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social media watch

Meet DKNY's Social Media Ninja

Posted by Shirley Brady on October 25, 2011 09:37 AM

This week is the coming out party for one of the savviest PR people on Twitter users: Aliza Licht, SVP of Global Communications for DKNY, whose witty "DKNY PR Girl" persona has made @dkny a must-follow Twitter feed.

While building the brand's Twitter presence (by only identifying herself as a "well-placed fashion source") to almost 363,000 followers over the past two years, Licht has also made a splash on Tumblr, where she has now crossed out item #8 on her "to do" list: "Come out video!"

Licht posted the YouTube video above, showing her managing the PR whirlwind during the most recent New York Fashion Week, with the comment: "After two years of anonymity, what better way to come out as DKNY PR GIRL than during the ultimate game of #PR101 - Fashion Week!"

brand news

Brands to Watch: iPhone 5, Gap, PayPal and more

Posted by Shirley Brady on October 3, 2011 07:00 PM

Apple's rumored virtual assistant feature could outshine Tuesday's iPhone 5 announcement (and rumor mill). Sprint, meanwhile, is reportedly buying 30.5 million iPhones from Apple.

Australia looks beyond cigarettes for plain packaging rules.

Bank of America shares fall on European fears.

Boeing ramps up commercial airline production.

Carnival Cruise Lines signs brand partners.

Daily Mail posts wrong Amanda Knox verdict.

ESPN pulls Hank Williams Jr. signature tune following Hitler remark.Continue reading...

luxury watch

Gucci Museum Opens, Honoring 90 Years of 'Style, Art and Aplomb'

Posted by Shirley Brady on September 28, 2011 10:00 AM

Gucci opens its first museum, located in Florence, Italy, celebrate the brand's 90th birthday. Admission is 6 Euros, half of which goes to a fund to help the City of Florence.

It's located in the Piazza della Signoria, with each floor representing a different part of the brand's heritage. As Gucci PR tweeted, it's better known as Palazzo Vecchi, "the seat of the Medici family, who ruled Florence with style, art and aplomb."Continue reading...

retail watch

Target x Missoni: The Social Fall-Out

Posted by Mark J. Miller on September 22, 2011 02:29 PM

It was a brilliant idea, brilliantly marketed. Pegged to New York Fashion Week earlier this month, Target teamed up with upscale Italian designer Missoni to create an exclusive collection of clothing and housewares for the retailer.

Promoted in a novel way with a social media 'character' (a giant doll named Marina), the amount of hype and anticipation by fans crashed the store’s website when the line launched online on Sept. 13. And things haven’t gotten better since.Continue reading...

brand news

Brands to Watch: HP, Goodrich, Foster's & more

Posted by Shirley Brady on September 21, 2011 06:01 PM

Brands to Watch

American Airlines woos Hispanic travelers with Spanish-language website.

Distilled Spirits Council releases social media guidelines for alcohol brand marketers.

Foster's takeover by SABMiller seen as good for the brand.

Goodrich may soon have a new owner in United Technologies.

Google chairman Eric Schmidt refutes charges the site 'cooks' search results, while site faces inquiry into Microsoft ad pricing.

Gucci celebrates 90th anniversary with "art deco meets Blade Runner" opening show at Milan Fashion Week.

HP board eyes new CEO.

Lindsay Lohan lands German brand endorsement deal.Continue reading...

fashion week

Burberry Treats Fans to London Fashion Week Tweetwalk

Posted by Shirley Brady on September 19, 2011 11:15 AM

In another digital first today, Burberry premiered its spring 2012 collection in London on Twitter (sharing each look in a virtual #tweetwalk before it went down the catwalk. The collection was also live-streamed on and on Facebook.

Below, take a peek at the S/S12 collection, which designer Christopher Bailey called an homage to craftsmanship and tradition, the Independent called "the best of British" fashion and the Telegraph called "gorgeous without the bling."Continue reading...

fashion week

London Fashion Week SS12 Kicks Off

Posted by Shirley Brady on September 16, 2011 12:59 PM

Now that New York Fashion Week is a wrap, the spotlight turns today to London, where British designers are showcasing at their Mercedes-Benz Fashion Week. Up and comers including the designing duo behind Preen, above, whose spring 2012 collection features high-tech lace and pixelated pastels inspired by Virginia Woolf and the Bloomsbury set.

Burberry will once again live-stream its show (taking place Monday) at, where anyone can buy fashions directly from the runway. Not hitting the runway, however: Stella McCartney and Alexander McQueen, along with some models who feel LFW doesn't pay well enough to merit their time. (Click here for the full LFW schedule.)

There's hope that McQueen and McCartney will return to London Fashion Week in the spring, ahead of the London 2012 pre-Olympics buzz. The British Fashion Council, meanwhile, this week announced that Sarah Burton for Alexander McQueen will participate in an arts-based collaboration, Britain Creates, part of the London 2012 cultural program.Continue reading...

campaign tactics

DHL Launches Global Campaign with Fashion, Music and Flair

Posted by Sheila Shayon on September 14, 2011 11:13 AM

DHL is betting big on a global campaign, touting its acumen as "International Specialists" in local delivery, customs clearance, express shipping and customer service, as seen above.

The DHL Express campaign launched in May in Hong Kong, and is now rolling out worldwide in the brand’s broadest marketing initiative, covering 42 global markets highlighting its commitment to “the speed of yellow, excellently delivered.” Read more about the campaign tactics below.Continue reading...

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