Posted by Dale Buss on July 12, 2012 05:01 PM
Peyton Manning brought back his aw-shucks charm and dry wit this week, resurfacing as a pitch man for the Buick Verano compact car. He's still got that commercial appeal, however he fares in his new football uniform.
After a year off from football because of a neck injury, and his release by the Indianapolis Colts and subsequent signing by the Denver Broncos, Manning is mounting a comeback on TV already that has nothing to do with NFL games. On the ESPY Awards on ESPN Wednesday evening, Manning introduced a video tribute to Pat Summitt, recently retired head coach of the women's basketball program at the University of Tennessee, Manning's alma mater.
During the telecast, Manning also appeared in the new spot for Verano, pretending to call "audibles" in the car using its voice-activated navigation system. The spot is the most notable bit of marketing for the new Buick entry since its recent TV campaign starring Shaquille O'Neal.
Meanwhile, in other developments in an auto industry where news remains hot even in the depths of a summer in the Northern Hemisphere:Continue reading...
Posted by Shirley Brady on June 13, 2012 08:50 AM
CNBC joins with Yahoo to bolster web reach via content, programming and distribution alliance.
Comcast and fellow U.S. cable operators face DOJ inquiry over treatment of Netflix and Hulu.
New York's proposed big soda ban goes to public comment as former Coca-Cola exec switches sides.
American Express sponsors Kenny Chesney concert for live-streaming on YouTube.
Apple is likely killing Ping.
Burger King's summer BBQ menu rolls out with sweet potato fries and bacon sundae.
Citi partners with USAID to foster mobile commerce in developing nations.Continue reading...
Posted by Mark J. Miller on June 12, 2012 04:13 PM
Executives at Christian Louboutin are likely seeing red after losing a court battle against Zara over a pair of $70 red-soled shoes.
Louboutin took Zara to court in 2008 and won when the shoes hit the market saying that it alone had the rights to produce and sell red-soled shoes, but an appeals court in France has ruled in favor of Zara and is telling Louboutin it also has to fork over £2,500, or about $3,600, according to New York magazine.
That isn’t a lot of money in the grand scheme of things, of course, but it’s an extra little face-rub in the mud for Louboutin, which has been on the warpath against counterfeiters of its signature red-soled shoes.
The ruling also doesn’t bode well for a bigger Louboutin appeal, against Yves Saint Laurent, in a case that the brand lost last summer in New York.Continue reading...
Posted by Abe Sauer on June 11, 2012 11:51 AM
Film: Madagascar 3 (DreamWorks Animation)
Total Products Spotted: 8
Standout Placement: Cirque du Soleil (by implication)
Most Memorable Placement (positive): Ducati
Most Memorable Placement (negative): HP
Other Product Placements: Airbus, Central Park Zoo, Duane Reade, Ferrari, New York Knicks, Central Park Zoo
Overall Product Placement Integration Grade (1-10): 4
Comments: There are some odd observations to be made about the products and brand names found in Madagascar 3. Most odd is that the most obvious brandcameo (Cirque du Soleil), while explicitly hinted at, is never mentioned by name — even though knowledge of that name is assumed of the audience.Continue reading...
Posted by Abe Sauer on June 5, 2012 06:02 PM
Are you a tennis fan? Then we don't have to tell you to watch the French Open. Are you a hardcore tennis fan? Then you might consider not only watching the French Open but getting behind the wheel of a French Open special edition Peugeot.
The tie-up between the venerable French brands to create the time-limited Peugeot 207 CC and 308 CC Roland Garros editions makes sense, and celebrates one of the most important tennis tournaments in the sport of tennis. Luxury (and less luxurious) lifestyle brands have a longstanding relationship with automakers, with varying degrees of success (and excess).Continue reading...
Posted by Dale Buss on June 4, 2012 08:55 AM
GM pressures TV networks for discounts in upfront.
Ducati is booming in North America.
Facebook sees future in India, and explores access for under-13-year-olds as fallout from botched IPO continues.
Adidas sues Merrell over three-stripe design.
Apple/Motorola patent trial will feature Steve Jobs 'testimony.'
Big Tobacco goes to war in California.
BlackBerry-maker RIM victim of own 'identity crisis' (at least it's still cool with South African youths).Continue reading...
Posted by Shirley Brady on May 25, 2012 08:50 AM
Air France plans to streamline operations and reduce staff.
AOL surprised by teen startup squatter.
Butterfinger launches mock conspiracy-hunting mobile tour.
Dish Network squares off with TV programmers over ad-skipping DVR.
Facebook impresses with photo app, while Mark Zuckerberg makes the cover of People and investors hope for refunds as legal challenges to IPO loom.
Ferrari deaths fuel anti-foreigner sentiment in Singapore.
FIFA tests goal line technology.
Jersey Shore's Snooki embroiled in $100M battle with merchandising firm.Continue reading...
Posted by Shirley Brady on May 16, 2012 05:06 PM
Apple's next iPhone will have a bigger screen, sources tell Reuters.
JPMorgan faces FBI probe as shareholders sue the company and CEO Jamie Dimon over $2B loss.
Time Warner Cable and Viacom settle iPad dispute.
Air Pacific returns to Fiji Airways branding.
Ben Silverman's Electus details programming for YouTube's new food-centric Hungry channel.
Chevron benefits from Japan's shift away from nuclear.
Comcast launches Skype in select U.S. markets.Continue reading...