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fashion week

Levi's First Fashion Week: A Banjo, a Bicycle, and the Bootcut Skinny

Posted by Shirley Brady on February 16, 2012 06:06 PM

Levi's launched its first ever global collection during its Fashion Week debut this week. At its New York Fashion Week show, held in Soho, models were shown getting dressed, riding bikes and other vignettes from daily life in addition to walking the runway in key looks from its first official Fall/Winter 2012 collection.

The collection (by head designers Jonathan Kirby and Jill Guenza; see their inspiration boards here) is "based on a more refined and tailored look, for both men and women. The designs were inspired by the idea of craftsmanship, honesty and authenticity — honoring tradition while defying convention, redefining the norm and re-crafting and re-creating iconic Levi's styles."Continue reading...

fashion week

Mercedes-Benz Fashion Week Brings Fall 2012 Inspiration to the World

Posted by Sheila Shayon on February 8, 2012 07:01 PM

New York Giants Super Bowl champion Victor Cruz cut the ribbon today in a kick-off event for New York's Mercedes-Benz Fashion Week, now gearing up to debut Fall 2012 collections starting Thursday morning at Lincoln Center.

There's also a whirlwind of virtual activity in what the HighLow blog calls "the most egalitarian" New York Fashion Week yet, including a Facebook invitation to RSVP to live-streams of the runway shows and join the conversation on Twitter via the #liverunway hashtag.

YouTube and Maybelline will once again sponsor a real-time YouTube channel that will bring 30 of the Fall 2012 runway shows to the world. The runway videos will also be archived at the Mercedes-Benz Fashion Week YouTube channel.

Cover Girl is partnering with Polyvore and the Fashion Institute of Technology on Polyvore.com/Live, which will see four FIT grads debut their collections to an audience of fashion insiders and bloggers: Lauren Bagliore, Vengsarkar “Ven” Budhu, Sergio Guadarrama, and Dana-Maxx Pomerantz.Continue reading...

fashion week

New York Fashion Week Kicks Off With Obama Collection

Posted by Sheila Shayon on February 8, 2012 11:19 AM

President Obama has returned to e-commerce and haute couture with Runway to Win, a collaborative campaign merchandise fundraiser pegged to the kickoff of New York Fashion Week. As fashionistas rev up for the Fall 2012 collections, designers and Dem supporters have been rallying to raise money, chicly, for the president's re-election campaign.

The collection features patriotic clothing and accessories, moderately priced from $45 to $95, from top designers including Tory Burch, Rachel Roy, Derek Lam, Beyoncé and Tina Knowles, Marcus Wainwright and David Neville, Proenza Schouler's Jack McCollough and Lazaro Hernandez, Diane von Furstenberg, Narciso Rodriguez, Vera Wang, Thakoon, Jason Wu, Grace Tsao-Wu and Laura Kofoid of Laudi Vindi, Marc Jacobs and Tracy Reese.Continue reading...

luxury watch

Can "Made in India" Become a Luxury Label?

Posted by Barry Silverstein on February 1, 2012 02:37 PM

Second only to China, India continues its rise as a very desirable emerging market. With the cool-down of Western economies, global brand marketers are aggressively seeking out new opportunities in India. Marketers of luxury goods have had a tough time making their presence known, however. As noted here, outlets for luxury brands are scarce in India, because there are few centers of luxury. Instead, luxury brands are sold primarily in top luxury hotels or in a handful of exclusive malls.

That may be why Saloni Lodha, an up and coming Indian designer based in London, is using a different tactic: She is trying to put a luxury spin on the fact that her clothing line carries the "Made in India" label. Lodha recently told Agence France-Presse, "I have great faith in the made-in-India idea, and wanted to see an Indian, made-in-India brand in the world's best stores."

If anyone can pull it off, it is likely to be this thirty-year old.Continue reading...

fashion week

Fall 2012 Menswear Shows: Burberry, Prada, Armani, Calvin Klein, John Varvatos

Posted by Shirley Brady on January 16, 2012 10:01 AM

Fashion brands showing Autumn/Winter 2012 menswear collections in Milan over the weekend include New York-based John Varvatos, who highlighted his love of the Big Apple, and Burberry Prorsum, Emporio Armani, Prada — which used celeb models including Adrien Brody and Gary Oldman — and Calvin Klein, below.Continue reading...

branding together

Diet Coke Sees Fashionable Benefit to Co-Branding

Posted by Michael Waltzer on January 13, 2012 03:05 PM

Returning with their "Love it Light" campaign, Diet Coke is releasing 3 new can designs in Europe and the UK while partnering with Benefit Cosmetics, the American beauty products brand. As show above, the cans will feature floral, zebra and houndstooth prints in female face profiles.

In a new commercial for the campaign (below), the three marionettes from Diet Coke UK's 2010 Love It Light campaign (Eleanor, Bernadette, and Irene) make their return — shown fighting for the last can of Diet Coke in the fridge by explaining why they each need it most.Continue reading...

brand news

In the News: AT&T, Amazon, EA & more

Posted by Dale Buss on December 20, 2011 09:02 AM

In the News

Amazon creates towns of seasonal warehouse workers to fulfill holiday orders.

Apple gets patent-infringement victory over Google in Android case as Google sets to announce a solar-energy venture.

AT&T finally kills T-Mobile bid, giving it few strategic options to challenge Verizon and leaving future of Deutsche Telekom in the U.S. in doubt

Bi-Lo wants to merge with Winn-Dixie and take it private.

Conoco gets ground-breaking permit for drilling in Alaska.

EA's Star Wars: The Old Republic game sees fan frenzy for today's launch.

Facebook points to future with design of its new headquarters complex.Continue reading...

brand inspiration

Pantone's Hot Color for 2012: Tangerine Tango

Posted by Barry Silverstein on December 14, 2011 02:01 PM

It's a funny thing about color. It can lift a mood as much as depress it. Color is so much a part of brand marketing that many consumers may not even think about the impact one color or another has on a purchase decision.

Pantone knows just how important color is in marketing; in fact, the company has built a business around it. Each year, Pantone, which describes itself as "the global authority on color," selects a color of the year — before the year begins — to rally the world's designers around it. In fact, the color is selected based on a poll conducted with designers. Last year's color was the "vibrant, energetic" shade of pink called Honeysuckle; some referred to it as "Mad Men pink."

For 2012, Pantone's pick moves the dail a few clicks hotter, from a warm pink to pure tangerine dream, with the selection of "Tangerine Tango," a citrus-red hue that leans orange than red — although it's certainly red hot, popping up all over the Spring 2012 runway collections during the September Fashion Week shows.Continue reading...

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