fashion week

Marc Jacobs Steamrolls Into Paris Fashion Week for Louis Vuitton

Posted by Shirley Brady on March 7, 2012 11:08 AM

Designer Marc Jacobs rolled in his models aboard a Louis Vuitton train in a showstopping runway show today at Paris Fashion Week, in a romantic collection of womenswear for Fall/Winter 2012/13 that was streamed live on the Louis Vuitton Facebook page today with additional play on Twitter via the #LVlive hashtag.

Inspired by brand's roots creating luggage to elevate the art of travel, the collection celebrated the golden age of rail travel and "the romance of another time, the silhouette of another time" as Jacobs told The Telegraph, above.

Jacobs and Vuitton are also the focus of an exhibition that opens to the public on March 9th at Les Arts Décoratifs as part of a bigger celebration in France (and on digital) of the brand this week. More details below.Continue reading...

fashion week

Mantyhose, Guylons, Brosiery: Men, Ready to Don Tights?

Posted by Mark J. Miller on March 6, 2012 03:14 PM

Fellas who have been bumming out for the past eon about not having any pantyhose made expressly for them can now rest easy. There’s a new trend in town and Women’s Wear Daily is calling it mantyhose.

Racked.com is trying on a few other names for the new product — Brosiery, Guylons, He-tard, Beau-hose — and asking consumers to vote. At this writing, Brosiery was smothering the rest of the competition.

As WWD points out, men having seen this much hose for guys since NFL Hall of Famer Joe Namath donned a pair for a Hanes BeautyMist commercial and Burt Reynolds showed off his nylon-clad gams in a Cosmopolitan pictorial.

Italian fashion designer Emilio Cavallini is leading the charge, looking to expand the 4 million pairs of tights that he sells annually to a new audience: men.

Cavallini's website is  offering at least six different designs of the unisex tights including white or gray side bands, skulls, stars, checks, and horizontal stripes. He has also designed camouflage mantyhose, which may appeal to officers and gentlemen.Continue reading...

fashion week

Karl Lagerfeld Presents "Dark, Moody" Collection for Chanel

Posted by Shirley Brady on March 6, 2012 01:02 PM

Vogue.com uploaded this quick look at today's Chanel Fall/Winter 2012/13 women's ready-to-wear show in Paris. Chanel creative director Karl Lagerfeld's crystal cave of a presentation was attended by a blue-haired Katy Perry and a headpiece-sporting Alicia Keys, among other celebs. As for the clothes, The Guardian commented: "This was a dark, moody Chanel collection that made no attempt to lift the brooding gloom that has engulfed the catwalk shows. Why cheer people up when brooding can be so glamorous?"

fashion week

Stefano Pilati Takes Final Bow for YSL

Posted by Shirley Brady on March 6, 2012 12:31 PM

Here's the final runway show by Stefano Pilati for Yves Saint Laurent: the YSL women's fall/winter 2012-2013 ready to wear line, which debuted last night at Paris Fashion Week to a mostly positive reception. Pilati, who was last week unceremoniously dumped by Yves Saint Laurent, is expected to be replaced by Hedi Slimane.Continue reading...

fashion week

Lanvin Celebrates 10 Years with Alber Elbaz at the Hem

Posted by Shirley Brady on March 5, 2012 06:27 PM

With Paris Fashion Week in full swing through Wednesday, the autumn/winter 2012 collections included a special celebration on Friday night: the 10th anniversary for Alber Elbaz as the creative director of Lanvin. The designer, who made a splash in 2010 with his collaboration with H&M, celebrated with guests including Tilda Swinton, Jade Jagger and Pharrell Williams. Take a peek at the show's colorful bejeweled brocades and furs below.Continue reading...

red carpet

Oscars Watch: Mercedes-Benz Evokes Hollywood Heyday with New SL Roadster Commercial

Posted by Shirley Brady on February 23, 2012 12:10 PM

Mercedes-Benz has bought a prime-time slot during one of the most-watched television events on the planet — the Academy Awards ceremony — with the commercial above premiering during Sunday's Oscars telecast on ABC.

The minute-long spot touts the sixth generation SL with, appropriately, a vintage nod to the model's storied history, from the 1950's SL roadster through to the 1960's and so on to the latest iteration, the 2013 model, which passes them all on a soft-glowing sunny California day.Continue reading...

fashion week

London Fashion Week: Burberry Reigns (and Rains) Over British Fashion

Posted by Shirley Brady on February 21, 2012 10:29 AM

Above, guests at Monday's rain-making Burberry Prorsum women's Autumn/Winter 2012 collection at London Fashion Week including will.i.am praise the brand for being not only fashion- but digital-forward, while Vogue's Anna Wintour praises designer Christopher Bailey for bringing polish and global sophistication to British fashion. Check out the runway show below.Continue reading...

social marketing

How Brands are Pinning and Winning on Pinterest This Week

Posted by Sheila Shayon on February 18, 2012 10:34 AM

Brands are ‘pinning’ it on Pinterest with increasing savvy, and although the site doesn’t carry advertising or sponsored content, publishers and brands are quickly getting hip to how to leverage the social thirst for sharing images to drive awareness and traffic to their own digital touchpoints.

With estimates of 18.7 million unique visitors in March, (according to comScore), “Pinterest has a message for the media: a picture is worth a thousand words," notes today's New York Times, or given Twitter's 140-character message limit, "about seven Twitter posts.”

Whole Foods, West Elm, Better Homes and Gardens, Real Simple, Gilt Home,  L.L.Bean, and even the National Pork Board are all early Pinterest adopters in what comScore VP Andrew Lipsman calls “the rise of the visual Web.” As he comments to the Times, “Pinterest is creating sort of a meritocracy of what’s visually appealing. Brands are scrambling and trying to figure it out. They know it’s going to be big, but they don’t necessarily know the best way to use it.” Well, they're starting to figure it out.Continue reading...

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