Posted by Dale Buss on January 22, 2014 12:14 PM
Jeep becomes the focus of business for Fiat-Chrysler this year and beyond, with CEO Sergio Marchionne setting an ambitious target of 1 million global sales of Jeep SUVs in 2014. That would be a huge, 37 percent jump from 2012.
Having cleared away housekeeping obstacles such as the complete unification of Fiat and Chrysler and a now-ended federal investigation of the safety of several old Jeep models in rear-end collisions, Marchionne has been freed to execute his plan for filling out the rest of the Jeep product lineup and turning the icon of American SUVs into a truly global brand.
Elements of the march to 1 million will include strong demand for the new Jeep Cherokee, the mid-size SUV re-introduced in a new version late last year that finally filled the brand's gaping need for a top-notch vehicle in one of the hottest segments of the American market.Continue reading...
detroit auto show
Posted by Dale Buss on January 15, 2014 11:15 AM
Ron Burgundy may be a pretty big deal, but he wasn't big enough to oust Honda at the advertising awards bestowed at the North American International Auto Show in Detroit.
Instead, Honda and its advertising agencies beat out a Dodge Durango TV ad featuring Ron Burgundy, and other contenders, to win two of the five 2013 car-ad honors given by The One Club, a not-for-profit ad industry organization that hosts the annual ad festival, The One Show.
Honda UK’s ad, “Hands,” which depicts the history of the brand and its vehicles through a pair of hands and is voiced by Garrison Keillor, won the TV Advertising award.Continue reading...
Posted by Dale Buss on January 15, 2014 09:21 AM
HP sets to announce two large smartphones today.
China Mobile receives 1.2 million iPhone pre-orders.
Cadillac updates its crest.
Axe strikes a more earnest tone in advertising.
Bud Light challenges football fans with digital gaming ad and prepares new tag line for A-B InBev's reduced Super Bowl effort.
Charter woos Time Warner Cable shareholders.
Coca-Cola releases interactive mini-bottles to honor World Cup.
Daimler wins as US Supreme Court throws out Argentine human-rights suit.
Dunkin' Donuts focuses on expansion and one-to-one marketing.
Facebook CEO calls Snapchat a "super interesting privacy phenomenon," and it makes inroads in Russia.
Fiat will give first batch of new Alfa Romeos to top-selling US dealers.Continue reading...
Posted by Dale Buss on January 14, 2014 09:19 AM
Google buys Nest Labs for $3.2 billion to enter smart-home derby.
Nike plans to open Jordan brand stores.
Cadillac says new ATS Coupe will be first vehicle to wear updated crest.
AstraZeneca forecasts quicker return to growth.
Black & Decker refreshes its image.
Michael Bloomberg returns to his company.
DirecTV attacks Weather Channel fees.
Facebook expands conversations group and acquires link-sharing service Branch.
Fiat begins to rethink brand architecture.
Fox opts out of TV's traditional pilot season.
GE Capital gets into loyalty-program business.Continue reading...
detroit auto show
Posted by Dale Buss on January 13, 2014 04:48 PM
Chrysler got at least two things today that augur well for 2014: a robust new version of its Chrysler 200 sedan, and an indication that its charismatic CEO, Sergio Marchionne, will stick around for a while.
Through Fiat Chairman Jon Elkann, Marchionne has indicated that he'll stay at least three years with the combined Fiat-Chrysler after serving as the master architect of the company as it has been cobbled together so far after the 2009 bailout. Marchionne's vision and charisma are widely credited as key factors in Chrysler's ability to come back even as Fiat continues to be hampered by the European market.
And while Chrysler has done well with a recently overhauled version of the Ram pickup truck, and with new and revised Jeep models that are faring fine in the SUV segment—with plans for more, according to the Wall Street Journal—it's sedans are where Chrysler so far has fallen short. The 200 and the 300 full-size sedan have been threadbare for a while, and last year's launch of the new Dodge Dart compact hasn't lit the automotive world on fire.Continue reading...
Posted by Dale Buss on January 6, 2014 09:07 AM
CES opens in Las Vegas.
Mercedes-Benz beats BMW in US luxury-car race.
Yahoo says some ads on its European sites spread malware last week.
Apple acquires Snappycam photo-app company.
Amazon's Jeff Bezos was lifted from a Galapagos Islands cruise after a kidney-stone attack.
Boeing sees workers narrowly approve major contract extension in economic win for region.
CNN plans to shake up its prime-time lineup this year.
Chrysler is scored by China over fires in imported Jeep Wrangler.
Curves lands Jillian Michaels for January workout push.
Dannon broadens target audience for Activia.
Fiat said likely to list new shares with Chrysler in New York.
Ford scored biggest US auto-market share gain in '13.Continue reading...
Posted by Dale Buss on January 3, 2014 05:49 PM
It's been a pretty good few days for Chrysler. CEO Sergio Marchionne finally managed to bring the last share of the company under the Fiat umbrella. And Chrysler just posted its best December sales in seven years. Happy New Year.
But for Chrysler, the road ahead in 2014 promises to be a lot bumpier, with challenges ranging from the launch of the important new version of the Chrysler 200 sedan to Fiat's continued weaknesses in Europe to the joint Fiat-Chrysler problem of a lack of a major presence in Asia. Marchionne might want to remember this week's high for a while.
And it is a high. With a burst of holiday energy and ingenuity, Marchionne managed to wrap up a deal in which Fiat gets full control of Chrysler for $4.35 billion and the United Auto Workers gets the huge chunk of money it had been seeking for worker and retiree health care benefits. The coming full integration of the two companies will allow Marchionne to pursue his dream of creating a single, global automaker with combined sales of six million vehicles, ranking it the world's seventh-largest.Continue reading...
Posted by Dale Buss on January 2, 2014 09:01 AM
Snapchat and Skype suffer major security breaches.
Fiat buys rest of Chrysler from UAW and won't do IPO.
Revlon pulls out of China.
Airbus Group rebrand takes off.
Apple denies claims it's cooperating with NSA.
Berkshire Hathaway fails to post customary growth.
Boeing creates tensions within union by important vote on Friday.
Cracker Barrel says it's not for sale.
FedEx faces legal assault over cigarettes sent to New Yorkers.
Ford adds solar cells to recharge electric concept car and retains title as top-selling US car brand.Continue reading...