Posted by Barry Silverstein on February 1, 2012 02:37 PM
Second only to China, India continues its rise as a very desirable emerging market. With the cool-down of Western economies, global brand marketers are aggressively seeking out new opportunities in India. Marketers of luxury goods have had a tough time making their presence known, however. As noted here, outlets for luxury brands are scarce in India, because there are few centers of luxury. Instead, luxury brands are sold primarily in top luxury hotels or in a handful of exclusive malls.
That may be why Saloni Lodha, an up and coming Indian designer based in London, is using a different tactic: She is trying to put a luxury spin on the fact that her clothing line carries the "Made in India" label. Lodha recently told Agence France-Presse, "I have great faith in the made-in-India idea, and wanted to see an Indian, made-in-India brand in the world's best stores."
If anyone can pull it off, it is likely to be this thirty-year old.Continue reading...
Posted by Shirley Brady on January 16, 2012 10:01 AM
Fashion brands showing Autumn/Winter 2012 menswear collections in Milan over the weekend include New York-based John Varvatos, who highlighted his love of the Big Apple, and Burberry Prorsum, Emporio Armani, Prada — which used celeb models including Adrien Brody and Gary Oldman — and Calvin Klein, below.Continue reading...
Posted by Michael Waltzer on January 13, 2012 03:05 PM
Returning with their "Love it Light" campaign, Diet Coke is releasing 3 new can designs in Europe and the UK while partnering with Benefit Cosmetics, the American beauty products brand. As show above, the cans will feature floral, zebra and houndstooth prints in female face profiles.
In a new commercial for the campaign (below), the three marionettes from Diet Coke UK's 2010 Love It Light campaign (Eleanor, Bernadette, and Irene) make their return — shown fighting for the last can of Diet Coke in the fridge by explaining why they each need it most.Continue reading...
Posted by Dale Buss on December 20, 2011 09:02 AM
Amazon creates towns of seasonal warehouse workers to fulfill holiday orders.
Apple gets patent-infringement victory over Google in Android case as Google sets to announce a solar-energy venture.
AT&T finally kills T-Mobile bid, giving it few strategic options to challenge Verizon and leaving future of Deutsche Telekom in the U.S. in doubt.
Bi-Lo wants to merge with Winn-Dixie and take it private.
Conoco gets ground-breaking permit for drilling in Alaska.
EA's Star Wars: The Old Republic game sees fan frenzy for today's launch.
Facebook points to future with design of its new headquarters complex.Continue reading...
Posted by Barry Silverstein on December 14, 2011 02:01 PM
It's a funny thing about color. It can lift a mood as much as depress it. Color is so much a part of brand marketing that many consumers may not even think about the impact one color or another has on a purchase decision.
Pantone knows just how important color is in marketing; in fact, the company has built a business around it. Each year, Pantone, which describes itself as "the global authority on color," selects a color of the year — before the year begins — to rally the world's designers around it. In fact, the color is selected based on a poll conducted with designers. Last year's color was the "vibrant, energetic" shade of pink called Honeysuckle; some referred to it as "Mad Men pink."
For 2012, Pantone's pick moves the dail a few clicks hotter, from a warm pink to pure tangerine dream, with the selection of "Tangerine Tango," a citrus-red hue that leans orange than red — although it's certainly red hot, popping up all over the Spring 2012 runway collections during the September Fashion Week shows.Continue reading...
social media watch
Posted by Shirley Brady on October 25, 2011 09:37 AM
This week is the coming out party for one of the savviest PR people on Twitter users: Aliza Licht, SVP of Global Communications for DKNY, whose witty "DKNY PR Girl" persona has made @dkny a must-follow Twitter feed.
While building the brand's Twitter presence (by only identifying herself as a "well-placed fashion source") to almost 363,000 followers over the past two years, Licht has also made a splash on Tumblr, where she has now crossed out item #8 on her "to do" list: "Come out video!"
Licht posted the YouTube video above, showing her managing the PR whirlwind during the most recent New York Fashion Week, with the comment: "After two years of anonymity, what better way to come out as DKNY PR GIRL than during the ultimate game of #PR101 - Fashion Week!"
Posted by Shirley Brady on October 3, 2011 07:00 PM
Apple's rumored virtual assistant feature could outshine Tuesday's iPhone 5 announcement (and rumor mill). Sprint, meanwhile, is reportedly buying 30.5 million iPhones from Apple.
Australia looks beyond cigarettes for plain packaging rules.
Bank of America shares fall on European fears.
Boeing ramps up commercial airline production.
Carnival Cruise Lines signs brand partners.
Daily Mail posts wrong Amanda Knox verdict.
ESPN pulls Hank Williams Jr. signature tune following Hitler remark.Continue reading...
Posted by Shirley Brady on September 28, 2011 10:00 AM
Gucci opens its first museum, located in Florence, Italy, celebrate the brand's 90th birthday. Admission is 6 Euros, half of which goes to a fund to help the City of Florence.
It's located in the Piazza della Signoria, with each floor representing a different part of the brand's heritage. As Gucci PR tweeted, it's better known as Palazzo Vecchi, "the seat of the Medici family, who ruled Florence with style, art and aplomb."Continue reading...