoted in a novel way with a social media 'character' (a giant doll named Marina), the amount of hype and anticipation by fans crashed the store’s website when the line launched online on Sept. 13. And things haven’t gotten better since.Continue reading...
Posted by Shirley Brady on September 21, 2011 06:01 PM
American Airlines woos Hispanic travelers with Spanish-language website.
Distilled Spirits Council releases social media guidelines for alcohol brand marketers.
Foster's takeover by SABMiller seen as good for the brand.
Goodrich may soon have a new owner in United Technologies.
Google chairman Eric Schmidt refutes charges the site 'cooks' search results, while site faces inquiry into Microsoft ad pricing.
Gucci celebrates 90th anniversary with "art deco meets Blade Runner" opening show at Milan Fashion Week.
HP board eyes new CEO.
Lindsay Lohan lands German brand endorsement deal.Continue reading...
Posted by Shirley Brady on September 19, 2011 11:15 AM
In another digital first today, Burberry premiered its spring 2012 collection in London on Twitter (sharing each look in a virtual #tweetwalk before it went down the catwalk. The collection was also live-streamed on Burberry.com and on Facebook.
Below, take a peek at the S/S12 collection, which designer Christopher Bailey called an homage to craftsmanship and tradition, the Independent called "the best of British" fashion and the Telegraph called "gorgeous without the bling."Continue reading...