Posted by Dale Buss on April 19, 2013 09:19 AM
IBM may sell part of its server unit to Lenovo, misses estimates for first time since 2005 and struggles to deal with mobile computing shift.
AB InBev reportedly strikes deal with US on Modelo acquisition, as Busch heir resigns from NRA in wake of gun control bill's defeat in US Senate.
Dell sees Blackstone end its pursuit.
Adidas brings out "Boston Stands As One" t-shirt as CVS Caremark pledges to raise money for bombing victims, along with JetBlue and other companies.
Al Jazeera pushes back U.S. launch date.
Amazon may be unveiling mobile payments solution according to patent filing.
The Atlantic magazine plans to launch paid digital content.
Avis taps celebrities to target "professionals" in new ad campaign.
BBC America and Twitter announce content-sharing partnership.
Boeing may see FAA clearance for Dreamliner as early as today.Continue reading...
Posted by Dale Buss on April 10, 2013 09:17 AM
Chrysler recalls more than 214,000 vehicles.
JCPenney acting CMO Sergio Zyman canvasses adland for marketing help as Macy's/Martha Stewart trial rolls on.
GM returns to Facebook advertising with mobile test for Chevy Sonic as it provokes unionists in Korea with talk about pullout, and Facebook widens data targeting for advertisers.
Aereo finds broadcasters circling the wagons against its streaming model.
Apple and Yahoo discuss deeper iPhone partnership, WSJ says.
Beech-Nut teams with Goya to launch Hispanic baby food line.
Behr launches social media program to market paint.
Cablevision Systems gives more responsibilities to wife of CEO.
Cannes Lions Festival adds jury on Branded Content and Entertainment.
Chili's begins marketing pizza nationwide.
Facebook has yet to monetize billion-dollar Instagram acquisition.
Fiat becomes more reliant on US and Asia for growth.
Fisker Automotive prepares to file under Chapter 11 soon.
Frontier Airlines may be on the block, WSJ says.Continue reading...
Posted by Dale Buss on April 4, 2013 05:33 PM
Fiat is still just eking out sales gains in the U.S. market. In March, it sold only 3 percent more variants of its 500 mini-car than a year earlier, when it was barely sellling any at all, and it isn't making much of a cultural or media footprint, either. Its main ad continues to be a year-old TV spot showing Fiats in Italy diving into the sea to make their way to the United States.
That just won't do in the American market for the brand, whose merger with Chrysler will finalize next year, especially while Fiat sales in Europe remain in the dumper.
In turn, Fiat is doing a few new things, which reportedly will include a new North American advertising campaign via traditional and online media. It's likely to include more exposure for the sporty Abarth version of the Fiat 500 as the brand likely couldn't hurt itself by giving wider berth to the buzz-worthy TV spot showing a scorpion pinching off the bikini top of Romanian supermodel Catrinel Menghia.Continue reading...
Posted by Dale Buss on April 2, 2013 03:34 PM
The hits keep on coming for Chrysler, which reported a 5-percent sales increase for March over a year earlier. Its Dart compact is selling better; it just wrapped up the successful sale of a limited-edition Detroit Red Wings version of its Ram 1500 pickup; it debuted a revamped Jeep Cherokee at the New York Auto Show; and it's nurturing a boost in interest for the Motown Edition of its Chrysler 300 sedan in the walkup to the April 14 premier of Motown the Musical on Broadway.
Chrysler just reported its best monthly sales since December 2007, before its spiral into bankruptcy and rescue by Fiat and the U.S. taxpayer. Sales of Ram pickups were up 24 percent in March, reflecting the appeal of the new Ram model and an uptick in the housing sector. Jeep sales boomed by 27 percent, while Dodge brand sales rose by 15 percent.Continue reading...
Posted by Dale Buss on March 29, 2013 09:15 AM
Subway named top QSR brand in new study.
Google tests same-day delivery business.
Amazon plans to acquire Goodreads book site.
AOL teams up with coach Phil Jackson to punk Twitter.
Apple faces heightened oversight in China.
Audi aims at Mercedes-Benz CLA with new A3 sedan.
Deutsche Telekom runs into opposition over proposed merger of T-Mobile with MetroPCS.
eBay says it is "now playing offense."
FX pitches new FXX channel at Millennials.Continue reading...
Posted by Alicia Ciccone on March 25, 2013 09:46 AM
T-Mobile kills off wireless contract, readies to launch LTE network.
Gordon Brothers Europe agrees to buy struggling Blockbuster UK, saving 2,000 jobs and brand.
W Hotels plans to double Asia presence over the next five years.
AstraZeneca settles Crestor patent suit.
Apple, Microsoft defend pricing policies in Australia.
Britain's BAE Systems wins five-year, $780 million US military contract.
BMW looks to Mini Paceman to challenge growing Fiat market.
Bridgestone launches new tire line to reignite Firestone brand.Continue reading...
Posted by Dale Buss on March 6, 2013 08:56 AM
Taco Bell makes new Cool Ranch Doritos Locos Tacos available a day early.
Fox reveals details of new planned national sports network to compete with ESPN.
Best Buy ends work-at-home program for corporate employees as Yahoo! policy continues to be debated.
Alfa Romeo says its performance numbers make 4C an ideal car for U.S. market.
Doritos launches first global campaign.
Fiat chief Sergio Marchionne presses full merger with Chrysler.
Groupon CFO says company's business model will stay.
JCPenney board's patience said to be wearing thin with CEO Ron Johnson, as Martha Stewart dished from the witness stand and rehashes her testimony on NBC's Today Show.Continue reading...
Posted by Dale Buss on March 5, 2013 02:17 PM
All the new sheet metal on display during the press-preview days at the Geneva Auto Show hasn't been able to outshine one big dull, sobering reality: The European auto market is still declining, and it won't recover anytime soon.
International auto shows typically are places where the excitement and optimism generated by all of the fresh concept cars and close-to-production models provide a can-do spirit and the sense of possilibity that dispel any gloom from the world outside the exhibit hall.
But not in Geneva; not this year. One car executive after another not only allowed as how the European auto-market recession would continue for awhile, but they said the current market has been getting worse.