Best Global Green Brands 2014

brand strategy

Fiat Chrysler Plan Meets With Skepticism—Especially Making Chrysler a Star

Posted by Dale Buss on May 7, 2014 05:17 PM

Of all the grand plans that Fiat Chrysler CEO Sergio Marchionne wove for investors and journalists as he revealed the company's new five-year plan at FCA headquarters in Michigan this week, the most ambitious—some might say fanciful—may be his objective of restoring Chrysler as a mainstream rival to the biggest brands in the U.S. auto industry.

For an industry that likes to play its car(d)s close to the vest, it takes guts to reveal your playbook—and even more determination from the top to the lot to execute those plans.

So analysts, investors and other stakeholders listened closely as Marchionne not only laid out his own plans to stay at the helm until 2018 but also spelled out specific goals for each of the brands within the newly merged entity. While skepticism ran high, his most achievable goal may be his plan to make a truly global competitor out of Jeep, a repositioning that already was underway and that will be amplified and accelerated by the product plans Marchionne detailed.Continue reading...

auto motive

#FCA5: Marchionne Unveils 5-Year Plan for Fiat Chrysler Brands

Posted by Dale Buss on May 6, 2014 10:01 AM

When Fiat Chrysler CEO Sergio Marchionne hatched the company's first five-year plan in 2009, he was cut some slack because most constituencies were just happy Chrysler was still in business after going bankrupt.

But while sales for Chrysler and its brands in the U.S. have recovered far beyond the hopes of most of its executives, employees, and dealers at the time, the company has performed far less impressively where it's going to count most for the long term: molding a family of solid and differentiated brands, each with product lineups that not only justify each marque's existence but stand out on the vehicles' respective merits as well.

So anticipation is high for Marchionne's analyst day briefing today at Chrysler group HQ in Auburn Hills, Michigan (follow the conversation with #FCA5).

In addition to officially revealing the new Fiat Chrysler Automobiles corporate logo, Marchionne and his brand leaders will outline how FCA plans to transition from successful survivalist to transformed titan and ensure a long-term future in a global auto business that continues to get more competitive, detailing specific goals and sales targets across its marques.Continue reading...

brand news

Brand News: Target, Coca-Cola, Apple, Fiat Chrysler and more

Posted by Dale Buss on May 5, 2014 09:36 AM

TOP 5 STORIES

Brands to Watch

Target chairman and CEO resigns in wake of data breach.

Coca-Cola shakes up marketing ranks, and drops controversial ingredient from Powerade.

Apple faces legal challenge by Swatch over iWatch name.

Fiat Chrysler's Sergio Marchionne readies five-year plan.

P&G takes legal action in drive to protect Crest Whitestrips.

MORE BRAND NEWS

Amazon launches #AmazonCart so users can shop via Twitter.

AOL revives Moviefone brand with new tech features and marketing push.Continue reading...

brand news

Brand News You Can Use: AstraZeneca, Coca-Cola, News Corp. and more

Posted by Dale Buss on May 2, 2014 09:14 AM

TOP STORIES

Brands to Watch

Apple, Facebook lead Big Tech brands fighting data requests as White House panel calls for big data reforms to protect privacy.

AstraZeneca rejects raised bid by Pfizer as "inadequate."

Avon reaches settlement of bribery probe.

Bayer eyes Merck’s OTC consumer business.

Burberry officially has a new CEO in Christopher Bailey as Angela Ahrendts takes retail reins at Apple.

Coca-Cola pressured by Warren Buffett on executive pay.

Exxon sticks with Russia drilling despite geopolitical tensions.

Fiat faces tough turnaround in Europe.

GM recalls 50,000 Cadillac SUVs, returns to bankruptcy court to fend off suits.

News Corp. acquires Harlequin Books for HarperCollins.

Below, news on brand innovation, culture, and more:Continue reading...

car talk

Geneva Auto Show Spotlights New Roles for Some Familiar Auto Brands

Posted by Dale Buss on March 3, 2014 05:33 PM

Just as the European auto market is shaking off years of rust, the Geneva International Motor Show once again is showing the continent some new goodies for when the time comes that everyone can afford a new automobile again.

Among the most interesting new vehicles being revealed this week is the Jeep Renegade subcompact SUV. It turns out that US presidential candidate Mitt Romney was only half right when he worried about overseas production of Jeeps during the 2012 campaign; he was fretting about China, but these new Jeeps will be "offshored" to Melfi, Italy, and assembled on a Fiat line with a new sibling Fiat model, the 500X.

The vehicle that helped GI Joe subdue the Axis, including Italy—is being built in Italy? That's right. Partly because of its assisting role in winning World War II, Jeep long has been one of the most "patriotic" auto brands in America. But with Chrysler now being controlled by Fiat, it's a new day in lots of ways.Continue reading...

brand news

In the News: Facebook, Sbarro, Walmart and more

Posted by Dale Buss on February 20, 2014 09:20 AM

In the News

Facebook sees growth anxieties drive WhatsApp purchase.

Sbarro closes 155 company-owned units.

Walmart offers weak forecast and plans to accelerate rollout of small stores.

Aereo suffers a defeat in court.

Audi gives TT Roadster a fresh look.

Budweiser unveils World Cup teaser.

ConAgra seeks to revitalize Healthy Choice brand.

Fiat gives buyers an iconic track experience.

Ford splits with TV pitchman Mike Rowe.

FCC plans to overhaul rules to rescue net neutrality. 

Gap announces voluntary minimum wage boost.Continue reading...

brand news

In the News: Comcast, Apple, Walmart and more

Posted by Dale Buss on February 13, 2014 09:27 AM

In the News

Comcast acquires Time Warner Cable in mammoth deal as it eyes Netflix turf.

Apple says it doesn't procure blood metal and talks about launching updated TV set-top box.

Walmart sees pitchman Mike Rowe come to defense of retailer on social media.

GM recalls 600,000 older vehicles to replace ignition switches.

Avon nears bribery settlement.

Cisco sees growth hit by sagging tech demand.

Fiat taps Sean "Diddy" Combs to tout 500 line worldwide.

Ford reveals GPS privacy practices.

Intuit sees Super Bowl ad pay off.

Kind sues Clif Bar in nutrition bar packaging dust-up.

Lexus keeps crown in J.D. Power reliability survey.Continue reading...

auto motive

MINI Launches Biggest US Ad Campaign Amid Small Car Safety Concerns

Posted by Dale Buss on February 6, 2014 11:22 AM

Amid heightened concern about the safety of very small cars, MINI USA is launching its biggest-ever marketing campaign in support of the latest iteration of its Cooper model, the 2014-model Hardtop.

The BMW-owned marque has done a great job of establishing itself in the minds of US consumers who want a small, sporty and chic vehicle. MINI also has gotten great reviews by American consumers on quality and dealer relations. By contrast, the Mercedes-Benz-owned Smart car brand has suffered.

In its new campaign, MINI attempts to leverage that brand equity with a fresh creative approach based on an old theme, and unprecedented media spend.Continue reading...

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